Clay Pricing Overview

Yes. According to G2 data, Clay offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Clay pricing in 2026 starts at $143.00 and can reach $720.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Clay.com's official pricing page for the most current details.

According to G2 reviews, Clay's pricing is best suited for small businesses and mid-market sales and marketing teams running outbound campaigns at scale. G2 reviewers from marketing, consulting, IT services, and staffing industries dominate the review base and consistently extract strong ROI. Solo operators and lean GTM teams gravitate toward the Starter and Explorer tiers to replace multiple tool subscriptions. Mid-market RevOps and demand generation teams benefit most from the Pro tier given its CRM integration. Clay's Enterprise tier suits larger organizations needing advanced data engineering, SSO, and dedicated support. Budget-constrained users or those doing low-volume prospecting may find Clay's pricing difficult to justify.

Clay's free tier includes core functionality such as AI via Claygent, 100-plus integrations, Chrome extension, exporting, and rollover credits, making it a functional starting point. However, G2 reviewers note that meaningful outbound workflows quickly require paid capabilities. Clay's Starter tier at $143/month adds phone enrichments and custom API keys. The Explorer tier at $314/month unlocks webhooks, HTTP API access, and email sequencing integrations. The Pro tier at $720/month adds CRM integrations, which G2 users highlight as critical. Clay's Enterprise tier adds unlimited rows, SSO, Snowflake support, and dedicated Slack support, reserved for large-scale operations.

G2 reviews of Clay present a nuanced picture: the overwhelming majority of reviewers give high ratings (4.0 to 5.0) while simultaneously flagging pricing as expensive. This high-rating-plus-cost-complaint pattern signals a premium tool that delivers measurable ROI. G2 reviewers frequently cite replacing multiple data provider subscriptions, reducing manual research time by 60 to 70 percent, and equating Clay's output to having five to ten BDRs. However, G2 users also warn that the credit system is unpredictable, costs escalate quickly at volume, and recent pricing changes made Clay less accessible for small businesses and solo operators running high-frequency enrichment workflows.