We run an outbound agency and Clay is where we build and enrich prospect lists for clients. The table setup makes it easy to chain steps: find companies, pull decision makers, then use Claygent to research each company and qualify it. Searching in filters mode is free, so we can shape a list before spending credits. The HTTP column and API options let us push results into our own tools. The community templates, like AutoClaygent, saved us a lot of setup time.

I like Clay’s waterfall enrichment because it produced significantly more complete records, especially for business emails, job titles, company firmographics, and social profile info. It was especially effective for mid-sized and enterprise accounts and helped us identify and prioritize target accounts more accurately. The AI-assisted research was generally accurate and useful for company summaries, recent developments, and personalized outreach insights, and it accelerated prospect research and message creation. Basic enrichment workflows, lead qualification, prospecting lists, and outbound data prep were relatively easy to automate, and once configured the workflows were reliable.

It flows effortlessly, and it feels like so many programs are packed into one, it’s great. The waterfall enrichment produced significantly more complete records.