1. [Home](https://www.g2.com/) 2. ... 3. [E-Merchandising Software](https://www.g2.com/categories/e-merchandising) 4. [Productsup Discussions](https://www.g2.com/products/productsup/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1cc9767d987d6214f3cff4ee25b44819/productsup.jpg "Product Avatar Image") ![Reward for good Productsup reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/25560/medal.svg "Reward for good Productsup reviews") ](/products/productsup/reviews) [ Productsup ](/products/productsup/reviews) (33)4.4/5 Productsup is a global leader in enterprise feed management and product content syndication. Founded in 2010 and headquartered in Berlin, Germany, the company operates across major markets including the US, UK, Germany, the Netherlands, and Australia. Trusted by more than 1,000 businesses—among them global giants like L'Oréal, ALDI, Sephora, and PUMA—Productsup processes more than 2 trillion products each month, surpassing the monthly data requests handled by Google Search. Privately held and backed by leading investors, such as Nordwind Capital and Bregal Milestone, Productsup empowers enterprise-level businesses to meet the demands of modern commerce with speed, agility, and precision. The Productsup platform powers the entire product content journey—from onboarding and standardizing supplier data to optimizing and syndicating content across more than 2,500 channels, including marketplaces, retailers, social media platforms, and data pools. Designed for complex, global operations, the platform supports multi-language, multi-brand, and multi-geo requirements, offering unmatched scalability and performance. Core use cases include feed management for advertising, marketplace integration, supplier onboarding, and product content syndication. With deep integrations to channels like Amazon, Meta, TikTok, and Google, along with AI-driven workflows, customizable automation, and real-time analytics, Productsup helps businesses scale efficiently while ensuring high-quality, channel-ready content. Productsup solves one of the most pressing challenges in digital commerce: delivering consistent, engaging product experiences across every customer touchpoint. By centralizing all feed management and syndication operations into a single platform, it accelerates time-to-market, reduces operational costs, increases ROI, and expands global reach. Whether managing millions of SKUs or launching products across dozens of countries, businesses rely on Productsup to maintain data accuracy, brand consistency, and performance agility. As the only platform supporting all major use cases in one solution, Productsup offers a strategic advantage for businesses aiming to thrive in an increasingly complex and fragmented commerce landscape. Show More * * * ### 59.0 Nps Score Already have Productsup? ### All Productsup Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is feed management? ](/discussions/what-is-feed-management) What is feed management? [ Omnichannel Commerce Software ](https://www.g2.com/tags/omnichannel-commerce-software)[ E-Merchandising Software ](https://www.g2.com/tags/e-merchandising-software)[ Multichannel Retail Software ](https://www.g2.com/tags/multichannel-retail-software)[ Catalog Management Software ](https://www.g2.com/tags/catalog-management-software) [ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.&title=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Productsup+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss%0aAsk+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.) 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[ Omnichannel Commerce Software ](https://www.g2.com/tags/omnichannel-commerce-software)[ E-Merchandising Software ](https://www.g2.com/tags/e-merchandising-software)[ Multichannel Retail Software ](https://www.g2.com/tags/multichannel-retail-software)[ Catalog Management Software ](https://www.g2.com/tags/catalog-management-software) [ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.&title=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Productsup+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss%0aAsk+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.) 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[ SAP Store Software ](https://www.g2.com/tags/sap-store-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Catalog Management Software ](https://www.g2.com/tags/catalog-management-software)[ Multichannel Retail Software ](https://www.g2.com/tags/multichannel-retail-software) [ E-Merchandising Software ](https://www.g2.com/tags/e-merchandising-software)[ Omnichannel Commerce Software ](https://www.g2.com/tags/omnichannel-commerce-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.&title=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Productsup+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Productsup+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss%0aAsk+Productsup+questions+and+get+answers+from+expert+users+in+our+Productsup+Discussions+section.) 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Answer a few questions to help the Productsup community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fproductsup%2Fdiscuss%3Fsmall_ask%3Dproductsup) No