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# Facebook vs LinkedIn Sales Navigator Comparison - What are their main differences?

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FacebookSales Navigator[+ Add Product](#)

Reviews

**Facebook** [

4.3/5(774)

](https://www.g2.com/products/facebook/reviews#reviews)

**LinkedIn Sales Navigator** [

4.4/5(2,211)

](https://www.g2.com/products/linkedin-sales-navigator/reviews#reviews)

Pricing

**Facebook**
No pricing available

**LinkedIn Sales Navigator**
Free Trial

**Contact Us** · Core

**Pricing Insights**
from reviews

Time to Implement

**Facebook**
1 monthFaster

Based on 87 responses

**LinkedIn Sales Navigator**
2 months

Based on 73 responses

Return on Investment

**Facebook**
9 months3 months sooner

Based on 65 responses

**LinkedIn Sales Navigator**
12 months

Based on 64 responses

Perceived Cost

**Facebook**
$$$$$

**LinkedIn Sales Navigator**
$$$$$

Average Discount

**Facebook**
7%

**LinkedIn Sales Navigator**
8%1% more

Pros & Cons

**Facebook**
[
Sharing Content (15)
](https://www.g2.com/products/facebook/reviews?filters%5Bsentiment_snippet%5D=1610365&qs=pros-and-cons#reviews)[
Global Connectivity (14)
](https://www.g2.com/products/facebook/reviews?filters%5Bsentiment_snippet%5D=1610712&qs=pros-and-cons#reviews)[
Excessive Advertising (12)
](https://www.g2.com/products/facebook/reviews?filters%5Bsentiment_snippet%5D=1610961&qs=pros-and-cons#reviews)[
Privacy Issues (6)
](https://www.g2.com/products/facebook/reviews?filters%5Bsentiment_snippet%5D=1611083&qs=pros-and-cons#reviews)

**LinkedIn Sales Navigator**
[
Lead Generation (98)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1103198&qs=pros-and-cons#reviews)[
Ease of Use (86)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1102949&qs=pros-and-cons#reviews)[
Expensive (44)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1104623&qs=pros-and-cons#reviews)[
Missing Features (37)
](https://www.g2.com/products/linkedin-sales-navigator/reviews?filters%5Bsentiment_snippet%5D=1103097&qs=pros-and-cons#reviews)

Integrations

**Facebook**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_826b9262e6a8d8e4e82afec8c5b791fd/astra-wordpress-theme.png "Product Avatar Image")

Astra WordPress Theme

](https://www.g2.com/products/astra-wordpress-theme/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image")

BoldTrail

](https://www.g2.com/products/boldtrail/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0103b2aee010b34b4c0bc33b0489f719/cloze.png "Product Avatar Image")

Cloze

](https://www.g2.com/products/cloze/reviews)[
View all
](https://www.g2.com/products/facebook/integrations)

**LinkedIn Sales Navigator**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16082973aa4de2f6dabe8d5b0b6ae948/callhippo.png "Product Avatar Image")

CallHippo

](https://www.g2.com/products/callhippo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image")

Cognism

](https://www.g2.com/products/cognism/reviews)[
View all
](https://www.g2.com/products/linkedin-sales-navigator/integrations)

Screenshots

**Facebook**
No screenshot available

**LinkedIn Sales Navigator**
 ![LinkedIn Sales Navigator screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/35893/Homepage-Redesign---Populated-State-_2_.png)

Ratings

Meets Requirements

**Facebook**

8.6

8.6621

**LinkedIn Sales Navigator**

8.7

8.71,814

Ease of Use

**Facebook**

8.9

8.9634

**LinkedIn Sales Navigator**

8.6

8.61,840

Ease of Setup

**Facebook**

8.6

8.6261

**LinkedIn Sales Navigator**

8.9

8.9542

Ease of Admin

**Facebook**

7.7

7.7180

**LinkedIn Sales Navigator**

8.7

8.7283

Quality of Support

**Facebook**

7.2

7.2560

**LinkedIn Sales Navigator**

8.1

8.11,478

Has the product been a good partner in doing business?

**Facebook**

7.3

7.3157

**LinkedIn Sales Navigator**

8.2

8.2280

Product Direction (% positive)

**Facebook**

6.4

6.4622

**LinkedIn Sales Navigator**

7.9

7.91,759

Features

Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

Not enough data

8.2

1,536

Additional Functionality

Calendar Sync

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Data Availability

Contact Data Availability

Not enough data

7.9(won by default)

1393

Company Data Availability

Not enough data

8.5(won by default)

1396

Industry Research Availability

Not enough data

8.2(won by default)

1325

|

Verified

Technographic Data Availability

Not enough data

7.8(won by default)

162

Data Accuracy

Contact Data Accuracy

Not enough data

8.1(won by default)

1386

Company Data Accuracy

Not enough data

8.4(won by default)

1372

Technographic Data Accuracy

Not enough data

7.8(won by default)

158

Agentic AI - Sales Intelligence

Autonomous Task Execution

Not enough data

7.8(won by default)

64

Cross-system Integration

Not enough data

7.9(won by default)

62

Adaptive Learning

Not enough data

8.1(won by default)

62

Natural Language Interaction

Not enough data

8.3(won by default)

61

Proactive Assistance

Not enough data

7.9(won by default)

63

Decision Making

Not enough data

8.2(won by default)

63

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Platform

Internationalization

Not enough data

8.5(won by default)

401

User, Role, and Access Management

Not enough data

8.5(won by default)

427

|

Verified

Performance and Reliability

Not enough data

8.7(won by default)

464

Reporting/Dashboards

Not enough data

7.8(won by default)

424

|

Verified

Mobile User Support

Not enough data

8.1(won by default)

406

|

Verified

APIs

Not enough data

Feature Not Available

Deal Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Territory Management

Not enough data

Not enough data

Sales Activity Management

Not enough data

Not enough data

Features

Lead Builder

Not enough data

8.5(won by default)

1343

Integration to CRM/Marketing Automation

Not enough data

7.7(won by default)

1090

Data Cleaning/Enrichment

Not enough data

7.9(won by default)

451

Data Segmentation/Filtering

Not enough data

8.2(won by default)

1284

|

Verified

Search

Not enough data

8.7(won by default)

1438

|

Verified

News/People Alerts

Not enough data

8.5(won by default)

1336

|

Verified

Connections

Not enough data

8.9(won by default)

1373

|

Verified

Reporting

Not enough data

7.7(won by default)

1070

|

Verified

Messaging

Not enough data

8.2(won by default)

1353

|

Verified

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Sales Automation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Buyer Intent Data Providers[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

8.3

127

Data Availability

Contact Data Availability

Not enough data

8.4(won by default)

123

Account Data Availability

Not enough data

8.7(won by default)

123

Offline Data

Not enough data

7.4(won by default)

113

Real-Time Data

Not enough data

Not enough data

Intent Data

Not enough data

Not enough data

Platform Additional Functionality

Third-Party Integrations

Not enough data

8.5(won by default)

124

Topic Customization

Not enough data

8.3(won by default)

119

Natural Language Processing (NLP)

Not enough data

8.3(won by default)

110

Alerts

Not enough data

8.6(won by default)

118

Real-time Intent

Not enough data

8.5(won by default)

118

Additional Functionality

Event Triggered Actions

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Lead Notifications

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Summary Reports

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Content Marketing

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

B2B Lead Generation

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Sales Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Built-In Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Social Networks[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

9.5

47

Not enough data

Agentic AI - Social Networks

Natural Language Interaction

8.6(won by default)

34

Not enough data

Proactive Assistance

8.4(won by default)

22

Not enough data

Customizable Fields

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

9.3(won by default)

5

Not enough data

Real-Time Updates

10.0(won by default)

5

Not enough data

Mobile Access

9.2(won by default)

6

Not enough data

Live Chat

10.0(won by default)

6

Not enough data

Activity/News Feed

10.0(won by default)

6

Not enough data

Chat/Messaging

9.7(won by default)

6

Not enough data

@mentions

10.0(won by default)

5

Not enough data

User Profiles

10.0(won by default)

5

Not enough data

Event Calendar

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Blogs

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Real-Time Chat

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Online Forums

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Media Library

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Group Management

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Show 1 feature category with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Facebook](https://images.g2crowd.com/uploads/product/hd_favicon/1509977060/facebook.svg "Facebook")](https://www.g2.com/products/facebook/reviews)

Facebook

Small-Business(50 or fewer emp.)

62.5%

Mid-Market(51-1000 emp.)

22.9%

Enterprise(\> 1000 emp.)

14.6%

[![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator")](https://www.g2.com/products/linkedin-sales-navigator/reviews)

LinkedIn Sales Navigator

Small-Business(50 or fewer emp.)

32.7%

Mid-Market(51-1000 emp.)

48.3%

Enterprise(\> 1000 emp.)

19.0%

Small-Business

(50 or fewer emp.)

62.5%

32.7%

Mid-Market

(51-1000 emp.)

22.9%

48.3%

Enterprise

(\> 1000 emp.)

14.6%

19.0%

Reviewers' Industry

[![Facebook](https://images.g2crowd.com/uploads/product/hd_favicon/1509977060/facebook.svg "Facebook")](https://www.g2.com/products/facebook/reviews)
Facebook

Marketing and Advertising

10.4%

Computer Software

7.6%

Information Technology and Services

6.8%

Education Management

3.7%

Internet

3.4%

Other

68.2%

[![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator")](https://www.g2.com/products/linkedin-sales-navigator/reviews)
LinkedIn Sales Navigator

Computer Software

26.3%

Information Technology and Services

20.2%

Marketing and Advertising

8.1%

Internet

5.8%

Financial Services

3.5%

Other

36.0%

Alternatives

**Facebook Alternatives**

 ![X (Twitter)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_48692b40bff44e53fcc643f516686baf/x-twitter.jpg "X (Twitter)")

[
X (Twitter)
](/products/x-twitter/reviews)

 ![Pinterest](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07ec2a09a982820b9027f700ce371f79/pinterest.png "Pinterest")

[
Pinterest
](/products/pinterest/reviews)

 ![Snapchat](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_400c7551a95c96e442631beff2f031cd/snapchat.jpg "Snapchat")

[
Snapchat
](/products/snapchat/reviews)

 ![Meetup Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_018bb6f0894cc5b910937c60dbc2ebda/meetup-pro.png "Meetup Pro")

[
Meetup Pro
](/products/meetup-pro/reviews)

**LinkedIn Sales Navigator Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Seamless (formally Seamless.AI)](https://images.g2crowd.com/uploads/product/hd_favicon/9e6713083f7afe3c721cb824da88ba1c/seamless-formally-seamless-ai.svg "Seamless (formally Seamless.AI)")

[
Seamless (formally...
](/products/seamless-formally-seamless-ai/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

## Facebook vs LinkedIn Sales Navigator

When assessing the two solutions, reviewers found Facebook easier to use. However, LinkedIn Sales Navigator is easier to set up and administer. Reviewers also preferred doing business with LinkedIn Sales Navigator overall.

- Reviewers felt that LinkedIn Sales Navigator meets the needs of their business better than Facebook.
- When comparing quality of ongoing product support, reviewers felt that LinkedIn Sales Navigator is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of LinkedIn Sales Navigator over Facebook.