The Productsup platform supports all types of product content needs,
including specific use cases for advertising, marketplace, retailer, and
distributor channels, as well as supplier onboarding. Using the platform
for advertising channels, businesses can build and optimize high-performing
product feeds across all major advertising platforms, including Meta,
Google, TikTok, Pinterest, and Reddit. With dynamic creative optimization,
real-time analytics, and AI-assisted rules, teams can tailor product
content to specific ad formats and audiences to maximize ROAS. For
marketplaces, Productsup offers seamless integration with leading
marketplaces like Amazon, eBay, and Walmart, enabling scalable product
listings with built-in templates for each channel’s specifications.
Automated content validation ensures listing quality, and real-time updates
reduce listing errors and manual rework. For retailer and distributor
channels, Productsup helps brands format, validate, and distribute product
data using deep integrations to ARGE, 2BA, and other data pools. Built-in
support for global classification standards, like ETIM, ensures compliance
and accuracy across B2B and B2C ecosystems. And finally, for supplier
onboarding, Productsup streamlines supplier data collection by transforming
unstructured or inconsistent data into standardized, channel-ready product
information. The platform supports collaborative workflows, using AI and
automation to eliminate costly manual data mapping.