Affiliate marketing software allows advertisers to grow, track, and manage affiliate marketing campaigns. Affiliate marketing is a type of performance-based marketing in which affiliates promote a company’s products on their own site. The affiliates then receive a commission based on the amount of traffic, conversions, or sales generated by the promotion.
Many the best affiliate marketing solutions offer a proprietary network that connects advertisers with affiliates or publishers. Affiliate programs handle payouts between advertisers and their affiliates, allowing both parties to focus on the specifics of their arrangement. Businesses may also use partner management software to optimize relationships with their sales partners, including affiliates.
Affiliate marketing programs are an excellent way to both drive sales and market products and services. Affiliates also stand to make substantial amounts of money given they have a large network or audience. Affiliate marketing is often one of many monetization tools for content creators like bloggers, influencers, and internet personalities. For advertisers, they serve as another avenue to generate sales and encourage brand awareness.
To qualify for inclusion in the Affiliate Marketing category, a product must:
Offer a platform for advertisers to manage affiliate campaigns
Include affiliate tracking capabilities
