Best Email Marketing Software

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Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams. Emma's intuitive interface allows users to design and execute email campaigns that resonate with their audience while ensuring that brand guidelines are adhered to. This is especially crucial for institutions like universities and nonprofits, where maintaining a consistent voice and message is vital for engagement and trust-building. By facilitating collaboration among team members, Emma helps organizations streamline their marketing efforts, making it easier to manage campaigns from inception to execution. Emma's key features include robust automation tools, flexible user permissions, and reliable integrations with existing technology stacks. These features allow users to create targeted campaigns that can be tailored to specific audience segments, ensuring that messages are relevant and timely. The platform's automation capabilities enable marketers to set up workflows that trigger emails based on user behavior, significantly enhancing engagement rates. Additionally, the flexible user permissions ensure that teams can collaborate effectively while maintaining control over brand messaging and compliance. The Emma team brings over 20 years of combined expertise to the table, offering comprehensive support to customers at every stage of their marketing journey. Users can access on-demand training, guided tutorials, and strategic insights that empower them to maximize the value of the platform. This level of support is particularly advantageous for organizations that may not have extensive marketing resources, as it enables them to leverage Emma’s capabilities fully and drive stronger results. Overall, Emma stands out in the email marketing landscape by providing a user-friendly platform that prioritizes brand consistency and campaign effectiveness. Its focus on automation, collaboration, and support makes it an ideal choice for organizations looking to enhance their email marketing efforts while ensuring compliance and brand integrity.

Average Rating: 4.0/5.0

Total Reviews: 537

How Do G2 Users Rate Emma?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.8/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Emma?

  • Seller: Marigold
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Nashville, US
  • LinkedIn® Page: www.linkedin.com
    965 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Director, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Emma?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Emma for its intuitive design, enabling effortless creation of professional campaigns without coding expertise.
  • Users love the intuitive design of Emma, enabling effortless creation of professional email campaigns for everyone.
  • Users appreciate Emma's intuitive design, enabling effortless creation of professional email campaigns without coding expertise.
  • Users value the personalization features of Emma, enabling tailored, effective campaigns that enhance audience engagement.
  • Users value the intuitive design and versatile templates of Emma, simplifying professional campaign creation across various audiences.
Cons
  • Users find Emma's limited features restrictive, particularly in customization, analytics depth, and automation capabilities.
  • Users find the missing features in Emma, such as custom dashboards and flexible templates, hinder their overall experience.
  • Users find the pricing too high, particularly for small businesses, making it less accessible for many.
  • Users find Emma's limited customization options restrictive, hindering tailored designs and advanced analytics capabilities.
  • Users find the limited options for customization and integrations in Emma restrict their ability to tailor experiences effectively.

What Are Recent G2 Reviews of Emma?

What Are G2 Users Discussing About Emma?

Updated August 2026.

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 639

Category Stats (Oct 2026)

  • Average Rating: 4.37/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailer Spot (+6.25%) - Among all products in this category, Mailer Spot recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,800+ Authentic Reviews
  • 639+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, lemlist, Instantly, Pipedrive, Dotdigital, and Flodesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=pipedrive&focus%5B%5D=dotdigital&focus%5B%5D=flodesk)

Constant Contact

Go from prompt to progress with the new Constant Contact Make your business impossible to miss with AI-powered email, social, SMS, and more that drive real growth. Whether you're building your brand from the ground up or managing your marketing across teams, locations, and accounts, we have everything you need to get your business seen. Build in one spot: Describe the marketing assets you want, have them made for you, then customize and review — all in one conversation. Create fast: Go from “I’ve got nothing” to “nothing’s stopping me” with templates and AI tools that turn your ideas into ready-to-send emails, texts, and posts. Connect everywhere: No more hopping around. Tell your story across email, SMS, and social, all from one place that integrates with the tools you're already using. Grow your reach: Find more fans and add new customers to your contact list with simple sign-up forms and ad tools.

Average Rating: 4.1/5.0

Total Reviews: 7,335

How Do G2 Users Rate Constant Contact?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.9/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Constant Contact?

  • Seller: Constant Contact
  • Company Website:
  • Year Founded: 1995
  • HQ Location: Waltham, US
  • Twitter: @ConstantContact
    67,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Non-Profit Organization Management, Marketing and Advertising
  • Company Size: 70% Small, 23% Medium

What Do G2 Reviewers Say About Constant Contact?

AI-generated summary from verified user reviews

Pros
  • Users find Constant Contact's ease of use invaluable for efficiently creating and managing email marketing campaigns.
  • Users love the easy creation of content with Constant Contact, benefiting from versatile templates and hassle-free scheduling.
  • Users find Constant Contact's simplicity in creating consistent newsletters and social posts invaluable for client engagement.
  • Users appreciate the ease of use and reliability of Constant Contact for managing email outreach effectively.
  • Users appreciate the user-friendly interface of Constant Contact, facilitating effective communication and engagement with their community.
Cons
  • Users express frustration with missing features like improved search, faster uploads, and lack of specific integrations.
  • Users find limited features in Constant Contact, affecting layout flexibility and access to standard services like A/B Testing.
  • Users find the limited customization options frustrating, making it difficult to achieve desired newsletter layouts.
  • Users find the limited templates in Constant Contact restrictive, wishing for more design options and flexibility.
  • Users find the layout issues in Constant Contact frustrating, leading to confusion in navigation and tool access.

What Are Recent G2 Reviews of Constant Contact?

What Are G2 Users Discussing About Constant Contact?

Intuit Mailchimp Email Marketing

Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp's email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Mailchimp Transactional (formerly Mandrill) is an API-first messaging platform built for reliable delivery at scale. Through a single API, businesses can send critical transactional email and SMS alerts — such as order confirmations, password resets, and shipping notifications — with a 99% average delivery rate and 99.99% uptime. With a median delivery speed of less than one second and infrastructure to support up to 157 billion emails per month, Mailchimp Transactional is built to handle volume from startup to enterprise. Developers benefit from comprehensive SDK repositories, quickstarts, ready-made code examples, and clear error-handling patterns, while marketers can manage transactional email templates with an intuitive in-app editor — no engineering rework required. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand's voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By combining powerful email marketing with enterprise-grade transactional messaging infrastructure, Mailchimp helps businesses unify their email strategy — from campaigns to critical notifications — into a single platform that drives growth and operational efficiency.

Average Rating: 4.3/5.0

Total Reviews: 12,679

How Do G2 Users Rate Intuit Mailchimp Email Marketing?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.0/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Intuit Mailchimp Email Marketing?

  • Seller: Intuit Mailchimp
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Atlanta, GA
  • Twitter: @MailChimp
    238,536 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,377 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 72% Small, 22% Medium

What Do G2 Reviewers Say About Intuit Mailchimp Email Marketing?

AI-generated summary from verified user reviews

Pros
  • Users love the easy-to-use platform of Mailchimp, which simplifies email marketing and boosts engagement effortlessly.
  • Users appreciate the user-friendly editing tools of Intuit Mailchimp Email Marketing, enhancing their email marketing experience significantly.
  • Users praise the user-friendly interface and advanced features of Mailchimp, enhancing their email marketing effectiveness.
  • Users find the easy creation process for email campaigns intuitive and enjoyable, perfect for beginners.
  • Users appreciate the intuitive templates of Intuit Mailchimp, making email creation engaging and efficient.
Cons
  • Users note that it can become expensive, especially for those needing more features or small startups.
  • Users find the learning curve steep for advanced automation and segmentation, complicating initial usage of Mailchimp.
  • Users find Mailchimp's limited features restrictive, particularly in automation and advanced options, impacting overall usability.
  • Users note the limited customization options for forms and templates, impacting flexibility and ease of use.
  • Users find missing features such as event registrations and intuitive analytics limit Mailchimp's effectiveness for advanced needs.

What Are Recent G2 Reviews of Intuit Mailchimp Email Marketing?

What Are G2 Users Discussing About Intuit Mailchimp Email Marketing?

Brevo Marketing Platform

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/

Average Rating: 4.5/5.0

Total Reviews: 2,592

How Do G2 Users Rate Brevo Marketing Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.0/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Brevo Marketing Platform?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @brevo_official
    16,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, finding it straightforward to navigate and manage their marketing efforts.
  • Users appreciate the easy campaign scheduling and automation features of Brevo, making email marketing efficient and effective.
  • Users find Brevo Marketing Platform's easy setup and automation features greatly enhance their email marketing experience.
  • Users appreciate the convenient and efficient email marketing features of Brevo, making automation and scheduling a breeze.
  • Users appreciate the simplicity of Brevo, noting its ease in creating effective marketing campaigns without complexity.
Cons
  • Users find the missing features in Brevo's automation and design limits frustrating for complex marketing tasks.
  • Users note the limited features in Brevo, particularly in customization and automation options, affecting functionality.
  • Users find the limited customization options restrict their ability to create unique and visually appealing designs.
  • Users find the learning curve steep initially, with some features feeling unintuitive for beginners.
  • Users find Brevo Marketing Platform expensive, especially with rising SMS costs and navigating complex pricing tiers.

What Are Recent G2 Reviews of Brevo Marketing Platform?

What Are G2 Users Discussing About Brevo Marketing Platform?

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Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Average Rating: 4.8/5.0

Total Reviews: 4,148

How Do G2 Users Rate Instantly?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.8/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.6/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Instantly?

  • Seller: Instantly
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Sheridan, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 93% Small, 5% Medium

What Do G2 Reviewers Say About Instantly?

AI-generated summary from verified user reviews

Pros
  • Users find Instantly to be very user-friendly, with responsive support and easy setup thanks to tutorial resources.
  • Users find Instantly incredibly easy to use, appreciating its intuitive setup and efficient campaign management features.
  • Users praise Instantly's incredible customer support, noting their quick and precise responses to any inquiries.
  • Users love the effortless cold emailing with Instantly, benefiting from organized campaigns and clear insights.
  • Users value the time-saving features of Instantly, enjoying efficient campaign management and effortless email outreach.
Cons
  • Users find the pricing structure expensive, with key features locked in higher-tier subscriptions that limit basic plan users.
  • Users find the missing features in the basic plan limiting, such as the low lead cap and lack of reply options.
  • Users face significant email management issues with campaign failures, unupdated analytics, and insufficient attachment support.
  • Users report a challenging learning curve with Instantly, finding setup and navigation frustrating and confusing.
  • Users face email issues like campaign failures, integration challenges, and frustrating management of inbox features in Instantly.

What Are Recent G2 Reviews of Instantly?

What Are G2 Users Discussing About Instantly?

lemlist

lemlist is the only platform you need to make outbound work. Sales teams know who to target and why now, find verified contacts, and engage prospects on email, LinkedIn, calls, WhatsApp, and SMS, from lemlist, their CRM, or their AI assistant. With lemlist, you can: - Find leads that match your ICP in a 650M+ database and enrich them with verified emails and phone numbers from top data providers - Spot when prospects are ready to buy with intent signal agents that track buying signals and suggest the right sequence and message for each trigger - Turn scattered lead data into usable context with data enrichment agents that pull insights from LinkedIn, websites, your CRM, and Claap sales recordings - Build full campaigns by chatting with lemAgent, which finds your leads, builds the sequence, and writes every message, with nothing launching until you approve it - Run automated multichannel sequences and manage every reply from one unified inbox - Keep emails out of spam across all your mailboxes and domains with the Deliverability Hub, including lemwarm - Work from Salesforce, HubSpot, or Attio, run lemlist from your AI assistant via MCP, or plug into 500+ integrations Most tools cover one part of outbound. lemlist covers the whole workflow, from finding a prospect to booking the meeting, and keeps a human in control at every step. Sales reps, sales leaders, RevOps, and founders at 20,000+ teams use lemlist to cut manual work and spend more of their time selling.

Average Rating: 4.6/5.0

Total Reviews: 2,275

How Do G2 Users Rate lemlist?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.3/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind lemlist?

  • Seller: lemlist
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Paris, Île-de-France, France
  • Twitter: @lemlist
    2,556 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    270 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Small, 7% Medium

What Do G2 Reviewers Say About lemlist?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of lemlist, appreciating its user-friendly interface and effective automation features.
  • Users value the user-friendly interface and automation features of lemlist, enhancing their marketing efficiency and creativity.
  • Users value the ease of personalized outreach with Lemlist, enabling efficient, human-like engagement at scale.
  • Users appreciate the automation features of lemlist, streamlining their outreach while maintaining a personalized touch.
  • Users appreciate the sophisticated LinkedIn integration of Lemlist, enhancing their outreach with personalization and efficiency.
Cons
  • Users are frustrated by missing features in Lemlist, such as the inability to enrich leads post-launch and usability issues.
  • Users find Lemlist expensive, particularly regarding additional credits and overall costs for high-volume campaigns.
  • Users find the steep learning curve for setup and integrations can hinder initial experience but improve over time.
  • Users find the interface complex for managing multiple campaigns, making scaling and adjustments challenging post-launch.
  • Users find the email management process costly and sometimes cumbersome, especially with credits and setup challenges.

What Are Recent G2 Reviews of lemlist?

What Are G2 Users Discussing About lemlist?

Pipedrive

Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.

Average Rating: 4.3/5.0

Total Reviews: 4,785

How Do G2 Users Rate Pipedrive?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.3/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Pipedrive?

  • Seller: Pipedrive
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York
  • Twitter: @pipedrive
    14,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,051 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Sales Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 73% Small, 22% Medium

What Do G2 Reviewers Say About Pipedrive?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Pipedrive, finding it intuitive and customizable for their evolving business needs.
  • Users praise the intuitive interface of Pipedrive, making it easy for anyone to customize and use effectively.
  • Users appreciate the simple and user-friendly interface of Pipedrive, making navigation and task management effortless.
  • Users appreciate the ease of customization in Pipedrive, enabling them to tailor the CRM to their specific needs.
  • Users value the seamless integrations of Pipedrive, enhancing their sales process and automating essential tasks.
Cons
  • Users express concerns about missing features in Pipedrive, including limited automation options and customization difficulties.
  • Users express frustration over limited features in Pipedrive, such as automation setup and customization options.
  • Users find the learning curve steep with Pipedrive, requiring significant time and training for effective use.
  • Users find Pipedrive expensive, especially the add-ons, making it challenging for solo practices and small businesses.
  • Users experience integration issues with Pipedrive, notably missing meeting details in Google Calendar events.

What Are Recent G2 Reviews of Pipedrive?

What Are G2 Users Discussing About Pipedrive?

Dotdigital

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Average Rating: 4.4/5.0

Total Reviews: 1,212

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.1/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users praise Dotdigital for its ease of use, making campaign management and audience segmentation straightforward and efficient.
  • Users praise Dotdigital for its outstanding customer support, consistently providing quick and helpful assistance when needed.
  • Users appreciate the outstanding support from Dotdigital, making setup easy and ensuring a smooth experience.
  • Users value Dotdigital for its user-friendly interface, helpful support, and effective email marketing features.
  • Users value the extensive customization options and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.
Cons
  • Users note a lack of missing features like advanced segmentation and easier editing options in Dotdigital.
  • Users face a steep learning curve with Dotdigital's setup, making onboarding intensive and time-consuming.
  • Users find Dotdigital's limited features restrictive, impacting email journey versions and reporting adaptability.
  • Users find the image library cumbersome and have issues integrating Dotdigital with Adobe Commerce effectively.
  • Users experience email issues with Dotdigital, including reporting challenges and limitations in segmentation and template options.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

Flodesk

Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.

Average Rating: 4.8/5.0

Total Reviews: 301

How Do G2 Users Rate Flodesk?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Sending Outbound Emails: 10.0/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Flodesk?

  • Seller: Flodesk
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @flodeskinc
    2,958 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    82 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Health, Wellness and Fitness, Professional Training & Coaching
  • Company Size: 98% Small, 0% Medium

What Do G2 Reviewers Say About Flodesk?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Flodesk, enjoying its intuitive interface for effortless email campaign management.
  • Users love the beautiful and user-friendly templates of Flodesk, making content creation easy and enjoyable.
  • Users rave about the ease of use of Flodesk, appreciating its intuitive design and seamless integration with platforms like Squarespace.
  • Users love the intuitive interface of Flodesk, making email creation and automation quick and effortless.
  • Users appreciate the quick and helpful customer support from Flodesk, enhancing their overall experience and satisfaction.
Cons
  • Users desire more missing features in Flodesk, specifically A/B testing and improved reporting capabilities.
  • Users find template limitations in Flodesk, desiring more customization options for layouts and elements.
  • Users are frustrated by limited email management options, particularly regarding workflow exclusions and API scheduling capabilities.
  • Users find customization limitations frustrating in Flodesk, impacting their email design and alignment experience.
  • Users express frustration over the lack of integrations, limiting their control and functionality with other CRM software.

What Are Recent G2 Reviews of Flodesk?

What Are G2 Users Discussing About Flodesk?

GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

Average Rating: 4.3/5.0

Total Reviews: 1,118

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.9/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • Twitter: @getresponse
    54,233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    430 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
  • Users rave about the exceptional customer support of GetResponse, noting prompt assistance whenever needed.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
  • Users find GetResponse to be a highly effective platform for professional newsletters and robust email marketing campaigns.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
Cons
  • Users find the missing features of GetResponse limiting, especially in list sorting and report clarity.
  • Users often find GetResponse expensive as costs increase with higher-tier features and larger contact lists.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users experience a significant learning curve for advanced features that can hinder their ability to utilize the platform fully.
  • Users note significant pricing increases and a steep learning curve as limitations of GetResponse.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

GMass

GMass is an email marketing and automation tool that integrates directly with Gmail, transforming it into a powerful platform for sending personalized mass emails and managing campaigns. Designed for marketers, sales teams, and small businesses, GMass simplifies the process of reaching large audiences without leaving the familiar Gmail interface. Key Features and Functionality: - Mail Merge with Google Sheets: Seamlessly connect to Google Sheets to personalize emails using any column from your spreadsheet, eliminating the need for CSV files. - Automated Follow-Up Sequences: Set up automated follow-up emails that continue until a recipient responds, enhancing engagement and response rates. - Email Verification and Testing: Verify email addresses, test links, and identify potential spam triggers before sending, ensuring higher deliverability. - Breaking Gmail’s Sending Limits: Utilize GMass's technology to surpass Gmail's daily sending limits by connecting multiple accounts or using an SMTP relay. - Advanced Tracking and Reporting: Monitor opens, clicks, replies, and bounces in real-time within Gmail, providing valuable insights into campaign performance. - Personalization and Automation: Use dynamic fields to insert personalized details such as names and job titles, and automate campaigns based on recipient behavior. Primary Value and User Solutions: GMass addresses the challenges of conducting effective email marketing campaigns by offering a user-friendly solution within Gmail. It enables users to send personalized mass emails, automate follow-ups, and track campaign performance without the need for external platforms. By integrating with Google Sheets, GMass simplifies contact management and personalization. Its features help users overcome Gmail's sending limitations, improve email deliverability, and enhance engagement rates, making it an invaluable tool for businesses and individuals aiming to optimize their email outreach efforts.

Average Rating: 4.7/5.0

Total Reviews: 1,304

How Do G2 Users Rate GMass?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.4/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind GMass?

  • Seller: GMass
  • Year Founded: 2014
  • HQ Location: Chicago, IL
  • Twitter: @GMassForGmail
    2,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About GMass?

AI-generated summary from verified user reviews

Pros
  • Users value the simplicity and ease of use of GMass, enhancing their email outreach and campaign management.
  • Users value the email tracking feature of GMass, enhancing efficiency and personalization in their campaigns.
  • Users commend GMass for its effective email marketing, achieving high conversion rates and simplifying campaign management.
  • Users love GMass for its automation capabilities, making email marketing efficient and saving valuable time.
  • Users find GMass to be a time-saving tool, greatly simplifying mass emailing within Gmail.
Cons
  • Users find that email clutter in GMass can become overwhelming, affecting their management of sent messages.
  • Users feel that GMass is expensive and wish it were more affordable for team usage.
  • Users mention a steep learning curve for GMass, which can hinder mastering its many features effectively.
  • Users report email spamming issues with GMass, leading to inbox clutter and account blocking due to bulk sends.
  • Users feel the absence of essential features like follow-ups and comprehensive tracking limits GMass's effectiveness.

What Are Recent G2 Reviews of GMass?

What Are G2 Users Discussing About GMass?

Moosend

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/

Average Rating: 4.7/5.0

Total Reviews: 722

How Do G2 Users Rate Moosend?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.2/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Moosend?

  • Seller: Constant Contact
  • Company Website:
  • Year Founded: 1995
  • HQ Location: Waltham, US
  • Twitter: @ConstantContact
    67,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,156 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 82% Small, 14% Medium

What Do G2 Reviewers Say About Moosend?

AI-generated summary from verified user reviews

Pros
  • Users find Moosend to have a user-friendly interface, making email marketing easy even for beginners.
  • Users find it easy to create great-looking campaigns with Moosend's clean templates and intuitive design tools.
  • Users appreciate the solid and immediate customer support of Moosend, enhancing their overall experience and learning curve.
  • Users appreciate the user-friendly design and quick setup of Moosend, making email marketing accessible for everyone.
  • Users appreciate the user-friendly interface of Moosend, which simplifies the email marketing experience significantly.
Cons
  • Users find the limited templates in Moosend restrict their creativity and desire for modern, aesthetic options.
  • Users find Moosend lacking in features and customizability, which hinders their overall efficiency and creativity.
  • Users often experience poor customer support, especially with unhelpful and condescending email responses affecting their experience.
  • Users note a steep learning curve with Moosend's advanced features and email campaign settings requiring time to master.
  • Users find Moosend has limited features, particularly with outdated templates and basic reporting compared to competitors.

What Are Recent G2 Reviews of Moosend?

What Are G2 Users Discussing About Moosend?

Sender.net

Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audience, and share what matters—without the usual tech headaches. Here’s what makes it great: Easy to use No complicated setups. Just a clean, simple interface that helps you create and send beautiful emails in minutes. Powerful automation Set things up once, and let Sender handle the follow-ups, reminders, and welcomes—so you can focus on other stuff. Create professional-looking newsletters in minutes Stop wasting hours designing emails from scratch. With Sender’s ready-made templates and intuitive drag-and-drop builder, you can craft stunning newsletters effortlessly. Grow your audience Build signup forms, collect subscribers, and keep your list healthy. Stay in the loop with reports See who’s opening, clicking, and engaging with your emails—so you know what’s working and what’s not. Send more for less With one of the most generous free plans out there, you can send up to 15,000 emails/month to 2,500 people—without spending a dime. Made for everyone Whether you're just starting out or already have a growing list, Sender gives you the tools to level up—without needing to be a marketing pro.

Average Rating: 4.7/5.0

Total Reviews: 282

How Do G2 Users Rate Sender.net?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.5/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Sender.net?

  • Seller: Sender.net
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Vilnius, LT
  • Twitter: @SenderNet
    276 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Director
  • Top Industries: Real Estate, Computer Software
  • Company Size: 70% Small, 30% Medium

What Do G2 Reviewers Say About Sender.net?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Sender.net, allowing quick setup and effective campaign management.
  • Users appreciate the user-friendly interface of Sender.net, making campaign setup and automation seamless and efficient.
  • Users value the seamless automation features of Sender.net, ensuring smooth and efficient campaign management.
  • Users value the easy-to-use interface of Sender.net, which simplifies email campaign creation and management.
  • Users commend the exceptional customer support from Sender.net, notably praising team members like Michael for their attentiveness.
Cons
  • Users find the template selection limited, though customization options help create unique and professional emails.
  • Users note the limited template selection but appreciate the customization options for creating unique emails.
  • Users find the template selection limited, yet appreciate the effective customization options for unique designs.
  • Users wish for more modern templates and integrations, as current options feel outdated and limit campaign creativity.
  • Users feel that there is limited customization in Sender.net, hindering the ability to create unique and professional emails.

What Are Recent G2 Reviews of Sender.net?

What Are G2 Users Discussing About Sender.net?

Zoho Campaigns

Zoho Campaigns is a multichannel marketing platform that helps you create, personalize, automate, and measure campaigns across email, SMS, and WhatsApp. With the latest release, Campaigns introduces a more intuitive interface, enabling users to create and launch email campaigns in a single click. It also brings contextual AI into campaign creation, helping you maintain consistent messaging across channels. Define your campaign context-including your audience, objective, offer, and key messaging-and Zia uses it to generate relevant subject lines, preheaders, email copy, plain-text versions, SMS, and WhatsApp messages. This lets you create content for multiple channels without having to switch between separate AI tools. Key features include: - Intuitive campaign builder that lets you create and launch campaigns in fewer clicks. Flexible template editor to build from scratch, customise existing templates, or import your own HTML-with desktop/mobile preview and device-specific editing. - WhatsApp as a full marketing channel, alongside email and SMS, for multichannel customer engagement. - Dynamic content that adapts to each audience segment, eliminating the need to create multiple campaign versions. - Smarter segmentation with list and segment exclusions, demographic filters, and flexible AND/OR logic. - Full-campaign A/B testing across subject line, sender name, and content, with automatic winner selection and send-out. - Deeper reporting with delivery tracking, detailed bounce and deferral insights, and bot activity detection. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html

Average Rating: 4.3/5.0

Total Reviews: 966

How Do G2 Users Rate Zoho Campaigns?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.7/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Zoho Campaigns?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 79% Small, 18% Medium

What Do G2 Reviewers Say About Zoho Campaigns?

AI-generated summary from verified user reviews

Pros
  • Users find Zoho Campaigns extremely easy to use, allowing quick email creation and management, ideal for beginners.
  • Users value the efficient automation tools of Zoho Campaigns, enhancing their email marketing management and performance tracking.
  • Users find Zoho Campaigns' user-friendly interface and features like drag-and-drop editing and automation exceptionally helpful.
  • Users find the automation features of Zoho Campaigns essential for efficient email marketing and campaign management.
  • Users appreciate the easy integration of Zoho Campaigns with other Zoho tools, enhancing data synchronization and automation.
Cons
  • Users find limited features in Zoho Campaigns, impacting UI experience and flexibility in reporting and segmentation.
  • Users find the template limitations in Zoho Campaigns restrict their customization and segmentation options significantly.
  • Users find the learning curve steep, as mastering automation features and integrations takes considerable time and effort.
  • Users find the design quality lacking, with outdated templates and a limited A/B testing capability affecting their experience.
  • Users express frustration over the missing features in Zoho Campaigns, hindering functionality and user experience.

What Are Recent G2 Reviews of Zoho Campaigns?

What Are G2 Users Discussing About Zoho Campaigns?

Salestarget.ai

Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM built for salespeople — Power Dialer included. SalesTarget.ai is an AI-powered Sales Intelligence Operating System (Sales OS) built for outbound-driven B2B companies, agencies, and modern revenue teams. It centralizes every stage of the sales workflow — from data intelligence and enrichment to outreach, pipeline management, and AI assistance — eliminating the need for multiple disconnected tools. At its core is the Intelligence Engine: a unified lead enrichment and prospecting platform powered by 840M+ profiles, 150M+ company entities, 4,000+ data signals, and 50+ premium data providers. Discover and enrich any prospect with firmographic, technographic, contact, and behavioural data — including real-time intent signals that surface in-market buyers before your competitors do. Cold Email Outreach helps revenue teams scale personalized campaigns with smart sending, warm-up sequences, advanced spintax, unified inbox, and deliverability-optimized workflows. Power Dialer gives sales reps the ability to auto-dial sequentially through call lists directly from the CRM — maximizing talk time, eliminating manual dialing, and keeping every call logged and tracked in one place. LinkedIn Automation extends reach across channels with connection requests, InMail sequences, profile engagement, and drip follow-ups — all coordinated with email and phone for true multichannel prospecting. Built-in Email Validation cleans and verifies every contact before outreach, reducing bounce rates and protecting sender reputation. An integrated CRM manages the full pipeline — deals, touchpoints, call logs, tasks, and team collaboration — without needing an external tool. AI Co-pilot ties everything together. Through simple chat commands, it finds leads, builds sequences, launches campaigns, summarizes analytics, and audits performance in real time. SalesTarget.ai: Intelligence → Enrichment → Validation → Email → Power Dialer → LinkedIn → CRM → AI Co-pilot. One platform. Infinite scale.

Average Rating: 4.8/5.0

Total Reviews: 113

How Do G2 Users Rate Salestarget.ai?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.8/10)
  • Sending Outbound Emails: 9.9/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Salestarget.ai?

  • Seller: Salestarget LLC
  • Year Founded: 2024
  • HQ Location: Newark, US
  • Twitter: @Salestargetai
    20 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 83% Small, 26% Medium

What Do G2 Reviewers Say About Salestarget.ai?

AI-generated summary from verified user reviews

Pros
  • Users love how SalesTarget.ai offers improved prospect engagement, sparking meaningful conversations through intentional outreach strategies.
  • Users praise the efficiency of Salestarget.ai, streamlining lead validation and outreach processes for improved engagement.
  • Users appreciate the ease of use of SalesTarget.ai, simplifying outreach and centralizing sales workflows efficiently.
  • Users value the time-saving automation features of Salestarget.ai, enhancing efficiency in outreach efforts across channels.
  • Users value the lead validation and verification features of Salestarget.ai, enhancing outreach efficiency and engagement significantly.
Cons
  • Users note incomplete information with occasional automation issues and limited reporting features affecting outreach effectiveness.
  • Users experience a notable learning curve initially, especially if transitioning from simpler outreach tools.
  • Users find the lack of customization flexibility limits tailored campaign strategies and affects overall analytics effectiveness.
  • Users note inadequate reporting on LinkedIn engagement, complicating performance tracking and requiring extra steps for insights.
  • Users experience a challenging learning curve initially, especially if transitioning from simpler outreach tools, requiring time to adapt.

What Are Recent G2 Reviews of Salestarget.ai?

MailerLite

MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!

Average Rating: 4.6/5.0

Total Reviews: 1,097

How Do G2 Users Rate MailerLite?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 9.1/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind MailerLite?

  • Seller: MailerLite
  • Year Founded: 2010
  • HQ Location: San Francisco, CA
  • Twitter: @mailerlite
    8,748 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    170 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Writing and Editing
  • Company Size: 91% Small, 7% Medium

What Do G2 Reviewers Say About MailerLite?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in MailerLite, enabling quick setup and efficient campaign management.
  • Users value the knowledgeable and patient customer support of MailerLite, enhancing their overall experience with the product.
  • Users commend MailerLite for its easy setup, making it perfect for beginners entering email marketing.
  • Users love how easy and straightforward MailerLite is, making it ideal for beginners in email marketing.
  • Users praise the easy creation of campaigns in MailerLite, making email marketing accessible and efficient for everyone.
Cons
  • Users find the learning curve steep, with a poorly designed setup and outdated help resources complicating usage.
  • Users are disappointed by the missing features like automatic logo addition and reusable content blocks in MailerLite.
  • Users express frustration over poor customer support, struggling to find assistance and resolve ongoing issues effectively.
  • Users often face email issues with MailerLite, including bugs, poor support, and frustrating error messages.
  • Users find the initial setup and support difficult, which complicates usage and creates frustrations with account management.

What Are Recent G2 Reviews of MailerLite?

What Are G2 Users Discussing About MailerLite?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026

Email Marketing Topics

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Learn More About Email Marketing Software

Email marketing software buying insights at a glance

Email marketing software helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

Top 5 FAQs from software buyers

  • How well do email marketing platforms scale as subscriber lists and campaign volume grow?
  • What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
  • How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
  • What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
  • How easily can email marketing software integrate with e-commerce, CRM, and customer data platforms?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes Constant Contact, Brevo Marketing Platform, Intuit Mailchimp Email Marketing, Instantly, and Systeme.io.

What are the top-reviewed email marketing software on G2?

Constant Contact

  • Number of Reviews: 6,711
  • Satisfaction: 100
  • Market Presence: 99
  • G2 Score: 99

Brevo Marketing Platform

  • Number of Reviews: 1,076
  • Satisfaction: 97
  • Market Presence: 86
  • G2 Score: 92

Intuit Mailchimp Email Marketing

  • Number of Reviews: 12,239
  • Satisfaction: 91
  • Market Presence: 88
  • G2 Score: 89

Instantly

  • Number of Reviews: 3,256
  • Satisfaction: 100
  • Market Presence: 68
  • G2 Score: 84

Systeme.io

  • Number of Reviews: 721
  • Satisfaction: 91
  • Market Presence: 68
  • G2 Score: 80

Satisfaction reflects user-reported ratings, including ease of use, support, and feature fit. (Source 2)

Market Presence scores combine review and external signals that indicate market momentum and footprint. (Source 2)

G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)

Learn how G2 scores products. (Source 1)

What I Often See in Email Marketing Software

Feedback Pros: What Users Consistently Appreciate

• Drag-and-drop campaign builders simplify email creation for non-technical teams

“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.” - Ranjit K., Intuit Mailchimp Email Marketing review

• Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently

“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.” - Ryan P., Constant Contact review

• Audience segmentation tools enable targeted messaging across subscriber groups

“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.” - Dana G., Square Marketing review

Cons: Where Many Platforms Fall Short

• Analytics dashboards lack deeper attribution and advanced reporting capabilities

“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.” - Mike R., maildoso review

• Template customization options can feel restrictive for complex layouts

“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.” - Ethan R., GetResponse review

• Pricing increases noticeably as subscriber lists and send volume grow

“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.” - Diego A., Intuit Mailchimp Email Marketing review

My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages 4.49 stars and an 8.98 likelihood to recommend, suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

Email Marketing Software FAQs

What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

  • Intuit Mailchimp Email Marketing: A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
  • Constant Contact: A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
  • Brevo Marketing Platform: It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

  • Campaign creation: Drag-and-drop builders and reusable templates
  • Automation: Capable of running lifecycle campaigns, nurture sequences, and triggered emails
  • Segmentation: Target audiences based on behavior or engagement
  • Analytics: Reporting on opens, clicks, and conversions
  • Integrations: Compatibility with CRM, e-commerce, and marketing tools

Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

  • Run newsletters and promotional campaigns consistently
  • Automate welcome emails and nurture sequences
  • Segment audiences for targeted messaging
  • Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

  • Intuit Mailchimp Email Marketing: Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
  • Constant Contact: Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
  • Brevo Marketing Platform: Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

Budget-friendly options include:

  • Brevo Marketing Platform: Combines email marketing, automation, and CRM features with flexible entry plans.
  • Moosend: Known for simple campaign builders and automation workflows suited for smaller teams.
  • MailerLite: Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

Sources

Researched By: Yukta Rustagi

Last updated on March 16, 2026