Later Social Features
Social Management (6)
Social Analytics
As reported in 135 Later Social reviews.
Reports on the performance of social media posts and campaigns.
Social Publishing
This feature was mentioned in 161 Later Social reviews.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
This feature was mentioned in 56 Later Social reviews.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
131 reviewers of Later Social have provided feedback on this feature.
Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
Based on 59 Later Social reviews.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
As reported in 29 Later Social reviews.
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (4)
Report Customizability
This feature was mentioned in 55 Later Social reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
59 reviewers of Later Social have provided feedback on this feature.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
This feature was mentioned in 68 Later Social reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
This feature was mentioned in 26 Later Social reviews.
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (7)
Competitor Analysis
As reported in 55 Later Social reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
As reported in 74 Later Social reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
As reported in 82 Later Social reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
41 reviewers of Later Social have provided feedback on this feature.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
49 reviewers of Later Social have provided feedback on this feature.
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
As reported in 34 Later Social reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 25 Later Social reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Content & Collaboration (6)
Content Calendar
Based on 143 Later Social reviews.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Based on 142 Later Social reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
This feature was mentioned in 86 Later Social reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
This feature was mentioned in 46 Later Social reviews.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Based on 102 Later Social reviews.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
This feature was mentioned in 63 Later Social reviews.
Provides features for creating or editing social media assets.
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Content (4)
Types
This feature was mentioned in 11 Later Social reviews.
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
As reported in 12 Later Social reviews.
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (5)
Live Streaming
As reported in 10 Later Social reviews.
Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
As reported in 11 Later Social reviews.
Support engagement on multiple channels such as email, phone, and in-store
Personalization
This feature was mentioned in 11 Later Social reviews.
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Conversational Commerce
Provides chatbots and intelligent assistants for conversational commerce
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (4)
Promotions
Provide coupons or discounts that are available exclusively on social media
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
AR/VR
Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users
Social Store
As reported in 10 Later Social reviews.
Create social stores and customizable branded landing pages
Analytics (3)
Product Insights
Based on 11 Later Social reviews.
Analyze social media sales to determine which products sell better
Social Listening
Based on 10 Later Social reviews.
Monitor social media interactions to identify consumer trends
Campaigns
Based on 12 Later Social reviews.
Track the performance of marketing campaigns and social media advertising
Agentic AI - Social Media Management (7)
Autonomous Task Execution
This feature was mentioned in 24 Later Social reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
24 reviewers of Later Social have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
24 reviewers of Later Social have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
As reported in 23 Later Social reviews.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 24 Later Social reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
24 reviewers of Later Social have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 24 Later Social reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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