# Heap vs Pendo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Heap and Pendo offer user-friendly interfaces, but users of Heap particularly appreciate its seamless integration of product and website data, making it easy to track user interactions without a steep learning curve. One user noted, &quot;I don&#39;t need to consider what I&#39;ll need to measure in future — I can simply log in, search for the event I&#39;m interested in, and see how our users are using it.&quot;
- **Users say** that Pendo excels in providing deep insights into customer behavior, which is especially valuable for product managers. Reviewers highlight its capabilities in tracking how customers use products and features, with one user stating, &quot;I like Pendo for its easy-to-use platform and capabilities, which help in tracking how our customers use our products and features.&quot;
- **According to verified reviews** , Heap shines in its implementation process, with users praising its quick setup and intuitive onboarding. This is contrasted with Pendo, where some users have mentioned that the setup can be more complex, although it still offers valuable insights once established.
- **Reviewers mention** that both products provide solid support, but Heap users have rated their support slightly higher. One user expressed appreciation for Heap&#39;s supportive work culture, stating, &quot;The work culture is friendly, and it encourages teamwork, continuous improvement, and collaboration across the team.&quot;
- **Users highlight** that while both platforms are effective for analytics, Pendo&#39;s recent enhancements, including AI tools for guide building, have generated excitement among users. A reviewer noted, &quot;I enjoy the guides and I&#39;m excited about the AI tools that are going to enhance the guide building process,&quot; indicating Pendo&#39;s commitment to evolving its features.
- **G2 reviewers report** that while both Heap and Pendo cater well to mid-market companies, Heap&#39;s focus on ease of use and quick access to data without extensive configuration is a significant advantage for teams looking to get insights rapidly. Users have remarked on how easy it is to use, with one stating, &quot;Really easy to use, no learning curve.&quot;



| | Heap | Pendo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,097 | 1,786 | 
| **Largest Market Segment** | Mid-Market (54.1% of reviews) | Mid-Market (61.3% of reviews) | 
| **Entry Level Price** | Free 10000 Sessions Per Month | Free | 

---
## Top Pros & Cons

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Pendo

Pros:
- Ease of Use (190 reviews)
- Insights (165 reviews)

Cons:
- Missing Features (67 reviews)
- Limitations (63 reviews)

---
## Ratings Comparison
| Rating | Heap | Pendo | 
|---|---|---|
  | **Meets Requirements** | 8.6 (857 reviews) | 8.5 (1209 reviews) | 
  | **Ease of Use** | 8.1 (867 reviews) | 8.2 (1288 reviews) | 
  | **Ease of Setup** | 8.5 (315 reviews) | 7.9 (609 reviews) | 
  | **Ease of Admin** | 8.6 (317 reviews) | 8.5 (561 reviews) | 
  | **Quality of Support** | 8.7 (680 reviews) | 8.5 (1053 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 8.9 (536 reviews) | 
  | **Product Direction (% positive)** | 8.7 (796 reviews) | 8.5 (1122 reviews) | 

---
## Pricing

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Pendo

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.

Key Features:
- Product analytics
- In-app guides
- Net Promoter Score (NPS)  

[Browse all 5 editions](https://www.g2.com/products/pendo-io-pendo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 564 |
| **Pendo** | 8.0/10 | 604 |

#### Metrics

| Feature | Heap | Pendo | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (397 reviews) | 8.7 (456 reviews) | 
| **Engagement** | 8.4 (365 reviews) | 8.7 (473 reviews) | 
| **Entry and Exit Pages** | 8.3 (327 reviews) | 8.4 (420 reviews) | 
| **Standard Event Tracking** | 9.0 (398 reviews) | 8.8 (466 reviews) | 
| **Custom Event Tracking** | 8.8 (391 reviews) | 8.5 (423 reviews) | 
| **Retention** | 8.0 (305 reviews) | 8.2 (395 reviews) | 
| **Return** | 8.1 (279 reviews) | 8.2 (357 reviews) | 
| **Conversions** | 8.7 (347 reviews) | 8.2 (334 reviews) | 
| **Funnels** | 8.7 (368 reviews) | 8.3 (396 reviews) | 

#### Reporting

| Feature | Heap | Pendo | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (365 reviews) | 8.4 (462 reviews) | 
| **Trending** | 8.0 (293 reviews) | 8.5 (427 reviews) | 
| **Retroactive Reporting** | 8.7 (330 reviews) | 8.7 (436 reviews) | 
| **Segmentation** | 8.3 (358 reviews) | 8.7 (469 reviews) | 
| **Mobile Reporting** | 8.2 (205 reviews) | 7.8 (262 reviews) | 
| **Unification Across Devices** | 8.4 (225 reviews) | 8.1 (284 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (375 reviews) | 8.2 (449 reviews) | 

#### Other

| Feature | Heap | Pendo | 
|---|---|---|
| **User Data** | 8.4 (339 reviews) | 8.7 (439 reviews) | 
| **Site Search Reporting** | 8.0 (185 reviews) | 8.0 (305 reviews) | 
| **Load Time Monitoring** | 7.6 (192 reviews) | 7.5 (262 reviews) | 
| **Campaign Tracking** | 8.2 (214 reviews) | 7.9 (271 reviews) | 
| **E-Commerce** | 8.1 (149 reviews) | 7.2 (195 reviews) | 
| **Promotional Messages** | 8.0 (45 reviews) | 8.5 (343 reviews) | 
| **Administration Alerts** | 7.9 (47 reviews) | 8.2 (297 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 
| **Decision Making** | Not enough data | 5.8 (11 reviews) | 

#### Administration

| Feature | Heap | Pendo | 
|---|---|---|
| **API / Integrations** | 8.4 (274 reviews) | 8.1 (379 reviews) | 
| **QA Testing** | 8.6 (99 reviews) | 7.9 (295 reviews) | 
| **Performance and Reliability** | 8.6 (412 reviews) | 8.7 (421 reviews) | 
| **User, Role, and Access Management** | 8.7 (388 reviews) | 8.5 (453 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 118 |
| **Pendo** | 8.4/10 | 156 |

#### User Identification

| Feature | Heap | Pendo | 
|---|---|---|
| **Demographics** | 8.1 (41 reviews) | 7.9 (109 reviews) | 
| **User Segmentation** | 8.6 (94 reviews) | 8.5 (136 reviews) | 
| **Geolocation** | 8.5 (68 reviews) | 8.0 (103 reviews) | 

#### Tracking &amp; Reporting

| Feature | Heap | Pendo | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (102 reviews) | 8.5 (125 reviews) | 
| **Real-Time Insights** | 8.4 (93 reviews) | 8.5 (131 reviews) | 
| **Attribution** | 8.1 (80 reviews) | 8.3 (108 reviews) | 
| **Dashboard** | 8.1 (97 reviews) | 8.5 (142 reviews) | 
| **User Path Tracking** | 8.2 (96 reviews) | 8.5 (133 reviews) | 
| **User Activity History** | 8.4 (90 reviews) | 8.7 (137 reviews) | 

#### Metrics

| Feature | Heap | Pendo | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | 8.8 (83 reviews) | 
| **Exit Tracking** | 7.9 (51 reviews) | 8.4 (64 reviews) | 
| **Retention** | 8.0 (56 reviews) | 8.4 (72 reviews) | 
| **Return** | 8.2 (57 reviews) | 8.3 (69 reviews) | 
| **Conversions** | 8.4 (68 reviews) | 8.4 (66 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.1/10 | 85 |
| **Pendo** | 8.0/10 | 26 |

#### User Behavior

| Feature | Heap | Pendo | 
|---|---|---|
| **Click Tracking** | 9.4 (83 reviews) | 9.1 (23 reviews) | 
| **Mouse Movement ** | 9.0 (73 reviews) | 8.0 (22 reviews) | 
| **Frustration Tracking** | 9.0 (69 reviews) | 8.6 (23 reviews) | 

#### A/B Testing 

| Feature | Heap | Pendo | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (52 reviews) | 7.4 (19 reviews) | 
| **Split URL Testing** | 8.9 (24 reviews) | 7.0 (19 reviews) | 
| **Data Analysis** | 9.3 (61 reviews) | 8.8 (21 reviews) | 
| **Notes** | 9.3 (44 reviews) | 6.8 (19 reviews) | 

#### Visitor Information

| Feature | Heap | Pendo | 
|---|---|---|
| **User Identification** | 9.3 (66 reviews) | 7.9 (21 reviews) | 
| **Search Box** | 8.9 (61 reviews) | 8.0 (19 reviews) | 

#### Agentic AI - Session Replay

| Feature | Heap | Pendo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Pendo** | 8.3/10 | 432 |

#### User Analysis

| Feature | Heap | Pendo | 
|---|---|---|
| **Survey Implementation** | Not enough data | 8.6 (345 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (392 reviews) | 

#### User Support

| Feature | Heap | Pendo | 
|---|---|---|
| **User Segmentation** | Not enough data | 8.5 (391 reviews) | 
| **Multi-Language Support** | Not enough data | 7.6 (206 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | 8.0 (294 reviews) | 

#### Walkthrough Type

| Feature | Heap | Pendo | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | 8.1 (296 reviews) | 
| **Text Bubble Walkthroughs** | Not enough data | 8.7 (363 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Heap | Pendo | 
|---|---|---|
| **Integration** | Not enough data | 8.2 (20 reviews) | 
| **Communications** | Not enough data | 9.1 (23 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Heap | Pendo | 
|---|---|---|
| **Analytics** | Not enough data | 9.0 (24 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Heap | Pendo | 
|---|---|---|
| **Customer self-service** | Not enough data | 8.5 (17 reviews) | 
| **In-app guidance** | Not enough data | 9.3 (26 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Heap | Pendo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 6.2 (10 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 413 |
| **Pendo** | 8.1/10 | 710 |

#### Product Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (299 reviews) | 8.7 (585 reviews) | 
| **User-Level Analytics** | 8.7 (358 reviews) | 8.7 (634 reviews) | 
| **Segmentation** | 8.5 (326 reviews) | 8.6 (593 reviews) | 
| **Funnels** | 8.7 (351 reviews) | 8.2 (504 reviews) | 
| **Alerts** | 7.9 (104 reviews) | 7.9 (408 reviews) | 
| **Multi-Product Analytics** | 8.4 (222 reviews) | 8.2 (441 reviews) | 
| **User Scoring** | 7.8 (91 reviews) | 8.0 (400 reviews) | 
| **Integrations** | 8.3 (254 reviews) | 7.9 (451 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (27 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (25 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (21 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 10.0 (22 reviews) | 
| **Account level Analytics** | Not enough data | 10.0 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 7.9 (8 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 95 |
| **Pendo** | N/A | N/A |

#### Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Reports** | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | 7.3 (49 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Pendo | 
|---|---|---|
| **Data Storage** | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Heap | Pendo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.9/10 | 36 |
| **Pendo** | N/A | N/A |

#### Platform Basics

| Feature | Heap | Pendo | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Heap | Pendo | 
|---|---|---|
| **Journey Reporting** | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Heap | Pendo | 
|---|---|---|
| **Journey Mapping** | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Heap | Pendo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.2/10 | 32 |
| **Pendo** | N/A | N/A |

#### Generative AI

| Feature | Heap | Pendo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Heap | Pendo | 
|---|---|---|
| **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Heap | Pendo | 
|---|---|---|
| **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Heap | Pendo | 
|---|---|---|
| **Security** | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | 9.3 (14 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 78 |
| **Pendo** | 8.4/10 | 92 |

#### Metrics

| Feature | Heap | Pendo | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | 8.8 (83 reviews) | 
| **Exit Tracking** | 7.9 (51 reviews) | 8.4 (64 reviews) | 
| **Retention** | 8.0 (56 reviews) | 8.4 (72 reviews) | 
| **Return** | 8.2 (57 reviews) | 8.3 (69 reviews) | 
| **Conversions** | 8.4 (68 reviews) | 8.4 (66 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.4/10 | 80 |
| **Pendo** | N/A | N/A |

#### Variation Testing

| Feature | Heap | Pendo | 
|---|---|---|
| **A/B Testing** | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Heap | Pendo | 
|---|---|---|
| **Segmentation** | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Heap | Pendo | 
|---|---|---|
| **Standard Targeting** | Feature Not Available | Not enough data | 
| **Custom Targeting** | Feature Not Available | Not enough data | 
| **Data Segmentation** | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Pendo | 
|---|---|---|
| **API / Integrations** | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Heap (4):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Pendo (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Heap | Pendo | 
|---|---|---|
| **Small-Business** | 34.6% | 17.5% | 
| **Mid-Market** | 54.1% | 61.3% | 
| **Enterprise** | 11.3% | 21.2% | 

### By Industry

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel &amp; Tourism:** 2.2%
- **Other:** 33.1%

#### Pendo

- **Computer Software:** 32.6%
- **Information Technology and Services:** 15.0%
- **Marketing and Advertising:** 6.9%
- **Financial Services:** 4.4%
- **Hospital &amp; Health Care:** 3.3%
- **Education Management:** 2.4%
- **Human Resources:** 1.9%
- **Computer &amp; Network Security:** 1.9%
- **Higher Education:** 1.6%
- **Transportation/Trucking/Railroad:** 1.6%
- **Other:** 28.3%

---
## Alternatives

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)

### Alternatives to Pendo

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (984 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)

---
## Top Discussions

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM&#39;s into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I&#39;m getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Pendo

- Title: [Which integrations does Pendo support?](https://www.g2.com/discussions/integrations-0d945a1b-6d44-4202-97e3-b771b8c3f56b) — 2 comments, 2 upvotes
  > **Top comment:** "Hi there! My name is Stephanie and I&#39;m a research analyst in marketing &amp; advertising at G2. Thanks for posting this question. As of November 2019, Pendo is..."
- Title: [How is feature adoption measured?](https://www.g2.com/discussions/how-is-feature-adoption-measured) — 1 comment
  > **Top comment:** "With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it..."
- Title: [What is feature adoption?](https://www.g2.com/discussions/what-is-feature-adoption) — 1 comment
  > **Top comment:** "In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are..."
- Title: [What is pendo used for?](https://www.g2.com/discussions/what-is-pendo-used-for) — 1 comment
  > **Top comment:** "User analytics and on-screen messages / guides."
- Title: [How can I participate remotely in a PUG?](https://www.g2.com/discussions/how-can-i-participate-remotely-in-a-pug) — 1 comment, 1 upvote
  > **Top comment:** "Right now all of our local user groups are in person and do not have a virtual element as it will not be a great experience for those attending..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-vs-pendo-io-pendo)

