# Qualtrics Customer Experience vs Qualtrics Strategy & Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, with many praising its **intuitive interface** and the ability to create detailed surveys easily. Users appreciate the flexibility it offers in survey design, making it a preferred choice for those who need to dive deep into their research.
- **Users say** that Qualtrics Customer Experience stands out for its **specificity and integration capabilities**. Reviewers highlight how it allows them to focus on essential features without overwhelming them with options, making it easier to manage feedback across departments.
- **According to verified reviews** , Qualtrics Strategy & Research has a quicker setup process, with users noting that they can **easily create surveys** and add various question types without hassle. This ease of setup is a significant advantage for teams looking to implement surveys rapidly.
- **Reviewers mention** that while Qualtrics Customer Experience offers a range of feedback collection methods, including passive listening posts, some users feel it could benefit from a more **streamlined user interface** to enhance overall usability.
- **Users highlight** that both products provide solid support, but Qualtrics Strategy & Research receives slightly higher marks for **quality of support**. Reviewers appreciate the responsiveness and helpfulness of the support team, which can be crucial during implementation.
- **G2 reviewers note** that while Qualtrics Customer Experience has a higher Net Promoter Score, indicating strong customer loyalty, Qualtrics Strategy & Research is praised for its **robust features** that cater to enterprise-level needs, making it a strong contender for larger organizations.



| | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 750 | 3,015 | 
| **Largest Market Segment** | Enterprise (51.5% of reviews) | Enterprise (45.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Qualtrics Customer Experience

Pros:
- Ease of Use (18 reviews)
- Analytics (14 reviews)

Cons:
- Complexity (7 reviews)
- Improvement Needed (7 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
  | **Meets Requirements** | 8.6 (601 reviews) | 8.9 (2514 reviews) | 
  | **Ease of Use** | 8.4 (604 reviews) | 8.5 (2519 reviews) | 
  | **Ease of Setup** | 7.6 (361 reviews) | 8.3 (1068 reviews) | 
  | **Ease of Admin** | 7.9 (349 reviews) | 8.4 (1035 reviews) | 
  | **Quality of Support** | 8.5 (568 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (341 reviews) | 8.7 (963 reviews) | 
  | **Product Direction (% positive)** | 8.6 (578 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Qualtrics Customer Experience

#### Entry-Level Pricing

Plan: Frontline Care

Price: Contact Us

Description: Best for customer experience and contact center leaders who want to retain and upsell more customers

Key Features:
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)

[Browse all 4 editions](https://www.g2.com/products/qualtrics-customer-experience/pricing)

#### Free Trial

No

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 86 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Social Analytics

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Competitor Analysis** | 8.2 (59 reviews) | Not enough data | 
| **Follower Analysis** | 8.2 (65 reviews) | Not enough data | 
| **Post Performance** | 8.5 (68 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Report Customizability** | 8.2 (72 reviews) | Not enough data | 
| **Report Exporting** | 8.2 (73 reviews) | Not enough data | 
| **Scalability** | 8.3 (71 reviews) | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 

#### Insights

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |

#### Administration

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.8/10 | 44 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Quality Assurance

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Evaluation** | 9.1 (37 reviews) | Not enough data | 
| **Calibration** | 8.8 (36 reviews) | Not enough data | 
| **Reports** | 8.4 (38 reviews) | Not enough data | 

#### Engagement

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Feedback** | 8.4 (39 reviews) | Not enough data | 
| **Dashboards** | 8.8 (39 reviews) | Not enough data | 
| **Training** | 8.7 (35 reviews) | Not enough data | 

#### Performance

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Integrations** | 8.7 (34 reviews) | Not enough data | 
| **Compliance** | 9.3 (35 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 137 |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |

#### Analytics

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.1 (111 reviews) | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 8.9 (109 reviews) | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | 8.8 (105 reviews) | 8.3 (8 reviews) | 
| **Gamification** | 7.7 (60 reviews) | 7.3 (8 reviews) | 

#### Customization

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Stakeholder Management** | 8.4 (94 reviews) | 7.9 (8 reviews) | 
| **Multilanguage Support** | 8.4 (101 reviews) | 7.8 (9 reviews) | 
| **Multiple Branding Support** | 8.6 (94 reviews) | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | 8.4 (91 reviews) | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 8.3 (11 reviews) | 6.4 (7 reviews) | 
| **AI Text Summarization** | 7.7 (11 reviews) | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.3/10 | 132 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Feedback Management

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Tagging** | 8.3 (92 reviews) | Not enough data | 
| **Segmentation** | 8.6 (99 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (118 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Thematic Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.3 (104 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.7 (103 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Online Reviews** | 8.3 (94 reviews) | Not enough data | 
| **Surveys** | 9.0 (121 reviews) | Not enough data | 
| **Social Media** | 8.4 (82 reviews) | Not enough data | 
| **Customer Service Channels** | 8.7 (85 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 7.7 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (10 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.5/10 | 508 |

#### Survey Management

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (456 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (449 reviews) | 

#### Survey Customization

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (451 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 7.8/10 | 97 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Monitoring & Listening

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Social Measurement** | 8.4 (82 reviews) | Not enough data | 
| **Influencer Identification** | 7.7 (72 reviews) | Not enough data | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Sentiment Analysis** | 7.2 (81 reviews) | Not enough data | 
| **Social Reporting** | 7.8 (83 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Proactive Customer Retention

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.7/10 | 48 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Platform

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Health Score** | 8.5 (45 reviews) | Not enough data | 
| **Customer Profiles** | 9.1 (45 reviews) | Not enough data | 
| **Notifications** | 8.9 (45 reviews) | Not enough data | 

#### Predictions

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Service Quality Assurance** | 8.9 (44 reviews) | Not enough data | 
| **Analytics** | 8.7 (45 reviews) | Not enough data | 
| **Revenue Impact** | Feature Not Available | Not enough data | 
| **Artificial Intelligence** | 8.4 (44 reviews) | Not enough data | 
| **Sentiment** | 8.9 (46 reviews) | Not enough data | 
| **Retention** | 8.7 (46 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 8.5 (8 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (8 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | 8.4/10 | 157 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Generative AI

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Mentions** | 8.7 (133 reviews) | Not enough data | 
| **Tickets** | 8.3 (97 reviews) | Not enough data | 
| **Macros** | 8.4 (73 reviews) | Not enough data | 

#### Channels

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Email** | 8.5 (67 reviews) | Not enough data | 
| **Social** | 8.8 (136 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | 8.2 (51 reviews) | Not enough data | 

#### Insight

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Surveys** | 8.3 (69 reviews) | Not enough data | 
| **Reporting** | 8.3 (123 reviews) | Not enough data | 
| **Visitor Activity** | 8.1 (50 reviews) | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Qualtrics Customer Experience (8):** [Proactive Customer Retention Software](https://www.g2.com/categories/proactive-customer-retention), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace), [SAP Store Software](https://www.g2.com/categories/sap-store), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Small-Business** | 12.7% | 21.7% | 
| **Mid-Market** | 35.7% | 33.4% | 
| **Enterprise** | 51.5% | 45.0% | 

### By Industry

#### Qualtrics Customer Experience

- **Information Technology and Services:** 10.4%
- **Higher Education:** 7.0%
- **Computer Software:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Education Management:** 5.3%
- **Telecommunications:** 4.5%
- **Financial Services:** 4.2%
- **Insurance:** 3.3%
- **Market Research:** 2.8%
- **Banking:** 2.8%
- **Other:** 49.2%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Qualtrics Customer Experience

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4055 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) — 4.5/5 stars (205 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1688 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews)

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1030 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (927 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)

---
## Top Discussions

### Qualtrics Customer Experience

- Title: [How do other school districts use the platform?  We are always looking for ways to improve our use.](https://www.g2.com/discussions/15011-how-do-other-school-districts-use-the-platform-we-are-always-looking-for-ways-to-improve-our-use) — 3 comments, 1 upvote
  > **Top comment:** "@shawnwigg on Twitter is an excellent resource on this use case"
- Title: [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) — 1 comment
  > **Top comment:** "It acts an listening agent where you  an build, collect and organise data and gain insights out of the visualised data. 
Provides the summary for next..."
- Title: [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) — 1 comment
  > **Top comment:** "Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. "
- Title: [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) — 1 comment, 1 upvote
  > **Top comment:** "good work "
- Title: [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) — 1 comment
  > **Top comment:** "It is their branded name for Customer eXperience, it is a series of tools and automations that allows you to collect and act on data"

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-customer-experience-vs-qualtrics-strategy-research)