Marketo

Marketo Alternatives & Competitors

Looking for alternatives to Marketo? Tons of people want Marketing Automation software to help with automated email responses, online behavior tracking, and landing pages and forms. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Marketing Automation software that reviewers voted best overall compared to Marketo. Based on reviewer data you can see how Marketo stacks up to the competition, check reviews from current & previous users, and find the best fit for your business.

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Top 20 Alternatives & Competitors to Marketo

    #1
    #1
  1. HubSpot

    (3,994)4.3 out of 5
    Optimized for quick response
    HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Reviewers say compared to Marketo, HubSpot is:

    Easier to set up
    Better at support
    More usable
  2. HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Reviewers say compared to Marketo, HubSpot is:

    Easier to set up
    Better at support
    More usable

    HubSpot review by Santiago A.
    "Si no estás usando HubSpot, estás tardando en hacerlo.: La facilidad con la que se pueden crear páginas de destino sobre la marcha mediante la creación de plantillas estándar. El software permite la clonación de páginas de destino, formularios, CTA, correos electrónicos, etc. ahorrando tiempo y mejorando la eficiencia. Solo su contenido debe estar listo, lo que puede actualizarse fácilmente en el elemento clonado. Además, la programación de publicaciones en las redes sociales mediante el módulo social ahorra mi esfuerzo manual de publicación todos los días. Ahora, solo programo todos los mensajes de una semana y dejo todo a Hubspot. En resumen, HubSpot es una plataforma de CRM inteligente, simple y fácil."
    #2
    #2
  3. Pardot

    (1,578)4.0 out of 5
    Optimized for quick response
    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Reviewers say compared to Marketo, Pardot is:

    Easier to set up
    More usable
    Easier to admin
  4. Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Reviewers say compared to Marketo, Pardot is:

    Easier to set up
    More usable
    Easier to admin

    Pardot review by Nicole L.
    "Possibly the least user friendly interface I've ever used: The only redeeming quality for this software is that it can do what it sets out to do - which is program automated workflows and craft emails while connecting to your salesforce. It's hard for me to find something nice to say about this product honestly."
    #3
    #3
  5. ActiveCampaign

    (886)4.5 out of 5
    Optimized for quick response
    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Reviewers say compared to Marketo, ActiveCampaign is:

    Easier to set up
    More usable
    Better at support
  6. ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    Reviewers say compared to Marketo, ActiveCampaign is:

    Easier to set up
    More usable
    Better at support

    ActiveCampaign review by Nicole  M.
    "Worth every cent!: Active Campaign is so straightforward and easy to use. Everything makes logical sense - unlike other platforms Ive used, and the user interface is very 'friendly'. They have a great onboarding system and worked with me for a month or so (at no additional cost!) until I could confidently use the platform myself. Their training videos are very easy to follow. Im really glad I made the move"
    #4
    #4
  7. Act-On

    (737)4.1 out of 5
    Optimized for quick response
    The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Reviewers say compared to Marketo, Act-On is:

    Better at support
    Easier to set up
    Easier to do business with
  8. The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Reviewers say compared to Marketo, Act-On is:

    Better at support
    Easier to set up
    Easier to do business with

    Act-On review by Mark T.
    "Hero to Zero: The newer functionality (landing page) is easy to use, however the rest of the system is old and needs bringing in line, other solutions are much more refined, significant Product Updates are via Powerpoint pipe dreams only."
    #5
    #5
  9. GetResponse

    (530)4.2 out of 5
    Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Reviewers say compared to Marketo, GetResponse is:

    Easier to set up
    Better at support
    More usable
  10. Web-based email marketing software that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence.

    Reviewers say compared to Marketo, GetResponse is:

    Easier to set up
    Better at support
    More usable

    GetResponse review by Maria S.
    "One of the best programs to send emails: Getresponse is an incredible tool to do email marketing, in our company we use it to manage our entire list of clients and distribute in an organized way all our informative and promotional emails, usually the emails arrive or inbox or promotions which is very good and shows great quality in this tool, the percentage of reading and opening emails, Getresponse has a very intuitive and advanced email editor with good templates to create our emails, we usually use it to create promotional emails, you can also manage your contact lists and possible customers, I have imported them from any other data collection tool, on the other hand, regarding the price Getresponse is very kind because their plans in quality and price are excellent and they offer us a large amount of monthly emails for a really accessible price."
    #6
    #6
  11. Oracle Eloqua

    (498)3.8 out of 5
    Optimized for quick response
    Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Reviewers say compared to Marketo, Oracle Eloqua is:

    Slower to reach roi
    More expensive
    Easier to set up
  12. Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Reviewers say compared to Marketo, Oracle Eloqua is:

    Slower to reach roi
    More expensive
    Easier to set up

    Oracle Eloqua review by yaneth f.
    "Oracle Eloqua is integrated with many business systems.: Oracle Eloqua is a marketing automation solution for B2B marketers to track customers through all phases of the purchase cycle. Marketing professionals can create targeted campaigns across multiple channels, such as email, social networks, mobile, web and search. They can also track and analyze the results of their campaigns with integrated analytical tools. Marketing professionals can create dynamic shopping cycle paths using the drag-and-drop interface in the Campaign Canvas. They can also monitor the tasks related to different campaigns from the control panel."
    #7
    #7
  13. Autopilot

    (312)4.6 out of 5
    Optimized for quick response
    Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Reviewers say compared to Marketo, Autopilot is:

    Easier to set up
    Better at support
    More usable
  14. Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

    Reviewers say compared to Marketo, Autopilot is:

    Easier to set up
    Better at support
    More usable

    Autopilot review by Miodrag C.
    "Autopilot - Very intuitive and visual!: What I like the most about it it how visual it is. I myself am a very visual person and even though I deal with automation, I simply enjoy how journeys are created, developed. Besides it's visual part, the support they provide, so far has been perfect!They are always available on chat and they are always fast to respond! Not because they have nothing to do, but because Autopilot is amazing out of the box!"
    #8
    #8
  15. SharpSpring

    (281)4.3 out of 5
    Optimized for quick response
    SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Reviewers say compared to Marketo, SharpSpring is:

    Easier to set up
    Better at support
    Easier to do business with
  16. SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Reviewers say compared to Marketo, SharpSpring is:

    Easier to set up
    Better at support
    Easier to do business with

    SharpSpring review by Brock J.
    "Everything a Small Business needs in a Marketing/Sales platform: I chose the SharpSpring platform at the beginning of 2018 as it appeared to have anything of value that Hubspot offered for almost half of the annual cost to us. Aside from a wide range of robust features, they have great support ticketing systems, guides and feature voting system. You may see a lot of reviews against their support but this is because agencies haven't offered their customer's direct support access to SS. The list builder and automation are very easy to use. The contact, accounts and opportunities are very straightforward and tracking is so easy through Smart Mail. Building great emails and landing pages is also straight-forward."
    #9
    #9
  17. iContact Pro

    (244)4.2 out of 5
    Optimized for quick response
    Email automation doesn’t have to be complicated. iContact Pro helps everyday marketers work smarter with integrated platform tools, such as email marketing, workflows, landing pages, social media management, lead scoring, behavioral tracking, and analytics.

    Reviewers say compared to Marketo, iContact Pro is:

    Easier to set up
    Better at support
    Easier to do business with
  18. Email automation doesn’t have to be complicated. iContact Pro helps everyday marketers work smarter with integrated platform tools, such as email marketing, workflows, landing pages, social media management, lead scoring, behavioral tracking, and analytics.

    Reviewers say compared to Marketo, iContact Pro is:

    Easier to set up
    Better at support
    Easier to do business with

    iContact Pro review by Arthur O.
    "I serve every client and offer a modern marketing system using icontact pro: Knowing the need of the client and generating a campaign and adequate publicity is a complex task, but with the program icontact pro I got a solution to most of the problems at the marketing level in the department and the company, now I do campaigns and advertising by mail, In addition to having many templates to choose I adapt the advertising to the need that has a group of clients and I classify them, in this way I have better reach and achieve greater impact, the platform is friendly and I have good price and service from the seller"
    #10
    #10
  19. Drip

    (230)4.4 out of 5
    Optimized for quick response
    Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

    Reviewers say compared to Marketo, Drip is:

    Easier to set up
    Better at support
    Easier to do business with
  20. Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

    Reviewers say compared to Marketo, Drip is:

    Easier to set up
    Better at support
    Easier to do business with

    Drip review by Mark  S.
    "Drip is the best email / marketing automation platform on the market!: So powerful and pretty easy to use. You can automate emails, send campaigns based on web pages your users visit, run evergreen webinars and so much more. Really this is just scratching the surface. This company also has a product named "center" that adds additional functionality to your marketing efforts like dynamic Facebook custom audience generation which is very powerful. I like this software so much I enrolled to become a Certified Drip consultant."
    See all Drip reviews
    #11
    #11
  21. Bronto

    (231)3.9 out of 5
    Optimized for quick response
    Bronto combines email, mobile and social messaging with drag-and-drop automation in one simple marketing platform that allows you to design and execute personalized campaigns.

    Reviewers say compared to Marketo, Bronto is:

    Easier to set up
    Better at support
    More usable
  22. Bronto combines email, mobile and social messaging with drag-and-drop automation in one simple marketing platform that allows you to design and execute personalized campaigns.

    Reviewers say compared to Marketo, Bronto is:

    Easier to set up
    Better at support
    More usable

    Bronto review by Chad T.
    "Super-quick email-blast creation.: The speed and simplicity with drag & drop and content tags makes for quicker email creation."
    #12
    #12
  23. dotdigital Engagement Cloud

    (215)4.2 out of 5
    Optimized for quick response
    Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Reviewers say compared to Marketo, dotdigital Engagement Cloud is:

    More usable
    Easier to set up
    Better at support
  24. Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Reviewers say compared to Marketo, dotdigital Engagement Cloud is:

    More usable
    Easier to set up
    Better at support

    dotdigital Engagement Cloud review by daniel a.
    "learning and coorporative education improving team management using dotdigital: Corporate learning and education is a fundamental aspect for the future and development of companies in each of its departments, using dotdigital modern and new systems were implemented that have stimulated each employee in the collaboration and in their growth that allow them to apply them in their day to day within their work, I also included api in the work and with this way I managed to measure my results with more precision and avoid making the same mistakes sequentially"
    #13
    #13
  25. IBM Watson Campaign Automation

    (199)3.6 out of 5
    Optimized for quick response
    IBM Watson Campaign Automation is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.

    Reviewers say compared to Marketo, IBM Watson Campaign Automation is:

    Easier to set up
  26. IBM Watson Campaign Automation is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.

    Reviewers say compared to Marketo, IBM Watson Campaign Automation is:

    Easier to set up

    IBM Watson Campaign Automation review by Maria M.
    "Powerful, secure and reliable: The feature I like the best from WCA is the lead management system. The "queries" are the best segmentation tool I've seen in all the marketing automation platforms. You can segment by anything you imagine: profile data, behaviour data and relational table data."
    #14
    #14
  27. Higher Logic Marketing Automation Enterprise

    (155)4.2 out of 5
    Higher Logic Marketing Automation Enterprise powered by Real Magnet is a marketing platform that integrates the capabilities you need to create cross-channel marketing campaigns.

    Reviewers say compared to Marketo, Higher Logic Marketing Automation Enterprise is:

    Better at support
    Easier to set up
    Easier to do business with
  28. Higher Logic Marketing Automation Enterprise powered by Real Magnet is a marketing platform that integrates the capabilities you need to create cross-channel marketing campaigns.

    Reviewers say compared to Marketo, Higher Logic Marketing Automation Enterprise is:

    Better at support
    Easier to set up
    Easier to do business with

    Higher Logic Marketing Automation Enterprise review by Susan W.
    "Real Magnet is an Excellent Product: We can segment our markets for various campaigns and through the analytics in Real Magnet we can follow up with those most interested in the training, service or product we are providing. I also love the monthly reports we can run with regard to our activities and the ability to identify accounts to which promotions need to be charged. There customer support is amazing. One very excellent feature is that we can contact our members with HTML, text and mobile - our mobile opens have increased to 35% of our members."
    #15
    #15
  29. Omnisend

    (160)4.7 out of 5
    Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

    Reviewers say compared to Marketo, Omnisend is:

    Easier to set up
    More usable
    Better at support
  30. Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

    Reviewers say compared to Marketo, Omnisend is:

    Easier to set up
    More usable
    Better at support

    Omnisend review by Isaac B.
    "The most efficient system I could use: I like to use this system for its simplicity and quick adaptation, despite having an excellent technical support team, you can configure everything in just 5 minutes in the best way and manner. At the end of the true configuration as this system will work in automatic mode, this is undoubtedly a great blessing. Another important thing that I really liked was the ease with which I can handle emails efficiently, taking away a great deal of concern. His information management system is very useful and he liked it a lot because of the ease of understanding in the data given in order to be able to evaluate all the performance of my business. This system has a very efficient information management, in which it provides statistics that are live and easy to understand, where it can show you how your marketing campaign is developed and see the traffic that arrives at my online store."
    #16
    #16
  31. Exponea

    (126)4.8 out of 5
    Optimized for quick response
    Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Reviewers say compared to Marketo, Exponea is:

    Better at support
    Easier to do business with
    Easier to set up
  32. Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Reviewers say compared to Marketo, Exponea is:

    Better at support
    Easier to do business with
    Easier to set up

    Exponea review by Silvia R.
    "Great tool that allows our marketing team to be independent: Exponea connects multiple online marketing tools into a single instrument, thus allowing us to be independent of a data department and other analytics tools. We simply need a graphic designer and marketer who are able to send custom emails, assign credits with scenarios, or create complex reactivation campaigns based on data. With extensive analytics we are able to monitor A/B test results, reach, and other performance metrics of each activity in real-time."
    #17
    #17
  33. Leadsquared Marketing Automation

    (133)4.5 out of 5
    All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell more-faster. #1 choice for B2C Businesses

    Reviewers say compared to Marketo, Leadsquared Marketing Automation is:

    Easier to set up
    Better at support
    More usable
  34. All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell more-faster. #1 choice for B2C Businesses

    Reviewers say compared to Marketo, Leadsquared Marketing Automation is:

    Easier to set up
    Better at support
    More usable

    Leadsquared Marketing Automation review by Andre Y.
    "Powerful features, but value priced: It offers marketing automation features found in systems like HubSpot or InfusionSoft but for a fraction of the price. The drip marketing automation features meet our needs. And, their featureset has been increasing and growing over time. The quality of the system has been very solid, uptime and responsiveness is good, and features work as designed. Email deliverability has been very good as well."
    #18
    #18
  35. Salesfusion

    (113)4.3 out of 5
    Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether you’re a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation.

    Reviewers say compared to Marketo, Salesfusion is:

    Better at support
    Easier to do business with
    Easier to set up
  36. Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether you’re a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation.

    Reviewers say compared to Marketo, Salesfusion is:

    Better at support
    Easier to do business with
    Easier to set up

    Salesfusion review by Chris B.
    "GOOD core marketing automation capabilities GREAT support: Platform is relatively easy to use and navigate. It provides the core functionality for marketing automation and allowed us to expand beyond basic email marketing with lead scoring, event management, landing pages, etc. Also liked their business model a lot. Other vendors we evaluated were looking to charge per user (marketing and sales users) which would have limited our adoption and use of the product. Salesfusion unlimited user price model allowed us to get the functionality we needed and have the freedom to scale it throughout the company as we grew. New folks who come from using other solutions are always surprised that we can 'just add a user' when needed. During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI. Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them."
    #19
    #19
  37. RD Station

    (120)4.8 out of 5
    RD Station is a marketing automation platform simply designed to help businesses grow. The software allows you to attract visitors to your website, turn them into leads and nurture them into customers, all in one place.

    Reviewers say compared to Marketo, RD Station is:

    Better at support
    More usable
    Easier to set up
  38. RD Station is a marketing automation platform simply designed to help businesses grow. The software allows you to attract visitors to your website, turn them into leads and nurture them into customers, all in one place.

    Reviewers say compared to Marketo, RD Station is:

    Better at support
    More usable
    Easier to set up

    RD Station review by Smarti I.
    "An incredible platform!: I love the creation part of landing pages. I like how broad the platform is, and it has several ways of editing. I also like the editing area for emails. It has a variety of options to add to the email, it's very useful! I also like the organization of leads, and the area of ​​postings in social networks, this saves a lot of time, with the RD I can post to facebook, twitter and linkedin all at once."
    #20
    #20
  39. Iterable

    (102)4.3 out of 5
    Optimized for quick response
    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

    Reviewers say compared to Marketo, Iterable is:

    Better at support
    Easier to set up
    Easier to do business with
  40. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

    Reviewers say compared to Marketo, Iterable is:

    Better at support
    Easier to set up
    Easier to do business with

    Iterable review by Katie  B.
    "Easy to Work with, and amazing follow-through: We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team!"