# Clay vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is crucial for sales processes. Users appreciate its ability to generate precise lists of potential customers using various filters, making it a comprehensive tool for lead generation.
- **Users say** that Clay stands out for its **user-friendly interface** and batch processing capabilities. Reviewers highlight the ease of uploading CSV files to complete tasks, which significantly enhances efficiency and reduces the time spent on manual searches.
- **According to verified reviews** , ZoomInfo Sales has a higher overall satisfaction score, reflecting its robust features and reliability. Users mention that the platform is essential for accessing a large network of companies and decision-makers, which is vital for effective sales strategies.
- **Reviewers mention** that while Clay offers impressive AI-driven data enrichment, it sometimes lacks the depth and breadth of data available in ZoomInfo Sales. Users appreciate Clay's ability to aggregate hard-to-find information, but some feel it may not match the extensive database that ZoomInfo provides.
- **G2 reviewers highlight** that ZoomInfo Sales has a more streamlined setup process, with many users praising its intuitive onboarding experience. This ease of setup allows teams to quickly integrate the tool into their workflows, enhancing productivity from the start.
- **Users report** that while Clay has strong support for automation and debugging, it may not be as comprehensive in terms of data accuracy compared to ZoomInfo Sales. Reviewers note that while Clay's automation features are easy to navigate, the quality of data can sometimes be inconsistent, impacting lead quality.



| | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 218 | 9,092 | 
| **Largest Market Segment** | Small-Business (74.6% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Free | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Clay

Pros:
- Ease of Use (18 reviews)
- Integrations (18 reviews)

Cons:
- Learning Curve (16 reviews)
- Learning Difficulty (16 reviews)

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 9.0 (176 reviews) | 8.7 (7418 reviews) | 
  | **Ease of Use** | 7.8 (181 reviews) | 8.8 (7500 reviews) | 
  | **Ease of Setup** | 7.8 (88 reviews) | 8.9 (2245 reviews) | 
  | **Ease of Admin** | 8.3 (67 reviews) | 8.7 (1487 reviews) | 
  | **Quality of Support** | 9.2 (166 reviews) | 8.7 (6627 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (65 reviews) | 8.6 (1503 reviews) | 
  | **Product Direction (% positive)** | 9.5 (179 reviews) | 8.7 (7176 reviews) | 

---
## Pricing

### Clay

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- Exporting
- AI / Claygent
- Rollover credits

[Browse all 5 editions](https://www.g2.com/products/clay-com-clay/pricing)

#### Free Trial

Yes

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Clay** | 8.2/10 | 101 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4696 |

#### Data Availability

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | 8.7 (71 reviews) | 8.3 (4356 reviews) ✓ Verified | 
| **Company Data Availability** | 9.0 (69 reviews) | 8.5 (4287 reviews) ✓ Verified | 
| **Industry Research Availability** | 8.7 (67 reviews) | 8.2 (2915 reviews) ✓ Verified | 
| **Technographic Data Availability** | 8.5 (22 reviews) | 7.9 (419 reviews) | 

#### Data Accuracy

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | 8.5 (62 reviews) | 7.7 (4348 reviews) ✓ Verified | 
| **Company Data Accuracy** | 8.8 (60 reviews) | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | 8.1 (21 reviews) | 7.9 (405 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | 7.3 (132 reviews) | 
| **Cross-system Integration** | 8.1 (14 reviews) | 7.6 (132 reviews) | 
| **Adaptive Learning** | 7.6 (11 reviews) | 7.3 (133 reviews) | 
| **Natural Language Interaction** | 7.6 (12 reviews) | 7.3 (134 reviews) | 
| **Proactive Assistance** | 7.7 (11 reviews) | 7.3 (132 reviews) | 
| **Decision Making** | 7.6 (11 reviews) | 7.5 (133 reviews) | 

#### Platform

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | 7.7 (50 reviews) | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | 7.9 (50 reviews) | 8.6 (1321 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (53 reviews) | 8.6 (1627 reviews) ✓ Verified | 
| **Reporting/Dashboards** | 7.4 (49 reviews) | 8.2 (1366 reviews) ✓ Verified | 
| **Mobile User Support** | 6.0 (48 reviews) | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | 8.8 (55 reviews) | 8.2 (1239 reviews) ✓ Verified | 

#### Features

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | 8.8 (72 reviews) | 8.4 (3440 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | 8.6 (69 reviews) | 8.4 (3451 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | 9.2 (77 reviews) | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 9.0 (62 reviews) | 8.3 (3476 reviews) ✓ Verified | 
| **Search** | 8.4 (63 reviews) | 8.6 (4205 reviews) ✓ Verified | 
| **News/People Alerts** | 7.9 (56 reviews) | 8.1 (3343 reviews) ✓ Verified | 
| **Connections** | 7.9 (54 reviews) | Feature Not Available | 
| **Reporting** | 6.9 (53 reviews) | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | 7.8 (60 reviews) | 7.8 (1247 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |

#### Lead Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.7 (1294 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (1277 reviews) | 

#### Lead Management

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (1253 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (1216 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (1307 reviews) | 

#### Marketing Campaigns

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (1101 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (1093 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (1048 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (1094 reviews) | 
| **Customization ** | Not enough data | 8.3 (1145 reviews) | 

#### Campaign Execution

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.0 (1064 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (1204 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (1188 reviews) | 
| **Email Campaigns ** | Not enough data | 8.3 (1145 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Clay** | 8.1/10 | 35 |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 585 |

#### Lead Facilitation

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | 7.3 (25 reviews) | 8.0 (332 reviews) | 
| **Lead Qualification** | 9.4 (27 reviews) | 8.6 (465 reviews) ✓ Verified | 
| **Lead Follow-up** | 8.5 (25 reviews) | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | 7.8 (24 reviews) | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (24 reviews) | 8.3 (449 reviews) | 
| **Data Entry** | 9.4 (27 reviews) | 8.5 (471 reviews) | 
| **Integrations / APIs** | 9.6 (29 reviews) | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | 7.4 (26 reviews) | 8.3 (454 reviews) | 
| **Peformance Tracking** | 7.4 (24 reviews) | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | 7.0 (25 reviews) | 8.0 (440 reviews) | 
| **Sales Forecasting ** | 6.9 (25 reviews) | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | 8.6 (24 reviews) | 7.9 (262 reviews) | 
| **AI Text Summarization** | 8.3 (23 reviews) | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Clay** | 7.8/10 | 25 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Grammar

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Grammar Check** | 8.2 (23 reviews) | Not enough data | 
| **Tone Check** | 7.7 (23 reviews) | Not enough data | 
| **Sentence Formatting** | 8.4 (24 reviews) | Not enough data | 

#### Formatting

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Plagiarism Check** | 6.7 (23 reviews) | Not enough data | 
| **Style Editor** | 7.0 (22 reviews) | Not enough data | 
| **Citation Finder** | 6.7 (21 reviews) | Not enough data | 

#### Content 

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Idea Recommendation** | 8.4 (21 reviews) | Not enough data | 
| **Content Generation** | 8.3 (22 reviews) | Not enough data | 
| **Form Generation** | 7.0 (22 reviews) | Not enough data | 

#### Product Type

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Standalone Application** | 8.3 (21 reviews) | Not enough data | 
| **Plugin** | 8.1 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | 8.1 (16 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (16 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1166 |

#### Data Availability

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1050 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1049 reviews) | 
| **Offline Data** | Not enough data | 7.7 (707 reviews) | 

#### Platform Additional Functionality

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1014 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (757 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (702 reviews) | 
| **Alerts** | Not enough data | 8.5 (784 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (794 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Clay** | 8.6/10 | 66 |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | 8.9 (60 reviews) | 8.6 (1293 reviews) | 
| **Lead Enrichment** | 9.1 (62 reviews) | 8.6 (1278 reviews) ✓ Verified | 
| **Lead Quality** | 8.8 (60 reviews) | 8.5 (1320 reviews) ✓ Verified | 
| **Lead Analysis** | 8.9 (53 reviews) | 8.5 (1244 reviews) | 
| **Browser Extension** | 7.7 (51 reviews) | 8.7 (1268 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | 8.0 (9 reviews) | 7.7 (84 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1642 |

#### Lead Monitoring

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1419 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1347 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1318 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (903 reviews) | 
| **Websites** | Not enough data | 8.6 (1282 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1207 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1339 reviews) ✓ Verified | 

#### Analytics

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1435 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Customization

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1160 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1210 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1180 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1362 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |

#### Data collection

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (643 reviews) | 
| **Data Sources** | Not enough data | 8.5 (768 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (756 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (793 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (774 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (670 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (655 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (677 reviews) | 

#### Analysis

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (701 reviews) | 
| **Reports** | Not enough data | 8.5 (738 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (760 reviews) ✓ Verified | 

#### Platform

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | Not enough data | 8.9 (829 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (776 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (671 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (749 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (704 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (697 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.0/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (64 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (65 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 566 |

#### Agentic AI - Email Tracking

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (21 reviews) | 
| **Decision Making** | Not enough data | 8.7 (21 reviews) | 

#### Analytics

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (507 reviews) | 
| **Link Activity** | Not enough data | 8.6 (500 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (462 reviews) | 

#### Customizations

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (509 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (497 reviews) | 
| **Notifications** | Not enough data | 8.7 (514 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (497 reviews) | 
| **Templates** | Not enough data | 8.6 (504 reviews) | 

#### Generative AI

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (295 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Clay** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (979 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (998 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (651 reviews) | 
| **Account Identification ** | Not enough data | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.2 (129 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.3 (131 reviews) | 
| **Customization ** | Not enough data | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (3):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Clay (1):** [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant)

**Unique to GTM Workspace - Powered by ZoomInfo (13):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Clay | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 74.6% | 25.8% | 
| **Mid-Market** | 23.9% | 48.3% | 
| **Enterprise** | 1.5% | 25.9% | 

### By Industry

#### Clay

- **Computer Software:** 27.2%
- **Marketing and Advertising:** 26.7%
- **Information Technology and Services:** 12.6%
- **Consulting:** 7.9%
- **Staffing and Recruiting:** 4.7%
- **Financial Services:** 4.2%
- **Market Research:** 1.6%
- **Wholesale:** 1.6%
- **Media Production:** 1.0%
- **Venture Capital & Private Equity:** 1.0%
- **Other:** 11.5%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.8%
- **Telecommunications:** 3.4%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.4%

---
## Alternatives

### Alternatives to Clay

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
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- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
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- [Regie.ai](https://www.g2.com/products/regie-ai/reviews) — 4.4/5 stars (355 reviews)

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (627 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4091 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (149 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)

---
## Top Discussions

### Clay

No discussions available for this product.

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clay-com-clay-vs-gtm-workspace-powered-by-zoominfo)