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# Brevo vs Zoho Campaigns Comparison - What are their main differences?

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BrevoZoho Campaigns[+ Add Product](#)

Pricing

**Brevo**
Free Trial

**Free** · Free

**Zoho Campaigns**
Free Trial

**Free** · Forever free

**Pricing Insights**
from reviews

Time to Implement

**Brevo**
1 month

Based on 259 responses

**Zoho Campaigns**
1 month

Based on 368 responses

Return on Investment

**Brevo**
10 months2 months sooner

Based on 245 responses

**Zoho Campaigns**
12 months

Based on 309 responses

Perceived Cost

**Brevo**
$$$$$

**Zoho Campaigns**
$$$$$

Average Discount

**Brevo**
9%2% more

**Zoho Campaigns**
7%

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

 ![Zoho Campaigns](https://images.g2crowd.com/uploads/product/hd_favicon/c8516b0501d276aea2966bd3c345fc2c/zoho-campaigns.svg "Zoho Campaigns")

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**Pros & Cons**
from reviews

**Brevo**
[
Ease of Use (314)
](https://www.g2.com/products/brevo-brevo/reviews?filters%5Bsentiment_snippet%5D=1092199&qs=pros-and-cons#reviews)[
Features (190)
](https://www.g2.com/products/brevo-brevo/reviews?filters%5Bsentiment_snippet%5D=1088598&qs=pros-and-cons#reviews)[
Missing Features (107)
](https://www.g2.com/products/brevo-brevo/reviews?filters%5Bsentiment_snippet%5D=1098506&qs=pros-and-cons#reviews)[
Limited Features (80)
](https://www.g2.com/products/brevo-brevo/reviews?filters%5Bsentiment_snippet%5D=1079573&qs=pros-and-cons#reviews)

**Zoho Campaigns**
[
Ease of Use (33)
](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1777217&qs=pros-and-cons#reviews)[
Automation (24)
](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1775737&qs=pros-and-cons#reviews)[
Limited Features (18)
](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1776240&qs=pros-and-cons#reviews)[
Template Limitations (14)
](https://www.g2.com/products/zoho-campaigns/reviews?filters%5Bsentiment_snippet%5D=1776143&qs=pros-and-cons#reviews)

Integrations

**Brevo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_826b9262e6a8d8e4e82afec8c5b791fd/astra-wordpress-theme.png "Product Avatar Image")

Astra WordPress Theme

](https://www.g2.com/products/astra-wordpress-theme/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7e6b2b13afd514ead5fa39d91ef608cc/bigin-by-zoho-crm.png "Product Avatar Image")

Bigin by Zoho CRM

](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[
View all
](https://www.g2.com/products/brevo-brevo/integrations)

**Zoho Campaigns**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png "Product Avatar Image")

Microsoft 365

](https://www.g2.com/products/microsoft365/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")

Zoho

](https://www.g2.com/products/zoho-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01c2188b38a7cf07b0e75d396145d688/zoho-survey.jpg "Product Avatar Image")

Zoho Survey

](https://www.g2.com/products/zoho-survey/reviews)[
View all
](https://www.g2.com/products/zoho-campaigns/integrations)

Screenshots

**Brevo**
 ![Brevo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/107872/Email-Marketing.png)

**Zoho Campaigns**
 ![Zoho Campaigns screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/84011/Dashboard.png)

**Ratings**
from reviews

Meets Requirements

**Brevo**

8.9

8.92,199

**Zoho Campaigns**

8.7

8.7811

Ease of Use

**Brevo**

9.0

9.02,240

**Zoho Campaigns**

8.5

8.5816

Ease of Setup

**Brevo**

8.8

8.81,546

**Zoho Campaigns**

8.4

8.4523

Ease of Admin

**Brevo**

9.0

9.01,205

**Zoho Campaigns**

8.6

8.6482

Quality of Support

**Brevo**

8.7

8.71,986

**Zoho Campaigns**

8.3

8.3754

Has the product been a good partner in doing business?

**Brevo**

8.9

8.91,152

**Zoho Campaigns**

8.6

8.6471

Product Direction (% positive)

**Brevo**

8.8

8.82,116

**Zoho Campaigns**

8.5

8.5792

**Features**
ratings from reviews

Email Marketing

8.0

1,566

8.4

740

Email Template Builder

8.1

258

8.2

234

SMS Marketing

8.3

195

8.8

13

CRM

8.1

162

Not enough data

Transactional Email

8.6

473

Not enough data

Email Tracking

8.0

154

Not enough data

Calendar

7.6

20

Not enough data

Push Notification

8.6

20

Not enough data

Customer Data Platform (CDP)

8.0

19

Not enough data

Email Deliverability

8.6

803

Not enough data

Live Chat

7.8

50

Not enough data

Online Appointment Scheduling

8.6

28

Not enough data

Landing Page Builders

8.5

91

Not enough data

Email Testing

8.0

333

Not enough data

Social Media Advertising

7.8

45

Not enough data

Shared Inbox

7.9

15

Not enough data

Chatbots

8.1

17

Not enough data

E-Commerce Personalization

8.5

32

Not enough data

WhatsApp Marketing

8.2

23

Not enough data

Appointment Reminder

8.3

32

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
83.6%

Mid-Market(51-1000 emp.)
12.9%

Enterprise(\> 1000 emp.)
3.4%

Small-Business(50 or fewer emp.)
83.6%

Mid-Market(51-1000 emp.)
12.9%

Enterprise(\> 1000 emp.)
3.4%

Small-Business(50 or fewer emp.)
79.3%

Mid-Market(51-1000 emp.)
17.9%

Enterprise(\> 1000 emp.)
2.8%

Small-Business(50 or fewer emp.)
79.3%

Mid-Market(51-1000 emp.)
17.9%

Enterprise(\> 1000 emp.)
2.8%

**Reviewers' Industry**

[![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")](https://www.g2.com/products/brevo-brevo/reviews)
Brevo

Marketing and Advertising
11.4%

Information Technology and Services
5.9%

Computer Software
5.0%

Retail
3.1%

Education Management
3.0%

Other
71.6%

[![Zoho Campaigns](https://images.g2crowd.com/uploads/product/hd_favicon/c8516b0501d276aea2966bd3c345fc2c/zoho-campaigns.svg "Zoho Campaigns")](https://www.g2.com/products/zoho-campaigns/reviews)
Zoho Campaigns

Information Technology and Services
11.8%

Marketing and Advertising
10.1%

Computer Software
7.0%

Retail
3.7%

Education Management
3.5%

Other
64.0%

Alternatives

**Brevo Alternatives**

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![SendPulse](https://images.g2crowd.com/uploads/product/hd_favicon/1487566635/sendpulse.svg "SendPulse")

[
SendPulse
](/products/sendpulse/reviews)

 ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse")

[
GetResponse
](/products/getresponse/reviews)

**Zoho Campaigns Alternatives**

 ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor")

[
Campaign Monitor
](/products/campaign-monitor/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact")

[
Constant Contact
](/products/constant-contact/reviews)

 ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse")

[
GetResponse
](/products/getresponse/reviews)

## Brevo vs Zoho Campaigns FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Zoho Campaigns vs Brevo Marketing Platform?

Brevo Marketing Platform stands out from Zoho Campaigns with higher reviewer ratings, a stronger Ease of Setup score, and a top-cited strength in ease of use, while Zoho Campaigns is most noted for affordability.

| | [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.3/5 (1,042 reviews) | 4.5/5 (2,621 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 8.5 | 8.9 |
| Quality of Support score | 8.4 | 8.7 |
| Top Reviewer-Cited Strength | Affordability | Ease of Use |

### How do the pricing models of Zoho Campaigns and Brevo Marketing Platform compare?

Brevo Marketing Platform is rated higher for value, with reviewers expressing greater satisfaction with its pricing and feature set.

- **Zoho Campaigns:** Reviewers consistently highlight Zoho Campaigns as very affordable and budget-friendly, especially for small businesses and startups.
- **Brevo Marketing Platform:** Many reviewers praise Brevo Marketing Platform for its flexible pricing model, generous free plan, and the ability to purchase credits as needed, making it attractive for both small and growing businesses.
- **Switching reasons:** Several reviewers mention switching to Zoho Campaigns for lower costs compared to alternatives, while Brevo is chosen for its value and feature completeness.

### What are the best alternatives to Zoho Campaigns and Brevo Marketing Platform?

The top 3 alternatives to Zoho Campaigns and Brevo Marketing Platform are Dotdigital, Campaign Monitor, and SendPulse.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) | 4.3/5 (1,042 reviews) | Small-Business | Very affordable for small businesses | Affordability |
| [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | Flexible pricing, generous free plan | Ease of Use |
| [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | — |
| [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | 4.1/5 (731 reviews) | Small-Business | — | — |
| [SendPulse](https://www.g2.com/products/sendpulse/reviews) | 4.6/5 (717 reviews) | Small-Business | — | — |

### Which Email Marketing features should I prioritize when comparing Zoho Campaigns and Brevo Marketing Platform?

Buyers comparing Zoho Campaigns and Brevo Marketing Platform should prioritize automation, integrations, template customization, analytics/reporting, and AI-powered features.

- **Automation:** Zoho Campaigns (24 all-time mentions), Brevo Marketing Platform (145 all-time mentions).
- **Integrations:** Zoho Campaigns (16 all-time mentions), Brevo Marketing Platform (105 all-time mentions).
- **Template Customization:** Zoho Campaigns (13 all-time mentions for templates), Brevo Marketing Platform (template customization cited in recent reviews).
- **Analytics/Reporting:** Zoho Campaigns (11 all-time mentions for data analytics), Brevo Marketing Platform (analytics and reporting cited in recent reviews).
- **AI-powered Features:** Brevo Marketing Platform offers AI Text Generation and Summarization, not present in Zoho Campaigns.

### What are the pros and cons of Zoho Campaigns vs Brevo Marketing Platform?

Brevo Marketing Platform's headline strength is ease of use, while Zoho Campaigns is most noted for affordability.

- **Zoho Campaigns strengths:** Affordable (14 all-time mentions), easy integration with Zoho CRM (16 all-time mentions), automation (24 all-time mentions), and simple setup (11 all-time mentions).
- **Zoho Campaigns trade-offs:** Limited features (18 all-time mentions), template limitations (14 all-time mentions), learning curve and interface complexity (10 all-time mentions), and less advanced automation compared to competitors.
- **Brevo Marketing Platform strengths:** Ease of use (314 all-time mentions), intuitive interface (154 all-time mentions), automation (145 all-time mentions), strong integrations (105 all-time mentions), and reliable customer support (148 all-time mentions).
- **Brevo Marketing Platform trade-offs:** Some advanced features and analytics are gated behind higher-tier plans, template design flexibility can be limited, and strict account validation can cause account pauses or suspensions.

### Is Zoho Campaigns or Brevo Marketing Platform better for small businesses?

Brevo Marketing Platform is the better fit for small businesses, with higher ratings and more small-business-focused reviewer sentiment.

- **Zoho Campaigns:** Small-Business segment; reviewers highlight affordability and value for startups and small teams.
- **Brevo Marketing Platform:** Small-Business segment; reviewers consistently praise ease of use, generous free plan, and features tailored for small business needs.

### Which Email Marketing platform has better integrations?

Brevo Marketing Platform is favored by reviewers for integrations, with more cited integration partners and higher all-time mention counts.

- **Zoho Campaigns:** Integrates with Zoho CRM (148 all-time mentions).
- **Brevo Marketing Platform:** Integrates with Facebook (31 all-time mentions), WooCommerce (19 all-time mentions), and Shopify (11 all-time mentions).

### How do Zoho Campaigns and Brevo Marketing Platform compare on customer support?

Brevo Marketing Platform scores higher on Quality of Support by 0.3 points, a material difference over Zoho Campaigns.

- **Zoho Campaigns:** Reviewers describe support as generally good, with some noting slow or inconsistent response times.
- **Brevo Marketing Platform:** Reviewers frequently cite fast, helpful, and professional customer support, with 148 all-time mentions for customer support.

### Which is easier to implement, Zoho Campaigns or Brevo Marketing Platform?

Brevo Marketing Platform has a higher Ease of Setup score by 0.4 points, indicating a smoother implementation experience than Zoho Campaigns.

- **Zoho Campaigns:** Reviewers describe setup as straightforward for basic use, but note a learning curve for advanced features and initial UI complexity.
- **Brevo Marketing Platform:** Reviewers consistently highlight easy onboarding, intuitive setup, and minimal technical barriers for new users.

### Which product has better Email?

Brevo Marketing Platform is rated higher for Email, with more reviewer-cited strengths and a higher all-time mention count for email marketing.

- **Zoho Campaigns:** Email Marketing (20 all-time mentions), 4.3/5 rating, and cited for affordability and integration with Zoho CRM.
- **Brevo Marketing Platform:** Email Marketing (171 all-time mentions), 4.5/5 rating, and praised for ease of use, automation, and reliable deliverability.