Introducing G2.ai, the future of software buying.Try now
Compare Hootsuite and Later Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (83.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$25.00 1 Social Set & User Per Month
Hootsuite
Star Rating
(6,665)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansLater Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.5% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in overall user satisfaction, boasting a high G2 Score of 98.29 in social media management. Users appreciate its comprehensive features, such as the ability to schedule posts across multiple platforms seamlessly, which is particularly beneficial for those managing multiple clients.
- Users say Later Social shines in its ease of use, with a strong focus on visual scheduling. Reviewers highlight its intuitive interface, making it simple to manage social accounts for various businesses and allowing for easy content sharing and review processes.
- According to verified reviews, Hootsuite's extensive feature set, including a link shortener and image library, is praised for saving time and optimizing posting strategies. Users find these tools invaluable for planning and executing social media campaigns effectively.
- Reviewers mention that Later Social's analytics capabilities are a standout feature, providing in-depth insights that help users track content performance and trends. This functionality has reportedly simplified day-to-day tasks, ensuring posts are automated and consistent.
- G2 reviewers highlight that while Hootsuite has a broader market presence and a wealth of features, it comes with a higher entry-level price of $99.00, which may be a consideration for small businesses looking for budget-friendly options.
- Users report that Later Social, with its lower entry price of $25.00, is particularly appealing for small businesses, as it offers essential features without overwhelming complexity, making it a great choice for those just starting with social media management.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Hootsuite
Free Trial is available
Later Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,013
8.6
234
Ease of Use
8.6
6,090
9.1
229
Ease of Setup
8.7
3,880
9.1
100
Ease of Admin
8.6
2,544
9.3
81
Quality of Support
8.2
4,504
8.8
166
Has the product been a good partner in doing business?
8.6
2,316
9.0
72
Product Direction (% positive)
8.0
5,930
8.6
213
Features by Category
Social Analytics
7.5
2146
8.2(won by 0.7)
55
7.9
2353
8.8(won by 0.9)
74
8.6
2479
9.0(won by 0.4)
82
7.4
1813
8.4(won by 1.0)
41
7.4
2037
8.3(won by 0.9)
49
7.6
1487
8.7(won by 1.1)
34
7.5
1448
8.7(won by 1.2)
25
Reports & Dashboards
8.1
2387
8.5(won by 0.4)
55
8.3
2362
8.6(won by 0.3)
59
8.4
2325
8.9(won by 0.5)
68
7.1
1388
8.0(won by 0.9)
26
Agentic AI - Social Media Analytics
6.7(won by 1.0)
147
5.7
9
6.7(won by 0.2)
146
6.5
9
6.6
145
6.7(won by 0.1)
9
6.6(won by 0.1)
147
6.5
9
6.7(tied score)
147
6.7(tied score)
9
Content & Collaboration
9.0
2745
9.3
139
8.0
2572
9.0
141
8.0
2512
7.7
86
7.8
2395
7.3
45
8.2
2527
8.6
102
8.1
2518
7.6
62
Social Management
8.1
4463
8.3
130
8.9
4947
9.1
150
8.2
4470
8.1
54
8.4
4782
8.4
130
7.1
3468
Feature Not Available
8.0
2527
8.1
58
7.9
2144
8.0
29
Agentic AI - Social Media Management
6.8
279
6.7
24
7.1
278
6.9
24
7.1
277
6.7
24
7.1
276
6.9
23
7.1
272
6.9
24
7.0
272
6.7
24
7.1
268
6.7
24
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Content
Not enough data
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Engagement
Not enough data
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Social Shopping
Not enough data
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Analytics
Not enough data
8.6
11
Not enough data
9.5
10
Not enough data
8.9
11
Categories
Categories
Shared Categories
Hootsuite and Later Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Later Social is categorized as Social Commerce Platforms
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
16.8%
Health, Wellness and Fitness
6.7%
Retail
5.5%
Apparel & Fashion
4.6%
Photography
4.3%
Other
62.2%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
