Compare Trustpilot and Yotpo 
At a Glance
Market Segments
Small-Business (62.0% of reviews)
Small-Business (74.6% of reviews)
Entry-Level Pricing
Starting at $299.00
Free Forever
Trustpilot
Star Rating
(246)3.4 out of 5
Market Segments
Small-Business (62.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansYotpo
Star Rating
(262)4.3 out of 5
Market Segments
Small-Business (74.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Yotpo excels in user experience, with many praising its intuitive design and seamless integration for collecting and showcasing reviews. Users appreciate how easy it is to set up and customize, often highlighting the white-glove setup as a standout feature.
- Users say that Trustpilot offers strong credibility and visibility, making it a valuable resource for understanding businesses. However, some reviewers feel that while it provides excellent tools for gathering feedback, it may not be as user-friendly as Yotpo, with a more complex setup process.
- According to verified reviews, Yotpo's customer support is highly rated, with users noting the quality of assistance they receive. This contrasts with Trustpilot, where reviewers express concerns about the support quality, indicating a need for improvement in this area.
- Reviewers mention that Yotpo's platform is designed to save time and enhance efficiency, which is particularly beneficial for small businesses. In comparison, Trustpilot's automation features are appreciated, but some users find the overall experience less streamlined.
- G2 reviewers highlight that Yotpo's focus on customer engagement tools helps build trust with new customers, making it a preferred choice for businesses looking to enhance their online reputation. Trustpilot, while effective, may not offer the same level of engagement features that users find essential.
- Users report that Yotpo's recent updates and product direction are positively received, indicating a commitment to continuous improvement. In contrast, Trustpilot's product direction has received mixed feedback, with some users expressing a desire for more innovative features to keep pace with competitors.
Pricing
Entry-Level Pricing
Trustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Trustpilot
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
7.5
209
8.6
211
Ease of Use
8.0
213
8.5
213
Ease of Setup
7.7
121
8.1
145
Ease of Admin
7.8
107
8.2
130
Quality of Support
7.0
196
8.8
203
Has the product been a good partner in doing business?
6.8
105
8.5
127
Product Direction (% positive)
6.2
206
8.2
197
Features by Category
Collection
5.9
37
|
Verified
7.8
44
|
Verified
6.4
38
|
Verified
8.1
60
|
Verified
5.8
34
|
Verified
7.6
57
|
Verified
6.6
32
|
Verified
7.9
53
|
Verified
Feature Not Available
8.0
48
|
Verified
Agentic AI - Review Management
5.7
10
6.7
6
5.7
10
6.1
6
Moderation
5.8
30
|
Verified
8.2
61
|
Verified
5.9
32
|
Verified
7.9
55
|
Verified
6.0
27
|
Verified
7.7
43
|
Verified
Use Cases
6.4
29
|
Verified
8.5
62
|
Verified
6.3
28
|
Verified
7.7
43
|
Verified
5.7
30
|
Verified
8.2
53
|
Verified
Administration
Feature Not Available
7.5
52
|
Verified
6.5
26
|
Verified
7.5
40
|
Verified
6.5
26
|
Verified
8.0
51
|
Verified
6.3
28
|
Verified
8.1
51
|
Verified
Feature Not Available
7.5
34
|
Verified
Display Options
6.4
29
|
Verified
7.5
40
|
Verified
5.8
29
|
Verified
7.8
56
|
Verified
5.6
27
|
Verified
7.6
57
|
Verified
5.9
29
|
Verified
7.5
50
|
Verified
Generative AI
5.6
16
6.2
13
Loyalty Experience
Not enough data
8.2
39
Not enough data
8.3
39
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
7.7
88
|
Verified
9.1
48
|
Verified
6.8
65
Feature Not Available
7.0
62
|
Verified
8.6
38
|
Verified
Reporting
Feature Not Available
8.1
18
6.7
54
|
Verified
8.0
36
|
Verified
7.7
82
|
Verified
8.5
52
|
Verified
Media Monitoring
6.6
52
|
Verified
7.1
15
6.6
53
|
Verified
7.9
34
|
Verified
Feature Not Available
8.2
28
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
7.7
15
Generative AI
6.4
14
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Trustpilot and Yotpo are categorized as Review Management and Online Reputation Management
Unique Categories
Trustpilot has no unique categories
Reviews
Reviewers' Company Size
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
15.0%
Retail
7.3%
Marketing and Advertising
5.6%
Computer Software
4.7%
Apparel & Fashion
3.8%
Other
63.7%
Retail
20.6%
Apparel & Fashion
12.1%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Food & Beverages
5.6%
Other
42.7%
Discussions
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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