Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Sailthru by Marigold 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (59.5% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSailthru by Marigold
Star Rating
(155)4.2 out of 5
Market Segments
Mid-Market (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social campaigns. This capability is particularly beneficial for businesses looking to enhance their marketing strategies through deep segmentation and personalization.
- Users say that Sailthru by Marigold stands out for its user-friendly interface and robust personalization features. Reviewers appreciate the drag-and-drop campaign builder, which simplifies the process of managing large volumes of emails and publishing campaigns, making it an attractive option for those focused on ease of use.
- According to verified reviews, Salesforce Marketing Cloud has a significantly higher overall satisfaction score, reflecting its strong performance in areas like email deliverability and automated email responses. Users highlight its effectiveness in driving CRM-driven, multi-channel journeys, which can be crucial for businesses aiming for comprehensive customer engagement.
- Reviewers mention that while Sailthru by Marigold offers advanced analytics capabilities, it may not match the extensive feature set of Salesforce Marketing Cloud. Users have noted that Sailthru is effective for recognizing target audiences but may lack some of the more sophisticated tools available in Salesforce for managing complex marketing workflows.
- Users report that Salesforce Marketing Cloud's implementation process is generally quick, with many highlighting the intuitive onboarding wizard that helps new users get started efficiently. In contrast, Sailthru's setup is also praised, but it may not have the same level of support for complex integrations that some users require.
- According to recent feedback, both platforms are effective in their own right, but Salesforce Marketing Cloud's broader market presence and higher number of reviews suggest a more established user base. This can provide potential buyers with greater confidence in the platform's reliability and ongoing support compared to Sailthru, which has fewer recent reviews.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Sailthru by Marigold
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableSailthru by Marigold
No trial information availableRatings
Meets Requirements
8.2
3,281
8.7
134
Ease of Use
7.6
3,458
8.3
134
Ease of Setup
7.3
1,946
8.0
53
Ease of Admin
7.8
1,715
8.5
54
Quality of Support
7.7
3,095
8.5
126
Has the product been a good partner in doing business?
8.0
1,680
8.7
51
Product Direction (% positive)
7.5
3,174
7.6
130
Features by Category
Email Marketing
7.9
1174
8.6
95
|
Verified
8.4
1171
9.0
94
|
Verified
8.1
1151
8.6
95
|
Verified
8.2
1069
8.6
78
|
Verified
Online Marketing
7.4
1064
7.9
57
|
Verified
7.4
890
8.3
72
|
Verified
7.5
842
8.6
82
|
Verified
7.2
918
8.7
73
|
Verified
7.3
854
8.1
12
Lead Management
8.0
1033
7.9
22
|
Verified
7.6
995
7.7
37
|
Verified
8.0
1044
8.1
41
|
Verified
7.9
1025
7.5
25
|
Verified
8.1
1025
7.8
30
|
Verified
7.8
965
7.7
35
|
Verified
7.9
923
8.1
25
|
Verified
8.3
1034
7.5
27
|
Verified
Campaign Management
7.6
875
8.5
66
|
Verified
7.6
771
7.9
12
7.1
669
9.2
10
6.7
201
8.3
9
Social
6.3
376
8.5
10
6.6
566
8.2
46
|
Verified
6.9
216
7.0
11
7.0
203
8.2
10
6.9
177
7.5
12
Reporting & Analytics
7.4
1068
7.9
95
|
Verified
6.9
892
7.8
74
|
Verified
6.5
770
8.0
57
|
Verified
6.5
716
7.7
62
|
Verified
6.5
703
7.7
13
Platform
7.0
633
7.9
33
|
Verified
7.8
191
7.8
29
|
Verified
8.0
679
8.8
32
|
Verified
7.4
168
Not enough data
7.4
129
7.3
5
8.0
670
8.6
32
|
Verified
7.8
139
8.2
22
|
Verified
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
8.4
30
|
Verified
7.7
535
8.6
30
|
Verified
7.4
497
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
9.0
8
8.5
40
9.2
6
Targeting
9.2
41
8.9
6
9.0
40
9.0
5
Triggered Content
8.5
26
10.0
5
8.2
21
9.6
9
8.9
32
9.5
7
Personalized Content
8.7
31
8.3
7
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.3
9
|
Verified
9.1
46
8.6
13
8.3
39
8.3
6
|
Verified
9.1
37
9.0
7
|
Verified
Campaigns
8.7
44
8.1
9
9.0
43
8.5
9
|
Verified
8.8
44
8.9
6
|
Verified
8.8
42
9.0
5
|
Verified
9.4
37
9.2
12
|
Verified
9.1
37
8.3
10
|
Verified
Engagement
8.4
42
8.5
11
|
Verified
Platform
8.9
42
8.3
13
|
Verified
8.8
43
7.9
12
|
Verified
8.6
43
9.2
12
|
Verified
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Sailthru by Marigold are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Mapping, Landing Page Builders, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Attribution, Conversational Marketing, Customer Journey Analytics, Lead Capture, Loyalty Management, and Marketing Analytics
Sailthru by Marigold is categorized as Email Testing, Email Template Builder, Email Deliverability, Transactional Email, and Pop-Up Builder
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Retail
12.5%
Publishing
12.5%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.2%
Other
51.3%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
Sailthru by Marigold has no discussions with answers
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