Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Treasure Data Customer Data Platform
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Enterprise (40.0% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Free Trial Per Year
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,460)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plans
Treasure Data Customer Data Platform
Star Rating
(164)4.5 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Year
Learn more about Treasure Data Customer Data Platform
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This makes it a strong choice for businesses looking to enhance their marketing strategies.
- Users say that Treasure Data Customer Data Platform stands out for its data integration capabilities, highlighting the extensive library of over 250 connectors. This feature allows for faster integration and supports complex personalization needs, making it ideal for enterprises focused on data-driven marketing.
- Reviewers mention that Salesforce Marketing Cloud has a robust segmentation and personalization feature set, which is crucial for CRM-driven campaigns. Users appreciate how this functionality boosts engagement and improves customer journeys.
- According to verified reviews, Treasure Data's customer support is highly rated, with users noting the responsiveness of the Customer Success Team. This level of support can significantly ease the implementation process and ensure that clients realize the full value of the platform.
- G2 reviewers highlight that Salesforce Marketing Cloud has a larger user base, reflected in its substantial number of reviews. This suggests a well-established presence in the market, which can provide potential buyers with confidence in its reliability and performance.
- Users report that while Salesforce Marketing Cloud has a slightly lower ease of use rating, it still offers powerful features for advanced users. In contrast, Treasure Data is noted for its user-friendly interface, making it easier for teams to navigate and utilize effectively.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Treasure Data Customer Data Platform
Try for free
Free Trial
Per Year
Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableTreasure Data Customer Data Platform
Free Trial is available
Ratings
Meets Requirements
8.2
3,291
8.5
138
Ease of Use
7.6
3,468
8.4
142
Ease of Setup
7.3
1,957
8.2
84
Ease of Admin
7.8
1,714
8.4
81
Quality of Support
7.7
3,105
8.9
136
Has the product been a good partner in doing business?
8.0
1,680
9.1
83
Product Direction (% positive)
7.5
3,179
9.0
134
Features by Category
Email Marketing
7.9
1176
Not enough data
8.4
1173
Not enough data
8.1
1152
Not enough data
8.2
1073
Not enough data
Online Marketing
7.4
1065
Not enough data
7.4
892
Not enough data
7.5
843
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1034
Not enough data
7.6
995
Not enough data
8.0
1046
Not enough data
7.9
1025
Not enough data
8.1
1026
Not enough data
7.8
966
Not enough data
7.9
923
Not enough data
8.3
1038
Not enough data
Campaign Management
7.6
877
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1071
Not enough data
6.9
892
Not enough data
6.5
771
Not enough data
6.5
717
Not enough data
6.5
703
Not enough data
Platform
7.0
636
Not enough data
7.8
198
Not enough data
8.0
680
Not enough data
7.4
169
Not enough data
7.4
130
Not enough data
8.0
670
Not enough data
7.8
140
Not enough data
Agentic AI - Marketing Automation
7.7
11
Not enough data
6.5
9
Not enough data
7.4
11
Not enough data
7.0
10
Not enough data
5.8
8
Not enough data
7.4
9
Not enough data
Integration
8.0
668
Not enough data
7.7
537
Not enough data
7.4
499
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
38
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
104
|
Verified
Not enough data
8.7
102
|
Verified
Not enough data
7.5
88
|
Verified
Not enough data
8.2
93
|
Verified
Intelligence
Not enough data
8.0
92
|
Verified
Not enough data
7.8
85
|
Verified
Not enough data
7.8
80
|
Verified
Platform Basics
8.3
106
7.4
25
8.3
106
8.7
29
8.4
103
8.4
29
8.4
86
8.1
25
8.4
86
8.8
28
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.8
36
8.0
44
8.3
34
Platform Data
7.7
49
8.4
33
7.4
45
8.2
33
7.8
47
7.9
35
7.9
44
8.5
35
Platform Additional Functionality
8.7
47
8.5
33
8.0
41
9.3
38
8.5
43
8.3
34
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.9
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Learning - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Campaign Orchestration - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Generation - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Intelligence & Segmentation - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Data Connectivity - AI Marketing Agents
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
100
Not enough data
8.7
106
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
115
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Treasure Data Customer Data Platform are categorized as Customer Journey Mapping, Customer Journey Analytics, and Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as AI Marketing Agents, Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Treasure Data Customer Data Platform is categorized as Identity Resolution and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.5%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Marketing and Advertising
16.1%
Food & Beverages
9.0%
Information Technology and Services
8.4%
Automotive
7.1%
Consumer Goods
6.5%
Other
52.9%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
What is Treasuredata?
1 Comment
RR
Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to...Read more
What is ARM treasure data?
1 Comment
RR
Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000...Read more
