# What is the best platform for identifying industry-specific influencers?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I want to start a discussion focused on <strong>apps for identifying industry-specific influencers</strong> that teams are actually using and finding value in. While some tools lean towards enterprise, several have features and databases that make sense for lean PR/marketing teams targeting niche verticals. (Referencing G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/media-and-influencer-targeting"><strong>Media and Influencer Targeting</strong></a> category.) </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These are some of the top-rated options on G2’s Media &amp; Influencer Targeting category:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews"><strong>Meltwater</strong></a><strong>:</strong> Broad media + influencer database with discovery filters and outreach tools. For niche B2B verticals, did its search criteria surface the right subject-matter experts quickly? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cisionone/reviews"><strong>CisionOne</strong></a><strong>:</strong> Comprehensive journalist/influencer profiles, pitching workflows, and analytics. If you’ve run industry-specific campaigns, how accurate were audience/beat tags for shortlist building? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/notified-public-relations-solutions/reviews"><strong>Notified Public Relations Solutions</strong></a><strong>:</strong> Integrated media database and outreach with monitoring—useful when you need journalist + creator discovery tied to coverage. Does it excel at regional/sector targeting? </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/onclusive/reviews"><strong>Onclusive</strong></a><strong>:</strong> PR suite with media/influencer identification and measurement. For highly specialized industries, did its data help validate reach and relevance before outreach?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-com/reviews"><strong>impact.com</strong></a><strong>:</strong> Partnership platform that also supports influencer discovery and vetting. If you target creators in specific verticals (e.g., fintech, health), did its filters and fraud checks narrow the field effectively? </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’ve implemented any of these (or others on the G2 page), I’d love to hear what worked well, what didn’t, and which features most helped you <strong>pinpoint the right industry influencers</strong>—filters, audience data, or integrations with outreach/CRM. </p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For industry-specific influencer discovery, which tool gave you the best niche filters + data freshness (beats/vertical tags, audience quality, fraud checks)?&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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