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At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
No pricing available
WebEngage
Star Rating
(726)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in Email Marketing, particularly in Building and Personalizing Emails and Sending Outbound Emails, with scores of 8.7, while mParticle's capabilities in this area are less emphasized, leading to a perception of WebEngage as the stronger choice for email-centric campaigns.
- Reviewers mention that WebEngage's Product Direction is highly rated at 9.5, indicating a strong vision for future enhancements, whereas mParticle's score of 7.7 suggests some users feel less confident about its long-term development trajectory.
- G2 users highlight WebEngage's superior Campaign Management features, particularly in Triggered Notifications and Segmentation, both scoring 8.9, which users find essential for effective marketing strategies, while mParticle's scores in similar areas are slightly lower, indicating less robust functionality.
- Users on G2 report that WebEngage offers better Analytics capabilities, especially in Campaign Performance and Audience Insights, with scores of 8.4 and 8.3 respectively, compared to mParticle's lower ratings, making WebEngage a preferred choice for data-driven decision-making.
- Reviewers mention that WebEngage's Ease of Use is rated at 8.8, making it more user-friendly for marketers, while mParticle's score of 8.3 suggests a steeper learning curve, which could be a consideration for teams looking for quick adoption.
- Users say that WebEngage's Quality of Support is rated at 8.6, with many praising the responsiveness and helpfulness of the support team, whereas mParticle's score of 8.8 is slightly higher, indicating that while both platforms offer good support, mParticle may have a slight edge in this area.
Pricing
Entry-Level Pricing
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
mParticle by Rokt
No pricing availableFree Trial
WebEngage
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.5
618
8.1
135
Ease of Use
8.8
622
8.3
134
Ease of Setup
8.4
392
8.0
55
Ease of Admin
8.7
261
8.5
52
Quality of Support
8.6
611
8.8
115
Has the product been a good partner in doing business?
8.9
261
8.9
56
Product Direction (% positive)
9.6
596
7.8
122
Features by Category
Email Marketing
8.8
336
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.6
328
|
Verified
Not enough data
8.5
302
|
Verified
Not enough data
Online Marketing
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
308
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.3
295
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
280
|
Verified
Not enough data
8.6
299
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
Campaign Management
8.4
295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Not enough data
Reporting & Analytics
8.4
330
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Not enough data
Platform
8.5
299
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
8.9
300
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.2
18
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Not enough data
Integration
8.5
302
|
Verified
Not enough data
8.5
304
|
Verified
Not enough data
8.2
277
|
Verified
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
Administration
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Not enough data
Integrations
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Not enough data
Platform
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Not enough data
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Visitor Behavior
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
Templates
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Not enough data
Personalization
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Not enough data
Multichannel
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
Administration
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
264
Not enough data
8.9
258
Not enough data
Analytics
8.5
270
Not enough data
8.3
255
Not enough data
Optimization
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Not enough data
Agentic AI - Push Notification
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
Not enough data
SMS Platform
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Data Sourcing
8.3
119
8.2
25
8.2
118
8.7
27
8.4
117
7.0
21
8.4
122
8.2
27
Intelligence
8.6
121
7.4
24
7.8
122
7.0
21
7.9
116
6.6
20
Platform Basics
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Not enough data
Agentic AI - Customer Journey Mapping
6.7
5
Not enough data
Platform Basics
8.5
270
|
Verified
8.2
31
8.9
272
|
Verified
8.5
31
Platform Data
8.7
279
|
Verified
8.7
32
8.4
263
|
Verified
8.1
28
8.7
275
|
Verified
8.5
32
Feature Not Available
8.6
29
Platform Additional Functionality
8.8
271
|
Verified
8.6
30
8.7
270
|
Verified
8.1
31
8.4
265
7.4
22
Agentic AI - Customer Journey Analytics
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
WhatsApp Messaging - WhatsApp Marketing
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Not enough data
Campaigns
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Not enough data
Engagement
8.3
110
Not enough data
Platform
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
213
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Not enough data
Agentic AI - Marketing Analytics
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
WebEngage and mParticle by Rokt are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
WebEngage is categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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