Heap Features
Metrics (14)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 397 Heap reviews.
Engagement
Based on 365 Heap reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
As reported in 327 Heap reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions. This feature was mentioned in 398 Heap reviews.
Custom Event Tracking
Based on 391 Heap reviews. Able to set up custom variables to track any user activity on the site.
Retention
Based on 305 Heap reviews. Accurately measure bounce rate.
Return
As reported in 279 Heap reviews. Track user return rates and related metrics.
Conversions
Based on 347 Heap reviews. Track what proportion of users convert via a certain action.
Funnels
Based on 368 Heap reviews. See how many users proceed down a certain path to conversion.
Engagement
Based on 65 Heap reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Based on 51 Heap reviews. Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate. This feature was mentioned in 56 Heap reviews.
Return
Tracks user return rates and related metrics. 57 reviewers of Heap have provided feedback on this feature.
Conversions
As reported in 68 Heap reviews. Tracks what proportion of users convert via a certain action.
Reporting (9)
Real-Time Reporting
As reported in 365 Heap reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. This feature was mentioned in 293 Heap reviews.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 330 Heap reviews.
Segmentation
As reported in 358 Heap reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 205 Heap reviews.
Unification Across Devices
Based on 225 Heap reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 375 Heap reviews.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 64 reviewers of Heap have provided feedback on this feature.
Reports and Dashboards
As reported in 65 Heap reviews. Access pre-built and custom reports and dashboards.
Other (7)
User Data
Based on 339 Heap reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
As reported in 185 Heap reviews. Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems. This feature was mentioned in 192 Heap reviews.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 214 Heap reviews.
E-Commerce
As reported in 149 Heap reviews. Track revenue and transactions.
Promotional Messages
Based on 45 Heap reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
Based on 47 Heap reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (11)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 274 reviewers of Heap have provided feedback on this feature.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 99 Heap reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 412 reviewers of Heap have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 388 Heap reviews.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 52 reviewers of Heap have provided feedback on this feature.
QA Testing
Able to test that event and variable setup are reporting data accurately. 15 reviewers of Heap have provided feedback on this feature.
Performance and Reliability
Based on 62 Heap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 63 reviewers of Heap have provided feedback on this feature.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. This feature was mentioned in 69 Heap reviews.
A/B Testing
As reported in 50 Heap reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Based on 65 Heap reviews. Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Variation Testing (5)
A/B Testing
As reported in 37 Heap reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Conversion Goal
Able to set any user action as the conversion goal of the test. This feature was mentioned in 45 Heap reviews.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 45 reviewers of Heap have provided feedback on this feature.
Confidence Level
As reported in 43 Heap reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Based on 29 Heap reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Personalization (1)
Data Segmentation
As reported in 38 Heap reviews. Segment data by various user demographics to find deeper trends within specific user groups.
Survey Management (4)
Brand Design Consistency
Based on 18 Heap reviews. Creates feedback forms that are consistent with the design of the site.
Survey Deployment
As reported in 23 Heap reviews. Supports the creation and deployment of different survey types on different channels or devices.
Feedback Collection
Solicits, captures, and centralizes feedback from both structured and unstructured sources. 26 reviewers of Heap have provided feedback on this feature.
Device Responsiveness
Based on 25 Heap reviews. Allows designs to adapt automatically to the device that users access the survey or software.
Process Management (4)
Feedback Aggregation
Based on 23 Heap reviews. Aggregates feedback and transforms feedback into actionable insights.
Trigger Alerts
Triggers creation of a new case after customer leaves feedback. This feature was mentioned in 23 Heap reviews.
Real-Time Analysis
Analyze collected feedback near or in real-time. 26 reviewers of Heap have provided feedback on this feature.
Real-Time Action
As reported in 25 Heap reviews. Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.
System Management (2)
Security
Based on 20 Heap reviews. Provides a secure and compliant system.
System Monitoring
Continually inspects, audits, and monitors system to keep it up to date. 14 reviewers of Heap have provided feedback on this feature.
User Identification (3)
Demographics
As reported in 41 Heap reviews. Identifies user demographics like gender or age.
User Segmentation
Based on 94 Heap reviews. Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations. 68 reviewers of Heap have provided feedback on this feature.
Tracking & Reporting (6)
Custom Event Tracking
As reported in 102 Heap reviews. Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports. This feature was mentioned in 93 Heap reviews.
Attribution
As reported in 80 Heap reviews. Measures user acquisition analytics.
Dashboard
Based on 97 Heap reviews. Provides a holistic summary of your data.
User Path Tracking
As reported in 96 Heap reviews. Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history. This feature was mentioned in 90 Heap reviews.
User Behavior (3)
Click Tracking
Based on 83 Heap reviews. Tracks where users are clicking on a web page.
Mouse Movement
Based on 73 Heap reviews. Tracks mouse movement over a web page.
Frustration Tracking
Based on 69 Heap reviews. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
As reported in 52 Heap reviews. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Split web traffic to a page between two different URLs. This feature was mentioned in 24 Heap reviews.
Data Analysis
As reported in 61 Heap reviews. Offers insights into relationships between user information and user behavior.
Notes
As reported in 44 Heap reviews. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Collects user information (location, IP address, email, etc.). This feature was mentioned in 66 Heap reviews.
Search Box
Based on 61 Heap reviews. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
As reported in 300 Heap reviews. Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level. 358 reviewers of Heap have provided feedback on this feature.
Segmentation
As reported in 327 Heap reviews. Ability to compare usage across segments such as role, company size, etc.
Funnels
Based on 352 Heap reviews. See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance. 105 reviewers of Heap have provided feedback on this feature.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement This feature was mentioned in 223 Heap reviews.
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts. This feature was mentioned in 92 Heap reviews.
Integrations
As reported in 255 Heap reviews. Breadth and functionality of integrations with third-party products.
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format. This feature was mentioned in 85 Heap reviews.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location. This feature was mentioned in 87 Heap reviews.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 83 Heap reviews.
Campaign Tracking
Based on 69 Heap reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. 72 reviewers of Heap have provided feedback on this feature.
Predictive Analytics
Predictions of future behavior based on past and present data. 49 reviewers of Heap have provided feedback on this feature.
Platform Basics (2)
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 30 reviewers of Heap have provided feedback on this feature.
Journey Optimization
Based on 31 Heap reviews. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
As reported in 32 Heap reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
As reported in 34 Heap reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 33 reviewers of Heap have provided feedback on this feature.
Advanced Data Filtering
As reported in 33 Heap reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 33 Heap reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. 31 reviewers of Heap have provided feedback on this feature.
Automated Alerts
As reported in 15 Heap reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




