--- title: Drip Reviews meta_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 480 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews **Vendor:** Drip **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 480 ## About Drip Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. ## Drip Pros & Cons **What users like:** - Users value the **efficiency of automation** in Drip, enabling time-saving and effective email marketing strategies. (8 reviews) - Users value Drip's **automation efficiency** , significantly saving time and enhancing email marketing effectiveness with in-depth features. (8 reviews) - Users appreciate the **ease of use** of Drip, enjoying its intuitive setup and automation features for effective marketing. (7 reviews) - Users appreciate the **advanced automation features** of Drip, enhancing their marketing efforts with intuitive tools and analytics. (5 reviews) - Users rave about Drip's **responsive customer support** , consistently resolving issues quickly and efficiently. (5 reviews) - Users love the **in-depth automation and analytics** of Drip, which enhances their email marketing experience significantly. (4 reviews) - Users praise Drip for its **intuitive visual builder** , enabling quick and easy setup of effective automation workflows. (4 reviews) - Users value the **smart segmentation** features of Drip, enhancing their email marketing efficiency and targeting precision. (4 reviews) - Customization (3 reviews) - Data Analytics (3 reviews) **What users dislike:** - Users find Drip's pricing to be **extremely expensive** , posing challenges for small businesses and startups. (4 reviews) - Users are frustrated by the **lack of integrations** , limiting flexibility with essential platforms like WordPress and Wix. (4 reviews) - Users find the **learning curve steep** and challenging, particularly for beginners and those setting up workflows. (4 reviews) - Users find the **high subscription costs** of Drip challenging, especially small businesses and startups facing budget constraints. (3 reviews) - Users find **limited customization** options frustrating, wishing for more templates and personalized features in Drip. (3 reviews) - Users face **editing issues** with complex workflows and an unreliable email builder, complicating their experience significantly. (2 reviews) - Users face **email management issues** with Drip, as settings often fail to save and personalization is lacking. (2 reviews) - Users often face **error issues** with links reverting, leading to frustration and the term "getting Dripped". (2 reviews) - Error Management (2 reviews) - Inefficient (2 reviews) ## Drip Reviews ### 1. After issuing a trial they cancel my account **Rating:** 0.0/5.0 stars **Reviewed by:** Frank C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Drip?** It had decent email automation features. **What do you dislike about Drip?** The atribution reporting, the lack of products groups you can add, customer service. **What problems is Drip solving and how is that benefiting you?** Right now it doesn't solve any problems. Their onboarding and communication for new customers is horrific. ### 2. Fantastic platform but slow support **Rating:** 0.0/5.0 stars **Reviewed by:** Suganthan M. | SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2021 **What do you like best about Drip?** UX and the overall setup is crisp and clean. Features work exceptionally well. Easy to use. **What do you dislike about Drip?** Slow support. The lack of live chat or ability to talk to someone. I set up the account, went through the painful and time-consuming task of verifying my domain and did everything as they asked. The account got flagged immediately before I could send a single email. It was frustrating. It took me a day to get the limitation removed. I set up the backend integration with Gravity forms, and it didn't work. Contacted support and still hasn't received any support. It's appalling considering the nature of the business. Waiting for a day or two to get a response means we lose money. I wanted to subscribe, but I won't do it because I know I won't be able to count on them in the future if something goes wrong. **Recommendations to others considering Drip:** If you have a critical business and need fast support this is not the tool for you. **What problems is Drip solving and how is that benefiting you?** Email marketing at scale. ### 3. Broken for months with no sign of improvement **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Drip?** User friendly interface. It's very simple to understand. **What do you dislike about Drip?** Woocommerce integration hasn't worked for some months. Typeform integration needs improvement when working with multiple forms. **Recommendations to others considering Drip:** Don't bother with this if you use WooCommerce. The integration worked during my trial period and for a week after. It's now been broken for about 4 months and Drip don't seem to be able to fix it. Worse, they're telling me that they've fixed things that they haven't and don't seem to be referring to my feedback in order to get to the root of the issue. Colossal waste of time. **What problems is Drip solving and how is that benefiting you?** Sending automated emails ### 4. Don't recommend due to the constant outages **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Drip?** I really like the platform and find it easy to use. **What do you dislike about Drip?** Lately, I've been in contact with support once a week regarding an outage with their service. The only response I get from support is "the outage is out of our control" or "our development team is working on it". If you check their drip status page you will see a lot of issues listed. And they don't even list all of the issues on this status page. This software is not reliable as of November 2020. It has caused me dozens of headaches and thousands of dollars in ad spend because it just breaks on a regular basis. Now, I'm going to have to invest so much of my time to rebuild everything under a new platform. I would not recommend their software since it is not stable. I regret using it. **What problems is Drip solving and how is that benefiting you?** API Integration with Integromat ### 5. Drip does what it says it will do for the most part - until you need support from them **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** My favorite feature of Drip is the ability to utilize tags and visual funnels. **What do you dislike about Drip?** I do not like the lack of features and integrations. **What problems is Drip solving and how is that benefiting you?** Drip helps you segment and automate your funnel based upon behaviors and actions. ### 6. Drip is a total scam that invests more money in marketing than functionality of the tool. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Drip?** The 24/7 support, branding, marketing, fonts, colours, and email builder **What do you dislike about Drip?** You basically can't do most of the most basic email automation action items for an ecommerce store. Example - Very complicated to set up abandon cart based on product - after 5 hours of trouble shooting the support team can't figure it out. They only do abandon cart by bulk. You can't do a supression list based on people who haven't visited the website. Drip doesn't even have "hasn't visited website" option in their tool. **Recommendations to others considering Drip:** If you want to actually move the needle with an automation software I do not suggest Drip at all. In the least Klaviyo. **What problems is Drip solving and how is that benefiting you?** I actually can't solve that much. I managed to only send one off emails like mail chimp and even after two weeks of diving deep into the tool they can't set up the most basic automation sequences because of the way rules fire, workflows are triggered, tags etc... I have spent about 30+ hours on this tool and they can't perform the basic functions. This was a tool made for devs and not marketers. They invested heavily in branding and marketing but the tool is for basic ecommerce stores that group all their products together. ### 7. Drip used to be really great. In two years, they've simply gone downhill. **Rating:** 0.5/5.0 stars **Reviewed by:** Eugen P. | Eugen P, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Drip?** I loved the product, back when it was working and when customer support was actually there. **What do you dislike about Drip?** Where to start. First, it literally doesn't work. You think it works and then you look closely and notice you have hundreds of subscribers "stuck" in workflows. Automation not actually firing. Emails not going out. You reach out to support and get back an answer in a few days. We're looking into it. Very late but very polite and friendly. Then, it happens again. And again. We're looking into it... **Recommendations to others considering Drip:** The recommendation is simple. Stop adding surface level stuff and fix the core of the product. Make sure it's actually working before adding anything else on top of it. **What problems is Drip solving and how is that benefiting you?** I've been using Drip with a 100K list for several years. They've been my main (only) email and automation platform. I'm in the process of moving. ### 8. Not functional for Europe Campaign **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Drip?** Just lead scoring and campaign manager accettable **What do you dislike about Drip?** The bounce rate block alla campaign. terrible. The work flow if and else is too rigid **What problems is Drip solving and how is that benefiting you?** No one ### 9. Policy changes that don't apply **Rating:** 0.0/5.0 stars **Reviewed by:** Jonathan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Drip?** Drip had excellent deliverability rates, decent pricing. **What do you dislike about Drip?** Drip closed my ethereum smart contract related account due to being "adjacent" to the cryptocurrency industry. Yet, they allowed me to use and pay for their service for over a month before closing my account. I had already invested time and money into their API, only to be removed from the service due to arbitrary policy changes. **Recommendations to others considering Drip:** Don't build your business on a business that will close your account without warning. **What problems is Drip solving and how is that benefiting you?** None. Drip closed my account. ## Drip Discussions - [What is Smart Drip System?](https://www.g2.com/discussions/51368-what-is-smart-drip-system) - 1 comment, 1 upvote - [Can I integrate or combine Drip with other (cloud) software application?](https://www.g2.com/discussions/30976-can-i-integrate-or-combine-drip-with-other-cloud-software-application) - 1 comment, 1 upvote - [should I check out klaviyo?](https://www.g2.com/discussions/30771-should-i-check-out-klaviyo) - 1 comment, 1 upvote - [How good is your deliverability? As good as the bigger guys?](https://www.g2.com/discussions/deliverability) - 1 comment, 1 upvote - [Does Drip replace typical email service providers or work alongside them?](https://www.g2.com/discussions/email-templates-730196cf-42bd-4e64-b133-79312b2df902) - 1 comment, 1 upvote - [View Drip pricing details and edition comparison](https://www.g2.com/products/drip/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+07%3A48%3A05+-0500&secure%5Bsession_id%5D=35cb3192-3220-4196-b87a-61bb90f620cc&secure%5Btoken%5D=82672d1a0ad17aa345fc0d6ddecf16d465d1240c687d9a659753fa53ca787dfd&format=llm_user) ## Drip Integrations - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) ## Drip Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Proofing - Mobile Responsive **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Multichannel** - Email - Mobile **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Drip Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,117 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews)