Clay Reviews & Product Details

Helps users automate outbound sales operations and B2B lead enrichment at scale, removing the manual grunt work from prospecting Review collected by and hosted on G2.com.

Operates on a usage-based credit model where every data lookup, AI query, and automation step drains credits. Review collected by and hosted on G2.com.

What I like most is how everything comes together in one place data enrichment, prospecting, and automation. You can pull data from multiple sources and build workflows exactly how you want. Once you get the hang of it, it saves a ton of manual effort and makes outbound way more personalized. Review collected by and hosted on G2.com.

It’s not the easiest tool to pick up on day one, and there’s definitely a learning curve—especially if you haven’t used similar tools before. I also noticed that credits can get used up pretty quickly if you’re not careful, so it helps to keep an eye on how you’re using them. Review collected by and hosted on G2.com.

Clay makes my marketing efforts easier and helps me work with more ease. Review collected by and hosted on G2.com.

It takes a lot to fully grasp everything that Clay does and then actually put it into practice. Review collected by and hosted on G2.com.

I like Clay's table-like automation system. It's really easy for me to look into automations, even though I'm not a technical person. I can easily debug any automation, run any rows, even a single row, and build all the AI outbound workflows inside Clay itself. The credit system in Clay is also super helpful as it contains all the software we need, eliminating the hassle of manually tracking top-ups for every other software. Using Clay credits inside the platform itself streamlines our process. Review collected by and hosted on G2.com.

To be honest, pricing seems a bit cliche. Only if the pricing could be a bit cheaper, it will be really great. Review collected by and hosted on G2.com.

Big plus is how quickly you can go from idea to execution. Whether it’s building a targeted lead list or drafting personalized outreach at scale, it reduces what would normally take days into something you can spin up in a few hours. Review collected by and hosted on G2.com.

There is a steep learning curve. I will take some practice. Review collected by and hosted on G2.com.

It's really super helpful for enriching and qualifying the leads and then scoring the leads, sending them to the automation tool. It's really handy when it comes to outbound workflow. Review collected by and hosted on G2.com.

They recently changed the pricing, so they are a bit expensive compared to the previous pricing. That's the only thing that's a downside Review collected by and hosted on G2.com.

I like that Clay is easy to use. It lets us find data in batches, making it easier to do things so I don't have to search for contacts one by one. I find it user-friendly and I can even upload a whole CSV to complete tasks. This efficiency means I don't have to spend hours trying to find data and can instead run a CSV and move on with my day. Review collected by and hosted on G2.com.

Sometimes it takes a while for Clay to find information or find some numbers. I mean, it's not bad. I can just use another table to do that. Review collected by and hosted on G2.com.

I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place without feeling restrictive. I also appreciate its ability to automate lead research and enrich contact details, saving me from manual grunt work and allowing for more actual selling. The integration features in Clay are great as it can pull accurate information from multiple sources, automate workflows, and make outreach more personalized. Moreover, the initial setup was made easy as their team trained the management and is available for further guidance. Review collected by and hosted on G2.com.

Clay can feel a bit overwhelming at first; the learning curve is real if you are new. Also, some data sources can be inconsistent, so you still need to double-check accuracy sometimes. Some third-party data sources can have outdated emails or job details. Review collected by and hosted on G2.com.

It flows effortlessly, and it feels like so many programs are packed into one, it’s great. The waterfall enrichment produced significantly more complete records. Review collected by and hosted on G2.com.

It’s so good I don’t like integrating it with other systems. Not my cup of tea. Review collected by and hosted on G2.com.

I like that Clay has a structured way to go through, column by column, to really control exactly how you're enriching data. The HubSpot integration is something I think works really well. I also appreciate the visual interface that allows me to easily see what each column is doing, whether it's validating an email or researching a website for specific information. Clay gives a little bit better structure if I want to ensure that I'm building out a very specific process and want to see that it's followed step by step. Review collected by and hosted on G2.com.

Clay's AI assistant could be improved. It feels like there's a trade-off between high structure and quick ease of setup. While Clay's AI assistant is okay, it may not be as good as something like OpenClaw. I also sense that as AI continues to grow, Clay might fall behind if it doesn't keep up. Review collected by and hosted on G2.com.