Drip Features

Integration (3)

Data Import & Export Tools: Based on 125 Drip reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs: Based on 124 Drip reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications: Based on 103 Drip reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Platform (7)

Customization: Based on 124 Drip reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability: Based on 134 Drip reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management: Based on 120 Drip reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization: Based on 64 Drip reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments: Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 16 reviewers of Drip have provided feedback on this feature.
Performance and Reliability: Based on 134 Drip reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation: Based on 71 Drip reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Email Marketing (4)

Building and Personalizing Emails: Based on 276 Drip reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails: Based on 271 Drip reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability: Based on 250 Drip reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses: Based on 237 Drip reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Online Marketing (5)

Landing Pages and Forms: Based on 177 Drip reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content: Based on 185 Drip reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing: Based on 148 Drip reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized: Based on 211 Drip reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization: As reported in 29 Drip reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Lead Management (8)

Marketing Lead Database: Based on 208 Drip reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management: Based on 190 Drip reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation: Based on 244 Drip reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading: Based on 198 Drip reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing: Based on 209 Drip reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking: Based on 202 Drip reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks: Based on 169 Drip reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration: Based on 126 Drip reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Campaign Management (4)

Program Management: Based on 140 Drip reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing: As reported in 87 Drip reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring: As reported in 67 Drip reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting: Based on 54 Drip reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Social (5)

Social Listening: Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 22 Drip reviews.
Social Sharing: Based on 23 Drip reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns: Based on 79 Drip reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement: As reported in 24 Drip reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising: Based on 78 Drip reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Reporting & Analytics (5)

Basic Reporting: Based on 242 Drip reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics: Based on 179 Drip reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics: Based on 143 Drip reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics: Based on 139 Drip reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics: Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 23 Drip reviews.

Visitor Behavior (3)

Monitoring: Based on 39 Drip reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting: Based on 40 Drip reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling: Based on 33 Drip reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing

Templates (6)

Library: Based on 40 Drip reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization: Based on 39 Drip reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization: Based on 36 Drip reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Text and Themes: Based on 96 Drip reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates
Proofing: Offer email proofing capabilities 36 reviewers of Drip have provided feedback on this feature.
Mobile Responsive: Provide mobile responsive email templates 10 reviewers of Drip have provided feedback on this feature.

Personalization (8)

Recommendation: Based on 36 Drip reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content: Based on 33 Drip reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment: Based on 36 Drip reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Search: Based on 22 Drip reviews and verified by the G2 Product R&D team. Optimize search based on the role of the user or inventory availability
Personalization Engine: Based on 28 Drip reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations: Based on 29 Drip reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing: Based on 34 Drip reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging: Based on 39 Drip reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Multichannel (2)

Edit (3)

Logistics (4)

Analytics: Based on 93 Drip reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform
Issues: Based on 71 Drip reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending
Integrations: Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 48 Drip reviews.
Shareable Link: Ability to share email templates via a link to collect feedback on the created emails easily

Administration (4)

Marketing Campaigns: Based on 44 Drip reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics: Based on 47 Drip reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data: Based on 47 Drip reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations: Based on 50 Drip reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Generative AI (2)

Agentic AI - E-Commerce Personalization (2)

Agentic AI - Marketing Automation (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives