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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
Free
$25.00 1 Social Set & User Per Month
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansLater Social
Star Rating
(347)4.5 out of 5
Market Segments
Small-Business (83.1% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and planning of posts across multiple platforms. In contrast, Later Social shines even brighter with a score of 9.4, indicating a more intuitive interface and better visual planning tools.
- Reviewers mention that Buffer's Content Library is rated at 8.7, providing a decent repository for media assets. However, Later Social outperforms with a score of 9.2, highlighting its superior organization and ease of access to stored content.
- G2 users indicate that Buffer's Approval Workflows feature, rated at 8.6, is beneficial for team collaboration, but some users find it lacking in flexibility. Later Social, however, has a significantly lower score of 6.6, suggesting that its approval process may not meet the needs of teams requiring robust collaboration tools.
- Users on G2 report that Buffer's Social Analytics capabilities, particularly in Sentiment Analysis, score a solid 9.1, providing valuable insights into audience engagement. Later Social, while strong in analytics, scores slightly lower at 8.4, indicating that Buffer may offer a more comprehensive view of audience sentiment.
- Reviewers say that Buffer's Social Publishing feature is highly rated at 9.3, making it easy to publish across various platforms. Later Social, with a score of 9.1, also provides effective publishing tools, but some users feel that Buffer's interface is more user-friendly.
- Users report that Buffer's Quality of Support is rated at 8.5, which is satisfactory but not exceptional. In comparison, Later Social has a higher score of 8.8, suggesting that users may experience better customer service and support responsiveness with Later Social.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Buffer
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.6
237
Ease of Use
9.2
906
9.1
232
Ease of Setup
9.2
325
9.1
103
Ease of Admin
9.1
309
9.3
81
Quality of Support
8.5
644
8.8
169
Has the product been a good partner in doing business?
8.8
269
9.0
72
Product Direction (% positive)
8.2
880
8.6
216
Features by Category
Social Analytics
Not enough data
8.2(won by default)
56
Not enough data
8.8(won by default)
75
Not enough data
9.1(won by default)
83
Not enough data
8.5(won by default)
42
Not enough data
8.4(won by default)
50
Not enough data
8.8(won by default)
35
Not enough data
8.7(won by default)
26
Reports & Dashboards
Not enough data
8.5(won by default)
56
Not enough data
8.6(won by default)
60
Not enough data
9.0(won by default)
69
Not enough data
8.1(won by default)
27
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Content & Collaboration
9.0
142
9.3
140
8.6
125
9.0
142
8.2
105
7.7
87
8.6
106
7.4
46
8.8
115
8.6
103
8.5
99
7.6
63
Social Management
7.9
666
8.3
131
9.3
787
9.1
151
8.4
642
8.2
55
8.3
693
8.4
131
Feature Not Available
Feature Not Available
8.6
99
8.1
59
8.3
25
8.1
30
Agentic AI - Social Media Management
7.2
12
6.8
25
7.4
12
7.1
25
6.9
12
6.9
25
7.4
12
7.0
24
7.2
12
7.0
25
7.5
12
6.9
25
7.2
12
6.8
25
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Engagement
Not enough data
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Social Shopping
Not enough data
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Analytics
Not enough data
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Categories
Categories
Shared Categories
Buffer and Later Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Later Social is categorized as Social Media Analytics, Social Commerce Platforms, Social Media Suites, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
16.6%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.5%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
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