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At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
$0.00
Drip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansHubSpot Marketing Hub
Star Rating
(14,298)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Drip. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub offers a more intuitive experience, particularly in email sequencing and data management. Recent feedback highlights its user-friendly interface, making it easier for teams to implement and utilize effectively.
- Reviewers mention that Drip shines in its automation capabilities, particularly for e-commerce. Users find its workflows powerful and flexible, allowing for timely and relevant messaging based on customer behavior, which is a key advantage for businesses focused on lifecycle marketing.
- According to verified reviews, HubSpot Marketing Hub has a much larger user base, with over 13,000 reviews compared to Drip's 457. This extensive feedback provides a more reliable insight into user experiences and satisfaction levels.
- Users highlight that while Drip offers advanced segmentation and automation tools, HubSpot Marketing Hub provides a more comprehensive suite of features, including robust landing page creation and email deliverability management, which are crucial for effective marketing campaigns.
- Reviewers note that both platforms have strong customer support, but HubSpot Marketing Hub's larger community and resources may provide additional assistance for users navigating challenges, making it a more supportive choice for businesses looking for long-term partnerships.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Drip
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.5
9,610
Ease of Use
8.5
372
8.6
11,289
Ease of Setup
8.3
205
8.1
7,008
Ease of Admin
8.7
200
8.5
4,957
Quality of Support
8.8
359
8.7
9,091
Has the product been a good partner in doing business?
8.9
199
8.7
4,875
Product Direction (% positive)
8.6
367
8.8
9,247
Features by Category
Email Marketing
8.7
276
|
Verified
8.8
5531
|
Verified
9.1
272
|
Verified
8.9
5396
|
Verified
8.5
250
|
Verified
8.6
5387
|
Verified
9.2
238
|
Verified
8.8
5092
|
Verified
Online Marketing
7.1
177
|
Verified
8.5
5237
|
Verified
8.2
185
|
Verified
8.2
4560
|
Verified
7.7
148
|
Verified
8.1
4285
|
Verified
8.7
211
|
Verified
8.1
4806
|
Verified
8.0
29
8.1
4448
|
Verified
Lead Management
8.3
208
|
Verified
8.5
4998
|
Verified
8.1
190
|
Verified
8.1
4729
|
Verified
8.8
244
|
Verified
8.4
4841
|
Verified
8.1
198
|
Verified
8.0
4344
|
Verified
8.5
209
|
Verified
8.4
4782
|
Verified
8.3
202
|
Verified
8.2
4515
|
Verified
8.4
169
|
Verified
8.4
4488
|
Verified
7.8
126
|
Verified
8.4
4496
|
Verified
Campaign Management
8.4
140
|
Verified
8.2
4085
|
Verified
7.9
87
7.9
3674
|
Verified
7.5
67
7.9
3624
|
Verified
6.5
54
7.2
2770
|
Verified
Social
7.1
22
7.7
3728
|
Verified
7.9
23
8.1
4133
|
Verified
7.7
79
|
Verified
8.1
4099
|
Verified
8.1
24
8.0
3980
|
Verified
7.8
78
|
Verified
7.7
3201
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.3
5150
|
Verified
7.8
179
|
Verified
8.0
4814
|
Verified
7.4
143
|
Verified
7.6
3963
|
Verified
7.5
139
|
Verified
7.5
3646
|
Verified
7.1
23
7.7
4064
|
Verified
Platform
8.1
124
|
Verified
8.0
3499
|
Verified
8.7
134
|
Verified
8.5
3529
|
Verified
8.6
120
|
Verified
8.7
3487
|
Verified
7.4
64
|
Verified
8.0
2466
|
Verified
7.5
16
7.4
2365
|
Verified
8.7
134
|
Verified
8.6
3317
|
Verified
7.6
71
|
Verified
7.9
2538
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
290
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Integration
8.4
125
|
Verified
8.4
3511
|
Verified
8.3
124
|
Verified
8.0
3195
|
Verified
7.9
103
|
Verified
8.1
2981
|
Verified
Lead Intelligence
Not enough data
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Lead Management
Not enough data
8.3
1328
Not enough data
7.5
1155
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1405
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Not enough data
Edit
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Not enough data
Logistics
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
253
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
298
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
557
Not enough data
8.5
639
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
Not enough data
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2368
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Platform Additional Functionality
Not enough data
8.0
423
Not enough data
8.2
443
Not enough data
8.2
438
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1336
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1349
Not enough data
8.4
1054
Not enough data
8.4
1248
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Page Optimization
Not enough data
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
815
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2234
|
Verified
Not enough data
8.3
2674
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Agentic AI - Marketing Analytics
Not enough data
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drip and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Drip is categorized as Email Template Builder and E-Commerce Personalization
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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