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D&B Rev.Up ABX Reviews & Product Details

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Seller

Dun & Bradstreet

Discussions

D&B Rev.Up ABX Community

Languages Supported

English

Product Description

D&B Rev.Up ABX delivers data-driven business applications that help companies market and sell more intelligently.

Overview by

Kevin Johnson

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

9 months

View More Pricing Information

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Christopher N.

Data Scientist

Internet

Enterprise (> 1000 emp.)

10/7/2017

"Great solution for account prioritisation"

5/5

What do you like best about D&B Rev.Up ABX?

LPI is an ideal partner for account prioritisation. They have an intuitive platform that makes model-building easy, connectors for Salesforce and Marketo that make operationalisation straightforward, and a vast data cloud that allows you to get rich insights and make the right decisions. The people I have worked with are also really helpful and knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

As a Data Scientist, I would like a little more control over the features used in the model. I do understand that I'm not the typical user, though, and acknowledge that the LPI platform makes it easy for people without backgrounds in stats to build strong models. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

Make sure you have decent data to build the models with, and a good idea of exactly what you want to achieve. This is probably pretty obvious, but if you have spotty data and no clear success criterion, you will not get very good results. This is true when building any models with any platforms, though—not just with Lattice! Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

Prioritising accounts, so that our sales teams spend time talking to customers who are genuinely likely to be interested in our product. Review collected by and hosted on G2.com.

Charles W.

Marketing Analytics

Computer Software

Mid-Market (51-1000 emp.)

10/3/2017

"Bringing Data Science and BI to Sales and Marketing"

4.5/5

What do you like best about D&B Rev.Up ABX?

The Lattice Data Cloud takes the best in class vendors and provides us with the business intelligence that we don't have, and marries it with the data science from our ideal customer profiles to help us make sense of what accounts we should be prioritizing and why. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

We need more time to prove out the effectiveness of the ratings - as they are built on a macro level, it's hard to tell any quick wins on conversion until enough time has passed. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

As of the time of this review, Lattice appears to be the best in class vendor to provide business intelligence and predictive scoring on accounts. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We are trying to stack rank a number of target accounts that sales is pursuing, and marketing wants to be able to support sales by focusing on the ones that are most likely to convert. Initially, the biggest benefit is the access to quality firmographic and intent data that gives both sales and marketing visibility into the details of an account that we did not have previously. Review collected by and hosted on G2.com.

Adam B.

Marketing Operations Manager

Computer Software

Mid-Market (51-1000 emp.)

10/2/2017

"Best of Breed with even better Customer Success and Implementation Team"

4.5/5

What do you like best about D&B Rev.Up ABX?

I think most predictive platforms are somewhat on par and it will depend on who performs the best in a bakeoff against your data, but Lattice has proven itself over the years to be the premium vendor in this space. We ran two tests among 6 vendors. Lattice was in the top 2 in both tests, and their standing in the community leads me to believe this is typically the case in other companies.

While that is reason enough to include them when searching for a tool, their Customer Success and Implementation team are incredible and make implementation fast, easy, and efficient.

Lastly, they are constantly improving and adding new features to help their customers. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

One thing I dislike is that the initial model is solely based on demographic/firmagraphic scoring, with not focus on behavioral. That said, we are in the process of rolling out a behavioral piece to accompany this and the end result should be even better then if we combined the two into one score. Now, we'll have A-D for Demo/Firma and 1-4 for Behavioral so we'll be able to base our MQLs on a combination of the two fields. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

Build a behavioral model at the same time as the demo/firm model. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

Lead and Contact demographic, firmagraphic, and behavioral scoring for 3 main regions: EMEA, NORAM, and ROW. Account Scoring is next. Review collected by and hosted on G2.com.

Mackenzie S.

Associate

Public Relations and Communications

Mid-Market (51-1000 emp.)

1/15/2018

"Not as good as ZoomInfo"

3.5/5

What do you like best about D&B Rev.Up ABX?

The platform was aesthetically pleasing and user-friendly. The sales rep reassured me on multiple occasion that their data was more than just data from scraping a website... Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

D&B did not have as much up-to-date data as other programs I have used, like Zoom Info, they also didn't have a good/easy search capability. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

My company ended up using ZoomInfo over D&B because D&B did not provide the best service support and did not have the same capabilities as Zoom. BUT most importantly, it did not have as much accurate information as ZoomInfo did. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

My agency was in search of a program that would help us create a large database of influencers in a particular region. But we ended up selecting a different program because this one did not hold up by comparison. Review collected by and hosted on G2.com.

Response from John Kolakowski of D&B Rev.Up ABX

edit

Mackenzie,

First off, many thanks for providing such a thoughtful review. Next, I apologize for the delay in acknowledging your comments.

I am sorry to learn about the concerns you had regarding the level of service and support that Dun & Bradstreet provides. In addition to a dedicated team of global Customer Service experts for all Dun and Bradstreet products, we also offer the services of our Customer Success professionals who are focused on helping customers gain an immediate ROI from their use of our solutions.

I would certainly be interested to learn more about these concerns - as well as your thoughts on the product's search capabilities and our data quality and accuracy. We continually seek to better understand the needs of potential and existing customers and identifying new ways to improve product capabilities and the overall quality of our commercial business information.

I've provided my contact information below and reached out to you via LinkedIn. Also, I've had a discussion with the Solution Advisor that you had originally spoken with. Please feel free to contact either one of us at your convenience.

I look forward to having the opportunity to speak with you, and again, many thanks for taking the time to respond and to provide us with your comments.

Regards,

John Kolakowski

Director, Global Customer Marketing

EM: kolakowskij@dnb.com

Michael W.

Data Scientist

Internet

Enterprise (> 1000 emp.)

10/2/2017

"Lattice is great for data science"

5/5

What do you like best about D&B Rev.Up ABX?

The Lattice Data Cloud provides high quality, curated attributes that significantly enhance the models that we can build in-house. We are able to provide more precise scores and new insights to our marketing and sales teams. Also, the platform is quick and easy-to-use, allowing the data science team to do quick iterations and prototyping. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

It would be great if the scoring API could be used directly to score a high volume of leads. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

Make sure you have: (1) a clear understanding of what you want to predict; (2) a good Salesforce setup that has the features you would like the model to consider; (3) a good workflow for tracking opportunities and conversions. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We are trying to better target our outbound marketing and sales to sign-up more mid-market businesses, and we are reaching out to current customers that we predict are thinking of unsubscribing. Review collected by and hosted on G2.com.

Tabitha A.

Demand Operations Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

9/6/2017

"Predictive Marketing To The Max"

4.5/5

What do you like best about D&B Rev.Up ABX?

Not only does the product allow me to easily see the top attributes of each scoring model, enrich our database with relative attributes and have full flexibility to build our own models or customize the existing - the Lattice team is always available for support and brainstorming during the initial implementation and ongoing optimization. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

I dislike the inability to use both Marketo and SFDC data in our model, but I understand the complications this entails and now know it's a challenge across the industry - not just for Lattice Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

For those of you looking at predictive scoring, I recommend you do the following before you evaluate a vendor or start implementation with Lattice Engines:

- Ensure you know what fields you'd like to incorporate in the model and their level of significance for your sales teams

- Understand what integration points are critical (marketing automation? SFDC?)

- Define the goal of the models --> are you looking to have higher conversions? accelerate time to closed-won deal?

- Ensure that lead scoring will help both sales and marketing goals Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We started using Lattice Engines because we wanted to enhance our out-of-the-box scoring processes from Marketo to include more firmographic and person-level attributes and this evolved into predictive models broken out by revenue segment and customer type which allows our sales teams to find the leads most likely to convert to an opportunity, or even a closed-won deal. We have seen ROI compared to our standard MQLs and accelerated conversion rates for those scored higher based on Lattice Engines' criteria Review collected by and hosted on G2.com.

Jessica T.

Senior Director, Marketing Strategy & Operations

Mid-Market (51-1000 emp.)

8/17/2017

"Predictive Insight into Target Accounts"

5/5

What do you like best about D&B Rev.Up ABX?

Lattice has helped us translate complex data into a digestible format. They've enabled our sales team to be able to identify top prospect companies, leveraging all of the attributes we look for when defining Target Accounts. It's also helped our Marketing team where personalization is key. We leverage Lattice's technology solution data to craft highly personalized emails that resonate with prospects. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

Not many negative comments - the Lattice UI could be a little more user-friendly and the sync to SFDC could be quicker when enabling new enrichment attributes (this may be an issue on our end due to our database size though). Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We use Lattice for account and lead prioritization and target account sales and marketing efforts. We leverage the Lattice score to identify accounts that reps may not have marked themselves as targets, or may not be aware of in general. Lattice has also helped the Marketing side identify both leads and accounts worth pursuing and hitting with our programs. Review collected by and hosted on G2.com.

Matt J.

Director, Marketing Automation and Reporting

Telecommunications

Enterprise (> 1000 emp.)

8/3/2017

"Lattice helps us focus on the "A" leads"

5/5

What do you like best about D&B Rev.Up ABX?

The excellent data cloud allows the model to score on hundreds of attributes without us having to pay to acquire all the data from separate vendors and manage data cleanliness for all of those attributes. Also being able to enrich our contact database as part of the fast scoring process allows us to improve our lead routing and gauge intent cost effectively. We have found that scored leads in our database in the top 3 deciles, on average, convert 3 times as much as leads in the bottom 7 deciles. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

At this time I can't say I 'dislike' anything. There are past issues they have improved such as speeding the lead scoring and enrichment process to <5 minutes and expansion of the Account Technology ownership and intent data which have made me happy. The next area I look forward to in the future is increased automation of net new contact acquisition but that doesn't affect our primary use case of predictive lead scoring. Review collected by and hosted on G2.com.

Patrick W.

Digital Marketing Associate

Computer Software

Mid-Market (51-1000 emp.)

10/11/2017

"Lattice helps me select the best accounts to advertise to"

5/5

What do you like best about D&B Rev.Up ABX?

The best part of Lattice is how it combines so many pieces of data to reach an outcome that you would never arrive at on your own. The account intelligence Lattice provides using reputable data sources is huge when it comes to making targeted campaigns. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

You must have a high degree of confidence that the outcomes of the models are correct. All of the inputs instinctively make sense but the exact effectiveness or lift will take some time to realize...although early signs are positive. Review collected by and hosted on G2.com.

Recommendations to others considering D&B Rev.Up ABX:

Lattice Engines has many use cases relevant to many different teams within sales and marketing. After the initial implementation, there are a lot of possibilities for further adoption. I am not aware of another vendor that has such robust account information and advanced prediction models. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We are answering questions like:

What accounts should sales prioritize?

What accounts should we advertise to?

What accounts are ranked similarly to run an effective A/B test?

What accounts are most likely to convert? Review collected by and hosted on G2.com.

Claire S.

Manager, Marketing Ops & Automation

Information Technology and Services

Mid-Market (51-1000 emp.)

10/3/2017

"Lattice Has Narrowed Our Focus"

4.5/5

What do you like best about D&B Rev.Up ABX?

Lattice has a strong team of customer success and analytics experts. They've worked with us to understand our data. They've helped to adjust our models to meet new business needs. They'll work with historic data but can also incorporate targeted data based off business objectives. Review collected by and hosted on G2.com.

What do you dislike about D&B Rev.Up ABX?

It takes a little bit to get a model created, but the models seem to be pretty accurate and data-driven. Review collected by and hosted on G2.com.

What problems is D&B Rev.Up ABX solving and how is that benefiting you?

We've implemented an ABM strategy and need help identifying accounts that makes sense for our business based off past successes as a well as future objectives. Lattice has helped us determine these accounts. We're also planning on setting up parallel lead scoring to help prioritize leads. Review collected by and hosted on G2.com.