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Compare Smartly and Sprinklr Marketing 
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At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Enterprise (44.2% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Contact Us 1 Seat/Per month (billed annually) Per Year
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSprinklr Marketing
Star Rating
(108)4.1 out of 5
Market Segments
Enterprise (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSmartly vs Sprinklr Marketing
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than Sprinklr Marketing.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Sprinklr Marketing.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
Smartly
No trial information availableSprinklr Marketing
No trial information availableRatings
Meets Requirements
8.5
385
8.3
87
Ease of Use
8.3
387
7.6
87
Ease of Setup
8.3
178
7.1
49
Ease of Admin
8.3
178
7.4
47
Quality of Support
9.3
380
8.0
82
Has the product been a good partner in doing business?
8.9
176
8.1
44
Product Direction (% positive)
8.6
381
7.4
84
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Platform Basics
Not enough data
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Content Planning
Not enough data
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Marketing Campaign Performance
Not enough data
8.1
18
Not enough data
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.0
17
Not enough data
8.7
22
Platform Interoperability
8.8
20
Not enough data
Video Functionality
8.4
68
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
8.7
30
8.5
317
8.6
30
Feature Not Available
8.2
31
7.8
284
8.4
27
7.7
238
8.6
28
8.2
204
8.9
27
8.0
161
8.6
24
8.1
211
8.4
26
8.2
273
8.5
27
8.5
296
8.3
26
8.3
193
8.2
25
7.9
141
8.0
23
8.2
151
8.3
24
Targeting
8.8
312
8.4
33
8.9
293
8.4
30
8.9
288
8.6
31
Feature Not Available
8.3
28
Platform
8.3
221
8.0
28
8.4
273
8.7
33
8.3
291
8.6
32
8.3
311
8.2
32
8.5
261
8.6
31
8.3
279
8.5
32
8.4
258
8.2
31
8.6
223
8.1
28
8.2
274
8.3
32
Platform Interoperability
8.2(won by 0.1)
27
8.1
20
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7
286
8.9(won by 0.2)
32
Campaign Management
8.2
320
8.7(won by 0.5)
30
8.5
317
8.6(won by 0.1)
30
Feature Not Available
8.2(won by default)
31
7.8
284
8.4(won by 0.6)
27
7.7
238
8.6(won by 0.9)
28
8.2
204
8.9(won by 0.7)
27
8.0
161
8.6(won by 0.6)
24
8.1
211
8.4(won by 0.3)
26
8.2
273
8.5(won by 0.3)
27
8.5(won by 0.2)
296
8.3
26
8.3(won by 0.1)
193
8.2
25
7.9
141
8.0(won by 0.1)
23
8.2
151
8.3(won by 0.1)
24
Targeting
8.8(won by 0.4)
312
8.4
33
8.9(won by 0.5)
293
8.4
30
8.9(won by 0.3)
288
8.6
31
Feature Not Available
8.3(won by default)
28
Platform
8.3(won by 0.3)
221
8.0
28
8.4
273
8.7(won by 0.3)
33
8.3
291
8.6(won by 0.3)
32
8.3(won by 0.1)
311
8.2
32
8.5
261
8.6(won by 0.1)
31
8.3
279
8.5(won by 0.2)
32
8.4(won by 0.2)
258
8.2
31
8.6(won by 0.5)
223
8.1
28
8.2
274
8.3(won by 0.1)
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Marketing Operations
Not enough data
8.4
32
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
41
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
41
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.2
23
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Smartly and Sprinklr Marketing are categorized as Social Media Advertising
Unique Categories
Smartly is categorized as Creative Management Platforms and Video Advertising
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Marketing Analytics
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Marketing and Advertising
26.9%
Information Technology and Services
9.6%
Financial Services
4.8%
Computer Software
4.8%
Consumer Goods
3.8%
Other
50.0%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
Sprinklr Marketing has no discussions with answers
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