--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Drip but has limited features. Are you part of the Drip team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. * * * Seller [Drip](https://www.g2.com/sellers/drip) Discussions [Drip Community](https://www.g2.com/products/drip/discuss) Languages Supported English Solution Type All-in-One Overview by Kristian Jønsson Show More ## Pricing Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ## User Insights Average based on 480 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Drip Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) Show More ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") UP Verified User in Photography Small-Business (50 or fewer emp.) 11/10/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Reasonable email marketing platform with a modern twist" 2.5/5 What do you like best about Drip? I like the simplicity of drip vs mailchimp which seemed to have a more drastic learning curve Review collected by and hosted on G2.com. What do you dislike about Drip? I dislike the limitations of plans without a high monthly cost Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip is helping solve abandon cart automation problems on Shopify Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KT Katherine T. Small-Business (50 or fewer emp.) 11/10/2020 "Slightly confusing, maybe better for product based businesses and ecommerce?" 3/5 What do you like best about Drip? I like the tone of Drip, cheeky, contemporary and refreshing. The layout was also very easy to navigate, modern and fun. Overall, I like it in theory but struggled to apply its use best in practice. I love the suggested drip email sequences, wish there was more of these for different business purposes! I also liked the detailed analytics of each email. I also appreciate how you automatically updated the policy based on new laws which saved me from looking up what these legal changes mean for email marketing! Review collected by and hosted on G2.com. What do you dislike about Drip? the terminology, for example, the difference between tags, events, flows etc. I never knew what to use when. I watched the tutorials but struggled to apply it to my business. It would have been great to have a one to one session with an expert to personalise this further. It would have been great to include some tips on increasing open rates based on googles suggestions so I can be sure it's more likely to land in someone's inbox. Review collected by and hosted on G2.com. Recommendations to others considering Drip: I would recommend drip to people who have a basic understanding of CRM structures and who run an eCommerce website. It is not easy for someone who is starting for the first time. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? I'm solving CRM email outreach to my community. It was helpful to be able to tag users and to see how long they had been subscribed and what emails were being opened. This helped me curate the content to their needs. This is something I will always integrate into future campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Small-Business (50 or fewer emp.) 11/10/2020 "Derek Drip Review" 2.5/5 What do you like best about Drip? Powerful options for editing and distributing to my list. Review collected by and hosted on G2.com. What do you dislike about Drip? Expensive price, not out of proportion with other services, but tough for me to afford. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? The automated emails I send my new list members are important. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brecht P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brecht P.") BP Brecht P. Founder - REO, Non Performing Loans, and Bank Contact Data Services Small-Business (50 or fewer emp.) 11/7/2019 "Powerful but lacks features and support is hit and miss" 2.5/5 What do you like best about Drip? Integrations are a snap and liquid is reasonably good as a templating engine Review collected by and hosted on G2.com. What do you dislike about Drip? Have had multiple instances of failure, for example my Welcome Series not sending, and Drip simply dropped the ball, no follow up whatsoever. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Automating emails when it works Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller KN Kristin N. Athletic Director Small-Business (50 or fewer emp.) 11/1/2018 "Overly powerful for a small operation" 2.5/5 What do you like best about Drip? The sending out of mass emails is pretty easy. I like the ability to use a pop-up on our website to start a directed conversation with people newly interested in our gym. Review collected by and hosted on G2.com. What do you dislike about Drip? There are a lot of options for how to sort contacts, work flows for online shopping and newsletters. Which is great if you need all of that, but makes interfacing very complicated. We're a small operation (a gym) that does all of our services in person. Review collected by and hosted on G2.com. Recommendations to others considering Drip: They are definitely making strides in making the interface more "normal human" friendly. When I first started I felt like I needed an engineering degree to understand the work flow process. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Mostly using the pop-up widget for our website to make it easy for leads to reach out to us. The widget is more personalize-able than some others I have looked at. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 10/29/2018 "Undecided if I will keep using Drip" 2.5/5 What do you like best about Drip? Visual way to see workflows and easily tag subscribers. The ability to preview emails before they are sent and schedule broadcasts. Good ability to customize and segment audience. Interface made it easy to get started without a steep learning curve. Review collected by and hosted on G2.com. What do you dislike about Drip? It costs 20% more than Convertkit and I don't think it's necessarily 20% better. It was also free up to 1000 email subscribers when I signed up, and then it changed to free for the first 100 only. So I ended up paying a lot sooner than I expected. I also have trouble with automations. I set up workflows so that new subscribers get a weekly newsletter tag after going through a welcome sequence, but for some reason not all my subscribers have the weekly newsletter tag and I can't figure out whether it's a glitch or if I made an error somewhere. The visual builder also needs some work. I also wish I could select an option to filter who is consistently engaged and who is not. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Compare to Convertkit before you sign up for Drip and make sure it has key features you require; otherwise there is no point in paying more. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Growing email list, segmenting audience, and track how many opens and clicks each email gets. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite RS Robert S. Owner Small-Business (50 or fewer emp.) 11/1/2018 "Love - And need guidance taking to next level" 3/5 What do you like best about Drip? Simplicity - interface (coming from aweber/activecampaign). LIke the email editor. (aweber was an abomination). Review collected by and hosted on G2.com. What do you dislike about Drip? It's probably me - but difficulty setting up more campaign/trigger flows. I've watched some of the videos, but get confused on some of the if/then flows. So the good stuff :) Review collected by and hosted on G2.com. Recommendations to others considering Drip: Explore the built in / premade campaign flows. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Capture, segment and campaign to list segments. Tracking web visitors to optin rates was a nice surprise. Wasn't on my radar when I signed up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Small-Business (50 or fewer emp.) 10/25/2018 "Well-designed system, but didn't work too well for us" 2.5/5 What do you like best about Drip? I liked the ability to create very sophisticated automated workflows with tags and triggers without too much fussing around, although the visual language you use to create the workflows is not terribly intuitive, and my developer and I had to scrounge around for examples (which were not easy to find) and ultimately try some tests. The other operations - creating an email campaign, editing a series of emails, adding subscribers to the campaigns was all pretty straightforward. Review collected by and hosted on G2.com. What do you dislike about Drip? The biggest disappointment was the low open rate on our emails, which makes me wonder if their batch email system is really able to get past the spam filters. I don't know this is the case, but our open rates were low with all our audiences. After six months, we canceled our Drip subscription this week, and will try an alternative. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? We are a start-up and had some decent success building a social media following and driving a decent flow to our website where they would sign up for the free service. We wanted to use Drip to share content, keep them engaged, and convert them to paying customers. It did not work out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 11/5/2018 "Needs easy way to include images and better reporting" 3/5 What do you like best about Drip? Visual workflows on automation. Very easy to get started and use. Review collected by and hosted on G2.com. What do you dislike about Drip? Weak on templates to include graphics/images in emails. When copying text from Google Docs into Drip, formatting gets messed up with bolding text and spacing. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Automation workflows are easy and this is an attractively priced product if you are doing nurturning campaigns. But, not a good solution if you need to include imagery in your emails. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? - Nurturing campaigns - Broadcast emails for offers and informational updates Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MP Matt P. Small-Business (50 or fewer emp.) 4/18/2018 "Like the service... could be better" 3/5 What do you like best about Drip? It has made sending email campaigns better. It has made life easier after the initial set up. Review collected by and hosted on G2.com. What do you dislike about Drip? Getting my lists approved at times. Lack of options to customize the emails. Customer service has been pretty hit or miss. It can be really helpful and quick or kind of slow and not helpful at all. I told one customer service rep about the difficulties I was having and he offered directions for me to cancel my account. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Maybe look in to others with less restrictions on the lists that get uploaded and more options. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? A server than can send 50 or more emails at once and also more than 300 emails in an hour. Mainly saving time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Drip? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drip ](https://www.g2.com/products/drip/discussions/new) ![SAchin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAchin P.") SP SAchin Patil • Last activity over 4 years ago What is Smart Drip System? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51368-what-is-smart-drip-system) GU Guest User What is Drip used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drip-used-for) [ View all Discussions ](https://www.g2.com/products/drip/discuss) ## Pricing Options Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) Drip Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-drip) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/drip-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/drip-vs-hubspot-marketing-hub) ##### ##### Drip Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/drip/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [What is the best ETO ERP for an engineer-to-order manufacturer with complex product customization that needs a system built for that reality rather than adapted from discrete MRP?](https://www.g2.com/discussions/what-is-the-best-eto-erp-for-an-engineer-to-order-manufacturer-with-complex-product-customization-that-needs-a-system-built-for-that-reality-rather-than-adapted-from-discrete-mrp)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance)[customer success software](https://www.g2.com/discussions/what-do-you-look-for-when-choosing-a-customer-success-software) [Which punch list software enables quick final inspections and digital project closeout?](https://www.g2.com/discussions/which-punch-list-software-enables-quick-final-inspections-and-digital-project-closeout)[What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)