Link copied to clipboard # Smartly vs Sprinklr Marketing Comparison - What are their main differences? Share [ Export ](/compare/smartly/sprinklr-marketing/export.csv) SmartlySprinklr Marketing[+ Add Product](#) Pricing **Smartly** **% Fee** of Media Spend · Self-Serve + Support **Sprinklr Marketing** **Contact Us** Per Year · Sprinklr Marketing Enterprise **Pricing Insights** from reviews Time to Implement **Smartly** 2 monthsFaster Based on 28 responses **Sprinklr Marketing** 4 months Based on 7 responses Return on Investment **Smartly** 11 months6 months sooner Based on 19 responses **Sprinklr Marketing** 17 months Based on 5 responses Perceived Cost **Smartly** $$$$$ **Sprinklr Marketing** $$$$$ Average Discount **Smartly** 7%1% more **Sprinklr Marketing** 6% ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") ![Sprinklr Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/a2ce1b21175e0b78b2a94636195c0bc0/sprinklr-marketing.svg "Sprinklr Marketing") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Smartly** Not enough data **Sprinklr Marketing** [ Automation (3) ](https://www.g2.com/products/sprinklr-marketing/reviews?filters%5Bsentiment_snippet%5D=1922275&qs=pros-and-cons#reviews)[ Social Media Management (3) ](https://www.g2.com/products/sprinklr-marketing/reviews?filters%5Bsentiment_snippet%5D=1925141&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/sprinklr-marketing/reviews?filters%5Bsentiment_snippet%5D=1924650&qs=pros-and-cons#reviews)[ Limited Customization (3) ](https://www.g2.com/products/sprinklr-marketing/reviews?filters%5Bsentiment_snippet%5D=1924336&qs=pros-and-cons#reviews) Screenshots **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **Sprinklr Marketing** ![Sprinklr Marketing screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1218669/Screen-Shot-2022-06-08-at-10.17.47-AM.png) **Ratings** from reviews Meets Requirements **Smartly** **8.6** /10 Based on 388 responses **Sprinklr Marketing** **8.3** /10 Based on 89 responses Ease of Use **Smartly** **8.3** /10 Based on 390 responses **Sprinklr Marketing** **7.5** /10 Based on 89 responses Ease of Setup **Smartly** **8.3** /10 Based on 181 responses **Sprinklr Marketing** **7.0** /10 Based on 50 responses Ease of Admin **Smartly** **8.3** /10 Based on 180 responses **Sprinklr Marketing** **7.4** /10 Based on 48 responses Quality of Support **Smartly** **9.3** /10 Based on 383 responses **Sprinklr Marketing** **8.1** /10 Based on 84 responses Has the product been a good partner in doing business? **Smartly** **9.0** /10 Based on 179 responses **Sprinklr Marketing** **8.1** /10 Based on 45 responses Product Direction (% positive) **Smartly** **8.6** /10 Based on 384 responses **Sprinklr Marketing** **7.4** /10 Based on 86 responses **Features** ratings from reviews Social Media Advertising **8.3** /10 Based on 370 responses **8.4** /10 Based on 38 responses Creative Management Platforms **8.5** /10 Based on 69 responses Not enough data Marketing Calendar Not enough data **8.3** /10 Based on 27 responses Sign up or Log in to uncover more feature rated insights from real users to improve your shopping experience. Uncover for Free Video Advertising **8.6** /10 Based on 363 responses Not enough data Content Experience Platforms Not enough data **9.4** /10 Based on 9 responses Content Distribution Not enough data **8.6** /10 Based on 37 responses Marketing Analytics Not enough data **8.3** /10 Based on 48 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% Small-Business(50 or fewer emp.) 31.1% Mid-Market(51-1000 emp.) 24.5% Enterprise(\> 1000 emp.) 44.3% Small-Business(50 or fewer emp.) 31.1% Mid-Market(51-1000 emp.) 24.5% Enterprise(\> 1000 emp.) 44.3% **Reviewers' Industry** [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% [![Sprinklr Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/a2ce1b21175e0b78b2a94636195c0bc0/sprinklr-marketing.svg "Sprinklr Marketing")](https://www.g2.com/products/sprinklr-marketing/reviews) Sprinklr Marketing Marketing and Advertising 27.4% Information Technology and Services 9.4% Financial Services 4.7% Computer Software 4.7% Automotive 3.8% Other 50.0% Alternatives **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) **Sprinklr Marketing Alternatives** ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") [ Hootsuite ](/products/hootsuite/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") [ Supermetrics ](/products/supermetrics/reviews) ## Smartly vs Sprinklr Marketing FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Sprinklr Marketing vs Smartly? Smartly stands out for higher reviewer satisfaction on ease of use, setup, and support, while Sprinklr Marketing is favored for its unified, AI-driven marketing platform. | [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.1/5 (110 reviews) | 4.4/5 (475 reviews) | | Enterprise | Mid-Market | | 7.0 | 8.3 | | 8.1 | 9.3 | | Unified, AI-powered marketing platform | Easy setup, automation, and campaign optimization | ### How do the pricing models of Sprinklr Marketing and Smartly compare? Smartly is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Sprinklr Marketing. - **Sprinklr Marketing:** In recent reviews, many cite high costs and additional charges for essential features as a drawback, especially for smaller teams. - **Smartly:** Reviewers consistently highlight satisfaction with the value provided, noting efficiency gains and robust features for the price. - **Switching reasons:** Several reviewers mention switching to Smartly for better automation and cost-effectiveness in campaign management. ### What are the best alternatives to Sprinklr Marketing and Smartly? The top 3 alternatives to Sprinklr Marketing and Smartly are Prisma, Hootsuite, and Celtra. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews) | 4.1/5 (110 reviews) | Enterprise | High cost, additional charges for features | Unified, AI-powered marketing platform | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Strong value, efficiency gains | Easy setup, automation, campaign optimization | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — | | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413 reviews) | Small-Business | — | — | | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — | ### Which Content Distribution features should I prioritize when comparing Sprinklr Marketing and Smartly? Buyers should prioritize ease of setup, automation capabilities, reporting, campaign optimization, and support quality when comparing Sprinklr Marketing and Smartly. - **Ease of Setup:** Sprinklr Marketing scores 7.0, Smartly scores 8.3. - **Automation:** Sprinklr Marketing has 3 all-time mentions for automation; Smartly is frequently cited for automation and workflow efficiency in recent reviews. - **Reporting:** Reporting is the most frequently mentioned feature for both products, with Smartly reviewers highlighting robust reporting tools and Sprinklr Marketing reviewers noting unified analytics. - **Campaign Optimization:** Smartly is praised for campaign optimization features, including cross-channel budget automation and creative management. - **Support Quality:** Sprinklr Marketing scores 8.1, Smartly scores 9.3 for Quality of Support. ### What are the pros and cons of Sprinklr Marketing vs Smartly? Sprinklr Marketing's headline strength is its unified, AI-powered platform, while Smartly excels in ease of use, automation, and support. - **Sprinklr Marketing strengths:** Unified platform for campaign planning, content production, publishing, governance, and analytics (3 all-time mentions for automation, 3 for social media management, 2 for ad management, 2 for capabilities, 2 for ease of use, 2 for personalization, 2 for simplicity). - **Sprinklr Marketing trade-offs:** Steep learning curve (3 all-time mentions), limited customization (3), limited features (3), poor search functionality (3), cost issues (2), difficult customization (2), expensive (2), learning difficulty (2), poor customer support (2), slow performance (2). - **Smartly strengths:** Easy setup and use, automation, campaign optimization, robust reporting, and high-quality support are consistently highlighted in recent reviews. - **Smartly trade-offs:** Reviewers note occasional bugs, a learning curve for advanced features, and some limitations in creative template customization. ### Is Sprinklr Marketing or Smartly better for small businesses? Smartly is the better fit for small businesses, with a mid-market focus and strong reviewer sentiment on ease of use and setup. - **Sprinklr Marketing:** Largest segment is Enterprise; reviewers frequently cite high cost and complexity as barriers for small teams. - **Smartly:** Largest segment is Mid-Market; reviewers highlight easy setup, user-friendly interface, and efficient automation as advantages for smaller organizations. ### Which Content Distribution platform has better integrations? Reviewer sentiment does not favor either Sprinklr Marketing or Smartly for integrations, as no recent reviews cite specific third-party integrations for either product. - **Sprinklr Marketing:** No recent reviewer-cited integrations. - **Smartly:** No recent reviewer-cited integrations. ### How do Sprinklr Marketing and Smartly compare on customer support? Smartly outperforms Sprinklr Marketing on Quality of Support by a material margin, with scores of 9.3 versus 8.1. - **Sprinklr Marketing:** Reviewers describe support as inconsistent, sometimes slow or unresponsive, with 2 all-time mentions of poor customer support. - **Smartly:** Reviewers consistently praise Smartly's support for being fast, friendly, and highly effective, with multiple mentions of 24/7 chat and proactive onboarding assistance. ### Which is easier to implement, Sprinklr Marketing or Smartly? Smartly is rated significantly easier to implement than Sprinklr Marketing, with an Ease of Setup score of 8.3 versus 7.0. - **Sprinklr Marketing:** Reviewers frequently mention a steep learning curve, complex setup, and the need for ongoing support during implementation. - **Smartly:** Reviewers highlight easy and frictionless initial setup, describing the process as straightforward and plug-and-play. ### Which product has better Reporting? Smartly is favored for Reporting, with reviewers highlighting its robust reporting tools and higher satisfaction scores. - **Sprinklr Marketing:** Reporting is frequently mentioned, with reviewers noting unified analytics but also citing inconsistent analytics and reporting limitations in recent reviews. - **Smartly:** Reviewers consistently praise Smartly's reporting capabilities, including custom dimensions, cross-channel reporting, and ease of use, with high satisfaction reflected in recent reviews. ## Smartly vs Sprinklr Marketing When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall. - Reviewers felt that Smartly meets the needs of their business better than Sprinklr Marketing. - When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Sprinklr Marketing.