Introducing G2.ai, the future of software buying.Try now
Later Social vs Sprout Social Comparison - What are their main differences? 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
At a Glance
Market Segments
Small-Business (83.1% of reviews)
Small-Business (45.0% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Starting at $199.00 1 user/per month (billed annually)
Later Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.1% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSprout Social
Star Rating
(5,741)4.4 out of 5
Market Segments
Small-Business (45.0% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Later Social excels in Ease of Use with a score of 9.1 compared to Sprout Social's 8.8. Reviewers mention that Later's intuitive interface makes scheduling posts straightforward, while Sprout Social's features can feel overwhelming for new users.
- Reviewers mention that Later Social's Content Calendar feature, scoring 9.3, is highly praised for its visual layout, making it easy to plan and manage social media content. In contrast, Sprout Social's Content Calendar, while functional, scores lower at 8.9, with some users finding it less visually appealing.
- Users on G2 highlight Later Social's superior Hashtag Analytics with a score of 8.8, which allows for better tracking and performance analysis of hashtags. Sprout Social, scoring 7.3, is noted for having less robust capabilities in this area, leading to some frustration among users trying to optimize their hashtag strategies.
- Reviewers say that Later Social's Social Publishing feature, scoring 9.1, is seamless and efficient, allowing for easy scheduling across multiple platforms. Sprout Social, while also effective, scores slightly lower at 8.9, with some users mentioning that the publishing process can be more complex.
- G2 users report that Later Social's Follower Analysis feature, scoring 8.8, provides deeper insights into audience demographics and engagement. In comparison, Sprout Social's score of 7.8 indicates that while it offers valuable insights, it may not be as comprehensive or user-friendly as Later's offering.
- Users report that Sprout Social's Quality of Support is commendable with a score of 8.7, but Later Social slightly edges it out with 8.8. Reviewers mention that Later's support team is responsive and helpful, which can be crucial for users needing assistance with their social media strategies.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Later Social
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.6
237
8.5
5,004
Ease of Use
9.1
232
8.8
5,057
Ease of Setup
9.1
103
8.7
3,444
Ease of Admin
9.3
81
8.8
2,156
Quality of Support
8.8
169
8.6
4,475
Has the product been a good partner in doing business?
9.0
72
8.7
2,123
Product Direction (% positive)
8.6
216
8.9
4,929
Features by Category
Social Analytics
8.2(won by 0.5)
56
7.7
2935
8.8(won by 1.0)
75
7.8
3119
9.1(won by 0.4)
83
8.7
3283
8.5(won by 1.3)
42
7.2
2574
8.4(won by 1.4)
50
7.0
2582
8.8(won by 1.6)
35
7.2
2341
8.7(won by 1.6)
26
7.1
2278
Reports & Dashboards
8.5(won by 0.4)
56
8.1
3156
8.6(won by 0.1)
60
8.5
3221
9.0(won by 0.5)
69
8.5
3062
8.1(won by default)
27
Feature Not Available
Agentic AI - Social Media Analytics
6.2(tied score)
10
6.2(tied score)
875
6.8(won by 0.6)
10
6.2
868
7.0(won by 0.8)
10
6.2
860
6.8(won by 0.6)
10
6.2
866
7.0(won by 0.8)
10
6.2
866
Content & Collaboration
9.3
140
8.9
3102
9.0
142
7.9
2892
7.7
87
8.2
2946
7.4
46
8.0
2840
8.6
103
8.3
2953
7.6
63
Feature Not Available
Social Management
8.3
131
8.6
4125
9.1
151
8.9
4116
8.2
55
8.1
3764
8.4
131
8.5
4067
Feature Not Available
Feature Not Available
8.1
59
7.9
2855
8.1
30
7.5
2453
Agentic AI - Social Media Management
6.8
25
6.2
1043
7.1
25
6.4
1034
6.9
25
6.5
1030
7.0
24
6.5
1026
7.0
25
6.4
1018
6.9
25
6.4
1019
6.8
25
6.4
1015
Monitoring & Listening
Not enough data
8.5
1882
Not enough data
7.0
1421
Not enough data
8.0
1185
Not enough data
7.9
1172
Not enough data
7.7
1143
Not enough data
7.8
1171
Agentic AI - Social Media Listening Tools
Not enough data
6.4
377
Not enough data
6.4
375
Not enough data
6.4
378
Not enough data
6.4
376
Not enough data
6.5
376
Data Management & Analysis
Not enough data
7.5
1189
Not enough data
8.6
1942
Not enough data
8.1
1208
Not enough data
7.8
1112
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Generative AI
Not enough data
7.1
850
Not enough data
6.9
839
Process
Not enough data
8.4
1439
Not enough data
7.9
1227
Not enough data
7.7
993
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1487
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1115
Not enough data
8.4
1410
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Later Social and Sprout Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.6%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.5%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.6%
Financial Services
3.2%
Other
60.8%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
