[ Clay Reviews ](https://www.g2.com/products/clay-com-clay/reviews) [ Clay Reviews ](https://www.g2.com/products/clay-com-clay/reviews) # Clay Pricing Overview [Editedit](https://my.g2.com/clay-com-clay/pricings) ## Clay Pricing Key Insights Last updated on Apr 30, 2026 * * * Clay offers **5 pricing editions** , starting at **$0**. Clay pricing tiers are designed to support different usage levels and team sizes. Higher-tier plans are available via direct consultation with the vendor. Compare the Clay pricing table below to figure out the best fit for your needs. * * * Free — $0 Starter — $143 / Per Month Explorer — $314 / Per Month Pro — $720 / Per Month Enterprise — Contact Us Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Free Free Free Trial - Exporting - AI / Claygent - Rollover credits - 100+ integration providers - Chrome extension Show More Starter $143.00 Per Month Free Trial - Phone number enrichments - Use your own API keys Show More Explorer $314.00 Per Month Free Trial - Integrate with HTTP API - Webhooks - Email sequencing integrations Show More Pro $720.00 Per Month Free Trial - CRM integrations Show More Enterprise Contact Us [Request Demo](#) - Unlimited rows - 40 action columns per table - AI prompting support - Data engineering (Snowflake) - Dedicated Slack support - Credit reporting analytics - Private Clay recipes - SSO Show More Pricing information for Clay is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Clay must be conducted with the seller. Pricing information was last updated on November 25, 2024 Show More ## Clay Pricing FAQs Generated using AI Is Clay free, or does it offer a free trial? Yes. According to G2 data, Clay offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. How much does Clay cost in 2026? According to G2 data, Clay pricing in 2026 starts at $143.00 and can reach $720.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Clay.com's official pricing page for the most current details. Who is Clay pricing best suited for? According to G2 reviews, Clay's pricing is best suited for small businesses and mid-market sales and marketing teams running outbound campaigns at scale. G2 reviewers from marketing, consulting, IT services, and staffing industries dominate the review base and consistently extract strong ROI. Solo operators and lean GTM teams gravitate toward the Starter and Explorer tiers to replace multiple tool subscriptions. Mid-market RevOps and demand generation teams benefit most from the Pro tier given its CRM integration. Clay's Enterprise tier suits larger organizations needing advanced data engineering, SSO, and dedicated support. Budget-constrained users or those doing low-volume prospecting may find Clay's pricing difficult to justify. What are the key differences between the free and paid versions of Clay? Clay's free tier includes core functionality such as AI via Claygent, 100-plus integrations, Chrome extension, exporting, and rollover credits, making it a functional starting point. However, G2 reviewers note that meaningful outbound workflows quickly require paid capabilities. Clay's Starter tier at $143/month adds phone enrichments and custom API keys. The Explorer tier at $314/month unlocks webhooks, HTTP API access, and email sequencing integrations. The Pro tier at $720/month adds CRM integrations, which G2 users highlight as critical. Clay's Enterprise tier adds unlimited rows, SSO, Snowflake support, and dedicated Slack support, reserved for large-scale operations. Is Clay considered good value for its pricing? G2 reviews of Clay present a nuanced picture: the overwhelming majority of reviewers give high ratings (4.0 to 5.0) while simultaneously flagging pricing as expensive. This high-rating-plus-cost-complaint pattern signals a premium tool that delivers measurable ROI. G2 reviewers frequently cite replacing multiple data provider subscriptions, reducing manual research time by 60 to 70 percent, and equating Clay's output to having five to ten BDRs. However, G2 users also warn that the credit system is unpredictable, costs escalate quickly at volume, and recent pricing changes made Clay less accessible for small businesses and solo operators running high-frequency enrichment workflows. ## Top-Rated Alternatives [ ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") Apollo.io 4.7/5(9,690) ](https://www.g2.com/products/apollo-io/reviews) [ ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") Lusha 4.3/5(1,660) ](https://www.g2.com/products/lusha/reviews) [ ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,108) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ View All Alternatives ](https://www.g2.com/products/clay-com-clay/competitors/alternatives) ## Clay Pricing Reviews (2) ![Harishwar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harishwar M.") HM Harishwar M. Assistant Manager - Client services and Transition Mid-Market (51-1000 emp.) 1/22/2026 More Options - - [Respond as Clay](https://www.g2.com/survey_responses/clay-review-12247737/official_response/new) Guest users or non-business users of the software, not included in G2 scores. "Powerful Data Enrichment & Personalization at Scale in an Intuitive Interface" 5/5 What do you like best about Clay? powerful data enrichment, personalization at scale, and intuitive spreadsheet-like interface Review collected by and hosted on G2.com. What do you dislike about Clay? Nothing in particular to mention for now; everything seems good so far. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? users often point out a steep learning curve, high cost (credit system), complexity in setup, and potential for data inaccuracies or duplicates, with mixed opinions on its overall utility depending on specific need Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Raphael A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raphael A.") RA Raphael A. Marketing Lead Mid-Market (51-1000 emp.) 9/11/2025 More Options - - [Respond as Clay](https://www.g2.com/survey_responses/clay-review-11668747/official_response/new) "Bad customer support and basically money hole" 0.5/5 What do you like best about Clay? Kind of easy to use. Ofc the waterfall but also the automation and the intent Review collected by and hosted on G2.com. What do you dislike about Clay? I think their credit system is broken, their pricing is broken. They are not fully transparent with the rollower limit and they never helped when I had an issue. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Currently none but at the beginning it was for my outbound. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Clay Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io 4.7/5(9,688) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-clay-com-clay) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,108) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,660) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-lusha) ##### Categories on G2 [ AI Sales Assistant ](https://www.g2.com/categories/ai-sales-assistant)[ AI Writing Assistant ](https://www.g2.com/categories/ai-writing-assistant)[ Sales Intelligence ](https://www.g2.com/categories/sales-intelligence) [ Lead Intelligence ](https://www.g2.com/categories/lead-intelligence) Show More ##### Explore More [ Which note-taking app offers the best cross-device synchronization? ](https://www.g2.com/discussions/which-note-taking-app-offers-the-best-cross-device-synchronization)[ Top software for asset utilization analytics ](https://www.g2.com/discussions/top-software-for-asset-utilization-analytics)[ Top platforms for compliance tracking in construction ](https://www.g2.com/discussions/top-platforms-for-compliance-tracking-in-construction) [ What platform integrates visitor management with access control systems? ](https://www.g2.com/discussions/what-platform-integrates-visitor-management-with-access-control-systems)[ Which software is best for marketing metrics analysis ](https://www.g2.com/discussions/which-software-is-best-for-marketing-metrics-analysis)[ Pros and Cons Details ](https://www.g2.com/products/clay-com-clay/reviews?qs=pros-and-cons) Show More [ Which note-taking app offers the best cross-device synchronization? ](https://www.g2.com/discussions/which-note-taking-app-offers-the-best-cross-device-synchronization)[ Top software for asset utilization analytics ](https://www.g2.com/discussions/top-software-for-asset-utilization-analytics)[ Top platforms for compliance tracking in construction ](https://www.g2.com/discussions/top-platforms-for-compliance-tracking-in-construction) [ What platform integrates visitor management with access control systems? ](https://www.g2.com/discussions/what-platform-integrates-visitor-management-with-access-control-systems)[ Which software is best for marketing metrics analysis ](https://www.g2.com/discussions/which-software-is-best-for-marketing-metrics-analysis)[ Pros and Cons Details ](https://www.g2.com/products/clay-com-clay/reviews?qs=pros-and-cons)