What do you like best?
I have used Later on and off since it was called Latergramme from 2015 and at the time mainly used it for my business Instagram profile. Since adding other social media networks to the business I can now also use it to schedule Twitter, Pinterest and Facebook content. I love that you can either use it via the website or app on the go on my mobile or tablet. The free plan has some great useful features that have helped us when we first started off small. The paid plan offers even more from being able to schedule video content, Instagram stories, upload multi-photo posts and get hashtags suggestions. It is one of those apps that I could not live without on my mobile.
What do you dislike?
Although I enjoy using Later for posting to Instagram, my only annoyance is not being able to automatically publish videos without the push notifications. I am now using another tool just for that feature alone as I do not have the time and when I do I tend to not remember to post videos during busy launch times. I hope this is a feature Later plans to add soon.
Recommendations to others considering the product
Later is super easy tool to set-up and use and I would recommend really getting to know all the features your plan offers so that you don't mess out. Make sure you're aware that videos uploaded to schedule on Instagram will not be automatically posted. Apart from that enjoy.
What business problems are you solving with the product? What benefits have you realized?
We can schedule social media content to our social media accounts in advance so that we can focus on other areas of the business. It also helps us to find quality hashtags, gather insights with the analytics report and information on best posting times.