Compare Hootsuite and Later Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (83.3% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$25.00 1 Social Set & User Per Month
Hootsuite
Star Rating
(6,998)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLater Social
Star Rating
(380)4.5 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms seamlessly. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say Later Social stands out for its user-friendly interface and ease of scheduling, particularly for small businesses. Reviewers noted, "I can set a post or several to go out and not worry about remembering if I did it or not," which speaks to its simplicity and effectiveness in content planning.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users mentioning positive experiences with representatives and the helpfulness of the support team. One user remarked on their fantastic experience with a Hootsuite representative, indicating a strong support system for users.
- Reviewers mention that Later Social offers attractive pricing, especially for non-profits, which can be a significant advantage for budget-conscious users. One user appreciated the discount for non-profits, highlighting how it makes the platform accessible for organizations with limited resources.
- G2 reviewers report that Hootsuite provides robust analytics and reporting features, allowing users to customize performance reports effectively. A user noted, "I appreciate the ability to customize different performance reports," which can be crucial for businesses looking to track their social media impact.
- Users say Later Social shines in its content calendar and planning capabilities, with one reviewer stating, "We're able to consistently post to our socials by pre-planning content and selecting the best time to post." This feature is particularly beneficial for users focused on maintaining a consistent online presence.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Hootsuite
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,160
8.6
253
Ease of Use
8.6
6,239
9.1
249
Ease of Setup
8.7
4,022
9.1
120
Ease of Admin
8.7
2,552
9.3
87
Quality of Support
8.2
4,620
8.7
178
Has the product been a good partner in doing business?
8.6
2,324
9.0
78
Product Direction (% positive)
8.0
6,049
8.5
231
Features by Category
Social Analytics
7.5
2153
8.2(won by 0.7)
55
7.9
2351
8.8(won by 0.9)
74
8.6
2511
9.1(won by 0.5)
83
7.4
1810
8.4(won by 1.0)
41
7.4
2039
8.3(won by 0.9)
49
7.6
1488
8.7(won by 1.1)
34
7.5
1447
8.7(won by 1.2)
25
Reports & Dashboards
8.1
2400
8.5(won by 0.4)
56
8.3
2365
8.6(won by 0.3)
59
8.4
2373
8.9(won by 0.5)
69
7.1
1388
8.0(won by 0.9)
26
Agentic AI - Social Media Analytics
6.7(won by 1.0)
147
5.7
9
6.7(won by 0.2)
151
6.5
9
6.6
146
6.7(won by 0.1)
9
6.6(won by 0.1)
148
6.5
9
6.7(tied score)
148
6.7(tied score)
9
Content & Collaboration
9.0
2784
9.3
149
8.0
2567
9.0
144
8.0
2521
7.7
86
7.8
2397
7.4
46
8.2
2525
8.6
102
8.1
2535
7.5
63
Social Management
8.1
4550
8.2
139
8.9
5080
9.1
169
8.2
4491
8.1
57
8.4
4839
8.4
131
7.1
3465
Feature Not Available
8.0
2526
8.1
59
7.9
2148
8.0
29
Agentic AI - Social Media Management
6.7
279
6.7
24
7.0
278
6.9
24
7.1
294
6.7
24
7.1
278
6.9
23
7.1
273
6.9
24
7.0
273
6.7
24
7.1
269
6.7
24
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
664
Not enough data
8.1
655
Not enough data
7.9
665
Not enough data
8.1
661
Not enough data
8.4
652
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
628
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
615
Not enough data
7.9
615
Not enough data
7.8
608
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.5
611
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Not enough data
Monitoring & Listening
8.1
1912
Not enough data
7.2
1508
Not enough data
8.1
708
Not enough data
8.0
679
Not enough data
7.9
670
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1863
Not enough data
8.2
724
Not enough data
7.8
646
Not enough data
Content
Not enough data
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Engagement
Not enough data
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Social Shopping
Not enough data
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Analytics
Not enough data
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Categories
Categories
Shared Categories
Hootsuite and Later Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Later Social is categorized as Social Commerce Platforms
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.1%
Marketing and Advertising
16.4%
Health, Wellness and Fitness
6.6%
Retail
5.7%
Apparel & Fashion
4.3%
Consumer Goods
4.3%
Other
62.6%
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
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