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Compare Brevo Marketing Platform and Zoho Campaigns

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At a Glance
Brevo Marketing Platform
Brevo Marketing Platform
Star Rating
(2,458)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Information
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plans
Zoho Campaigns
Zoho Campaigns
Star Rating
(1,004)4.3 out of 5
Market Segments
Small-Business (79.7% of reviews)
Information
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Zoho Campaigns excels in its Email Marketing capabilities, particularly with features like Automated Email Responses and High-Volume Sending, which received scores of 8.4 and 8.6 respectively. In contrast, Brevo Marketing Platform shines with its Email and Mobile Preview feature, scoring 9.0, making it easier for users to visualize their campaigns across devices.
  • Reviewers mention that Zoho Campaigns offers a solid Campaign Management experience with a score of 9.3, while Brevo's Campaign Performance analytics received a lower score of 6.9, indicating that users may find Zoho's tools more effective for managing and optimizing their campaigns.
  • G2 users highlight the ease of use in Brevo Marketing Platform, particularly in Ease of Setup and Ease of Admin, with scores of 8.8 and 9.0 respectively. In comparison, Zoho Campaigns scored slightly lower in these areas, suggesting that Brevo may be more user-friendly for new users.
  • Users on G2 report that Zoho Campaigns has a robust Template Creation feature, scoring 8.5, which allows for a high degree of customization. However, Brevo's Preset Template Availability scored lower at 8.3, indicating that users may have fewer options for pre-designed templates.
  • Reviewers mention that Brevo Marketing Platform's Quality of Support is rated at 8.8, which is higher than Zoho Campaigns' score of 8.3. This suggests that users may find Brevo's customer support more responsive and helpful when issues arise.
  • Users report that Zoho Campaigns has a strong focus on Marketing Automation, with a score of 9.4 for Email Marketing, while Brevo's overall marketing automation features received lower ratings, indicating that Zoho may provide a more comprehensive solution for automated marketing needs.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
Browse all 4 pricing plans
Zoho Campaigns
Forever free
Free
Browse all 5 pricing plans
Free Trial
Brevo Marketing Platform
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.9
1,980
8.7
788
Ease of Use
9.0
2,012
8.5
793
Ease of Setup
8.8
1,322
8.5
500
Ease of Admin
9.0
1,087
8.6
480
Quality of Support
8.8
1,785
8.3
733
Has the product been a good partner in doing business?
8.9
1,040
8.6
469
Product Direction (% positive)
8.8
1,938
8.5
769
Features by Category
8.1
139
Not enough data
Sales Force Automation
8.7
96
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.5
88
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
98
Not enough data
9.3
92
Not enough data
8.9
90
Not enough data
8.2
82
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.4
83
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
118
Not enough data
8.6
113
Not enough data
8.6
114
Not enough data
8.3
108
Not enough data
7.8
104
Not enough data
8.2
104
Not enough data
9.1
112
Not enough data
8.2
103
Not enough data
Integration
8.7
96
Not enough data
8.7
90
Not enough data
8.2
87
Not enough data
Generative AI
7.3
62
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
7.9
1,354
8.4
716
Email Marketing
9.0
1167
|
Verified
8.4
609
|
Verified
8.8
1209
|
Verified
8.5
639
|
Verified
8.7
1067
|
Verified
8.6
566
|
Verified
8.9
1195
|
Verified
8.5
629
|
Verified
9.0
1147
|
Verified
8.7
621
|
Verified
8.8
1154
|
Verified
8.3
611
|
Verified
8.5
966
|
Verified
8.4
521
|
Verified
8.3
663
|
Verified
8.5
291
|
Verified
Feature Not Available
8.3
277
Reporting & Analytics
8.3
788
|
Verified
8.3
428
|
Verified
8.8
1120
|
Verified
8.7
580
|
Verified
Generative AI
7.3
371
Feature Not Available
7.4
365
Feature Not Available
Agentic AI - Email Marketing
6.6
50
8.1
13
6.6
48
7.7
13
6.7
49
7.6
13
7.0
48
8.1
13
6.9
49
7.9
13
Integration
8.7
800
|
Verified
8.7
400
|
Verified
8.1
643
|
Verified
8.4
301
|
Verified
7.8
579
|
Verified
8.4
297
|
Verified
7.9
517
|
Verified
8.7
211
|
Verified
7.9
524
|
Verified
8.7
199
|
Verified
7.9
504
|
Verified
8.4
149
|
Verified
8.6
462
Not enough data
Administration
8.7
412
Not enough data
8.3
398
Not enough data
8.6
383
Not enough data
8.6
378
Not enough data
8.4
318
Not enough data
8.7
360
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
278
Not enough data
Platform
8.8
295
Not enough data
8.6
258
Not enough data
8.5
247
Not enough data
8.6
315
Not enough data
8.5
299
Not enough data
8.8
372
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
8.7
783
Not enough data
Diagnosis
8.6
460
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
648
Not enough data
8.9
613
Not enough data
8.7
554
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
597
Not enough data
Agentic AI - Email Deliverability
8.2
13
Not enough data
8.5
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
8.5
31
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
8.6
16
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
243
8.0
228
Templates
8.6
212
8.3
203
|
Verified
7.8
179
7.7
178
|
Verified
8.3
180
8.1
186
|
Verified
8.7
209
7.9
77
Edit
8.5
189
8.0
194
|
Verified
8.9
208
8.1
98
8.5
186
8.3
186
|
Verified
Logistics
8.7
195
8.6
191
|
Verified
8.1
175
7.6
174
|
Verified
8.5
177
8.4
172
|
Verified
8.7
179
8.1
72
Generative AI
7.2
104
Feature Not Available
7.2
101
Feature Not Available
Agentic AI - Email Template Builder
6.9
12
7.7
5
6.8
12
7.7
5
8.3
190
8.8
13
Text Messaging
8.5
143
|
Verified
9.1
13
8.5
132
|
Verified
Feature Not Available
8.6
144
|
Verified
9.1
13
8.4
133
|
Verified
8.3
12
8.4
134
|
Verified
7.6
12
8.2
128
|
Verified
Feature Not Available
8.6
64
|
Verified
9.2
12
8.5
61
Feature Not Available
SMS Platform
8.7
150
|
Verified
8.8
13
8.8
150
|
Verified
9.3
12
Feature Not Available
8.9
12
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
61
|
Verified
9.3
12
Agentic AI - SMS Marketing
8.1
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
7.9
326
Not enough data
Platform Basics
8.9
273
Not enough data
8.6
227
Not enough data
8.8
227
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
283
Not enough data
9.0
290
Not enough data
9.0
283
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
6.9
7
Not enough data
7.9
14
Not enough data
Productivity Tools
7.5
12
Not enough data
7.7
13
Not enough data
7.3
13
Not enough data
7.8
12
Not enough data
7.9
13
Not enough data
8.3
12
Not enough data
7.4
12
Not enough data
Analytics
7.4
13
Not enough data
8.5
13
Not enough data
9.0
13
Not enough data
Agentic AI - Shared Inbox
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.9
42
Not enough data
Platform Interoperability
7.6
34
Not enough data
Agentic AI - Social Media Advertising
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.7
6
Not enough data
8.0
5
Not enough data
Social Functionality
8.2
37
Not enough data
Campaign Management
8.7
40
Not enough data
8.5
40
Not enough data
8.3
39
Not enough data
7.9
39
Not enough data
7.9
39
Not enough data
8.4
40
Not enough data
8.2
39
Not enough data
8.0
38
Not enough data
7.9
38
Not enough data
8.1
37
Not enough data
8.0
38
Not enough data
7.5
37
Not enough data
7.6
37
Not enough data
Targeting
8.2
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
8.0
36
Not enough data
Platform
7.7
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.3
37
Not enough data
8.3
37
Not enough data
8.2
37
Not enough data
7.8
36
Not enough data
8.1
35
Not enough data
8.1
16
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
8.5
89
Not enough data
Page Customization
9.2
80
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
7.6
20
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Online Appointment SchedulingHide 21 FeaturesShow 21 Features
8.6
28
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
49
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
45
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
8.2
22
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
143
Not enough data
Agentic AI - Email Tracking
6.9
18
Not enough data
7.8
19
Not enough data
7.5
19
Not enough data
7.6
19
Not enough data
7.0
19
Not enough data
7.1
19
Not enough data
7.6
19
Not enough data
Analytics
8.8
126
Not enough data
8.8
125
Not enough data
8.5
119
Not enough data
Customizations
8.7
123
Not enough data
9.2
128
Not enough data
8.7
118
Not enough data
8.8
118
Not enough data
8.9
125
Not enough data
Generative AI
7.3
100
Not enough data
Appointment ReminderHide 6 FeaturesShow 6 Features
8.2
29
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform
Brevo Marketing Platform
Zoho Campaigns
Zoho Campaigns
Brevo Marketing Platform and Zoho Campaigns are categorized as SMS Marketing, Email Template Builder, and Email Marketing
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
84.2%
Mid-Market(51-1000 emp.)
12.2%
Enterprise(> 1000 emp.)
3.6%
Zoho Campaigns
Zoho Campaigns
Small-Business(50 or fewer emp.)
79.7%
Mid-Market(51-1000 emp.)
17.5%
Enterprise(> 1000 emp.)
2.8%
Reviewers' Industry
Brevo Marketing Platform
Brevo Marketing Platform
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.7%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Zoho Campaigns
Zoho Campaigns
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.7%
Education Management
3.6%
Other
63.7%
Alternatives
Brevo Marketing Platform
Brevo Marketing Platform Alternatives
SendPulse
SendPulse
Add SendPulse
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Campaign Monitor by Marigold
Campaign Monitor by Marigold
Add Campaign Monitor by Marigold
Zoho Campaigns
Zoho Campaigns Alternatives
Constant Contact
Constant Contact
Add Constant Contact
GetResponse
GetResponse
Add GetResponse
Campaign Monitor by Marigold
Campaign Monitor by Marigold
Add Campaign Monitor by Marigold
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Discussions
Brevo Marketing Platform
Brevo Marketing Platform Discussions
Is Sendinblue free?
6 Comments
Arzan D.
AD
Yes, Sendinblue offers a free plan. The free plan includes: -> Up to 300 emails per day -> Unlimited contacts -> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
Michel P.
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
Zoho Campaigns
Zoho Campaigns Discussions
How can I make my campaigns disappear in spam folders?
2 Comments
Cécile p.
CP
Have you enabled a DMARC policy for your domain ? You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
Jon Dominic A. M.
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
Gabriel P.
GP
Hi Angelo, It depends on your needs. Both CRM and Campigns can be the master database. Scenario 1. If you receive leads on CRM. You can sync those...Read more