Heap Features
Metrics (14)
Sessions - Digital Analytics
397 reviewers of Heap have provided feedback on this feature.
Accurately measure total web traffic and present data elegantly.
Engagement
This feature was mentioned in 365 Heap reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
327 reviewers of Heap have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 398 Heap reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
391 reviewers of Heap have provided feedback on this feature.
Able to set up custom variables to track any user activity on the site.
Retention
Based on 305 Heap reviews.
Accurately measure bounce rate.
Return
As reported in 279 Heap reviews.
Track user return rates and related metrics.
Conversions
347 reviewers of Heap have provided feedback on this feature.
Track what proportion of users convert via a certain action.
Funnels
This feature was mentioned in 368 Heap reviews.
See how many users proceed down a certain path to conversion.
Engagement
65 reviewers of Heap have provided feedback on this feature.
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
51 reviewers of Heap have provided feedback on this feature.
Accurately determines where users close the app during their sessions.
Retention
As reported in 56 Heap reviews.
Accurately measures bounce rate.
Return
57 reviewers of Heap have provided feedback on this feature.
Tracks user return rates and related metrics.
Conversions
As reported in 68 Heap reviews.
Tracks what proportion of users convert via a certain action.
Reporting (9)
Real-Time Reporting
365 reviewers of Heap have provided feedback on this feature.
Obtain live data for who is currently accessing your site.
Trending
293 reviewers of Heap have provided feedback on this feature.
Report on how any user activity has changed over time.
Retroactive Reporting
As reported in 330 Heap reviews.
Report on user activity in the past and set up predictive models for the future.
Segmentation
358 reviewers of Heap have provided feedback on this feature.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
205 reviewers of Heap have provided feedback on this feature.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
This feature was mentioned in 225 Heap reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
375 reviewers of Heap have provided feedback on this feature.
Allows users to easily build customized reports and dashboards.
Segmentation
As reported in 64 Heap reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
As reported in 65 Heap reviews.
Access pre-built and custom reports and dashboards.
Other (7)
User Data
As reported in 339 Heap reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Based on 185 Heap reviews.
Report on keywords used in internal searches.
Load Time Monitoring
This feature was mentioned in 192 Heap reviews.
Track load times on different devices and systems.
Campaign Tracking
As reported in 214 Heap reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 149 Heap reviews.
Track revenue and transactions.
Promotional Messages
As reported in 45 Heap reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
47 reviewers of Heap have provided feedback on this feature.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (11)
API / Integrations
As reported in 274 Heap reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 99 Heap reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
This feature was mentioned in 412 Heap reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
388 reviewers of Heap have provided feedback on this feature.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
API / Integrations
52 reviewers of Heap have provided feedback on this feature.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
15 reviewers of Heap have provided feedback on this feature.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
62 reviewers of Heap have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
As reported in 63 Heap reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
69 reviewers of Heap have provided feedback on this feature.
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
50 reviewers of Heap have provided feedback on this feature.
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Based on 65 Heap reviews.
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Variation Testing (5)
A/B Testing
As reported in 37 Heap reviews.
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Conversion Goal
Based on 45 Heap reviews.
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
As reported in 45 Heap reviews.
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level
This feature was mentioned in 43 Heap reviews.
Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
As reported in 29 Heap reviews.
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Personalization (1)
Data Segmentation
This feature was mentioned in 38 Heap reviews.
Segment data by various user demographics to find deeper trends within specific user groups.
Survey Management (4)
Brand Design Consistency
18 reviewers of Heap have provided feedback on this feature.
Creates feedback forms that are consistent with the design of the site.
Survey Deployment
This feature was mentioned in 23 Heap reviews.
Supports the creation and deployment of different survey types on different channels or devices.
Feedback Collection
As reported in 26 Heap reviews.
Solicits, captures, and centralizes feedback from both structured and unstructured sources.
Device Responsiveness
Based on 25 Heap reviews.
Allows designs to adapt automatically to the device that users access the survey or software.
Process Management (4)
Feedback Aggregation
This feature was mentioned in 23 Heap reviews.
Aggregates feedback and transforms feedback into actionable insights.
Trigger Alerts
Based on 23 Heap reviews.
Triggers creation of a new case after customer leaves feedback.
Real-Time Analysis
As reported in 26 Heap reviews.
Analyze collected feedback near or in real-time.
Real-Time Action
25 reviewers of Heap have provided feedback on this feature.
Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.
System Management (2)
Security
This feature was mentioned in 20 Heap reviews.
Provides a secure and compliant system.
System Monitoring
This feature was mentioned in 14 Heap reviews.
Continually inspects, audits, and monitors system to keep it up to date.
User Identification (3)
Demographics
41 reviewers of Heap have provided feedback on this feature.
Identifies user demographics like gender or age.
User Segmentation
As reported in 94 Heap reviews.
Enables the view of analytic data based on user segment.
Geolocation
This feature was mentioned in 68 Heap reviews.
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Based on 102 Heap reviews.
Enables you to define custom events for analysis.
Real-Time Insights
This feature was mentioned in 93 Heap reviews.
Provides real-time reports.
Attribution
80 reviewers of Heap have provided feedback on this feature.
Measures user acquisition analytics.
Dashboard
This feature was mentioned in 97 Heap reviews.
Provides a holistic summary of your data.
User Path Tracking
This feature was mentioned in 96 Heap reviews.
Displays a users progress throughout specific paths in an application.
User Activity History
As reported in 90 Heap reviews.
Displays a users activity history.
User Behavior (3)
Click Tracking
83 reviewers of Heap have provided feedback on this feature.
Tracks where users are clicking on a web page.
Mouse Movement
Based on 73 Heap reviews.
Tracks mouse movement over a web page.
Frustration Tracking
This feature was mentioned in 69 Heap reviews.
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 52 Heap reviews.
Tracks sessions where users encountered errors and bugs.
Split URL Testing
This feature was mentioned in 24 Heap reviews.
Split web traffic to a page between two different URLs.
Data Analysis
Based on 61 Heap reviews.
Offers insights into relationships between user information and user behavior.
Notes
This feature was mentioned in 44 Heap reviews.
Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
This feature was mentioned in 66 Heap reviews.
Collects user information (location, IP address, email, etc.).
Search Box
61 reviewers of Heap have provided feedback on this feature.
Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
Based on 300 Heap reviews.
Ability to see analytics at the account level.
User-Level Analytics
As reported in 359 Heap reviews.
Ability to see analytics at the user level.
Segmentation
Based on 327 Heap reviews.
Ability to compare usage across segments such as role, company size, etc.
Funnels
352 reviewers of Heap have provided feedback on this feature.
See how users move though a product via grouped page sequences
Alerts
105 reviewers of Heap have provided feedback on this feature.
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
Based on 223 Heap reviews.
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
As reported in 92 Heap reviews.
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
This feature was mentioned in 255 Heap reviews.
Breadth and functionality of integrations with third-party products.
Analytics (6)
Reports
This feature was mentioned in 85 Heap reviews.
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Based on 87 Heap reviews.
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Based on 83 Heap reviews.
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Based on 69 Heap reviews.
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
Based on 72 Heap reviews.
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
As reported in 49 Heap reviews.
Predictions of future behavior based on past and present data.
Platform Basics (2)
Dynamic Segmentation
This feature was mentioned in 30 Heap reviews.
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 31 Heap reviews.
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 32 Heap reviews.
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
34 reviewers of Heap have provided feedback on this feature.
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
As reported in 33 Heap reviews.
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 33 Heap reviews.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
33 reviewers of Heap have provided feedback on this feature.
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Based on 31 Heap reviews.
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Based on 15 Heap reviews.
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.




