--- title: Clay Reviews meta_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 235 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 235 scale: '5' date_modified: '2026-11-11' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

Clay Reviews & Product Details

Pricing

Pricing provided by Clay.

Basic

$115.00
Other Per Month
AI Workflows

See how people combine Clay with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Product & Design
Validate Product Ideas With Jobs to Be Done

Three skills for discovering what customers actually need, testing assumptions with customers, and positioning in contested markets.

Tools used:
Try the workflow
Blueprint · Content
Plan and Execute Content Strategies

Three skills for building content strategy, writing social posts, and repurposing long-form content.

Tools used:
Try the workflow

Clay Reviews (235)

Reviews

Clay Reviews (235)

4.6
235 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Phomelelo M.
PM
Phomelelo M.
Head of research
Small-Business (50 or fewer emp.)
Originally submitted 8/25/2025
"fast and Easy to use"
4/5
What do you like best about Clay?

The AI assistance when searching for companies using key words and the ability to source contact numbers from multiple sources. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Generation of contact details from multiple source when batching your lead generation. The only way to get it generate one mobile number per lead is to do so manually which takes longer. Review collected by and hosted on G2.com.

Wasim D.
WD
Wasim D.
Director of Revenue
Information Technology and Services
Small-Business (50 or fewer emp.)
"Rich Data Quality with Slight Learning Curve"
5/5
What do you like best about Clay?

I like the data quality of Clay, which is crucial for finding qualified leads that match my ideal client profile with rich data. I also enjoy how it's sort of gamified with the clay concept, making it fun and less systematic to use. The tool helps increase my probability of closing deals by getting me to the right person. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I think the onboarding process can overwhelm you at the start. I think Clay should focus more on personalizing the experience. As I mentioned, the onboarding was a little bit complex. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Clay streamlines lead enrichment and powers faster, more targeted outreach"
4.5/5
What do you like best about Clay?

Clay brings all our lead enrichment, research, and data structuring into one workflow, which saves a huge amount of manual work. Instead of switching between multiple tools, we can build highly targeted prospect lists and enrich them in a single place. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Clay can feel overwhelming at first because of how many features and workflows it offers. There’s a noticeable learning curve, especially for teams that are new to data enrichment or automation.

It also takes some time to understand how to structure workflows efficiently, and in some cases, a few data points from third-party sources still require quick manual verification to ensure accuracy. Review collected by and hosted on G2.com.

Ander V.
AV
Ander V.
Business Development Manager Latam
Mid-Market (51-1000 emp.)
"Powerful Lead Enrichment That Saves Time and Boosts Personalization"
4.5/5
What do you like best about Clay?

What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one place, which saves a huge amount of manual research time and helps build highly targeted, personalized outbound lists. Review collected by and hosted on G2.com.

What do you dislike about Clay?

What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, it can feel overwhelming until you fully understand how to structure workflows and avoid overusing credits Review collected by and hosted on G2.com.

Anjali P.
AP
Anjali P.
Marketing Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Very Useful for Fetching Outreach Emails"
4.5/5
What do you like best about Clay?

I use it primarily for fetching emails for my outreaches and find it very useful for the same Review collected by and hosted on G2.com.

What do you dislike about Clay?

Nothing much so far, it's pretty hands on Review collected by and hosted on G2.com.

Aniket V.
AV
Aniket V.
Senior Business Development Manager
Small-Business (50 or fewer emp.)
"Customizable Lead Generation with a Steep Learning Curve"
5/5
What do you like best about Clay?

I use Clay for outbound lead generation, and it really helps in finding our target audience and increasing reach. I appreciate how it eases the process by enriching prospect data, collecting it in a single place, and creating a workflow to reach and convert them into potential clients. What stands out best for me is how we can customize the workflow based on targeting needs and keep prospect data well-organized. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There is a learning gap for new users, as the complex workflow is a little confusing for them. Review collected by and hosted on G2.com.

Hugo v.
HV
Hugo v.
Founder
Small-Business (50 or fewer emp.)
"Won't use again"
0/5
What do you like best about Clay?

i like the data quality they provide the most Review collected by and hosted on G2.com.

What do you dislike about Clay?

the fact that they secretly switch out your own AI keys for their clay credits and don't notify you, they're essentially stealing. and some of the flows they put in a way that it will automatically run and take all your credits Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Truly Useful End-to-End Automated Data Enrichment"
5/5
What do you like best about Clay?

This is the first truly useful end-to-end automated data enrichment tool. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The cost of credits is on the higher side compared to the overall pricing. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"User-Friendly with Limitations in Workbook Capacity"
3.5/5
What do you like best about Clay?

I like that Clay is user-friendly and resembles a spreadsheet, which makes it easy for anyone, even beginners, to learn. I also appreciate their academy feature, which enables users to get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There are limitations for a workbook, I think it's around 50,000 rows at one table. This creates a problem where we need to create multiple workbooks on the same project. If the limit can be increased, it might help us. Review collected by and hosted on G2.com.

Yvonne T.
YT
Yvonne T.
SDR Manager
Mid-Market (51-1000 emp.)
"Boosts Prospecting Efficiency with Top-Notch Data Quality"
5/5
What do you like best about Clay?

I like that Clay is easily able to convert data into a CSV file, which I can upload into my dialer, making it really convenient for my workflow. It helps me get the right data quality to reach more leads and open opportunities. The better data quality compared to previous tools I used is a big plus, allowing me to prospect properly. Additionally, setting up Clay was easy. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The user interface could be improved a little bit to make it easier. The ease of use could be worked on. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Clay.

Basic

$115.00
Other Per Month
Clay Comparisons
Clay Features
Lead Validation
Lead Enrichment
Lead Quality
AI Text Generation
Customer-facing Chatbot
Lead Qualification
Lead Follow-up
Data Entry
Integrations / APIs