What is the most affordable recruitment marketing software for SMBs?

I’ve been comparing recruitment marketing platforms specifically for small and mid-sized businesses (SMBs), where budget, ease of use, and solid branding features all matter. I’m currently helping a few SMBs choose the right tools, so I’m sharing what I found to help others and get your opinion too.

Based on G2 data and user reviews, here’s how the leading tools stack up for cost-effectiveness:

• Zoho Recruit: A well-rounded platform combining applicant tracking and recruitment marketing with an affordable price point, ideal for SMBs that need an all-in-one solution.
• Bullhorn: A recruitment CRM with built-in marketing automation, good for smaller agencies or HR teams looking to nurture candidate pipelines without overspending.
• CareerBuilder Talent Network: Helps SMBs build branded talent pools and run targeted outreach campaigns at a manageable cost.
• 100Hires: A lean and easy-to-implement platform that simplifies job posting, email campaigns, and candidate tracking for teams on a tight budget.
• JazzHR: A long-time SMB favorite offering affordable plans and automated job postings with straightforward candidate tracking.
• Joveo: Specializes in programmatic job advertising, enabling small teams to stretch their ad budgets further.
• Ceipal ATS: Combines ATS and recruitment marketing capabilities with strong automation features while remaining competitively priced for SMBs.

Zoho and Bullhorn stand out for their all-in-one capabilities, while 100Hires and JazzHR are great for leaner teams that want quick setup and lower costs. What's your take on this list?