--- title: Drip Reviews meta\_title: 'Drip Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 480 reviews by the users' company size, role or industry to find out how Drip works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 480 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drip Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Drip but has limited features. Are you part of the Drip team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. * * * Seller [Drip](https://www.g2.com/sellers/drip) Discussions [Drip Community](https://www.g2.com/products/drip/discuss) Languages Supported English Solution Type All-in-One Overview by Kristian Jønsson Show More ## Pricing Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![GetResponse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GetResponse") GetResponse 4.3/5(1,140) ](https://www.g2.com/products/getresponse/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/drip/competitors/alternatives) ## User Insights Average based on 480 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Drip Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) Show More ![Holden T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holden T.") HT Holden T. Director Small-Business (50 or fewer emp.) 10/21/2021 "Decent but still too narrowly focused." 2/5 What do you like best about Drip? It was very easy to set up and understand. The barrier to entry was less cumbersome than many of the other solutions we trialed and I imagine it would be even easier if you were looking for a drop in e-commerce solution. Review collected by and hosted on G2.com. What do you dislike about Drip? It was very narrowly focused on e-commerce solutions and even though they want to grow in other areas everything seemed tied to this one core focus. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Emailing our customers and drip campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Peter C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter C.") PC Peter C. Director Small-Business (50 or fewer emp.) 11/16/2020 "Very easy to use ecommerce marketing platform but some support issues" 2/5 What do you like best about Drip? The UX is clean and the automation workflow is very well implemented. It's very easy to create quite complex user workflows and rules based on data points. The help documents are pretty comprehensive. The customer activity views are also nice and clear. Review collected by and hosted on G2.com. What do you dislike about Drip? Overall, whilst support are friendly, we have had difficulty getting responses to enquiries and bug reports. Sometimes 5 days+. We're using Magento 2 and the integration certainly isn't bullet proof. Email editor is rather basic for larger ecommerce stores. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Drip is able to store a utilise lot of helpful sales and customer data, and with a primary focus on ecommerce, automation based on product interest is more effective than most platforms at this price point. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ben W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben W.") BW Ben W. Communications and Project Lead Renewables & Environment Mid-Market (51-1000 emp.) 11/2/2018 "Should be better - too many clicks to get to information" 1.5/5 What do you like best about Drip? I like that the workflows and segmentation options exist and seem to function properly. I like that there are analytics available. The tagging system is flexible. Review collected by and hosted on G2.com. What do you dislike about Drip? It's way too hard to get to get to your analytics results. Why for an example cant I just click on opens in a broadcast and see the list of people that opened that email. It's way too many clicks away to generate a report in the analytics. The stylized editor does not work well. I went through various attempts to generate the results I wanted (which was pretty straightforward) I eventually abandoned it and started over with the basic editor. Also it seems weird to me that you can update the workflow while it's in progress and have an action effect a group of people if they have already hit the exit. That exit function should not automatically. You should be able to add steps as needed and have them apply to a subset of people as they move through the flow. Basically you have to have the workflow totally finalized before turning it on or any changes you want to make just becomes a mess of new targeted broadcasts or new workflows. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? It's the system we are using for sending a newsletter and for a registration flow from a landing page using one of your forms. It's also the tool we are currently using to communicate with customers after they order a product. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/14/2019 "Caution: They increase the prices without grandfathering current customers" 1.5/5 What do you like best about Drip? In general terms it is a good marketing automation tool. Review collected by and hosted on G2.com. What do you dislike about Drip? The technical support needs to be improved and the tool is not very intuitive. They increase the prices and do not care how many years you have as a customer. We have used the Drip service for approximately 3 years. From one day to the next they have increased (too much) the prices without respecting the original price. This company is not recommended. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Marketing automation. Review collected by and hosted on G2.com. Show More 12/31/2023 Current UserValidated ReviewerSource: Seller invite ![S. Alexandre L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "S. Alexandre L.") SL S. Alexandre L. CTO Marketing and Advertising Small-Business (50 or fewer emp.) 6/27/2017 "Great idea, falls short on delivery for more advanced scenarios. Terrible support experience." 1.5/5 What do you like best about Drip? The workflow editor is simple, and its breadth of triggers is good. Emails are delivered within a reasonable delay, and are what you'd expect them to be. In short, I like the dream of Drip.co! If all its aspects worked, it'd be genius. Review collected by and hosted on G2.com. What do you dislike about Drip? Their support staff are not rapid, and so far: unhelpful, and very generic. There are a lot of pitfalls in setting things up if you dig beyond email-only actuation (using their editor). The web hook system delivers events with irregular delays; sometimes spanning as long as 15 minutes for a simple 'clicked link' type of event. What's more the webhook intermittently disables itself citing 'timeout' that's actually not possible. Hosted on AWS Gateway with a Lambda execution; we had zero downtime or errors in our Cloudwatch logs (serverless!). These considerations make testing complex flows quite a chore. Launching new workflows is not very simple as a result. I imagine once they're up and running this is a bit more of a non-issue. We'd had trouble with their 'visited site' javascript-based tag. The tag was there, loaded via GTM as instructed in their knowledgebase -- but our workflows never reported the visit event. Having contacted their support via their support form, several days later, we're told "tag isn't there, try again" (when the tag is clearly there, something that could be identified with any browser tool). They actually maintained on two subsequent ticket replies, that the tag wasn't there... To launch our workflow, we had to program all kinds of workarounds using their \_\_s tag, firing events to their REST api instead of relying on their javascript tool. What a time investment. I suspect that they have brilliant engineers, but that the success staff isn't quite as knowledgeable. Review collected by and hosted on G2.com. Recommendations to others considering Drip: Consider your use case; if advanced, consider alternatives. Review collected by and hosted on G2.com. What problems is Drip solving and how is that benefiting you? Simply trying to help our clients along a nurture path, to provide the best experience possible. Review collected by and hosted on G2.com. Show More 6/29/2017 Current UserValidated ReviewerSource: Organic ## Questions about Drip? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drip ](https://www.g2.com/products/drip/discussions/new) ![SAchin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAchin P.") SP SAchin Patil • Last activity over 4 years ago What is Smart Drip System? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51368-what-is-smart-drip-system) GU Guest User What is Drip used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drip-used-for) [ View all Discussions ](https://www.g2.com/products/drip/discuss) ## Pricing Options Pricing provided by Drip. ### Free Trial Free Trial Per Month ### Basic Starting at $39.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drip/pricing) Drip Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-drip) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/drip-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/drip-vs-hubspot-marketing-hub) ##### ##### Drip Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/drip/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization) ##### Explore More [What is the best ETO ERP for an engineer-to-order manufacturer with complex product customization that needs a system built for that reality rather than adapted from discrete MRP?](https://www.g2.com/discussions/what-is-the-best-eto-erp-for-an-engineer-to-order-manufacturer-with-complex-product-customization-that-needs-a-system-built-for-that-reality-rather-than-adapted-from-discrete-mrp)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance)[customer success software](https://www.g2.com/discussions/what-do-you-look-for-when-choosing-a-customer-success-software) [Which punch list software enables quick final inspections and digital project closeout?](https://www.g2.com/discussions/which-punch-list-software-enables-quick-final-inspections-and-digital-project-closeout)[What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams)[Pros and Cons Details](https://www.g2.com/products/drip/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)