Chameleon Reviews & Product Details

I like Chameleon because it's quite flexible when creating in-app communication, including embedding content and branding for a white-labeled experience. It's also pretty user-friendly, and their support team is always available to help. The initial setup was very easy, especially with the help from their success team. Review collected by and hosted on G2.com.

Their user tracking is a bit lacking. For example, at first glance, you can not tell how many users click the hyperlinks in your tours or tooltips. Sometimes I struggle to understand how the numbers add up too. Better visuals into the user engagement would be nice. They show it as a flow or funnel right now, but it would be nice to choose how you want to visualize it. Review collected by and hosted on G2.com.

Blends in with context: Much like its namesake, this product adapts smoothly to various environments and needs, rather than imposing a strict or inflexible workflow.

Clean, user-friendly design: The emphasis is on clarity and simplicity, making it easy to use without burdening users with unnecessary complexity.

Customization without friction: Adjusting its behavior or appearance is straightforward, with no complicated setup or steep learning curve required.

Feels intuitive: Most of the time, it simply feels natural to use, which helps save both time and mental energy. Review collected by and hosted on G2.com.

What I often find challenging about Chameleon stems from the trade-offs that accompany its flexibility. At times, it can feel somewhat vague—its high level of adaptability means it isn’t always opinionated, which can leave best practices or decision-making a bit unclear. While it performs well for standard use cases, its depth is limited in more advanced scenarios, and power users may encounter restrictions when seeking very detailed control. Additionally, some valuable features are not immediately apparent, requiring time to discover. The adaptability that makes Chameleon appealing can also result in occasional inconsistencies across different contexts. In summary, while its adaptability and ease of use are definite strengths, these qualities can sometimes come at the expense of clarity, depth, or consistent behavior. Review collected by and hosted on G2.com.

I love Chameleon's flexibility of use and its applicability to just about any instance of our product, especially for onboarding. I value the segmentation tool to very narrowly target our audiences and serve up experiences that are catered to their needs. Additionally, I love that Chameleon gives us really good data back on how people are going through our walkthrough experiences, which informs our customer service team on how to provide better support. We also switched from another product because Chameleon had more use in terms of application to our product, and we preferred the pricing model and felt that the segmentation was stronger. Review collected by and hosted on G2.com.

It can be a little challenging to onboard new folks on Chameleon because it is a complex, rich system. I've done a lot of the trainings myself internally. Having a sort of training database or an onboarding step-by-step system with modules and training courses would be great. I would rate the initial setup a three out of five. It was a little challenging to get it pointed at our domains and built in with our IT and infrastructure teams. Review collected by and hosted on G2.com.

I like Chameleon's flexibility to create multiple different banners across several screens and track performance on a clear dashboard. It's easy to use for no-code marketers and helps us understand whether these pop-ups drive incremental app downloads, users claim offers during sale periods, or sign up during important events happening. Review collected by and hosted on G2.com.

Could have more template options to add an additional layer of flexibility and reduce the number of steps involved from designing the banners to taking it live. Fairly easy setup, but needed some handholding and guidance for initial understanding of the tool. Review collected by and hosted on G2.com.

Chameleon makes it easy to create interactive product tours, pop-ups, and in-app experiences without heavy development work. The platform is intuitive, flexible, and offers a wide variety of features that allow us to tailor onboarding and messaging directly within our app. Their customer support is excellent—responsive, knowledgeable, and always eager to help. I also appreciate that Chameleon continually launches new features and provides valuable resources, like their yearly benchmark report, which gives us actionable insights to improve how we engage with users. Review collected by and hosted on G2.com.

Segmentation and company property filtering could be more robust, as it sometimes feels limiting when creating very specific targeting rules. Tours can also occasionally break if an element is missing or changed in the app, which requires additional monitoring and adjustments. These aren’t dealbreakers, but improvements in stability and more advanced segmentation options would make the platform even more powerful. Review collected by and hosted on G2.com.

I appreciate using Chameleon for the past six months because it has been quite helpful due to our need to display a lot of widgets, enhancing user experience. The transition from our previous solution, AppQueues, was seamless, thanks to Chameleon's impressive customization capabilities. This customization allows us to tailor the tool to our needs, such as placement of tool types, selecting routes on a website, and accommodating user IDs. The intuitive design and preview feature before setup significantly streamlined the implementation process, making it easy and efficient. Chameleon is not only reliable but also adapts to our additional third-party requirements while supporting our existing features without issues. Overall, its robust set of features and customizability help us in optimizing user interactions effectively, and thus, I plan to continue using it as it fulfills our organizational objectives effectively. Review collected by and hosted on G2.com.

Nothing much to be honest Review collected by and hosted on G2.com.

What really sets Chameleon apart is how effortlessly it lets you build personalized in-app experiences—think tooltips, product tours, checklists—without needing to ping your dev team every time you want to tweak something. For anyone in product, growth, or customer success, that’s a huge win.

It’s super intuitive (yes, even for the non-technical crowd), and the drag-and-drop editor feels modern and snappy. I especially love the targeting capabilities—you can segment users based on behavior or lifecycle stage and then deliver exactly the right message at the right time. No more one-size-fits-all onboarding.

Chameleon has become a core part of how we guide users, roll out new features, and drive adoption. It's like having a Swiss Army knife for in-app communication—versatile, sleek, and genuinely useful. Review collected by and hosted on G2.com.

As much as I love what Chameleon enables, it’s not without its friction points.

The biggest one? The learning curve. While the builder is powerful, it can feel a bit overwhelming at first—especially if you’re new to in-product tools or don’t have prior experience with things like CSS selectors. You can get the hang of it, but be prepared to invest some upfront time figuring out how everything connects.

Another pain point is performance on complex apps—if your app is super dynamic or heavily reliant on modals and SPAs, getting experiences to load smoothly (and in the right place) sometimes takes a bit of trial and error. Their support is helpful, but it's not always instant, which can slow things down when you're trying to move fast.

Also, pricing might be a barrier for early-stage startups. It’s not outrageous, but once you start scaling usage across multiple environments or teams, costs can climb faster than expected.

All that said, none of these are deal-breakers—but they’re definitely things to be aware of before diving in. Review collected by and hosted on G2.com.

I love the builder for microsurveys,it’s intuitive, flexible, and lets me launch feedback campaigns in minutes without needing engineering support. Their analytics and feedback dashboards give clear insights into user behavior and sentiment, making it easier to prioritize product decisions. The segmentation options are a huge plus for targeting the right audience at the right time. Review collected by and hosted on G2.com.

The user experience can feel a bit clunky at times,especially when navigating between different sections of the dashboard. There’s room to make the interface more seamless and reduce the number of clicks needed to set up or edit experiences. Review collected by and hosted on G2.com.

Chameleon has improved a lot since then, now they have interactive demo options, which helps us to create demos that actually converts. Also the AI helps a lot in creating demos easily. Review collected by and hosted on G2.com.

Only the pricing is the only issue so far, the product works great! Review collected by and hosted on G2.com.

Chameleon allows us to easily add temporary or permanent buttons and icons to our software to improve customer satisfaction and ease of use. We also are able to collect data on this satisfaction and use this as a KPI in QBRs. Review collected by and hosted on G2.com.

No complaints ! Review collected by and hosted on G2.com.