Compare Ortto and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
No pricing available
Ortto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in user experience, with many users highlighting its intuitive interface and ease of learning. One user mentioned, "It is very easy to learn and can plug into companies' CRM easily," making it a strong choice for small businesses looking for a straightforward solution.
- Users say that Selligent by Marigold offers robust multichannel campaign management, allowing businesses to create and manage campaigns across various platforms. A reviewer noted, "Selligent Marketing Cloud allows my business to create and manage campaigns across multiple channels, including email, mobile, social media, and web," which can be beneficial for companies seeking to diversify their marketing efforts.
- Reviewers mention that Ortto's implementation process is quick and efficient, with users appreciating the intuitive onboarding wizard. This is particularly advantageous for small businesses that may not have extensive technical resources, as highlighted by a user who found the platform to be a "powerful all-in-one solution."
- According to verified reviews, Selligent by Marigold shines in its ability to track online performance and provide customizable features. Users have praised its capability to "track online performance, display review sites, and provide customizable features," which can enhance marketing strategies for mid-market companies.
- G2 reviewers report that Ortto has a higher overall satisfaction score compared to Selligent, with users appreciating its ability to unify customer data and automate personalized journeys. One user stated, "What stands out most about Ortto is its ability to unify customer data and automate personalized journeys," indicating its strength in delivering tailored marketing experiences.
- Users say that while Selligent by Marigold provides strong features for managing campaigns, it faces challenges in user experience, with some reviewers noting that it can be less intuitive compared to Ortto. A user mentioned that Selligent is a "well-maintained multichannel tool," but there are areas where it could improve in terms of ease of use and setup.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Selligent by Marigold
No pricing availableFree Trial
Ortto
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
561
8.3
26
Ease of Use
8.7
566
7.8
26
Ease of Setup
8.6
314
7.1
11
Ease of Admin
8.8
296
7.8
10
Quality of Support
8.9
528
9.0
26
Has the product been a good partner in doing business?
8.9
287
8.5
10
Product Direction (% positive)
8.9
558
7.8
26
Features by Category
Email Marketing
8.4
398
|
Verified
8.8
24
|
Verified
8.9
383
|
Verified
9.5
24
|
Verified
8.3
377
|
Verified
8.8
23
|
Verified
9.1
344
|
Verified
8.8
15
|
Verified
Online Marketing
7.0
197
|
Verified
9.2
10
|
Verified
7.9
202
|
Verified
8.7
20
|
Verified
8.2
210
|
Verified
9.2
22
|
Verified
8.3
266
|
Verified
9.3
16
|
Verified
7.6
166
|
Verified
9.0
10
Lead Management
8.2
298
|
Verified
9.8
7
|
Verified
7.8
270
|
Verified
8.8
13
|
Verified
8.5
324
|
Verified
8.9
19
|
Verified
7.8
238
|
Verified
8.8
7
|
Verified
8.8
322
|
Verified
9.5
10
|
Verified
8.5
288
|
Verified
9.4
9
|
Verified
8.7
277
|
Verified
9.2
12
|
Verified
8.3
260
|
Verified
8.3
7
|
Verified
Campaign Management
7.9
217
|
Verified
9.2
13
|
Verified
7.6
142
Not enough data
7.5
62
|
Verified
9.4
9
|
Verified
7.1
51
9.3
5
Social
6.6
115
Not enough data
7.3
96
|
Verified
9.2
8
|
Verified
7.7
62
8.6
6
|
Verified
7.5
55
8.9
6
|
Verified
7.8
102
|
Verified
Not enough data
Reporting & Analytics
8.2
347
|
Verified
8.4
23
|
Verified
7.5
246
|
Verified
8.5
11
|
Verified
7.1
188
|
Verified
9.0
7
|
Verified
6.8
159
|
Verified
7.8
9
|
Verified
6.1
122
9.3
5
Platform
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
8.1
7
|
Verified
8.3
209
|
Verified
9.2
10
|
Verified
7.6
42
9.0
5
|
Verified
6.8
112
|
Verified
8.1
6
|
Verified
8.6
220
|
Verified
8.3
9
|
Verified
7.4
93
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Integration
8.5
214
|
Verified
8.5
10
|
Verified
8.4
210
|
Verified
7.5
8
|
Verified
7.9
169
|
Verified
6.9
6
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Not enough data
Generative AI
6.7
6
Not enough data
8.1
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Feature Not Available
8.3
28
Not enough data
Intelligence
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Not enough data
Platform Basics
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Not enough data
Analytics
8.1
27
Not enough data
7.9
32
Not enough data
Customization
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Not enough data
Development
6.7
21
Not enough data
7.1
17
Not enough data
Management
8.6
21
Not enough data
7.9
19
Not enough data
Integration Options
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
Customization
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Not enough data
Discovery
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Not enough data
Management
7.9
11
Not enough data
8.6
14
Not enough data
Platform
8.6
16
Not enough data
8.3
15
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Campaigns
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Not enough data
Engagement
8.4
18
|
Verified
Not enough data
Platform
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ortto and Selligent by Marigold are categorized as Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Unique Categories
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Email Template Builder, Personalization, Online Form Builder, E-Commerce Data Integration, Lead Scoring, Lead Capture, and Mobile Marketing
Selligent by Marigold is categorized as Customer Journey Analytics
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Photography
6.5%
Hospitality
6.5%
Other
54.8%
Alternatives
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Selligent by Marigold has no discussions with answers
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