--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Drip but has limited features. Are you part of the Drip team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. * * * Seller [Drip](https://www.g2.com/sellers/drip) Discussions [Drip Community](https://www.g2.com/products/drip/discuss) Languages Supported English Solution Type All-in-One Overview by Kristian Jønsson Show More ## Pricing Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ## User Insights Average based on 480 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Drip Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) Show More ![Yaroslav B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yaroslav B.") YB Yaroslav B. Full Stack Engineer Information Technology and Services Mid-Market (51-1000 emp.) 7/8/2026 "Drip turned our product events into something marketing could actually use" 4.5/5 What do you like best about Drip? What makes it valuable for me is the way it turns user behavior into actions that marketing can actually use. Purchase events, browsing activity, and customer interactions can become automated workflows without needing to build everything from scratch. It becomes easy to understand what should happen when someone abandons a cart, makes their first purchase, comes back after being inactive for a few weeks, or enters a specific segment. From a developer perspective, that matters a lot because marketing doesn't have to depend on me every time they want to understand or adjust a workflow. If an automation depends on a purchase event, a tag, a segment, or a specific behavior, the logic is clear enough for everyone to follow. The API has also been flexible enough for more customized setups. In one project where we weren't working with a standard ecommerce platform, we were able to send our own events and customer attributes from the backend to power segments and automations without creating unnecessary complexity. Review collected by and hosted on G2.com. What do you dislike about Drip? I haven't run into any major issues with Drip, but I quickly realize that the platform works best when your data structure is organized. If events are named differently across systems, if a property changes between the frontend and backend, or if segments are created without checking the source data, workflows can start behaving in unexpected ways even when everything technically looks fine. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? A cart recovery automation gives us a good example of that. For several days, the campaign is generating fewer results than expected. Marketing thinks the email subject line needs improvement, while the product team suspects something is wrong with checkout. Before changing the interface or rebuilding the campaign, we review the events being sent into Drip. That's where we find the real issue. Users coming from a specific promotion are adding items to their cart, but they aren't entering the recovery workflow correctly because the event from that path is missing an important property. We fix the backend event, test the flow with several users, and the automation starts working exactly as expected. What I appreciate about that experience is that Drip doesn't just help us send better emails. It gives different teams a shared view of what is actually happening and helps us catch problems that could have stayed hidden for weeks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Davesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davesh G.") DG Davesh G. 2/3/2026 "Deep E-commerce Integration with Drip" 5/5 What do you like best about Drip? I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data into actionable insights, allowing me to shift from generic, one-size-fits-all emails to high-conversion messages. I also appreciate the significant water savings that Drip offers, and I found the initial setup to be simple. Review collected by and hosted on G2.com. What do you dislike about Drip? I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? I use Drip for email marketing and automation. It helps with significant water saving and deep E-commerce integration, transforming raw store data into actionable insights while moving from generic emails to high conversion ones. It addresses the need for better analytical views. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kristin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristin W.") KW Kristin W. COO Small-Business (50 or fewer emp.) 7/29/2025 "Best customer service out there" 5/5 What do you like best about Drip? The chat customer service with Drip is the best I've ever encountered in my 3+ years of working with them and other services. You have a real person on the line with you and there has never been a problem they haven't been able to solve. Even if something had to be escalated up the chain, it was fixed within a reasonable timeframe. I can't brag enough about Drip customer service! Review collected by and hosted on G2.com. What do you dislike about Drip? I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platforms. I also have to check and recheck that my links are correct, as sometimes they will default back to whatever was previously there if I have duplicated a campaign. We call this "getting Dripped" whenever it happens, so that goes to show you that it happens relatively often. It's a minor inconvenience overall. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Email workflow for our customer base. It's nice to be able to segment who gets what. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Kartik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartik B.") KB Kartik B. 2/18/2026 "Automation Simplifies Communication, But Content Needs Work" 5/5 What do you like best about Drip? I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. Review collected by and hosted on G2.com. What do you dislike about Drip? I find the messages generated by Drip to be poorly written. The automation doesn't fix the issue of content being boring, confusing, and pushy. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? I use Drip for automated communication, solving missed follow-ups and poor customer engagement. Its automation saves time as it runs on its own once set up. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Small-Business (50 or fewer emp.) 5/22/2026 "User-Friendly Experience with Quick, Helpful Chat Support" 4.5/5 What do you like best about Drip? User friendly. Quick customer support in the chat! Review collected by and hosted on G2.com. What do you dislike about Drip? Can't have more than 1 email on a user account. Can't reactivate customers without going through support. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Ease of email campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mary Jane F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Jane F.") MF Mary Jane F. 2/12/2026 "Exceptional Customer Service, Easy to Learn" 5/5 What do you like best about Drip? I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support always resolves the issue quickly for me. Setting up Drip was very easy to learn. Review collected by and hosted on G2.com. What do you dislike about Drip? I wish I could remove spam tags myself. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip support quickly resolves issues when customers mistakenly mark emails as spam and want to receive them again. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Lianna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lianna P.") LP Lianna P. Copy Director Marketing and Advertising Small-Business (50 or fewer emp.) 1/2/2026 "Best support of any ESP I've tried" 5/5 What do you like best about Drip? Support is the best of any ESP I've ever used. Review collected by and hosted on G2.com. What do you dislike about Drip? The learning curve (and finding where stuff lives) can be steep. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? I use Drip to send both automated flows and one-off campaign emails. It helps us keep in touch with users - which is the main point of email. Review collected by and hosted on G2.com. Show More Response from Seray Keskin of Drip [Editedit](https://www.g2.com/survey_responses/drip-review-12170684/official_response/edit) Dear Lianna, A big thank you on behalf of our Support team and everyone else here at Drip. We put a lot of care into support, so hearing that it’s the best you’ve experienced genuinely means a lot to us. You’re also right to call out the learning curve. Drip is powerful, and that can make finding your way around a bit overwhelming at first. That feedback is heard loud and clear, and improving onboarding is something we’re actively working on. Thanks again for taking the time to share your experience. If there’s ever anything we can do to make Drip easier or more effective for you, our team is always here. /Seray from Drip Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/28/2025 "A flexible platform with stellar support that truly listens" 5/5 What do you like best about Drip? Drip gives me everything I need to run a modern email marketing system: smart segmentation, detailed automation, and solid deliverability tools. What truly sets Drip apart, though, is their customer support. Every time we ran into an issue ( whether it was around soft bounces, inactive subscriber logic, or tracking behavior ) the support team responded quickly, clearly, and with actionable steps. They don’t just “close tickets”, they actually help. I also appreciate how intuitive the interface is for workflows and segmentation logic. You really feel like you have control. Review collected by and hosted on G2.com. What do you dislike about Drip? There’s not much to dislike, honestly. If I had to point something out, it would be that certain tracking behaviors (like open detection) can be misleading due to inbox image-blocking, which can cause engaged users to appear inactive. But this is more of an industry-wide limitation than a Drip-specific issue. Thankfully, the support team helped us build custom solutions (with tags and workflows) to better manage this. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip allows us to segment our audience based on behavioral and engagement data, which means we can send relevant, timely messages instead of mass emails. It’s helped us automate entire funnels, build re-engagement sequences, and manage our subscriber lifecycle without overwhelming our team. We no longer need manual list cleaning or guesswork, Drip gives us clear visibility into who’s active, who’s not, and what kind of content performs best. The platform has reduced our churn, increased click-through rates, and streamlined how we communicate with both leads and customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 12/9/2025 "Powerful Automation and Intuitive Visual Builder" 4.5/5 What do you like best about Drip? Drip’s automation workflows are powerful and flexible. It’s easy to build sequences that respond to customer behavior, so messages feel timely and relevant. The visual builder is intuitive for setting up simple flows quickly. Review collected by and hosted on G2.com. What do you dislike about Drip? When workflows get more complex with multiple branches, it can be hard to see everything clearly on one screen. Zooming and navigating between branches gets clunky, which makes troubleshooting or editing larger workflows more frustrating than it should be. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip has been instrumental in making sure we deliver the right message at the right moment, tailored to how customers interact with us—or even when they don’t. It has played a crucial role in enhancing our email performance and ensuring our communications stay in sync with user behavior. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nishant S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nishant S.") NS Nishant S. Head of Digital Marketing Small-Business (50 or fewer emp.) 10/1/2025 "Excellent tool to get the most out of your email lists" 5/5 What do you like best about Drip? Exceptional workflows Easy segmentation Easy management of active & inactive customers Connects with customer CRM Knowledeagble customer support Review collected by and hosted on G2.com. What do you dislike about Drip? Extremely expensive Required quite a bit of hand holding when setting up workflows Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip helps in get more revenue out of our customers. It helps deliver focussed messaging to the right segments at ease. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Drip? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drip ](https://www.g2.com/products/drip/discussions/new) ![SAchin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAchin P.") SP SAchin Patil • Last activity over 4 years ago What is Smart Drip System? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51368-what-is-smart-drip-system) GU Guest User What is Drip used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drip-used-for) [ View all Discussions ](https://www.g2.com/products/drip/discuss) ## Pricing Options Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) Drip Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-drip) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/drip-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/drip-vs-hubspot-marketing-hub) ##### ##### Drip Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/drip/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [What is the best ETO ERP for an engineer-to-order manufacturer with complex product customization that needs a system built for that reality rather than adapted from discrete MRP?](https://www.g2.com/discussions/what-is-the-best-eto-erp-for-an-engineer-to-order-manufacturer-with-complex-product-customization-that-needs-a-system-built-for-that-reality-rather-than-adapted-from-discrete-mrp)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance)[customer success software](https://www.g2.com/discussions/what-do-you-look-for-when-choosing-a-customer-success-software) [Which punch list software enables quick final inspections and digital project closeout?](https://www.g2.com/discussions/which-punch-list-software-enables-quick-final-inspections-and-digital-project-closeout)[What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)