--- title: Drip Reviews meta_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 480 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews **Vendor:** Drip **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 480 ## About Drip Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. ## Drip Pros & Cons **What users like:** - Users value the **powerful automation** of Drip, enabling effective, personalized email campaigns that drive higher conversions. (8 reviews) - Users value the **powerful and flexible automation workflows** of Drip, enhancing their email marketing efficiency and effectiveness. (8 reviews) - Users appreciate the **ease of use** of Drip, finding it intuitive and simple for e-commerce marketing success. (7 reviews) - Users admire the **powerful automation features** of Drip, enabling timely, relevant messaging that drives conversions effectively. (5 reviews) - Users rave about Drip's **exceptional customer support** , consistently resolving issues swiftly and effectively, enhancing the user experience. (5 reviews) - Users love the **in-depth automation and analytics** of Drip, which enhances their email marketing experience significantly. (4 reviews) - Users praise Drip for its **intuitive visual builder** , enabling quick and easy setup of effective automation workflows. (4 reviews) - Users value the **smart segmentation** features of Drip, enhancing their email marketing efficiency and targeting precision. (4 reviews) - Customization (3 reviews) - Data Analytics (3 reviews) **What users dislike:** - Users feel the **pricing is steep** for small businesses, making it a challenge for startups to adopt Drip. (4 reviews) - Users express frustration over the **lack of integrations** which limits functionality with other platforms like WordPress and Wix. (4 reviews) - Users note a **steep learning curve** , making it hard for beginners to effectively utilize Drip’s features. (4 reviews) - Users find **high subscription costs** of Drip to be a concern, especially for small businesses and startups. (3 reviews) - Users note the **limited customization** in Drip, wishing for more templates and personalized automation options. (3 reviews) - Users face **editing issues** with complex workflows and an unreliable email builder, complicating their experience significantly. (2 reviews) - Users face **email management issues** with Drip, as settings often fail to save and personalization is lacking. (2 reviews) - Users often face **error issues** with links reverting, leading to frustration and the term "getting Dripped". (2 reviews) - Error Management (2 reviews) - Inefficient (2 reviews) ## Drip Reviews ### 1. Drip does what I need fo sho **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2020 **What do you like best about Drip?** The format for typing emails and creating engaging messages that help convert is super easy to use and fun to get creative with. **What do you dislike about Drip?** Really nothing. It's low on tech-jargon so I can handle it. That would be the only thing, but it's not! **Recommendations to others considering Drip:** do it man. I hear it integrates a lot better with wordpress than with wix, which is what I use. But that's up to you. **What problems is Drip solving and how is that benefiting you?** oh man, the best thing is that I can use drip to sell tickets to people in specific cities around the world. That's clutch. I can target a campaign for people only in X city to say, "hey, we're coming your way, buy a ticket!" I'm a musician, in case that helps to clarify. ### 2. Drip runs our entire brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Drip?** I've been a drip user since 2015 and the one thing that I stick around for is how custom I can go with everything. From liquid fields to complete editing of a template, custom segments, tagging. It has everything. The rules are really good too. **What do you dislike about Drip?** They take credit for a lot of sales, and they don't integrate with many platforms. Seems like Klaviyo is winning on that front. **What problems is Drip solving and how is that benefiting you?** Having an email database and followup flows.Most of our sales come from email ### 3. Drip has been super helpful automating our follow-ups **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Drip?** The workflows have been helpful for automating our follow-ups **What do you dislike about Drip?** There can sometimes be a delay when sending emails which is annoying when we're trying to send a fast customer response to an order **What problems is Drip solving and how is that benefiting you?** We're using Drip to capture leads for software trials ### 4. The best email marketing tool I ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Drip?** First, the price. It's very affordable for what it does. And it's also great for ecommerce shops with their automations. **What do you dislike about Drip?** I thought lead scoring was available when I subscribed, but I'm more than ok with the software itself today. **Recommendations to others considering Drip:** If you are looking for a great emailing tool for your ecommerce, Drip is the best. **What problems is Drip solving and how is that benefiting you?** I connected it to my online course website and I love the integrations. That's it, it just does what I need. ### 5. The More You Get **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** I liked all the amazing features drip has to offer in regards to email marketing and funnels. **What do you dislike about Drip?** I dont like some of the difficulties I have with integration. Also it is a little pricey. **Recommendations to others considering Drip:** If your looking for a great email marketing platform to integrate with your business, Drip is the best option. **What problems is Drip solving and how is that benefiting you?** I am able to grow my email list exponentially. I can also integrate with Shopify which is super helpful to make extra sales. ### 6. Many options and ease of use for SME **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** Drip helps my client, who's not technical, to realize her basic goals: growing and engaging with customers. From a technical point of view it's not rocket science. Many features are straightforward and a plus side are the automations flows which was a surprise to me since I'm used to enterprise solution in the past. **What do you dislike about Drip?** What I miss in Drip currently is to incorporate our livechat application. Which holds many data concerning questions from customers. In order to create a relation between the 2, another application is being used. I would like to see more ready-to-connect apps capabilities in the future. **Recommendations to others considering Drip:** If your main goals are: growing your subscribers, engaging with your customers, plus you want a bit of email automation and you own a SME. Than Drip is the solution for you. **What problems is Drip solving and how is that benefiting you?** As mentioned, we use Drip mainly to grow our list and engage with our customers and prospects. Next step is to build a CLM which will follow our customers/propects CLC, segment, and personalize content relevant in what stage the customers/propects is located. Drip will help us setting this up. ### 7. The #1 eCommerce Email Customer Management Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Drip?** Shopify integration is top notch. The ability to create automated systems that tie in with ad campaigns is so easy compared to something like Marketo or Shopify. **What do you dislike about Drip?** I can't use it with my B2B websites. Drip is designed as an eCommerce email solution, and in fact they won't let you sign up as a customer if you're trying to do something with your B2B email campaigns. **Recommendations to others considering Drip:** If you're utilizing Mailchimp for eCommerce, I strongly recommend checking out Drip as a more robust platform...while slightly more expensive the ROI you'll see on your campaigns will be realized quickly. **What problems is Drip solving and how is that benefiting you?** Automated customer emails and targeted email campaigns tightly integrated in with our customers purchasing and browsing habits. We're seeing way higher CTR and conversions with our campaigns. I also love that we can use this for our abandoned cart emails from Shopify to customize these more. ### 8. Drip is the best eCommerce email marketing platform, handsdown **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** Drip's 'Shopper API' and deep integration with Shopify, WooCommerce and Magento is exceptional. It allows us to target any conceivable customer segment based on their shopping activity and geography. Their ROI reporting is outstanding. **What do you dislike about Drip?** There is very to dislike. The only area for improvement would be in improving formatting of emails in Outlook but that's largely a Microsoft issue and one that all email marketing tools have to deal with **Recommendations to others considering Drip:** If you are in ecommerce, you won't be disappointed. **What problems is Drip solving and how is that benefiting you?** Growing ecommerce customer life time value. Typically the cost of acquisition in ecommerce is very high. Drip allows us to maximize LTV by implementing automated and personalized growth campaigns. ### 9. Converting business daily **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy B. | Speaker, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** Drip has advanced functionality which is impressive. It’s easy to use and tech support has been fast and thorough. **What do you dislike about Drip?** I’d love more flexibly on campaign settings and how these relate to unsubscribes. So the first email can be transactional in a campaign and then it can switch to commercial. **What problems is Drip solving and how is that benefiting you?** Drip let’s me look after customers and potential customers with personalised communication which converts. AB testing is brilliant. Workflows And automations are so clever! ### 10. Owner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2020 **What do you like best about Drip?** Its integration with Shopify is flawless **What do you dislike about Drip?** I can't export my data with last click and last open of each of my customers. **Recommendations to others considering Drip:** It is a great and easy piece of software to use **What problems is Drip solving and how is that benefiting you?** Getting the best delivery possible to all of my customers. ### 11. Easy to use, gets desired results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2020 **What do you like best about Drip?** Simple interface, easy to navigate and create content. **What do you dislike about Drip?** I haven't had any issues with the Drip functionality, if I am being picky it would be nice to have a dark mode. **Recommendations to others considering Drip:** Drip is easy to use and provides fast support when required. **What problems is Drip solving and how is that benefiting you?** Our opened and click through rate both increased after switching to Drip. ### 12. Full featured ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Drip?** Automated workflows are powerful and easy to use. **What do you dislike about Drip?** No simple way for creating a 'manage subscriptions' page allowing recipients can remove themselves from from individual lists rather than unsubscribing from all emails. **What problems is Drip solving and how is that benefiting you?** List building and nurturing of leads. ### 13. Great Email Creator and Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Drip?** The email creator for Drip is great, very drag and drop and customizable. The automation and workflows are also excellent. Drip really helps you visualize testing campaigns what's happening in a customer's journey. **What do you dislike about Drip?** I wish Drip had better analytics. They allow you to export and give good overall statistics, but it's very lacking in regards to creating clusters and deeper analytics. **Recommendations to others considering Drip:** Excellent for e-commerce and newsletters, you will need to know excel to do go deeper on their analytics. **What problems is Drip solving and how is that benefiting you?** Creating workflows for customers to go down through. Plus Drip's templates for workflows (like the abandoned cart one) are very good. ### 14. Drip is a game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Renata S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** Easy to use user interface with dark mode, easy and visual automation builders. **What do you dislike about Drip?** Forms could have more functionality and tags should have an option to be organized as it can get messy with 100+ tags. **What problems is Drip solving and how is that benefiting you?** Drip is a great CRM for what we need at the moment. Integrates with all our tools for membership site and works great. It’s easy to use and fast. ### 15. Drip has made a big difference in our conversion to sales! Thank you **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2020 **What do you like best about Drip?** It’s automatic working behind the scenes **What do you dislike about Drip?** There is a glitch that just happened today in my abandoned cart workflow but thankfully my marketing consultant figured it out **What problems is Drip solving and how is that benefiting you?** More conversions to sales ### 16. User friendly, easy CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Drip?** It's very easy to automate tasks and manage customer databases. **What do you dislike about Drip?** Sometimes it glitches and says "something's not right. please refresh." and then information is lost even though, it supposedly autosaves. If they fixed this glitch, I wouldn't have anything to dislike about it. **What problems is Drip solving and how is that benefiting you?** Managing customers, sending emails to clients with ease, they even added the ability to text customers for free until the end of the year. ### 17. Only email marketing tool I recommend for those building a serious ecommerce business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Drip?** The visual workflow automation builder is powerful yet easy to use! I’ve automated majority of my client’s marketing and customer service functions using it and it saves us a LOT of time. Not to mention it generates LOTs of sales as well! **What do you dislike about Drip?** I’m not a huge fan of the pink colors. Other than that, it’s great! **What problems is Drip solving and how is that benefiting you?** I’m trying to automate as much of the marketing, customer Onboarding and after sales service as possible. Benefits are time savings as well as targeted campaigns that speak the right message to our customers. ### 18. Great to tool to connect with your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Drip?** The way you can create your own template from a scratch is very easy and intuitive. **What do you dislike about Drip?** Mobile responsive design optimisation... **Recommendations to others considering Drip:** To dive deep into the tool features because there is a lot you can do with it. **What problems is Drip solving and how is that benefiting you?** I'm solving problems connecting with my audiences and now i can track their needs through the tool. ### 19. The best e-commerce marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Mathilde G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** I love how modern and easy to use Drip is. It integrates seamlessly with my shop. **What do you dislike about Drip?** Customer service is slower than I’d like. **Recommendations to others considering Drip:** Highly recommend switching - it’s the most comprehensive solution I have found. **What problems is Drip solving and how is that benefiting you?** I can create custom experiences for my customers and increase shop sales via email. ### 20. Positive experience with no significant complaints **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** I like being able to build funnels and campaigns that allow different actions to be taken depending on what the subscriber decides to do. If gives a lot of potential possibilities for making future content and communication more targeted. **What do you dislike about Drip?** I think some of the email capture forms could be more customizable and/or attractive. **What problems is Drip solving and how is that benefiting you?** It allows me to target my email list with the most relevant content for each segment. The split test feature has been useful in determining the best headlines and copy to use. ### 21. Great start but has a long way to go **Rating:** 3.5/5.0 stars **Reviewed by:** Mike W. | Director of Marketing Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about Drip?** The simplicity of the design and platform is fantastic. The ability for us to segment our list to the specific product and past purchases has been fantastic. Automations have been very helpful but are sometimes really hard to get set up correctly. **What do you dislike about Drip?** The actual triggers for the workflows are not very clear and not reliable. The email editor is very basic and it makes it difficult to generate really high-quality custom email templates. I don't think the triggers on our campaigns are very reliable and the workflow build is a bit confusing. You are never really sure what you'll get in the workflow. **Recommendations to others considering Drip:** Stick with the email templates inside of drip building custom emails has be a struggle to get the emails to render correctly. **What problems is Drip solving and how is that benefiting you?** We are using it to automate our e-commerce emails and abandon cart and recommended product flows. We wanted to have a very fast easy way to developed custom emails but the builder is not the best so we have struggled to do that and Drip has not fully solved that problem. ### 22. The best email marketing tool I've used. **Rating:** 5.0/5.0 stars **Reviewed by:** Black T. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** The depth of automation but ease of use. **What do you dislike about Drip?** I haven't seen an easy way to send one off emails to a list. **What problems is Drip solving and how is that benefiting you?** Being able to automatically respond to users while building new lists is amazing. The compatibility with other software that I use to integrate is great. ### 23. Top notch customer service, quick bug fixes and always improving **Rating:** 4.0/5.0 stars **Reviewed by:** Thierry A. | Menswear & Lifestyle Micro-Influencer/Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** #1 is the customer service and chat. Always hyper responsive in my experience especially through the shifts of COVID **What do you dislike about Drip?** Need a more detailed dashboard with attribution at the product level. **What problems is Drip solving and how is that benefiting you?** Robust flows and great visual builder upgrade for quick execution of campaigns. ### 24. Best Email Marketing Platform Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2020 **What do you like best about Drip?** The way everything is set up - I can send manual broadcasts, create workflows, tag my customers, its amazing. **What do you dislike about Drip?** The pricing can be a little high, but you get what you pay for. **What problems is Drip solving and how is that benefiting you?** Email Marketing workflows, segmentation, broadcasts, everything. A large portion of my overall profit comes from this. ### 25. Love this for E-Commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** Reporting and workflows for Shopify campaigns, also with Facebook Ads integration **What do you dislike about Drip?** A little bit complex at first, a lot of step by step video would appreciate it **Recommendations to others considering Drip:** Ideal for E-Commerce, easy to use with Shopify and Facebook. **What problems is Drip solving and how is that benefiting you?** E-Commerce automation ### 26. Derek Drip Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Drip?** Powerful options for editing and distributing to my list. **What do you dislike about Drip?** Expensive price, not out of proportion with other services, but tough for me to afford. **What problems is Drip solving and how is that benefiting you?** The automated emails I send my new list members are important. ### 27. Wonderful Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Drip?** Drip is easy to learn and build multiple templates. **What do you dislike about Drip?** Sometimes the visual builder can be a little testy to use. **Recommendations to others considering Drip:** Drip's great and simple to use **What problems is Drip solving and how is that benefiting you?** Drip helped me find our company's marketing niche. ### 28. Easy interface, very flexible **Rating:** 5.0/5.0 stars **Reviewed by:** Mellanie H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** The user-friendly interface is attractive and easy to use. It's simple to add new people and set up broadcasts. **What do you dislike about Drip?** The navigation is a little counter-intuitive. I also wish that lists of my People were by their first name and not email. **Recommendations to others considering Drip:** Give it a shot! **What problems is Drip solving and how is that benefiting you?** Managing my large list of social media followers who've opted into my email content. I book clients from messages sent to my Drip list! ### 29. Great platform, great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Drip?** Drip is a great tool - it has a great user interface. I have used it to create email templates and segment email lists, and it really helped redefine email strategy all together. It was intuitive and easy to use with great customer service and a comprehensive knowledge documentation hub that makes it easy to get used to the tool. Also, there are tons of integrations - I used Drip specifically with eCommerce brands and the Shopify integration made it so easy. **What do you dislike about Drip?** The one thing that could be improved with Drip is the pricing. Some of the brands I worked on were just starting out, and it was a hard sell because it was steep in comparison to other email platforms. **What problems is Drip solving and how is that benefiting you?** Segmenting lists and in depth reporting have made it helpful to get valuable data from campaigns. Also, since Drip is an eCommerce platform, it provides more reporting in that space than other all-encompassing platforms don't. ### 30. Great experience for a non-tech user **Rating:** 5.0/5.0 stars **Reviewed by:** Eric L. | Certified Profit First Professional, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** Everything in Drip is fairly intuitive and easy to follow. I love that I don't have to hire help to get small things done. **What do you dislike about Drip?** None to report right now. It does everything I need it to do. **Recommendations to others considering Drip:** Jump in and give it a shot. **What problems is Drip solving and how is that benefiting you?** Better follow-up with prospects and clients. Easy to kick off new marketing initiatives. ### 31. Would Rather Use Klaviyo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2020 **What do you like best about Drip?** Drip is an easier email automation platform - it’s easy to set up **What do you dislike about Drip?** Well, the cost is relatively high and there’s not many integrations. **What problems is Drip solving and how is that benefiting you?** Email marketing platform - communicating with clients ### 32. Drip is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** I use their support chat regularly. The support staff is fantastic and knowledgeable **What do you dislike about Drip?** I wish their native plugin for Woocommerce was better. We rely on a third-party tool **Recommendations to others considering Drip:** Always reach out to support and ask for tips and tricks in using the platform **What problems is Drip solving and how is that benefiting you?** We use Drip as a repository for customer info and an amazing email platform. ### 33. Small business owner loves drip! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** I love the workflow automations and how easy they are to set up. **What do you dislike about Drip?** It's a little bit of a learning curve for anyone who isn't tech-y. **What problems is Drip solving and how is that benefiting you?** I am using Drip for a 2-year long membership site with AccessAlly integrations. I no longer have to do anything at all when a new member signs up. ### 34. I used Drip's Custom Dynamic Content feature and it was great for my company! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** I like Drip's Custom Dynamic Content feature. **What do you dislike about Drip?** The support team was slow at times. Also if you use the live chat, you can't click away or you will lose your chat history and place in line. **What problems is Drip solving and how is that benefiting you?** Customer support is slow at times. Custom Dynamic content is great. ### 35. Powerful and Intuitive! **Rating:** 4.5/5.0 stars **Reviewed by:** Brad T. | Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** Drip is an extremely intuitive platform to use allowing users to quickly and easily build complex campaigns. I love the email editor. Best one that I have used by far. It's fully responsive and allows you to quickly toggle between edit and preview across all devices. The learning curve for learning Drip is extremely low. You can start building your first campaign in less than an hour of logging on for the first time. The ability to segment your lists is extremely easy to implement. Integration into your website is simple and there is a long list of other platforms and solutions that Drip integrates with to create a powerful comprehensive marketing solution. The price combined with the list of features and powerful functionality kicks the butt of much more expensive solutions that are on the market. Drip is a modern marketing solution that doesn't feel like it was built in the 90s... unlike other tools on the market. I have deployed Drip within several organizations and I will continue to recommend it as a top tier marketing solution. **What do you dislike about Drip?** The one thing I would tweak would be the ability to sort individuals within lists a bit more but this is only a minor item. **Recommendations to others considering Drip:** If you are looking for a powerful tool that is easy to use and has all of the bells and whistles that you need to run an effective campaign, then Drip is your answer. **What problems is Drip solving and how is that benefiting you?** Drip has allowed us to easily capture and nurture leads. ### 36. There is nothing like Drip **Rating:** 5.0/5.0 stars **Reviewed by:** Dave W. | Wine Sales Representative, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** The first thing is the visual aspect of drip, it takes a little bit of time to get used to it, but once you understand the concept, it's by far superior to anything on the market. The concept "If this" "then that" is so powerful because you can customise your campaigns. If you can think it then you can build it, using tags, rules and workflows which is Drips automation. This is a very powerful email delivery system that is the best system currently in the market. **What do you dislike about Drip?** I do dislike that there is no phone helpline because Drip can get complicate, it's sometimes hard to explain in writing issues if you could talk to someone, I think problems would be resolved quickly.There's not a lot to dislike. If there was anything, it can sometimes get a little confusing inside of Drip, because of just how much information and stats you can collect. I am finding it hard to write a dislike. It is a little expensive. **Recommendations to others considering Drip:** You need Drip in your business if you are serious about running emails. Drip will gain you more sales and build better relationships with you customers. **What problems is Drip solving and how is that benefiting you?** Integrations with my Shopify store is so powerful. This is saving on time because of the power of Dynamic emailing. ### 37. Perfect for ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Chris V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** It has a lot of features, good UX, live chat always present and lets you to create really personalized emails and workflows. In terms of costs: $50 per months for 2600 subs. is ok i think. If you will use all the advanced features for a good, created by you customer retention plan than the revenue will be 10x, i guarantee you. Drip includes all the basic needs like:opt-in forms, custom fields, workflows, automated rules, broadcast emails, good email templates. One think that I like as well are the tags and saved segments which can become REALLY customizable up to your needs. Whenever you are in ecommerce like me or not, this is just fantastic in dividing your audience in different parts which is essential in creating personalized content strategy. **What do you dislike about Drip?** The forms are great in technical features but are way to simple in design. Especially the hosted LP by Drip form opt-in. Ex: letting you adding a background image on the webspage or hosted form, would be really good for conversions. Sometimes (very seldom), the platform might glitch for some seconds, a thing that I dont see a serious issue. As well, one thing that I dislike is that in the beginning you can get very lost in the platform. Even if there are a lot of help articles, there are things for example about the workflows that I wouldn't have known if I didn't ask the support. **Recommendations to others considering Drip:** If you want really beautiful and customized forms, think twice. **What problems is Drip solving and how is that benefiting you?** Ecommerce personalized emails. Advanced rules and workflows creation that can be integrated with a lot of platforms like Facebook audiences. Google analytics UTM settings lets you to create a good tracking over your email results. ### 38. Couldn't imagine not using Drip **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** Super easy to organise my contacts and communicate with them. Love the Shopify integration. **What do you dislike about Drip?** Chat support has gone for the lower level accounts. **Recommendations to others considering Drip:** Give it a try **What problems is Drip solving and how is that benefiting you?** Organising all my contacts and communicating with them effectively depending on what stage they are in their customer journey. ### 39. Excellent Service **Rating:** 4.5/5.0 stars **Reviewed by:** Janice K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** I'm very new to Shopify and I love the integration. There are a million apps that need to be combined to do what this ONE service can do alone. It has made it easy to notify customers of new merchandise, remind them they have items in their cart, make product recommendations and just generally keep in touch. I have been using a personal email as a sort of trial to test my campaigns and the results I'm seeing are sleek and polished with a very professional look. **What do you dislike about Drip?** I would say the only downside is I don't quite understand everything yet but that's not on Drip, that's on me. **Recommendations to others considering Drip:** Don't be afraid to play with things to see if they work. You can always undo. **What problems is Drip solving and how is that benefiting you?** I have an abandoned cart automation now that made me my very first sale. This takes so much tedious back end work out of my day. I spend almost no time emailing now. ### 40. A consistently improving platform **Rating:** 4.5/5.0 stars **Reviewed by:** Brian G. | Founder, Head Roaster, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** I've been on drip for 4 months, and in that time there have been a number of updates that took an already awesome platform and continued to improve on it. Some feedback from me was directly taken into account and quickly integrated into aspects of the platform. - Their Live Chat and Email support is fantastic, and the humans behind it are responsive, nice, and fun to chat with while solving challenges. **What do you dislike about Drip?** I would like to see more advanced reporting capabilities in the platform. There seems to be some data (such as revenue) accessible in front-end reports that don't trickle down to bulk exports. The date ranges for reports seems to be somewhat arbitrary and inconsistently applied across the interface. **Recommendations to others considering Drip:** If you'd like to take your basic email marketing to the next level, Drip is a great path to go down. Its feature set is robust, but the ease of entry onto the platform is great. You can start small and simple, and add more advanced functionality, such as automated campaigns, over time. And their amazing support will be there for you every step of the way. **What problems is Drip solving and how is that benefiting you?** I was solving for some lack of automation capabilities and functionality in my previous platform, and Drip filled that gap and I've seen revenue from my 5 automated campaigns slowly tick up over time. It's a great feeling. ### 41. Great and powerful product **Rating:** 5.0/5.0 stars **Reviewed by:** Danny d. | Eigenaar diverse webshops, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** Drip is user friendly but very powerful. There are features the big players like Salesforce and Selligent don’t have (or extremely complicated to accomplish). It’s great that Drip has user friendly options for the less technical users, but also have developer minded tools and options that are necessary for more complex use cases. **What do you dislike about Drip?** Analytics is a little bit basic. The clickrate is based on the entire send group, should only be calculated on the opens (CTR). Also, it’s hard to quickly analyze which content block was the most popular or which button was clicked on most, because there isn’t any visual overlay like a heat map, something which in other ESP’s is normal. **Recommendations to others considering Drip:** Its a great tool for beginners but also for advanced use cases **What problems is Drip solving and how is that benefiting you?** Love that you can use JASON files to generate unique content per user. This is a very powerful feature which is even hard to achieve with much more expensive tools. ### 42. Easily send newsletter and send action-based messages to your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Drip?** The ability to create workflows and trigger actions based on what the visitors did on your website **What do you dislike about Drip?** The workflow structure is a bit rigid and the pricing is on the high side. I'd like to get the ability to being more fluid in the actions I do. **What problems is Drip solving and how is that benefiting you?** Keeping in touch with customers by email, sending the automated messages and newsletters. ### 43. love drip! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Drip?** easy to navigate and the emails look great **What do you dislike about Drip?** not much really - it would be nice to have split tests recommended **Recommendations to others considering Drip:** its much easier than the alternatives **What problems is Drip solving and how is that benefiting you?** automated long funnels for customer retention and increasing LTV ### 44. For anyone who wants to do something more than what mailchimp offers. **Rating:** 5.0/5.0 stars **Reviewed by:** Marion M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2020 **What do you like best about Drip?** It's easy to create automated workflows. **What do you dislike about Drip?** multiple accounts at times can be a bit a mess. **Recommendations to others considering Drip:** It takes a bit to know everything there are many options. **What problems is Drip solving and how is that benefiting you?** Great email writing and workflow creation. As well as client contact organisation. ### 45. Loving Drip almost as much as my coffee! **Rating:** 4.5/5.0 stars **Reviewed by:** Rhoda T. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Drip?** I love how easy it is to create automations and workflows. The Drip user interface is intuitive and makes the process simple and quick. The hardest part is actually writing the emails! **What do you dislike about Drip?** There isn't anything that I dislike about Drip. So far it is all very user-friendly, provides a great deal of data (which is invaluable) and has been easy for my audience to use and sign up with as well! **What problems is Drip solving and how is that benefiting you?** Seeing the revenue that my mailing list generates is a HUGE bonus. I have also developed a number of workflows that were more intuitive and had better segmenting than workflows I had built on other email platforms. The user experience with Drip takes the confusion out of the workflow. It allows you to just focus on the content and the journey you want your reader to follow. Not the mechanisms. ### 46. Powerful and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** It’s easy to segment your audience and creat workflows **What do you dislike about Drip?** No app and the interface is not mobile responsive **Recommendations to others considering Drip:** Go for it **What problems is Drip solving and how is that benefiting you?** Auto responding and issuing reminders and signups for a webinar ### 47. Drip is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Drip?** all inclusive marketing platform -- from website tracking to email broadcasts, etc. **What do you dislike about Drip?** broadcasts build could look a bit nicer **What problems is Drip solving and how is that benefiting you?** tracking people who visit our website to better target them. ### 48. A great and easy way to communicate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Drip?** All the features are very easy to use, especially the new broadcast split testing tool. A much needed and welcomed addition. **What do you dislike about Drip?** Sometimes the interface lags and have to refresh the page, in particular when navigating the workflows. Would be great to get additional features to split testing in workflow. **What problems is Drip solving and how is that benefiting you?** Easier management of our email database, and communication with our users ### 49. Love the e-commerce focus **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Drip?** Easy workflows to build and segment various email lists. **What do you dislike about Drip?** Does not integrate as easily as other email providers with some Wordpress plugins. **What problems is Drip solving and how is that benefiting you?** We are able to target our email campaigns to specific audiences, and we have been able to customize our messaging for each target segment. ### 50. If you're on the fence, GET DRIP! **Rating:** 5.0/5.0 stars **Reviewed by:** Tim H. | Director of Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Drip?** I like the easy segmentation tools and their seamless integration with custom rules and workflows. The automations make my life so much easier. **What do you dislike about Drip?** The Liquid integration between Drip and Shopify are not always in sync like I would like them to be. Some fields that are supposed to be available just are not. **Recommendations to others considering Drip:** Please consider adding a Chatfuel integration. Using Zapier as a workaround was helpful, but a bit wonky. **What problems is Drip solving and how is that benefiting you?** Automations. Automations. Automations. We've doubled our open rates and cut in half the number of emails we send to our entire audience. Communicating to our customers with what they want to hear and when they want to hear it has been a game-changer. ## Drip Discussions - [What is Smart Drip System?](https://www.g2.com/discussions/51368-what-is-smart-drip-system) - 1 comment, 1 upvote - [Can I integrate or combine Drip with other (cloud) software application?](https://www.g2.com/discussions/30976-can-i-integrate-or-combine-drip-with-other-cloud-software-application) - 1 comment, 1 upvote - [should I check out klaviyo?](https://www.g2.com/discussions/30771-should-i-check-out-klaviyo) - 1 comment, 1 upvote - [How good is your deliverability? As good as the bigger guys?](https://www.g2.com/discussions/deliverability) - 1 comment, 1 upvote - [Does Drip replace typical email service providers or work alongside them?](https://www.g2.com/discussions/email-templates-730196cf-42bd-4e64-b133-79312b2df902) - 1 comment, 1 upvote - [View Drip pricing details and edition comparison](https://www.g2.com/products/drip/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+01%3A41%3A15+-0500&secure%5Bsession_id%5D=320898e2-7419-44a5-a6d2-e01a3b8e153b&secure%5Btoken%5D=d1d8a1499a511a09a1c7cd40ff31aca7792fa7744d980ec847d600bb8de9b424&format=llm_user) ## Drip Integrations - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Uscreen](https://www.g2.com/products/uscreen/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) ## Drip Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Proofing - Mobile Responsive **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Multichannel** - Email - Mobile **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Drip Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,173 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,115 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)