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Apollo.io vs Clay Comparison - What are their main differences? 
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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (77.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(9,295)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansClay
Star Rating
(179)4.8 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Ease of Use with a score of 9.0, making it more user-friendly for small businesses, while Clay's score of 7.9 indicates a steeper learning curve. Reviewers mention that Apollo.io's intuitive interface allows for quicker onboarding and less training time.
- Reviewers mention that Apollo.io shines in Browser Extension functionality, scoring 9.2 compared to Clay's 7.9. Users appreciate how Apollo.io's extension seamlessly integrates with their workflow, allowing for quick access to contact data without leaving their current tab.
- Users on G2 highlight Apollo.io's superior Lead Qualification capabilities, scoring 8.3 versus Clay's 9.4. However, while Clay offers more advanced features, reviewers say Apollo.io provides sufficient tools for small businesses to effectively qualify leads without overwhelming complexity.
- Reviewers mention that Clay outperforms Apollo.io in Data Cleaning/Enrichment, with a score of 9.3 compared to Apollo.io's 8.5. Users report that Clay's automated data enrichment features save them significant time and improve data accuracy, which is crucial for effective marketing strategies.
- Users say that Apollo.io's Performance and Reliability score of 9.0 is a strong point, with many reviewers noting that the platform rarely experiences downtime, ensuring consistent access to essential features. In contrast, Clay's score of 8.7 indicates some room for improvement in this area.
- G2 users report that Apollo.io's Lead Enrichment features, scoring 8.9, are robust and effective, allowing users to gather comprehensive information about leads. Clay, with a score of 9.3, offers more advanced enrichment options, but users mention that Apollo.io's features are sufficient for their needs.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Apollo.io
Free Trial is available
Clay
Free Trial is available
Ratings
Meets Requirements
9.1
7,355
9.2
158
Ease of Use
9.0
7,452
7.9
161
Ease of Setup
8.9
3,685
7.7
69
Ease of Admin
9.1
2,427
8.5
51
Quality of Support
8.8
6,300
9.3
152
Has the product been a good partner in doing business?
9.2
2,410
9.2
50
Product Direction (% positive)
9.4
7,076
9.8
161
Features by Category
Data Availability
8.8
2601
8.8
68
8.9
2572
9.1
67
8.6
2411
8.9
66
7.5
589
8.9
21
Data Accuracy
8.3
2542
8.7
60
8.6
2498
8.9
59
7.4
574
8.6
21
Agentic AI - Sales Intelligence
7.7
187
8.8
11
7.7
185
8.9
11
7.6
184
8.5
11
7.5
185
8.3
11
7.3
183
8.6
11
7.6
183
8.5
11
Platform
8.4
1146
7.7
51
8.8
1725
|
Verified
7.9
51
9.0
1848
8.7
54
8.6
1683
|
Verified
7.5
50
7.7
1337
|
Verified
6.1
49
8.3
1338
8.8
56
Features
8.9
2119
8.9
61
8.6
1873
8.7
61
8.5
1942
|
Verified
9.3
66
8.7
2062
|
Verified
9.1
60
9.0
2402
|
Verified
8.6
57
8.2
1652
8.0
55
8.2
1076
8.1
54
8.4
1863
|
Verified
7.1
52
8.5
1789
|
Verified
7.8
57
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
7.4
26
8.3
713
9.4
28
8.4
709
8.5
26
8.0
678
7.9
25
Organization
8.3
683
8.4
25
8.3
683
9.5
28
8.3
677
9.6
30
Performance Analysis
7.9
698
7.5
27
8.4
715
7.5
25
Sales Analysis
7.8
686
7.1
26
8.0
691
7.1
26
Generative AI
7.9
570
8.7
26
7.9
568
8.4
24
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
403
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
66
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2607
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2175
|
Verified
Not enough data
8.4
1909
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2158
Not enough data
8.5
2132
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
8.2
23
8.4
214
7.7
23
8.6
214
8.4
24
Formatting
Feature Not Available
6.7
23
Feature Not Available
7.0
22
Feature Not Available
6.7
21
Content
8.5
202
8.4
21
8.6
207
8.3
22
Feature Not Available
7.0
22
Product Type
Feature Not Available
8.3
21
Feature Not Available
8.1
20
Generative AI
8.4
172
8.1
16
8.4
173
8.1
16
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3305
|
Verified
9.1
59
8.9
3153
|
Verified
9.3
62
8.8
3344
|
Verified
9.0
59
8.8
3027
|
Verified
9.1
52
9.2
3128
7.9
50
Agentic AI - Lead Intelligence
8.0
77
9.0
8
Lead Monitoring
8.7
902
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
863
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
147
Not enough data
8.5
149
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
97
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
87
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.0
19
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
7.9
23
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
235
Not enough data
8.4
231
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Clay are categorized as Lead Intelligence, AI Writing Assistant, Sales Intelligence, and AI Sales Assistant
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, Email Tracking, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Clay has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
27.5%
Marketing and Advertising
25.7%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
20.5%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Clay has no discussions with answers
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