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Compare Salesforce Marketing Cloud and Systeme.io

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At a Glance
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Star Rating
(4,439)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plans
Systeme.io
Systeme.io
Star Rating
(738)4.8 out of 5
Market Segments
Small-Business (98.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Salesforce Marketing Cloud Engagement offers robust CRM integration, scoring 8.8, which is beneficial for businesses that rely heavily on customer relationship management. In contrast, Systeme.io, while still effective, scores slightly lower at 8.2, indicating it may not be as seamless for users who prioritize CRM functionalities.
  • Reviewers mention that Systeme.io excels in ease of use, with a score of 9.0 compared to Salesforce Marketing Cloud Engagement's 7.7. Users appreciate Systeme.io's intuitive interface, making it easier for small businesses to navigate and utilize its features without extensive training.
  • G2 users highlight the quality of support for Systeme.io, which received a high score of 9.6. Reviewers say that the support team is responsive and helpful, whereas Salesforce Marketing Cloud Engagement, with a score of 7.7, has been noted for slower response times and less personalized support experiences.
  • Users on G2 report that both platforms offer strong email marketing capabilities, but Systeme.io shines in building and personalizing emails, scoring 9.0 compared to Salesforce's 8.1. Reviewers mention that Systeme.io's drag-and-drop email builder is particularly user-friendly, allowing for quick customization.
  • Reviewers mention that while both platforms provide automated email responses, Systeme.io's score of 9.0 indicates a more streamlined process, making it easier for users to set up and manage automated campaigns compared to Salesforce's score of 8.2.
  • Users say that Salesforce Marketing Cloud Engagement is better suited for mid-market businesses, as reflected in its 40.8% market segment, while Systeme.io is favored by small businesses, with an impressive 98.7% of reviews coming from that segment. This suggests that Systeme.io may offer features and pricing more aligned with the needs of smaller enterprises.
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Browse all 3 pricing plans
Systeme.io
Free
Free
Browse all 4 pricing plans
Free Trial
Salesforce Marketing Cloud
No trial information available
Systeme.io
Free Trial is available
Ratings
Meets Requirements
8.2
3,276
9.2
590
Ease of Use
7.6
3,453
9.0
600
Ease of Setup
7.3
1,941
8.9
409
Ease of Admin
7.8
1,713
9.0
175
Quality of Support
7.7
3,090
9.6
591
Has the product been a good partner in doing business?
8.0
1,678
9.3
168
Product Direction (% positive)
7.5
3,169
9.6
583
Features by Category
Not enough data
8.4
528
Email Marketing
Not enough data
8.9
485
Not enough data
9.0
482
Not enough data
8.8
434
Not enough data
8.9
460
Not enough data
9.0
442
Not enough data
8.8
439
Not enough data
8.9
435
Not enough data
8.3
373
Not enough data
8.3
360
Reporting & Analytics
Not enough data
8.7
393
Not enough data
8.9
421
Generative AI
Not enough data
7.7
179
Not enough data
7.6
177
Agentic AI - Email Marketing
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.0
10
Integration
Not enough data
8.8
395
Not enough data
8.5
382
Not enough data
8.3
363
Not enough data
8.2
359
Not enough data
8.2
380
Not enough data
8.3
365
7.3
1,276
Not enough data
Email Marketing
7.9
1173
Not enough data
8.4
1168
Not enough data
8.1
1150
Not enough data
8.2
1066
Not enough data
Online Marketing
7.4
1062
Not enough data
7.4
889
Not enough data
7.5
841
Not enough data
7.2
917
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
874
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.8
215
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1067
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
189
Not enough data
8.0
676
Not enough data
7.4
168
Not enough data
7.3
128
Not enough data
8.0
669
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
6.9
8
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
667
Not enough data
7.7
533
Not enough data
7.4
496
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
31
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
8.8
46
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
32
Not enough data
Text Messaging
9.0
29
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
29
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
8.4
114
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
8.5
46
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.0
52
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
51
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
7.7
51
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
9.3
15
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
8.2
8
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
51
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.2
128
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Not enough data
6.9
6
Customizations
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.2
6
Not enough data
7.6
7
Growth
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
5.8
6
Not enough data
6.7
6
Content
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
6.7
6
Not enough data
6.1
6
Support
Not enough data
6.9
6
Categories
Categories
Shared Categories
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Systeme.io
Systeme.io
Salesforce Marketing Cloud and Systeme.io share no categories
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
28.6%
Mid-Market(51-1000 emp.)
48.2%
Enterprise(> 1000 emp.)
23.2%
Systeme.io
Systeme.io
Small-Business(50 or fewer emp.)
98.3%
Mid-Market(51-1000 emp.)
1.4%
Enterprise(> 1000 emp.)
0.3%
Reviewers' Industry
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Systeme.io
Systeme.io
Marketing and Advertising
30.8%
Professional Training & Coaching
11.7%
E-Learning
10.0%
Health, Wellness and Fitness
9.7%
Consulting
5.0%
Other
32.8%
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Systeme.io
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Discussions
Salesforce Marketing Cloud
Salesforce Marketing Cloud Discussions
Is Salesforce an ESP?
3 Comments
SUBHRA M.
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SUBHRA M.
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement: 1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SUBHRA M.
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does: 1....Read more
Systeme.io
Systeme.io Discussions
What is Systeme.io used for?
4 Comments
Adam T.
AT
Think of Systeme.io as your digital business assistant, ready to tackle email marketing, sales funnel creation, and web page design, giving you the freedom...Read more
Monty the Mongoose crying
Systeme.io has no more discussions with answers