--- title: Later Social Reviews meta_title: 'Later Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 389 reviews by the users' company size, role or industry to find out how Later Social works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 389 scale: '5' date_modified: '2026-11-05' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Later Social Reviews & Product Details

Pricing

Pricing provided by Later Social.

Starter

$25.00
1 Social Set & User Per Month

Later Social Reviews (389)

View 3 Video Reviews
Reviews

Later Social Reviews (389)

View 3 Video Reviews
4.5
389 reviews

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Fayelle E.
FE
Fayelle E.
Digital Media Manager
Small-Business (50 or fewer emp.)
Originally submitted 3/25/2025
"Later is so amazingly user friendly. Easy to understand, easy to use. Analytics are top notch."
5/5
What do you like best about Later Social?

Calendar view, link in bio, ability to change media after the post has already been scheduled (as opposed to deleting and rescheduling) Review collected by and hosted on G2.com.

What do you dislike about Later Social?

when you post/or make a change, the little green block (or pink) that pops up letting you know it was scheduled covers all the other platforms. So I have to navigate to the X (or wait for it to go away) so I can click on another platform to do things. That popup should happen much smaller and right next to the post you just scheduled/changed. Maybe just a green check mark or something on the calendar, I don't know, but NOTHING should pop up and cover the other platforms ever. I want to navigate quickly. Review collected by and hosted on G2.com.

Ansh S.
AS
Ansh S.
Founder
Mid-Market (51-1000 emp.)
"Easy Social Scheduling with Precise Timing and Useful Insights"
5/5
What do you like best about Later Social?

I use Later Social to schedule Instagram Reels, and it helps when I have a lot of content to post in a day. I can see data about my Reels, including how many followers I gain and how many likes I get, all in one place. The AI is easy to handle, and the website isn’t cluttered. The timing is accurate: if I schedule a post for 8 AM, it posts at 8 AM, so I can share content at the right time. I can connect YouTube, Facebook, and Instagram and post the same Reel across my social pages at the same time. The setup and UI are easy to understand, and I can find everything in one place. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Sometimes I can't upload a video, would recommend solving this. Review collected by and hosted on G2.com.

Candice H.
CH
Candice H.
Content creator
Small-Business (50 or fewer emp.)
"Easy Scheduling That Makes Content Planning Fun"
4.5/5
What do you like best about Later Social?

Love that you can schedule your content when you have other things going on and how easy it is to use. I'm still learning but it's been fun Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I'm still learning it all so I don't dislike anything at the moment Review collected by and hosted on G2.com.

Response from Support Team of Later Social

It’s wonderful to hear that content planning has been fun and easy to fit into your schedule. Thanks for giving Later a try, and we hope you continue to enjoy learning all the ways it can help!

David M.
DM
David M.
Marketing Manager
Mid-Market (51-1000 emp.)
"I'm a huge fan and have been using Later for at least a decade. I highly recommend it!"
4.5/5
What do you like best about Later Social?

It is really easy to use. I love being able to control all of my social platforms, and the ability to have different groups is a huge bonus.

There are capabilities in Later that don't exist in other platforms as well and this also helps make it perfect for my needs. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Some functionalities don't exist, such as stories in TikTok or being able to make changes in individual posts on a per-platform basis when making a bulk post schedule. Review collected by and hosted on G2.com.

Response from Support Team of Later Social

Hi there,

Ben here with the Later team. We’re so happy to hear that Later has been easy to use and is helping you save time. That’s exactly what we love to hear, and we really appreciate you taking the time to share your experience.

Thank you as well for your feedback around TikTok Stories. I can definitely understand how helpful that would be, and I’ve shared this with our Product team for review as we continue exploring ways to improve Later.

You should also have access to edit individual posts when scheduling content across multiple platforms. I’ve included a link to our Help Center resource here, but please don’t hesitate to reach out to us at appreviews@later.com if you’d like us to take a closer look or better understand your workflow.

Thanks again for your thoughtful review and feedback.

See how Later Social improved
Micah L.
ML
Micah L.
Project Management and Owner
Small-Business (50 or fewer emp.)
"Easy Cross-Posting Across Channels"
4.5/5
What do you like best about Later Social?

I like that Later Social makes scheduling and cross-posting all my content easy because everything is in one place. It has the most channels available for connecting and integrating with, which makes posting to every platform easy and helps with reporting. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I’ve never been a fan of the UI because it felt confusing. Review collected by and hosted on G2.com.

Response from Support Team of Later Social

Thanks for the thoughtful review! We’re happy Later’s channel integrations and centralized scheduling are helping streamline your workflow. We’re sorry the interface hasn’t felt intuitive, and we’ll pass your feedback along.

Larkin S.
LS
Larkin S.
Owner
Small-Business (50 or fewer emp.)
"Streamlined Social Media Scheduling with Potential for Improvement"
3.5/5
What do you like best about Later Social?

I use Later Social to efficiently manage my social media accounts, and I'm particularly impressed by how it streamlines the scheduling and posting process. It helps keep my content organized and offers valuable insights, which is really handy. I love that I can crosspost between platforms that don't usually integrate with each other, which saves me a lot of time and energy in planning. Planning far in advance and storing evergreen content and captions significantly reduces my workload. My favorite feature is the ability to crosspost to all of my social media accounts. It saves me hours of work and helps me work smarter, not harder. Additionally, Later Social shows me the best times to post for my specific audience, which is incredibly helpful. The initial setup was super easy too. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish that the drafting process was a little more flexible. For example, it will reduce the size of videos but it really struggles with photos. It really annoys me when I have to create/upload multiple versions of the same content for the sake of compatibility. I did notice that Later recently added the capability of cropping images and videos to a 9:16 ratio, which is great, but it should have been the first cropping ability they offered. Review collected by and hosted on G2.com.

Response from Support Team of Later Social

Thank you for your thoughtful review! We’re so glad to hear that Later is helping you save time and plan your content more efficiently across platforms. It’s great to know that features like Best Time to Post and cross posting are making a meaningful difference in your workflow.

We also really appreciate your feedback about the drafting and compatibility experience. We understand how frustrating it can be to make multiple versions of the same content when preparing posts for different platforms. If you’re running into compatibility issues more often than expected, or if there’s a specific part of the drafting process that feels limiting, please reach out to us at appreviews@later.com. Our team would be happy to take a closer look and learn more about what you’re experiencing.

Thanks again for taking the time to share your feedback and for choosing Later!

Tamarah B.
TB
Tamarah B.
Freelance Fashion Blogger & Owner
Small-Business (50 or fewer emp.)
"Explore Brand Collaboration Opportunities with Ease"
4/5
What do you like best about Later Social?

It allows me to explore the possibilities of working with brands that I regularly use and love. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Sometimes it crashes, and you don't always get responses. Review collected by and hosted on G2.com.

Response from Support Team of Later Social

Thanks for sharing your experience! We’re glad Later helps you connect with brands you already love and share your content directly. We’re sorry about the crashes and inconsistent responses, and appreciate your feedback as we work to improve.

Verified User in Commercial Real Estate
UC
Verified User in Commercial Real Estate
Mid-Market (51-1000 emp.)
"Great for Managing Multiple Social Platforms in One Place"
4/5
What do you like best about Later Social?

I use later for my work as the Marketing Specialist and its great to have multiple platforms in one place for the management of our different social media accounts. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

It can be delayed on the updates and is limited in some functionality. We can't post Instagram reels or insert links to our articles on LinkedIn. Review collected by and hosted on G2.com.

Response from Support Team of Later Social

It’s great to hear that Later makes managing your organization’s social platforms more convenient. We’re sorry some updates feel delayed and that certain publishing options are limited. Your feedback on Reels and LinkedIn links is valuable as we continue improving the platform.

Jessica G.
JG
Jessica G.
Communications Coordinator
Small-Business (50 or fewer emp.)
"Later Is a Life-Saver for Scheduling and Platform-Specific Post Tweaks"
4.5/5
What do you like best about Later Social?

Later is a life-saver. Sometimes I have time to work on creating posts, sometimes I don't. Posting "sometimes" is a terrible social media strategy. Later lets me schedule when I can work. It also makes it simple to tweak individual posts for the different social media platforms I use. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The downside is that they no longer support X--I think X has now made it impossible for any third party to allow scheduling so it's not much of a negative. Review collected by and hosted on G2.com.

Anne C.
AC
Anne C.
Marketing & Social Media
Small-Business (50 or fewer emp.)
"Efficient Social Media Management with Some Room for Improvement"
4/5
What do you like best about Later Social?

I like the preview function for Instagram. We are an interiors business, and the look of our Instagram grid is really important. With the preview feature, I can look at how the grid will appear and move posts around if the colors aren't working to make them fit well. The initial setup of Later Social was very easy, even though it was quite a few years ago. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I feel like Reels aren't as good and that I can't post music to the reel, so I end up having to post reels separate to Later Social. It's quite problematic trying to remember to do that. I also feel like the location on Instagram posts isn't very good. I have to edit the post after it has gone to Instagram to add the location. The landscape view on Instagram in Later Social is a very wide view and very low, whereas I see other people posting in a nice 4:5 type ratio in landscape. I just don't see that option in Later.com. Review collected by and hosted on G2.com.

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How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook

Pricing Options

Pricing provided by Later Social.

Starter

$25.00
1 Social Set & User Per Month

Growth

$50.00
2 Social Sets & Users Per Month

Scale

$110.00
6 Social Sets Per Month
Later Social Comparisons
Later Social Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Report Exporting
Scalability
Follower Analysis
Post Performance
Content Calendar
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