Customer feedback provides direct, honest insight into what the business is doing well and where improvements may be needed.
Responding to feedback is important to customers, as it shows that we are listening and that we value their views.
It helps the business make decisions based on data, insight and evidence, rather than relying on anecdotal feedback alone. Review collected by and hosted on G2.com.
The volume of feedback received is relatively low, typically around 10–20%, which means it may not always reflect the experience of the wider customer base.
Excluding scores of 7 and 8 can limit transparency, as many people would still consider 8 out of 10 to represent a positive experience.
Some customers may believe their feedback is being given confidentially and may not expect to be contacted directly by centre teams to discuss it.
Perceptions of what is “good” or “bad” are subjective and can vary significantly from one customer to another.
Some negative feedback relates more to brand-level or head office processes, which may sit outside the control of centre teams and be difficult for them to resolve directly. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.




