--- title: Clay Reviews meta_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 234 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 234 scale: '5' date_modified: '2026-11-09' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

Clay Reviews & Product Details

Pricing

Pricing provided by Clay.

Basic

$115.00
other Per Month
AI Workflows

See how people combine Clay with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Product & Design
Validate Product Ideas With Jobs to Be Done

Three skills for discovering what customers actually need, testing assumptions with customers, and positioning in contested markets.

Tools used:
Try the workflow
Blueprint · Content
Plan and Execute Content Strategies

Three skills for building content strategy, writing social posts, and repurposing long-form content.

Tools used:
Try the workflow

Clay Reviews (234)

Reviews

Clay Reviews (234)

4.6
234 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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TANMAY J.
TJ
TANMAY J.
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 7/29/2025
"Use to get leads for my business."
4.5/5
What do you like best about Clay?

Ease of use, Number of features, Frequency of use and integration Review collected by and hosted on G2.com.

What do you dislike about Clay?

Irrelevant data, support takes too long, Review collected by and hosted on G2.com.

Pek P.
PP
Pek P.
CEO
Small-Business (50 or fewer emp.)
"Best low-code automation for slightly technical people"
5/5
What do you like best about Clay?

I like the table paradigm of Clay. Competitors that use the flow chart mental model makes it hard to see the results of the automation. With the table view, I can see how the results will be. I also like the gen ai formula maker. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It's really hard to see the "cost" of your automations. Clay makes it really hard to see how much your automations will consume in terms of tokens while you are building it. Review collected by and hosted on G2.com.

SD
Saskia D.
Go-to-Market & RevOps Strategy Advisor
Enterprise (> 1000 emp.)
"AllinOne"
4/5
What do you like best about Clay?

The number of features and possibilities are enormous. It is a huge enrichment for fieldwork in market analysis and business intelligence Review collected by and hosted on G2.com.

What do you dislike about Clay?

The ease of use is still a try and error thing that costs valuable credits. You need to have some coding skills and logic which is not that evident for everyone. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Very good tool for automation"
4.5/5
What do you like best about Clay?

Our team started using Clay recently and it has proven to be very flexible. We use it for multiple use-cases, not only in Marketing, but also in Customer Success Review collected by and hosted on G2.com.

What do you dislike about Clay?

From all I can say now, there is nothing much to dislike, honestly Review collected by and hosted on G2.com.

Adam A.
AA
Adam A.
CEO
Small-Business (50 or fewer emp.)
"Clay Transformed Our Agency"
5/5
What do you like best about Clay?

Clay has democratized programmic, automated lead sourcing, enriching, researching, and outreach. Sales tech development is now way more accessible to non-programmers like me. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There are frequent bugs, updates, and things that are still missing like credit use tracking and bucketing (for multiple projects/clients in one table) but it is still leagues ahead of every other core sales tech platform like Apollo, Hubspot, Outreach, etc Review collected by and hosted on G2.com.

Shawn T.
ST
Shawn T.
Founding BDR
Small-Business (50 or fewer emp.)
"Founding BDR"
5/5
What do you like best about Clay?

I love how Clay takes the busywork out of my outreach, pulling all the data I need into one place so I can move faster and focus on what actually matters. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I honestly can’t think of anything to dislike. At first, it felt a bit intimidating, but once I dove in, it’s like playing a video game at the highest difficulty level and winning - I’m hooked now, and there’s no going back. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Hands on team & great product"
5/5
What do you like best about Clay?

The team at Clay immediately leaned in and ensured we’ve set up the appropriate workflows. We’re leveraging the solution across both inbound automation and outbound account research use cases for our BDR organization, and we plan to expand its use across all GTM initiatives in the future—including product marketing, website personalization, and more. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The tool does require significant support from your RevOps organization, especially in the beginning. While the team is willing to jump in, schedule a hackathon, and help sort out workflows, the tool still relies on active input from your internal teams. Its effectiveness ultimately depends on how well it's configured by those teams. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great for enrichment"
3.5/5
What do you like best about Clay?

Its really good for enriching prospects on their company details Review collected by and hosted on G2.com.

What do you dislike about Clay?

Its heavily priced, one spends too many credits on each and every single enrichment Review collected by and hosted on G2.com.

Shivam J.
SJ
Shivam J.
Manager CEO Office
Mid-Market (51-1000 emp.)
"One stop shop solution for all your GTM Needs"
5/5
What do you like best about Clay?

So much to do, so much to learn. But the best part is the community around the tool. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Not the easiest interface to use. Limited free functionalities. Review collected by and hosted on G2.com.

Nurana A.
NA
Nurana A.
Email and Content Specialist
Small-Business (50 or fewer emp.)
"Very successful Sales Intelligence tool"
4.5/5
What do you like best about Clay?

Clay made the whole process more efficient and effective. Learning curve is shallow. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Unfortunately, it cannot be used as a complex CRM. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Clay.

Basic

$115.00
other Per Month
Clay Comparisons
Clay Features
Customer-facing Chatbot
Lead Qualification
Lead Follow-up
Data Entry
Integrations / APIs
Coaching
Peformance Tracking
ROI Forecasting
Sales Forecasting