Compare WebEngage and mParticle by Rokt 
Featured Products
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
No pricing available
WebEngage
Star Rating
(746)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in providing a unified platform for user data and engagement, making it easy to create segments and manage multi-channel communications like email and push notifications. Users appreciate the straightforward scalability and visibility it offers for campaign execution.
- Users say that mParticle by Rokt has made significant improvements in its user interface, particularly in newer versions. While it may not be visually stunning, it is functional and allows for decent reporting capabilities, which users find beneficial for audience segmentation.
- According to verified reviews, WebEngage stands out for its strong customer support and ease of integration with various applications. Reviewers highlight that the platform is particularly effective for understanding customer analytics, which is a key feature for many businesses.
- Reviewers mention that while mParticle by Rokt is a multifunctional tool that helps in audience building and segmentation, it may not match the depth of analytics and insights provided by WebEngage, which users find crucial for their marketing strategies.
- G2 reviewers highlight that WebEngage's recent AI enhancements have significantly improved its capabilities, particularly in customer journey analytics and data enrichment, making it a preferred choice for businesses looking to leverage advanced technology in their marketing efforts.
- Users note that while both platforms are geared towards mid-market businesses, WebEngage's higher overall satisfaction scores and recent positive feedback suggest a more robust and reliable solution for those seeking comprehensive customer engagement tools.
Pricing
Entry-Level Pricing
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
mParticle by Rokt
No pricing availableFree Trial
WebEngage
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.5
630
8.2
138
Ease of Use
8.8
634
8.2
137
Ease of Setup
8.3
405
8.0
57
Ease of Admin
8.7
266
8.5
53
Quality of Support
8.6
622
8.8
117
Has the product been a good partner in doing business?
8.8
266
8.9
57
Product Direction (% positive)
9.6
607
7.9
125
Features by Category
Email Marketing
8.8
343
|
Verified
Not enough data
8.8
334
|
Verified
Not enough data
8.6
331
|
Verified
Not enough data
8.5
306
|
Verified
Not enough data
Online Marketing
8.1
261
Not enough data
8.3
311
|
Verified
Not enough data
8.6
311
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.3
300
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.5
284
|
Verified
Not enough data
8.6
303
|
Verified
Not enough data
8.4
290
|
Verified
Not enough data
8.4
282
|
Verified
Not enough data
Campaign Management
8.4
299
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
7.8
244
Not enough data
Feature Not Available
Not enough data
7.7
249
Not enough data
7.7
247
Not enough data
Reporting & Analytics
8.4
336
|
Verified
Not enough data
8.4
325
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.0
303
|
Verified
Not enough data
7.5
244
Not enough data
Platform
8.5
304
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.9
303
|
Verified
Not enough data
8.1
257
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Not enough data
Integration
8.5
305
|
Verified
Not enough data
8.5
309
|
Verified
Not enough data
8.2
281
|
Verified
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
Administration
8.6
180
Not enough data
8.1
177
Not enough data
8.2
167
Not enough data
8.7
182
Not enough data
7.9
155
Not enough data
8.4
175
Not enough data
Integrations
8.4
157
Not enough data
8.6
162
Not enough data
8.6
168
Not enough data
8.1
144
Not enough data
Platform
8.3
142
Not enough data
8.3
145
Not enough data
8.2
143
Not enough data
8.3
158
Not enough data
8.2
144
Not enough data
8.5
160
Not enough data
8.3
148
Not enough data
8.5
164
Not enough data
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Visitor Behavior
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Not enough data
Templates
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
Personalization
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Not enough data
Multichannel
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
Administration
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Not enough data
Analytics
8.5
273
Not enough data
8.4
257
Not enough data
Optimization
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Not enough data
Agentic AI - Push Notification
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
204
|
Verified
Not enough data
8.8
200
|
Verified
Not enough data
SMS Platform
8.3
224
|
Verified
Not enough data
8.8
225
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
Data Sourcing
8.3
121
8.2
25
8.2
120
8.8
29
8.4
119
7.0
21
8.4
124
8.3
28
Intelligence
8.6
123
7.5
25
7.8
124
7.0
21
7.9
118
6.6
20
Platform Basics
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Not enough data
Agentic AI - Customer Journey Mapping
6.7
5
Not enough data
Platform Basics
8.6
275
|
Verified
8.2
32
8.9
276
|
Verified
8.5
31
Platform Data
8.7
283
|
Verified
8.7
32
8.4
265
|
Verified
8.1
28
8.7
277
|
Verified
8.5
32
Feature Not Available
8.6
29
Platform Additional Functionality
8.8
273
|
Verified
8.6
30
8.7
272
|
Verified
8.1
31
8.4
267
7.5
23
Agentic AI - Customer Journey Analytics
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
WhatsApp Messaging - WhatsApp Marketing
9.1
50
Not enough data
8.9
51
Not enough data
8.4
50
Not enough data
9.0
49
Not enough data
9.1
50
Not enough data
8.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.9
49
Not enough data
8.8
50
Not enough data
8.2
48
Not enough data
8.6
51
Not enough data
Agentic AI - Personalization
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Analysis
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Not enough data
Campaigns
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Not enough data
Engagement
8.3
112
Not enough data
Platform
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Marketing Operations
8.3
217
|
Verified
Not enough data
8.6
227
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.9
233
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
235
|
Verified
Not enough data
8.5
241
|
Verified
Not enough data
8.4
232
|
Verified
Not enough data
8.6
233
|
Verified
Not enough data
8.3
225
|
Verified
Not enough data
8.0
200
Not enough data
Agentic AI - Marketing Analytics
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
WebEngage and mParticle by Rokt are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
WebEngage is categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.6%
Education Management
11.3%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
