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Chameleon Media

Chameleon Demo - Build any product experience
Add the most flexible surveys, tours, tooltips and checklists to your product with custom and on-brand design.
Chameleon Demo - Targeted onboarding for each individual user
Import or create custom user segments for targeted in-app experiences.
Chameleon Demo - WYSIWYG editor lets you create Experiences directly inside your product
Select elements, define on-page triggers, and preview Experiences in real-time with a Builder that you can open from within your application.
Chameleon Demo - Transfer user data to and from your other tools
Chameleon has over 30 integrations to deeply target and analyze your in-app experiences.
Chameleon Demo - Publish and deploy Experiences immediately
Edit, schedule, and publish in-app experiences with control. Chameleon lets you deploy UX flows with little to no code.
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Chameleon Reviews (347)

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Chameleon Reviews (347)

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4.4
347 reviews
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Review Summary

Generated using AI from real user reviews
Users consistently praise Chameleon for its ease of use and flexibility, allowing teams to create in-app experiences without needing extensive technical skills. The intuitive interface and quick setup enable rapid deployment of onboarding tours and messaging, which enhances user engagement. However, some users note a steep learning curve for advanced features, which can be challenging for new users.

Pros & Cons

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Daniel C.
DC
Product Manager
Enterprise (> 1000 emp.)
"Fantastic User Experience Builder with Room for AI Enhancement"
What do you like best about Chameleon?

I appreciate Chameleon for bringing experiences into my product quickly with Tours, Microsurveys, and help guides, without needing any engineering effort. It's easy to launch and control things and modify them as required. I like the ability to control the audience and use drag-and-drop features right from the product UI with the builder widget. The builder helps me design layers like extra banners and microsurveys in a WYSIWYG format, enhancing the end-user experience. It's fantastic that I can set up and control who these experiences are shown to, and I can deploy, revert, or modify features as needed. The initial setup was easy and fast. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I want more ability to customize in the flow or canvas and an option to prompt and set up the experience using AI features. It would be great to have an interface where I can chat and share my requirements with Chameleon to automate the setup, instead of manually dragging and dropping things. Review collected by and hosted on G2.com.

Verified User in Market Research
AM
Enterprise (> 1000 emp.)
"Lightning-Fast Support and a Smooth Chameleon Setup process"
What do you like best about Chameleon?

The support team is incredibly fast. They usually reach out within minutes via email and Slack. I’ve also had the chance to get help directly from their engineers on a complex Chameleon testing workflow my team was building, and the support we received from the Chameleon team was excellent.

The product itself is also very easy to install in any SaaS application, and it’s straightforward to use day to day. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I’m not entirely sure what to say. As an engineer, I only worked on installing the library in our frontend framework and building the technical testing infrastructure around it, and I haven’t run into anything to complain about so far. I've used it to build some guides and launchers, but that has also been very smooth for me. Review collected by and hosted on G2.com.

"Powerful In-App Guidance with a Learning Curve"
What do you like best about Chameleon?

I use Chameleon to guide users inside our product flows. I like how it provides clear in-app guidance and timely messages right inside the product, solving the problem of users missing features or getting confused during onboarding. What I like most about Chameleon is how easy it is to create in-app experiences like tooltips and announcements without needing a lot of engineering work. These tooltips and announcements are especially valuable because they let us guide users at the right moment inside the product. The initial setup was fairly straightforward, with basic flows and tooltips being quick to implement, enhancing in-app guidance and feature adoption. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Some advanced features can take time to learn, and setting up more complex flows isn’t always very intuitive at first. Chameleon could improve by making advanced features easier to understand with better in-app guidance, templates, or step-by-step setup for complex flows. More visual flow builders and clearer documentation would also help reduce the learning curve, especially for non-technical users. Review collected by and hosted on G2.com.

Roxanne M.
RM
Staff Product Designer
Mid-Market (51-1000 emp.)
"Responsive AI, Great Support, Needs Some UI Tweaks"
What do you like best about Chameleon?

I like the customer support and the new AI feature in Chameleon. The AI support is responsive and does a great job of responding to natural language, which sets me up quickly with the templates I need to customize. This really helps in getting started more quickly by taking care of those manual tasks. I also appreciate the easy interface and the powerful features that Chameleon offers. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

The 'remote' is cumbersome, and the interface could be cleaner. Also, the preview and publishing process feels bulky. I feel like I should be able to 'go live' quicker from that interface, rather than having to go through the dashboard. The setup feels a little bit slower than I would like it to be. Review collected by and hosted on G2.com.

Kevin B.
KB
Content Manager
Mid-Market (51-1000 emp.)
"Easy product tours"
What do you like best about Chameleon?

It can handle pretty much everything I need when onboarding new users or walking them through our software’s functionality. My interactions with their team have also been a delight. We’ve been using Chameleon for a while now, and our Customer Success Manager schedules regular check-ins to see how things are going, keep us updated, and share helpful recommendations. Their newest AI functions also make it super easy to improve your onboarding. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I wish their HubSpot integration offered more options, especially when it comes to reporting. Review collected by and hosted on G2.com.

FI
Customer Support Manager Or CEO
Small-Business (50 or fewer emp.)
"Intuitive No Code Platform with Seamless Setup"
What do you like best about Chameleon?

I find the no code editor in Chameleon very intuitive, allowing our team to build and launch product tours and tooltips in minutes without needing a developer to touch any code. It's the best I've used, which is why I can't use any other apps or applications; Chameleon is the best. I like that it's a very simple tool that creates helpful pop-up guides on websites, helping new users learn how to use a product quickly without needing a teacher. I always recommend it to my friends because it seems to be the best I've used so far. The initial setup was so easy and smooth, and it's very easy to navigate. We use Chameleon with HubSpot and Intercom to give our customers seamless support, enabling us to synchronize user data and trigger particular product tours based on customer history, which helps communicate our message in a coordinated way using both email and in-app guidelines. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

It's really frustrating sometimes the analytics dashboard can be a bit overwhelming at first because it tracks so much data. It takes some time to learn how to filter and find exactly what you need. Review collected by and hosted on G2.com.

"Streamlined User Onboarding with Interactive Guidance"
What do you like best about Chameleon?

I use Chameleon to make it much easier for our users to get up to speed with our software and actually get the most out of it. With Chameleon, I can create interactive product tours, helpful tooltips, and in-app messages that guide users step by step, right when they need it. This really helps new users understand features quickly, complete tasks correctly, and avoids unnecessary confusion or frustration. I also use it to highlight new features or updates, which encourages adoption and ensures users don’t miss important changes. The analytics are a big plus too, because they show how users are engaging with the guides and help me see where extra support might be needed. Overall, Chameleon makes the experience smoother, learning faster, and helps everyone use the software more effectively. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

While I find Chameleon really useful, there are a few areas where it could be better. Creating complex or highly customized tours can sometimes take quite a bit of time, especially when trying to cover different user scenarios or multiple product versions. The analytics are helpful, but I wish they offered more detailed, granular insights so I could better understand user behavior and know exactly where improvements are needed. Managing and updating a large number of guides can also feel a bit cumbersome as the product evolves. Review collected by and hosted on G2.com.

Harsh M.
HM
SEO Analyst
Financial Services
Mid-Market (51-1000 emp.)
"Effortless In-App Guidance, Slight Learning Curve"
What do you like best about Chameleon?

I use Chameleon to create in-app onboarding and guidance, like product tours, tooltips, and announcements, which helps drive feature adoption and improve the user experience by delivering contextual messages at the right time. I like how easy it is to build and launch polished in-app experiences quickly without relying on engineering. Beyond the core features, it works especially well for targeting the right users at the right moment and iterating quickly based on feedback, which makes experimentation and optimization much easier. It lets me tailor experiences to specific user behaviors and quickly refine messaging based on real usage and feedback, ensuring in-app guidance stays relevant and effective. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Some advanced customizations and complex targeting can feel a bit limiting without developer involvement, and the learning curve is slightly steep at first. More flexible customization options without requiring custom code, along with clearer templates for complex use cases, would make advanced setups easier. Improving onboarding documentation and in-product guidance for power features could also help reduce the initial learning curve. Review collected by and hosted on G2.com.

"Game-Changer for User Onboarding, Stellar Flexibility"
What do you like best about Chameleon?

I love Chameleon for its flexibility, allowing me to create custom flows without needing developers, which is a game-changer. It reduces support tickets significantly, meaning users get stuck less often, and my team can focus on more important tasks. Chameleon’s integration with our CRM, HubSpot, and analytics tool, Mixpanel, is smooth, making it easy to use alongside other tools. The UI is much more intuitive compared to our previous tool, WalkMe, and fits our budget better. The support team has been great, helping a lot, especially with the surprisingly smooth initial setup process, which took only a day thanks to their excellent docs and support. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Analytics could be more robust 😕. Would love deeper insights into user behavior Review collected by and hosted on G2.com.

"Intuitive UI, easy to use for beginners"
What do you like best about Chameleon?

I really like how easy Chameleon is to use. It's visual, so we don't have to code it (and so there's less engineering overhead), and I can place it wherever I want. It's intuitive using the UI, and creating pop-ups is faster with it than us building those flows ourselves. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

It's like small details when I'm editing. Sometimes, I wish it'd be a little bit more flexible, like, if I add an image, I can't also add a tag. I can only add one image. And then, like, the placement of something is not as intuitive, but after using it, like, I get used to it, so it's not a huge deal. Review collected by and hosted on G2.com.

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