# Top 10 Clay Alternatives & Competitors **Average Rating:** 4.7/5 **Total Number of Reviews:** 207 Clay is not the only option for Sales Intelligence Software. Explore other competing options and alternatives. Sales Intelligence Software is a widely used technology, and many people are seeking easily administered, productive software solutions with data cleaning/enrichment, data segmentation/filtering, and search. Other important factors to consider when researching alternatives to Clay include emails and integration. The best overall Clay alternative is Apollo.io. Other similar apps like Clay are ZoomInfo Sales, Lusha, Amplemarket, and Cognism. Clay alternatives can be found in [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) but may also be in [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) or [Sales Engagement Software](https://www.g2.com/categories/sales-engagement). ## Best Paid & Free Alternatives to Clay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - [Unify](https://www.g2.com/products/unify-unify/reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) - [Regie.ai](https://www.g2.com/products/regie-ai/reviews) ## Top 10 Alternatives to Clay Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Clay stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consulting, and Market Research, and find the best product for your business. ### 1. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,603 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Clay, Apollo.io is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant) **Compare:** [Clay vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clay-com-clay) **Compare Apollo.io with other alternatives:** - [Apollo.io vs ZoomInfo Sales](https://www.g2.com/compare/apollo-io-vs-zoominfo-sales) - [Apollo.io vs Lusha](https://www.g2.com/compare/apollo-io-vs-lusha) - [Apollo.io vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-apollo-io) - [Apollo.io vs Cognism](https://www.g2.com/compare/apollo-io-vs-cognism) - [Apollo.io vs Clearbit](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Apollo.io vs Unify](https://www.g2.com/compare/apollo-io-vs-unify-unify) - [Apollo.io vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) - [Apollo.io vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-apollo-io) - [Apollo.io vs Regie.ai](https://www.g2.com/compare/apollo-io-vs-regie-ai) ### 2. [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,080 Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform. Reviewers say compared to Clay, ZoomInfo Sales is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs ZoomInfo Sales](https://www.g2.com/compare/clay-com-clay-vs-zoominfo-sales) **Compare ZoomInfo Sales with other alternatives:** - [ZoomInfo Sales vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-zoominfo-sales) - [ZoomInfo Sales vs Lusha](https://www.g2.com/compare/lusha-vs-zoominfo-sales) - [ZoomInfo Sales vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-zoominfo-sales) - [ZoomInfo Sales vs Cognism](https://www.g2.com/compare/cognism-vs-zoominfo-sales) - [ZoomInfo Sales vs Clearbit](https://www.g2.com/compare/clearbit-vs-zoominfo-sales) - [ZoomInfo Sales vs Unify](https://www.g2.com/compare/unify-unify-vs-zoominfo-sales) - [ZoomInfo Sales vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-zoominfo-sales) - [ZoomInfo Sales vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-zoominfo-sales) - [ZoomInfo Sales vs Regie.ai](https://www.g2.com/compare/regie-ai-vs-zoominfo-sales) ### 3. [Lusha](https://www.g2.com/products/lusha/reviews) By Lusha **Average Rating:** 4.3/5 **Total Reviews:** 1,637 Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day. Reviewers say compared to Clay, Lusha is: - Slower to reach roi - More usable - Easier to set up Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Lusha](https://www.g2.com/compare/clay-com-clay-vs-lusha) **Compare Lusha with other alternatives:** - [Lusha vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-lusha) - [Lusha vs ZoomInfo Sales](https://www.g2.com/compare/lusha-vs-zoominfo-sales) - [Lusha vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-lusha) - [Lusha vs Cognism](https://www.g2.com/compare/cognism-vs-lusha) - [Lusha vs Clearbit](https://www.g2.com/compare/clearbit-vs-lusha) - [Lusha vs Unify](https://www.g2.com/compare/lusha-vs-unify-unify) - [Lusha vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/lusha-vs-seamless-formally-seamless-ai) - [Lusha vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-lusha) - [Lusha vs Regie.ai](https://www.g2.com/compare/lusha-vs-regie-ai) ### 4. [Amplemarket](https://www.g2.com/products/amplemarket/reviews) By Amplemarket **Average Rating:** 4.6/5 **Total Reviews:** 618 Amplemarket is your AI-powered sales assistant. Amplemarket Sales Assistant will take care of all your sales tasks. From prospecting, to outreach, follow-ups and scheduling of meetings. Reviewers say compared to Clay, Amplemarket is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant) **Compare:** [Clay vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-clay-com-clay) **Compare Amplemarket with other alternatives:** - [Amplemarket vs Apollo.io](https://www.g2.com/compare/amplemarket-vs-apollo-io) - [Amplemarket vs ZoomInfo Sales](https://www.g2.com/compare/amplemarket-vs-zoominfo-sales) - [Amplemarket vs Lusha](https://www.g2.com/compare/amplemarket-vs-lusha) - [Amplemarket vs Cognism](https://www.g2.com/compare/amplemarket-vs-cognism) - [Amplemarket vs Clearbit](https://www.g2.com/compare/amplemarket-vs-clearbit) - [Amplemarket vs Unify](https://www.g2.com/compare/amplemarket-vs-unify-unify) - [Amplemarket vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/amplemarket-vs-seamless-formally-seamless-ai) - [Amplemarket vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-amplemarket) - [Amplemarket vs Regie.ai](https://www.g2.com/compare/amplemarket-vs-regie-ai) ### 5. [Cognism](https://www.g2.com/products/cognism/reviews) By Cognism **Average Rating:** 4.5/5 **Total Reviews:** 1,321 Find out more about Cognism's pricing so you can start your journey to prospecting with complete confidence! Reviewers say compared to Clay, Cognism is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Clay vs Cognism](https://www.g2.com/compare/clay-com-clay-vs-cognism) **Compare Cognism with other alternatives:** - [Cognism vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-cognism) - [Cognism vs ZoomInfo Sales](https://www.g2.com/compare/cognism-vs-zoominfo-sales) - [Cognism vs Lusha](https://www.g2.com/compare/cognism-vs-lusha) - [Cognism vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-cognism) - [Cognism vs Clearbit](https://www.g2.com/compare/clearbit-vs-cognism) - [Cognism vs Unify](https://www.g2.com/compare/cognism-vs-unify-unify) - [Cognism vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/cognism-vs-seamless-formally-seamless-ai) - [Cognism vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-cognism) - [Cognism vs Regie.ai](https://www.g2.com/compare/cognism-vs-regie-ai) ### 6. [Clearbit](https://www.g2.com/products/clearbit/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 632 Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven. Reviewers say compared to Clay, Clearbit is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Clay vs Clearbit](https://www.g2.com/compare/clay-com-clay-vs-clearbit) **Compare Clearbit with other alternatives:** - [Clearbit vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Clearbit vs ZoomInfo Sales](https://www.g2.com/compare/clearbit-vs-zoominfo-sales) - [Clearbit vs Lusha](https://www.g2.com/compare/clearbit-vs-lusha) - [Clearbit vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-clearbit) - [Clearbit vs Cognism](https://www.g2.com/compare/clearbit-vs-cognism) - [Clearbit vs Unify](https://www.g2.com/compare/clearbit-vs-unify-unify) - [Clearbit vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/clearbit-vs-seamless-formally-seamless-ai) - [Clearbit vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-clearbit) - [Clearbit vs Regie.ai](https://www.g2.com/compare/clearbit-vs-regie-ai) ### 7. [Unify](https://www.g2.com/products/unify-unify/reviews) By Unify **Average Rating:** 4.7/5 **Total Reviews:** 43 Unify is the world's first sales engagement platform that helps you connect with your buyers in the moments that matter. Reviewers say compared to Clay, Unify is: - More usable - Easier to admin - Easier to set up Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Unify](https://www.g2.com/compare/clay-com-clay-vs-unify-unify) **Compare Unify with other alternatives:** - [Unify vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-unify-unify) - [Unify vs ZoomInfo Sales](https://www.g2.com/compare/unify-unify-vs-zoominfo-sales) - [Unify vs Lusha](https://www.g2.com/compare/lusha-vs-unify-unify) - [Unify vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-unify-unify) - [Unify vs Cognism](https://www.g2.com/compare/cognism-vs-unify-unify) - [Unify vs Clearbit](https://www.g2.com/compare/clearbit-vs-unify-unify) - [Unify vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-unify-unify) - [Unify vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-unify-unify) - [Unify vs Regie.ai](https://www.g2.com/compare/regie-ai-vs-unify-unify) ### 8. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) By Seamless **Average Rating:** 4.4/5 **Total Reviews:** 5,303 Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Reviewers say compared to Clay, Seamless (formally Seamless.AI) is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Clay vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/clay-com-clay-vs-seamless-formally-seamless-ai) **Compare Seamless (formally Seamless.AI) with other alternatives:** - [Seamless (formally Seamless.AI) vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs ZoomInfo Sales](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-zoominfo-sales) - [Seamless (formally Seamless.AI) vs Lusha](https://www.g2.com/compare/lusha-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Cognism](https://www.g2.com/compare/cognism-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Clearbit](https://www.g2.com/compare/clearbit-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Unify](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-unify-unify) - [Seamless (formally Seamless.AI) vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Regie.ai](https://www.g2.com/compare/regie-ai-vs-seamless-formally-seamless-ai) ### 9. [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) By 6sense **Average Rating:** 4.0/5 **Total Reviews:** 943 6sense Sales Intelligence for Sales offers a single seamless digital destination where sellers can acquire account and buying team intelligence fast. It helps streamline workflows, uncover hidden sales opportunities, accurately identify anonymous buyer intent data, and prioritize accounts that are ready to buy right now. Reviewers say compared to Clay, 6sense Sales Intelligence is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-clay-com-clay) **Compare 6sense Sales Intelligence with other alternatives:** - [6sense Sales Intelligence vs Apollo.io](https://www.g2.com/compare/6sense-sales-vs-apollo-io) - [6sense Sales Intelligence vs ZoomInfo Sales](https://www.g2.com/compare/6sense-sales-vs-zoominfo-sales) - [6sense Sales Intelligence vs Lusha](https://www.g2.com/compare/6sense-sales-vs-lusha) - [6sense Sales Intelligence vs Amplemarket](https://www.g2.com/compare/6sense-sales-vs-amplemarket) - [6sense Sales Intelligence vs Cognism](https://www.g2.com/compare/6sense-sales-vs-cognism) - [6sense Sales Intelligence vs Clearbit](https://www.g2.com/compare/6sense-sales-vs-clearbit) - [6sense Sales Intelligence vs Unify](https://www.g2.com/compare/6sense-sales-vs-unify-unify) - [6sense Sales Intelligence vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/6sense-sales-vs-seamless-formally-seamless-ai) - [6sense Sales Intelligence vs Regie.ai](https://www.g2.com/compare/6sense-sales-vs-regie-ai) ### 10. [Regie.ai](https://www.g2.com/products/regie-ai/reviews) By Regie.ai **Average Rating:** 4.4/5 **Total Reviews:** 355 Regie.ai is the only Generative AI Platform for enterprise sales teams that personalizes content using data unique to your business and your prospects. Reviewers say compared to Clay, Regie.ai is: - Slower to reach roi - Easier to set up - More usable Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant) **Compare:** [Clay vs Regie.ai](https://www.g2.com/compare/clay-com-clay-vs-regie-ai) **Compare Regie.ai with other alternatives:** - [Regie.ai vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-regie-ai) - [Regie.ai vs ZoomInfo Sales](https://www.g2.com/compare/regie-ai-vs-zoominfo-sales) - [Regie.ai vs Lusha](https://www.g2.com/compare/lusha-vs-regie-ai) - [Regie.ai vs Amplemarket](https://www.g2.com/compare/amplemarket-vs-regie-ai) - [Regie.ai vs Cognism](https://www.g2.com/compare/cognism-vs-regie-ai) - [Regie.ai vs Clearbit](https://www.g2.com/compare/clearbit-vs-regie-ai) - [Regie.ai vs Unify](https://www.g2.com/compare/regie-ai-vs-unify-unify) - [Regie.ai vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/regie-ai-vs-seamless-formally-seamless-ai) - [Regie.ai vs 6sense Sales Intelligence](https://www.g2.com/compare/6sense-sales-vs-regie-ai) ## Explore Articles - [best digital experience platforms](https://www.g2.com/discussions/looking-for-the-best-digital-experience-platforms-dxp-what-s-your-favorite) - [Best cloud management software for large scale apps](https://www.g2.com/discussions/best-cloud-management-software-for-large-scale-applications) - [What is the most affordable IT alerting system for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-it-alerting-system-for-smbs) - [Which is the best CMMS provider for large corporations](https://www.g2.com/discussions/which-is-the-best-cmms-provider-for-large-corporations) - [Best pricing optimization software for medium-sized firm](https://www.g2.com/discussions/best-pricing-optimization-software-for-medium-sized-firm) - [Top onboarding tools for small business sales teams](https://www.g2.com/discussions/top-onboarding-tools-for-small-business-sales-teams) ## Spotlight Categories - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) - [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics)