--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Drip but has limited features. Are you part of the Drip team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. * * * Seller [Drip](https://www.g2.com/sellers/drip) Discussions [Drip Community](https://www.g2.com/products/drip/discuss) Languages Supported English Solution Type All-in-One Overview by Kristian Jønsson Show More ## Pricing Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ## User Insights Average based on 480 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Drip Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) Show More ![Prabhat C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prabhat C.") PC Prabhat C. Senior Analyst Hospitality Mid-Market (51-1000 emp.) 5/28/2026 "Behavior-Based Automation That Sends the Right Message at the Right Time" 4/5 What do you like best about Drip? The best feature of Drip is that it is a Behavior based automation tool which recognises the pattern of what customers actually do and accordingly triggers the right message to the customer. For instance, if the customer adds a product in the cart and abondons it Drip automatically sends a reminder email or may often offer discounts if no purchase is made even after the reminder. Review collected by and hosted on G2.com. What do you dislike about Drip? One of the drawbacks of using Drip is that Pricing may become expensive as company's contact list grows because it charges based on the number of contacts. Moreover, some of its features often feel complex for beginners. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? As mentioned Drip analyses the pattern of the customers and automatically sends messages as reminders which reduces a lot manual work for the sales team and gives them time to focus on other important areas which need improvement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Belcourt L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Belcourt L.") BL Belcourt L. Senior Financial Controller Accounting Mid-Market (51-1000 emp.) 5/26/2026 "Streamlined GDPR Compliance, Needs Better Integration" 3.5/5 What do you like best about Drip? Drip’s comprehensive activity tracking and unified campaign database stand out most for our finance team. It generates complete, tamper-proof logs for all email marketing activities, fully satisfying Germany’s GoBD documentation and audit mandates. Strong built-in data security features also keep customer personal information protected and our operations aligned with GDPR. The intuitive analytics make reviewing marketing expenditures much simpler, significantly cutting the workload for cost reconciliation during our monthly financial close cycles. Review collected by and hosted on G2.com. What do you dislike about Drip? A major downside is the absence of native connections to our primary accounting platform, which means we have to input marketing expense data manually. The custom reporting options are quite restricted, so we cannot create custom templates that follow HGB financial reporting guidelines. Bulk data exports run slowly when we compile files for internal audits, and there are no pre-formatted outputs tailored to GoBD’s official archiving specifications. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Before using Drip, we relied on scattered spreadsheets to sort marketing records, which created extra manual labor and inconsistencies. This platform brings all campaign and spend data together in one hub, simplifying reconciliation, month-end procedures and internal audits. Its standardized record-keeping and data security also help us stay compliant with GoBD and GDPR, lowering potential audit penalties and protecting sensitive customer information. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gareth A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gareth A.") GA Gareth A. Trustee Small-Business (50 or fewer emp.) 5/20/2026 "Excellent Shopify Email Marketing Solution - with Great Onboarding and Human Support" 4/5 What do you like best about Drip? Its integration with Shopify was a major reason for moving from another email solution - its worked well in building flows and segments. Their on boarding was excellent and the support team are great .. and humans ! Review collected by and hosted on G2.com. What do you dislike about Drip? The reporting and ability to interigate numbers simply from dash boards - that needs work. I dont think they are intrioducing features as fast as other in the same space - but its pointless to have features just for the sake of it. Pricing is OK, but a little on the high side. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Email marketing and marketing work flows - for email Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") AO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 4/24/2026 "Unified Email & SMS Platform with Intuitive, Powerful Journey Automation" 4/5 What do you like best about Drip? The best thing about this platform is thats its capability of combining the email marketing, SMS and customer data into a single unified platform. The best thing about this platform is its ability to build highly personalised customer journeys based on behaviour, like browsing activities and purchase history, or engagement patterns. Their visual workflow builders is very intuitive and powerful, making it very easy to create complex automation without feeling any hassle. This is very effective in terms of UI and intuitiveness. Review collected by and hosted on G2.com. What do you dislike about Drip? Though this platform is highly customizable and powerful, it might feel a bit complex at the beginning and during the initial setup. Specifically for newer teams in marketing automations, their pricing can also be a bit on the higher scale, as the subscriber base grows. Though their integrations are strong, some of the niche tools may require additional setup and other third party connections. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? This platform helps me by solving the problem of scattered and fragmented customer communications, by making it a centralised email, sms and behaviour data from multiple channels. This platform also helps us in highly targeted campaigns instead of generaics one. As a result, this has helped in improving our engagement, also helps in recover in lost customer communications and internal engagement and campaign interactions, across the entire lifecycle. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 6/25/2026 "Comprehensive Email Platform with Powerful Features" 4/5 What do you like best about Drip? It is a comprehensive email service provider with lots of features. Some are a bit complicated to learn, but once you get a handle on them it is very powerful IMO. Review collected by and hosted on G2.com. What do you dislike about Drip? Some of the workflows feel complicated, and it takes time to go through the documentation or talk with support to really learn how to use them. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? It helps me handle mass mailings to my community and audience, and it also manages new people coming in at the top of the funnel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BV Bernardo V. CRM, CX Head Enterprise (\> 1000 emp.) 10/2/2025 "Great ecomm focused marketing automation platform" 4/5 What do you like best about Drip? This platform is good for e-commerce personalization and lifecycle marketing. Most plans offer unlimited email sends, which is a great advantage. The advanced segmentation and automation tools make it easy to target the right audience. I also find the intuitive email builder, with its reusable blocks, very helpful for creating campaigns efficiently. Additionally, the analytics and ROI tracking features are robust and provide valuable insights. Review collected by and hosted on G2.com. What do you dislike about Drip? No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be challenging for beginners. Additionally, it offers limited native integrations with platforms such as WordPress or Wix. Live chat support is only accessible to accounts with more than 5,000 contacts. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Running effectively marketing automation campaigns on small brands that we keep separate of our big brand catalogue Review collected by and hosted on G2.com. Show More 10/7/2025 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 7/25/2025 "Drip is a powerful and fun" 4/5 What do you like best about Drip? Drip is very simple to use but also packs a lot of great functionality that you'd see in more complicated and expensive marketing automation platforms. Review collected by and hosted on G2.com. What do you dislike about Drip? As a new user, finding user tutorials is a bit unorganized. Luckily their customer service is top notch! I utilize the chat a lot and their reps there are super helpful, fast, and friendly. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip takes all the complicated clutter you see with bigger solutions like Marketo and makes things a lot more easy and fun. Love the drag and drop, visual workflow style of creating nurtures and other workflows. As a first time user with no training, I was able to easily figure out how to use the platform and create my first emails, segments, and workflows within hours. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Mantas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mantas V.") MV Mantas V. Business Development Manager Small-Business (50 or fewer emp.) 12/18/2024 "Drip review" 4/5 What do you like best about Drip? Easy automations for emails and customizing options Review collected by and hosted on G2.com. What do you dislike about Drip? More API's needed for integrations and could be more FAQ's Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Automation for emails Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Paritosh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paritosh C.") PC Paritosh C. Talent Acquisition Specialist Staffing and Recruiting Small-Business (50 or fewer emp.) 10/2/2024 "Easy to use automation tool" 4/5 What do you like best about Drip? Time-Saving Consistency Performance Tracking Dynamic Content Review collected by and hosted on G2.com. What do you dislike about Drip? Email Fatigue Irrelevant Messaging Pricing Models Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? During my trial experience with the drip marketing tool, I found it user-friendly and effective for automating my campaigns, but I encountered some limitations with advanced features that required further exploration. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SM Suyash M. Operations Head at MS PRIDE ODISHA FEMININE PRODUCTS ( LOVISSA ) Health, Wellness and Fitness Small-Business (50 or fewer emp.) 9/6/2023 "Modernise and automate your email marketing goals with Drip." 4/5 What do you like best about Drip? The best features of Drip are as follows - 1. I believe that Drip has the best in class library/collection of various types of templates and layouts for well suited for various types of campaign. It saves a lot of hassle designing specific templates from scratch rather you can easily edit it to your taste upon the existing templates. It has gave me great results so far with my advertisement campaigns. 2. The AI assists on it is very neat. It provides help in composing and scheduling the emails. The dashboard also consists of various intuitive and technical features which helps you out creating various campaigns. 3. In the fore mentioned part about advanced feature is the email template editor it is well designed and provides tools to change the entire appearance of the template. 4.Also I believe that the software has great email automation is well suited for small enterprises considering the workflow quality to the price which makes its a great their customer service is totally commendable. Review collected by and hosted on G2.com. What do you dislike about Drip? The features where there is a room for improvement are as follows - 1. I felt that the Sign up window is totally buggy as even after filling all the require fields it was showing to fill all the blanks. Also there was no email confirming my login/ sign up with them and while closing the tap and opening it again i found that I was logged in automatically. This can be a security issue. 2. I believe one needs to go through tuitorials and articles to learn the software which rates its learning curve complex for the beginners as my team found it difficult in the start. 3. I also think the entire experience can be buggy and slow regarding that the software would jump around pages and crash without warning which leaves you inefficient. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip has helped me tackling issues with my email campaigns in designing and automation by providing great templates which have helped be attain great engagement results. I think the UI is really clean and has vibran features. I think its well suited for any small B2C business who to improve their campaigns and achieve good results. I find the $41/ pm price to be fine and value for money to the features it provides. Although it can feel buggy and slow at times. Overall its an great ERCM and email builder which is highly capable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Drip? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drip ](https://www.g2.com/products/drip/discussions/new) ![SAchin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAchin P.") SP SAchin Patil • Last activity over 4 years ago What is Smart Drip System? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51368-what-is-smart-drip-system) GU Guest User What is Drip used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drip-used-for) [ View all Discussions ](https://www.g2.com/products/drip/discuss) ## Pricing Options Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) Drip Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-drip) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/drip-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/drip-vs-hubspot-marketing-hub) ##### ##### Drip Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/drip/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [What is the best ETO ERP for an engineer-to-order manufacturer with complex product customization that needs a system built for that reality rather than adapted from discrete MRP?](https://www.g2.com/discussions/what-is-the-best-eto-erp-for-an-engineer-to-order-manufacturer-with-complex-product-customization-that-needs-a-system-built-for-that-reality-rather-than-adapted-from-discrete-mrp)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance)[customer success software](https://www.g2.com/discussions/what-do-you-look-for-when-choosing-a-customer-success-software) [Which punch list software enables quick final inspections and digital project closeout?](https://www.g2.com/discussions/which-punch-list-software-enables-quick-final-inspections-and-digital-project-closeout)[What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)