Link copied to clipboard # Apollo.io vs Clay Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/clay-com-clay/export.csv) Apollo.ioClay[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **$49.00** 1 user Per Month · Basic **$79.00** 1 user Per Month · Professional **$119.00** 3 User Per Month · Organization Show more **Clay** Free Trial **Free** · Free **$143.00** Per Month · Starter **$314.00** Per Month · Explorer **$720.00** Per Month · Pro **Contact Us** · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Apollo.io** $$$$$ **Clay** $$$$$ Average Discount **Apollo.io** 11%5% more **Clay** 6% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Apollo.io** 6 months Based on 100 responses **Clay** 6 months Based on 100 responses Return on Investment **Apollo.io** 6 months Based on 100 responses **Clay** 6 months Based on 100 responses ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Easy Navigation (357) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[ Saves Time on Sales (220) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[ Outdated Contact Records (226) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[ Confusing Interface Navigation (164) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews) **Clay** [ Multi-Source Data Enrichment (24) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2522234&qs=pros-and-cons#reviews)[ Easy Daily Navigation (22) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2522061&qs=pros-and-cons#reviews)[ Steep Learning Curve (20) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2521008&qs=pros-and-cons#reviews)[ Expensive Pricing (14) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2520862&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image") Barracuda Web Security and... ](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **Clay** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9daae79a09ae8d49d2cc41944480f81b/apollo-platform.png "Product Avatar Image") Apollo Platform ](https://www.g2.com/products/apollo-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114a1c437be72da488928c8ec18c96e6/capsule-crm.png "Product Avatar Image") Capsule ](https://www.g2.com/products/capsule-crm/reviews)[ View all ](https://www.g2.com/products/clay-com-clay/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Clay** No screenshot available **Ratings** from reviews Meets Requirements **Apollo.io** **9.1** /10 Based on 7,628 responses **Clay** **8.9** /10 Based on 189 responses Ease of Use **Apollo.io** **9.0** /10 Based on 7,738 responses **Clay** **7.8** /10 Based on 194 responses Ease of Setup **Apollo.io** **8.9** /10 Based on 3,957 responses **Clay** **7.7** /10 Based on 101 responses Ease of Admin **Apollo.io** **9.0** /10 Based on 2,582 responses **Clay** **8.1** /10 Based on 72 responses Quality of Support **Apollo.io** **8.8** /10 Based on 6,546 responses **Clay** **9.0** /10 Based on 178 responses Has the product been a good partner in doing business? **Apollo.io** **9.1** /10 Based on 2,562 responses **Clay** **8.8** /10 Based on 70 responses Product Direction (% positive) **Apollo.io** **9.3** /10 Based on 7,324 responses **Clay** **9.5** /10 Based on 188 responses **Features** ratings from reviews AI Sales Assistant **8.1** /10 Based on 835 responses **8.2** /10 Based on 37 responses AI Writing Assistant **8.5** /10 Based on 250 responses **7.8** /10 Based on 26 responses Lead Intelligence **8.8** /10 Based on 3,708 responses **8.5** /10 Based on 76 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Sales Intelligence **8.6** /10 Based on 3,450 responses Not enough data AI Meeting Assistants **7.3** /10 Based on 32 responses Not enough data Account Data Management **8.0** /10 Based on 642 responses Not enough data Email Deliverability **7.8** /10 Based on 460 responses Not enough data Sales Engagement **8.1** /10 Based on 3,233 responses Not enough data Auto Dialer **7.2** /10 Based on 95 responses Not enough data Conversation Intelligence **7.9** /10 Based on 128 responses Not enough data Buyer Intent Data Providers **8.1** /10 Based on 273 responses Not enough data Transcription **7.9** /10 Based on 49 responses Not enough data Lead Capture **8.3** /10 Based on 1,022 responses Not enough data Lead-to-Account Matching and Routing **8.3** /10 Based on 170 responses Not enough data Revenue Operations & Intelligence (RO&I) **8.2** /10 Based on 59 responses Not enough data Calendar **7.8** /10 Based on 73 responses Not enough data Business Scheduling **8.0** /10 Based on 117 responses Not enough data Email Verification **7.8** /10 Based on 760 responses Not enough data Lead Mining **7.9** /10 Based on 97 responses Not enough data Visitor Identification **8.3** /10 Based on 8 responses Not enough data Lead Scoring **8.5** /10 Based on 405 responses Not enough data Sales Performance Management **8.3** /10 Based on 261 responses Not enough data Email Tracking **8.0** /10 Based on 818 responses Not enough data Outbound Call Tracking **8.1** /10 Based on 351 responses Not enough data Sales Coaching **8.2** /10 Based on 68 responses Not enough data Marketing Account Intelligence **8.6** /10 Based on 1,354 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")](https://www.g2.com/products/clay-com-clay/reviews) Clay Computer Software 27.0% Marketing and Advertising 26.0% Information Technology and Services 13.7% Consulting 7.8% Staffing and Recruiting 4.4% Other 21.1% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **Clay Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Regie.ai](https://images.g2crowd.com/uploads/product/hd_favicon/adb1591f09d0b04f72770ea9f2998800/regie-ai.svg "Regie.ai") [ Regie.ai ](/products/regie-ai/reviews) ## Apollo.io vs Clay FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Apollo.io vs Clay? Apollo.io stands out for its higher G2 rating, larger review volume, and stronger support scores, while Clay is noted for its integrations and workflow flexibility. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | | --- | --- | | 4.7/5 (9,779 reviews) | 4.6/5 (226 reviews) | | Small-Business | Small-Business | | 8.9 | 7.7 | | 8.8 | 9.1 | | All-in-one sales prospecting and outreach | Integrations and workflow automation | ### How do the pricing models of Apollo.io and Clay compare? Apollo.io is rated higher for price satisfaction, making it the stronger value compared to Clay. - **Apollo.io:** Reviewers highlight its cost-effectiveness, especially for startups and small agencies, and appreciate the availability of a free tier with basic credits and sequences. - **Clay:** In recent reviews, many cite Clay as expensive, with several noting that credit usage can climb quickly and that the pricing feels high for small businesses. - **Switching reasons:** Reviewers mention switching to Apollo.io for its transparent, lower-cost model and to consolidate multiple tools into one platform, reducing overall software spend. ### What are the best alternatives to Apollo.io and Clay? The top three alternatives to Apollo.io and Clay are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Agentforce Sales. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779 reviews) | Small-Business | Reviewers highlight cost-effectiveness and a functional free tier | All-in-one sales prospecting and outreach | | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | 4.6/5 (226 reviews) | Small-Business | Many reviewers cite high cost and rapid credit usage | Integrations and workflow automation | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,109 reviews) | Mid-Market | — | Comprehensive B2B data and market reach | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Lead generation and automation | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Sales process management and CRM integration | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Clay? Buyers should prioritize Data Quality, Integrations, Automation, Ease of Setup, and Pricing when comparing Apollo.io and Clay. - **Data Quality:** Apollo.io is frequently cited for its large B2B database and advanced filters, while Clay is praised for aggregating data from 50+ enrichment sources and waterfall enrichment. - **Integrations:** Clay has 16 all-time mentions for integrations, with reviewers highlighting its ability to connect with multiple tools and CRMs; Apollo.io is noted for integrations with Outreach (1,398 all-time mentions) and Salesloft (62 all-time mentions). - **Automation:** Clay has 12 all-time mentions for automation, with reviewers citing workflow automation and AI-driven steps; Apollo.io is recognized for combining prospecting, enrichment, and outreach automation in one platform. - **Ease of Setup:** Apollo.io scores 8.9, while Clay scores 7.7, indicating a smoother onboarding experience for Apollo.io. - **Pricing:** Apollo.io is rated higher for price satisfaction, with reviewers noting its cost-effectiveness and free tier, while Clay is often described as expensive with rapid credit usage. ### What are the pros and cons of Apollo.io vs Clay? Apollo.io's headline strength is its all-in-one sales prospecting and outreach platform, while Clay's is its integrations and workflow automation. - **Apollo.io strengths:** Reviewers highlight its massive B2B database, advanced filters, integrated prospecting and outreach, and cost-effectiveness for startups and small agencies. - **Apollo.io trade-offs:** Reviewers note data accuracy issues, especially outside the US, a complex credit system, and a learning curve due to feature density. - **Clay strengths:** 16 all-time mentions for integrations, 14 for lead generation, 13 for time-saving, 12 for automation, and 16 for ease of use; reviewers praise its ability to aggregate data from multiple sources, workflow flexibility, and automation capabilities. - **Clay trade-offs:** 16 all-time mentions for learning curve and learning difficulty, 9 for being expensive, and 5 for limited credits; reviewers cite a steep learning curve, high pricing, and rapid credit consumption as key trade-offs. ### Is Apollo.io or Clay better for small businesses? Apollo.io is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment. - **Apollo.io:** Small-Business is the largest segment, with reviewers consistently highlighting its cost-effectiveness, free tier, and suitability for startups and small agencies. - **Clay:** Small-Business is also the largest segment, but reviewers frequently mention high pricing and rapid credit usage as challenges for small teams. ### Which Sales Intelligence platform has better integrations? Clay is favored by reviewers for integrations, with more all-time mentions and broader integration coverage. - **Apollo.io:** Outreach is mentioned in 1,398 reviews and Salesloft in 62 reviews, with reviewers noting strong CRM and sales engagement integrations. - **Clay:** Integrations are cited in 16 reviews, with specific mentions of Make (66 reviews), Outreach (44 reviews), and Apollo (9 reviews), highlighting its ability to connect with multiple enrichment and workflow tools. ### How do Apollo.io and Clay compare on customer support? Clay scores higher on Quality of Support, with a 0.3-point lead over Apollo.io, making it the stronger choice for support satisfaction. - **Apollo.io:** Reviewers describe support as generally responsive, though some note slow turnaround times and limited access to human support on lower tiers. - **Clay:** Reviewers highlight helpful and practical support, with several citing easy access to knowledgeable staff and positive onboarding experiences, though a few mention slow ticket resolution and inconsistent onboarding. ### Which is easier to implement, Apollo.io or Clay? Apollo.io is easier to implement, with a higher Ease of Setup score and more consistent positive onboarding feedback. - **Apollo.io:** Reviewers frequently mention straightforward setup, quick onboarding, and an intuitive interface, though some note a learning curve due to feature density. - **Clay:** Reviewers often cite a steep learning curve, complex workflow setup, and challenges with onboarding, though some praise the flexibility and eventual ease once familiar with the platform. ### Which product has better Data? Apollo.io is favored for Data, with more frequent reviewer mentions of its large B2B database and advanced filters, while Clay is praised for aggregating data from multiple enrichment sources. - **Apollo.io:** Reviewers consistently cite its massive B2B database, advanced filters, and integrated data enrichment; data quality is a recurring theme, with both strengths and trade-offs noted. - **Clay:** Reviewers highlight its ability to aggregate data from 50+ enrichment sources, waterfall enrichment, and rich data quality, with 6 all-time mentions for contact information and 14 for lead generation.