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Productsup Reviews & Product Details

Productsup is a global leader in enterprise feed management and product content syndication. Founded in 2010 and headquartered in Berlin, Germany, the company operates across major markets including the US, UK, Germany, the Netherlands, and Australia. Trusted by more than 1,000 businesses—among them global giants like L'Oréal, ALDI, Sephora, and PUMA—Productsup processes more than 2 trillion products each month, surpassing the monthly data requests handled by Google Search. Privately held and backed by leading investors, such as Nordwind Capital and Bregal Milestone, Productsup empowers enterprise-level businesses to meet the demands of modern commerce with speed, agility, and precision. The Productsup platform powers the entire product content journey—from onboarding and standardizing supplier data to optimizing and syndicating content across more than 2,500 channels, including marketplaces, retailers, social media platforms, and data pools. Designed for complex, global operations, the platform supports multi-language, multi-brand, and multi-geo requirements, offering unmatched scalability and performance. Core use cases include feed management for advertising, marketplace integration, supplier onboarding, and product content syndication. With deep integrations to channels like Amazon, Meta, TikTok, and Google, along with AI-driven workflows, customizable automation, and real-time analytics, Productsup helps businesses scale efficiently while ensuring high-quality, channel-ready content. Productsup solves one of the most pressing challenges in digital commerce: delivering consistent, engaging product experiences across every customer touchpoint. By centralizing all feed management and syndication operations into a single platform, it accelerates time-to-market, reduces operational costs, increases ROI, and expands global reach. Whether managing millions of SKUs or launching products across dozens of countries, businesses rely on Productsup to maintain data accuracy, brand consistency, and performance agility. As the only platform supporting all major use cases in one solution, Productsup offers a strategic advantage for businesses aiming to thrive in an increasingly complex and fragmented commerce landscape.

Product Website

Seller

Productsup

Discussions

Productsup Community

Languages Supported

English

Overview by

Sakshi Puri

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Productsup Integrations

(17)

Verified by Productsup

Productsup Media

Productsup Demo - Accelerate your data imports

Easily import vast amounts of data in bulk—from any source and in any format.

Productsup Demo - Simplify your workflows

Manipulate your product data using no-code rule boxes and AI-powered services.

Productsup Demo - Improve quality control

Access a real-time view of your product data to preview changes and ensure your feed is ready for export.

Productsup Demo - Maintain data compliance for any channel or market

Ensure high-quality product data that meets industry standards and channel requirements.

Productsup Demo - Optimize your campaign performance

Enhance product visuals at-scale to distribute personalized product ads that convert.

Productsup Demo - Expand your market reach

Enter new markets quickly with pre-configured, export-ready templates and seamless global integrations.

Official Downloads

(5)

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Productsup Reviews (27)

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Defne A.

Junior Manager Data Automation

Enterprise (> 1000 emp.)

7/30/2025

"Robust Solution for Data Integration and Transformation"

4.5/5

What do you like best about Productsup?

I appreciate that ProductsUp offers a wide range of functionalities while maintaining a user-friendly and intuitive interface.

The platform is well-documented, and the customer support, especially the account managers are consistently approachable and helpful. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

Some features that seem simple or expected are actually not available, which can be limiting at times.

For example, the ability to structure projects with sub-projects, not just at the site level, adds valuable flexibility.

The billing details and the differences between editions could be more clearly communicated, as they can sometimes be confusing during use. Review collected by and hosted on G2.com.

What problems is Productsup solving and how is that benefiting you?

We use complex data tools and, due to specific requirements and special projects can sometimes face extended delivery timelines. However, with ProductsUp, we are able to leverage several key advantages:

The platform’s ease of use allows us to meet tight project deadlines without compromising quality.

Greater Flexibility: We can adapt more easily to changing requirements, making our implementations more agile.

Seamless Integration: ProductsUp serves as a reliable data integrator for specific marketplaces, thanks to its built-in connections with platforms like Amazon S3.

Efficient Prototyping: We can undertake proof-of-concept (POC) initiatives for data transformation—something not always possible with our other tools.

Category Management: We’ve successfully used it to create and manage key product categories, such as those displayed in the main navigation of puma.com." Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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We're glad to hear that you appreciate the wide range of functionalities and the user-friendly interface of Productsup. Our team is committed to providing excellent customer support, and we're pleased to hear that your Customer Success Manger has been consistently approachable and helpful. Thank you for also sharing your feedback about the features that you feel are missing. We will consider your suggestions for future improvements.

Markus W.

Head of Data Management

Mid-Market (51-1000 emp.)

7/30/2025

"Simple feed management programme for both marketing purposes and vendor onboarding"

4.5/5

What do you like best about Productsup?

Productsup is a powerful and versatile platform for product data management, syndication, and feed optimization. One of its most compelling strengths is its high degree of flexibility—users can customize feeds for virtually any channel, from marketplaces like Amazon and eBay to social platforms like Facebook and TikTok, to comparison shopping engines and even custom exports. This adaptability makes it especially valuable for businesses with complex or global multichannel strategies.

Another major advantage is the intuitive interface. The drag-and-drop logic combined with a visual data flow gives both technical and non-technical users a clear view of how data is transformed. This reduces the learning curve significantly and enhances team collaboration.

The rule-based mapping and transformation logic is robust, allowing you to set detailed conditions for modifying product data. You can correct, enrich, or filter product attributes without needing to rely on external developers. This level of autonomy is a huge productivity boost for marketing and e-commerce teams.

Productsup also stands out for its automation features. Scheduled imports and exports, real-time validation, and error handling tools make it easy to ensure data accuracy and integrity at scale. When handling large volumes of products or feeds, the automation and versioning tools reduce manual work and mitigate risks of publishing incorrect data.

Lastly, the support and documentation are solid. Productsup offers responsive customer service and a good set of resources that include tutorials, webinars, and an active help center. For enterprise clients, the dedicated account support adds even more value. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

While Productsup is feature-rich, the pricing can be a barrier, especially for small to mid-sized businesses. It is clearly positioned as an enterprise-level solution, and the cost structure reflects that. This may limit accessibility for companies with tighter budgets or smaller product catalogs.

The initial setup and onboarding process, while guided, can still be quite complex. Depending on the state of your data sources and the channels you want to connect, getting everything to work smoothly can take time. Although the interface is user-friendly, fully leveraging the platform’s capabilities often requires a steep initial investment in time and effort.

Another downside is that performance can be affected when working with extremely large datasets. Feed processing and preview generation can slow down noticeably, particularly when applying multiple transformation rules across several channels at once.

Also, while the platform is regularly updated, some UI elements feel outdated or unintuitive—especially in the reporting and monitoring sections. For example, filtering logs or finding the root cause of a failed feed can require too many steps or feels less streamlined than it could be.

Lastly, although Productsup supports many integrations out of the box, custom API work or complex use cases may still require developer intervention. For companies hoping for a purely no-code experience, this could come as a surprise. Review collected by and hosted on G2.com.

What problems is Productsup solving and how is that benefiting you?

Productsup solves a major challenge in modern e-commerce: managing and distributing complex product data efficiently across a wide range of marketing, sales, and retail channels. Before using Productsup, we struggled with fragmented data sources, inconsistent product information, and time-consuming manual feed updates for each platform. This not only slowed down our go-to-market processes but also introduced errors and reduced data quality.

With Productsup, we can now centralize all our product data, apply rules and transformations in a visual, structured way, and automate the distribution to dozens of different channels with tailored requirements. The platform eliminates repetitive manual work, speeds up time-to-market, and helps ensure that every product listing is accurate, up-to-date, and optimized for the specific channel it appears on.

For us, the biggest benefits are operational efficiency, data quality improvement, and the ability to scale campaigns globally without significantly increasing the workload. It allows our marketing and e-commerce teams to focus more on strategy and performance, rather than technical maintenance. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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Thank you for taking the time to provide such a comprehensive review of Productsup Markus. We're delighted to hear that you find the platform powerful and versatile, with an intuitive interface and robust automation features. Your feedback on the pricing, setup complexity, performance with large datasets, and UI elements is valuable for us to address potential areas of improvement. It's great to know that Productsup has helped streamline your product data management and distribution, improving operational efficiency and data quality for your marketing and e-commerce teams.

Verified User in Furniture

Mid-Market (51-1000 emp.)

7/21/2025

"Best option for companies that want full control"

5/5

What do you like best about Productsup?

The flexibility and control it gives us over our product data is unmatched. We can easily adapt our feeds per marketplace, fix issues ourselves without IT support, and the support team is very responsive and helpful. I highly recommend it for companies that manage large volumes of data and want to apply extensive data manipulation through rule-based logic. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

There’s honestly not much to dislike. If anything, the onboarding during peak season was challenging, but thanks to their hands-on support, it went smoother than expected. Review collected by and hosted on G2.com.

What problems is Productsup solving and how is that benefiting you?

Productsup solves key challenges like unsynced product data, lack of preview functionality, and the need for IT support when adjusting order data. With Productsup, we have full control over our data flows, can make changes ourselves quickly, and avoid errors that previously caused penalties on marketplaces. It saves us time, reduces technical dependencies, and gives us the flexibility we need to manage a large and dynamic product catalog effectively. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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We're delighted to hear that Productsup has been beneficial for your company in solving key challenges and providing full control over your data flows. Thank you for highlighting the time-saving and flexibility advantages of our platform.

Verified User in Retail

Mid-Market (51-1000 emp.)

7/15/2025

"Great feed provider, little slow for our business"

3.5/5

What do you like best about Productsup?

ProductsUp is also quick to respond and follow up on tickets if they have not received an answer. Their customer care team is helpful in finding solutions and always happy to loop in the correct people if needed. We have a bi-weekly standing call to discuss any projects or actions and the team is always open to canceling if all conversations can be managed over email. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

The load time for our business is quite long given the number of SKUs and markets we have is a downside. I will also say that the platform is not as intuitive for customer use, so we do rely heavily on the managed service aspect of the business. Lastly, we don't frequently receive proactive recommendations on how to improve the feed from our managed service or have much product data support at the moment. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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Thank you for your feedback. We're pleased to hear that you find our customer care team helpful and responsive. We understand the challenges you've mentioned and are committed to improving the platform's performance and usability. Your input is valuable to us, and we will use it to enhance our services.

Dave C.

Manager, Digital Marketing

Mid-Market (51-1000 emp.)

7/18/2025

"ProductsUp has become an essential tool for Lovesac"

5/5

What do you like best about Productsup?

ProductsUp is an intuitive and constantly evolving platform, backed by outstanding support. While our products involve several complex components, the implementation and execution provided by ProductsUp have made the daily user experience remarkably smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

At this time I have no complaints about ProductsUp. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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We're thrilled to hear that Productsup has been such a valuable tool for your business. Thank you for highlighting the intuitive nature of the platform and the outstanding support. We're committed to continuously evolving to meet our customers' needs.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

7/30/2025

"Great tool for multiple projects"

4/5

What do you like best about Productsup?

I find the tool very user friendly, especially with the information boxes on the rule list, and using the PU cheat sheet.

Customer support is always great, my queries are answered quickly and professionally but a very friendly team.

Having features such as 'duplicate feed' is really helpful when managing a large number of different projects Review collected by and hosted on G2.com.

What do you dislike about Productsup?

Not so much a dislike, but it can be a complex tool to use, once you have figured it out and built confidence it becomes much more self explanatory. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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We're thrilled to hear that you find our tool user-friendly and that our customer support has been helpful for you. We appreciate your feedback and are glad to be able to assist with your queries.

Lars F.

Product Owner - eBusiness (Data Feed)

Wholesale

Mid-Market (51-1000 emp.)

11/19/2024

"Our preferred tool for processing data and finding quick solutions."

5/5

What do you like best about Productsup?

That with Productsup it is possible to incorporate your own developments. In our company we use Productsup every day very often and we love the user interface, which is easy to understand and use. You see immediately what changes you have made. The large set of possibilities to manipulate data is very helpful. The tool can be used for different purposes and you quickly get something implemented that works. The support replies very quickly and helps with every question. The high availability of the tool helps us a lot in our daily work. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

The only thing I don't like is that it is not possible to schedule export channels individually, so that a specific export only takes place on a certain day at a certain time. Review collected by and hosted on G2.com.

What problems is Productsup solving and how is that benefiting you?

Our customers need our product data in many different formats (Excel, BMEcat, CSV, TXT,…) and we were able to handle all formats with ProductsUp. A major problem is the time-consuming manual post-processing for our customer-specific product data catalogs. The tool has helped us to significantly reduce this manual post-processing, as many of our post-processing can be automated in the tool. We also use the tool to automatically import orders from marketplaces and export them to our ERP-System. We could also develope own solution with the CDE-Program from Productsup. Review collected by and hosted on G2.com.

Paul H.

Head of Digital

Enterprise (> 1000 emp.)

3/7/2025

"Great tool to scale product data automation / augmentation"

4.5/5

What do you like best about Productsup?

The digital marketing team use ProductsUp in conjunction with our partner agency to automate and scale data augmentation we would struggle to do internally at scale,for multiple channels including PMAX, Facebook and our Affiliate feeds. We also use the tool to take internal considerations / variations and optimise for each territory

Using the tool has had a noticeable impact on our scalability and in turn sales generation and new customer recruitment. Support team is easy and swift to use when we have had any queries. Integration was straight forward and presented no issues to our team. Highly recommend Review collected by and hosted on G2.com.

What do you dislike about Productsup?

No immediate disadvantages spring to mind Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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We are delighted to hear that Productsup has been instrumental in automating and scaling data augmentation for your digital marketing efforts. It's great to know that the tool has had a noticeable impact on your scalability and sales generation. We appreciate your recommendation and are here to support you with any queries in the future.

Charlie C.

PPC Analytics Manager

Enterprise (> 1000 emp.)

7/16/2025

"A Strong Service for PPC Feeds"

3.5/5

What do you like best about Productsup?

Structuring accounts is very intuitive . Review collected by and hosted on G2.com.

What do you dislike about Productsup?

The inability to see who created exports, sites or even ruleboxes makes it difficult to track ownership. The complexity of lists for creating rules or labels is also to be desired. Review collected by and hosted on G2.com.

Response from Kate Wittstock of Productsup

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Thank you for sharing your experience. We're pleased to hear that Productsup is enabling the output of feeds across global markets. We acknowledge your concerns about tracking ownership and the complexity of creating rules or labels, and we will work to address these issues.

Luzia H.

SEO & Data Feed Manager

Mid-Market (51-1000 emp.)

9/27/2024

"ProductsUp saves us so much time and money"

5/5

What do you like best about Productsup?

What i like best about ProductsUp is the really helpful and big choice of rules and features I can apply on my product data. It seems like nothing is impossible! No need to be a developper to use the tool - but it saves us so much developping resources. And if I reach my limits, I can always ask the great customer support and get an answer very quickly. Review collected by and hosted on G2.com.

What do you dislike about Productsup?

When a site is running (means ProductsUp is processing my data) the tool can get very slow and I have to wait until I can continue working with it. (But we have a very complex account, with many different sources, rules and features, maybe not all accounts take so much processing time / power.) Review collected by and hosted on G2.com.

What problems is Productsup solving and how is that benefiting you?

ProductsUp connects our data from different sources and easily transforms it for different channels / stakeholders. We use it for marketing purposes (exporting product data into all the different channels), but also to bring back edited product data into our systems, for onsite tools, for product data quality monitoring, for quick and easy data visualisation (incl. filtering, sorting, analysing etc.) and often enough we had cases where the ProductsUp monitoring alerting showed us problems with our data before anybody else noticed it. Another big advantage is that stakeholders like the marketing team can set labels or chose a list of product for a specific campaign (and especially edit this whenever they need) in a simple Google sheet and it can be directly connected to ProductsUp, so once it is set up no more need to adapt the rules all the time (and no need for the campaign managers to know the tool). Review collected by and hosted on G2.com.