Clay Reviews & Product Details

Clay is incredibly powerful as a data enrichment and workflow tool. I like how flexible it is—you can connect it with other platforms, build custom flows, and really tailor it to your specific use cases. The enrichment features are especially helpful for organizing and qualifying contacts, and the ability to automate pieces of outreach saves a lot of time. Once you understand its potential, it feels like a Swiss Army knife for GTM and operations. Review collected by and hosted on G2.com.

The same flexibility that makes Clay powerful can also make it intimidating at first. There’s definitely a learning curve, especially if you’re not familiar with enrichment logic or building workflows. Some features aren’t always intuitive, and it takes experimentation to unlock its full value. That said, once you invest the time, the payoff is significant. Review collected by and hosted on G2.com.

The platform is pretty transformative for GTM operations and data enrichment. Deeply flexible and out-of-the-box integrated with almost all of the modern GTM toolstack. There's almost nothing that's truly "impossible" in the system due to its flexibility and AI-integrations. Integrations between systems are straightforward and easy to set up. Customer success teams during the ramp period make themselves quite available and helpful for refinement on starting usecases and testing environments. Review collected by and hosted on G2.com.

There's always a tradeoff between flexibility and build-times / ease of integration, namely the more 'flexible' and capable a tool is, generally the harder it is to understand and the longer it takes to build within it. Clay falls significantly on the 'complex but flexible' side of the spectrum, and I think the onboarding process could be a bit more consistent to allow teams to ramp-up more quickly.

Clay's estimates for per-row credit cost, especially for more costly operations like contact data enrichment, can vary significantly from stated amounts, occasionally by 100% or more (i.e. a 'lookup operation' will be communicated to average 11 credits/row for successful runs, but after running over large bits of data, can cost 25+ credits / row, leading to misalignment between credit allocation and returned data. Additionally, the quality of the contact data generated (often as the result of very expensive credit spend) can vary wildly, and some motions feel more like a 'black box' that you have to throw credits behind to understand the quality of returned results.

In my opinion, the sales process oversold the hands-on support that would be provided in the ramp period. The customer success team has been helpful and available, and generous with refunds as we learn the tool, but the sales team communicated that there would be clay teams 'building' in the early rounds, which has not happened. Review collected by and hosted on G2.com.

I find Clay incredibly valuable due to its outstanding ability to accurately understand the prompts. Its efficiency in sourcing data from over 10 different sources makes it an invaluable tool for creating and enhancing lead lists. This functionality effectively consolidates multiple tools I previously needed into a single, comprehensive platform, which streamlines my process. Additionally, the ease of initial setup was remarkable, making the transition smooth and swift. These aspects combined have made Clay a central part of my workflow, allowing me to manage tasks more effectively and with greater resourcefulness. Review collected by and hosted on G2.com.

I find it frustrating that sometimes Clay fails to update the preview of a request if I ask it to make updates. It should automatically refresh after each prompt, but currently, I need to intervene and inform the prompt that I am not seeing the updated file, after which it generates the new one. This extra step complicates the workflow and could be removed for smoother functionality. Review collected by and hosted on G2.com.

Clay, ideally could be costly, however there are ways to best utilize its true power with integration with multiple other tools. This makes it a great platform that facilitates effective ABM. Review collected by and hosted on G2.com.

Standalone Clay could be costly. It also requires some training to use the platform effectively. However, they have good learning materials and support to help you navigate with ease. Review collected by and hosted on G2.com.

Clay saves me an incredible amount of time on prospecting and lead qualification. What I love most is how easy it is to connect different data sources and build powerful workflows without writing a single line of code. The interface is clean, the learning curve is short, and the product feels designed for growth and marketing teams. It’s a real game-changer for building hyper-relevant lead lists and automating repetitive tasks. Review collected by and hosted on G2.com.

Honestly, very little. Some advanced features could be slightly more intuitive, but nothing that gets in the way. The product improves fast, and the team keeps shipping updates that make the platform even better over time. Review collected by and hosted on G2.com.

I love Clay for its ease of use and smooth, intuitive design. It was super easy to implement and quickly synced with my email, calendar, and contacts. The number of features such as smart profiles, reminders, and notes, is impressive. Integration was seamless, and it’s perfect for managing relationships without feeling like a CRM. Review collected by and hosted on G2.com.

I have been using it frequently for the past few years and have no dislikes really. Review collected by and hosted on G2.com.

Clay is hands-down the most powerful data enrichment and outreach automation platform I've used. Its modular, spreadsheet-like interface is intuitive yet incredibly powerful.

With native integrations to tools like Apollo, Clearbit, Google Maps, LinkedIn, and built-in AI steps, it allows you to build complex workflows without writing a line of code.

You can create highly personalized outbound campaigns, enrich data at scale, scrape websites, validate emails, and trigger sequences—all in one place. Review collected by and hosted on G2.com.

The learning curve can be steep at first. While the UI is elegant, understanding how to structure your data and optimize performance takes some trial and error.

Also, some APIs have rate limits or costs that need to be monitored, especially when scaling to large datasets.

However, the Clay team is very responsive to all feedback. Review collected by and hosted on G2.com.

Clay makes prospecting way more efficient. It connects to multiple data sources, enriches leads instantly, and lets us build workflows that used to take hours in spreadsheets. The UI is simple, and once you get used to formulas, it’s incredibly powerful. Review collected by and hosted on G2.com.

It takes a bit of trial and error to set up more complex workflows, and API limits can be frustrating if you’re running large-scale automations. But overall, not a dealbreaker. Review collected by and hosted on G2.com.

Clay has helped turn tedious and manual slog into something surprisingly slick and different. Sales team has no need spending hours digging through disparate tools for lead data, doing research, crafting outreach, as clay helps to bring all this together in one workflow. Review collected by and hosted on G2.com.

As far as my experience with it, i have not found anything dislike about it. Review collected by and hosted on G2.com.

There waterfall feature and the AI. The thing I like the most is I can personlised email for each lead in one click also I can find more info about the lead and compnay like recent job opening and funding in one click Review collected by and hosted on G2.com.

The pricing is quite high. I think they might reduce the price as credit usage for finding the funding info is quite high Review collected by and hosted on G2.com.