Introducing G2.ai, the future of software buying.Try now

Best Data Quality Tools in 2025

Why You Can Trust G2's Software Rankings

30 Analysts and Data Experts
8,400+ Authentic Reviews
210+ Products
Unbiased Rankings
Learn more about G2's scoring methodology

Featured Data Quality Tools At A Glance

Free Plan Available:
DataGroomr
Sponsored
Highest Performer:
Easiest to Use:
Top Trending:
Show LessShow More
Highest Performer:
Easiest to Use:
Top Trending:
Coming Soon
Get Trending Data Quality Products in Your Inbox

A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.

Sample Trending Products Newsletter
No filters applied
210 Listings in Data Quality Available
Product Description
Pros and Cons

Users value the ease of use of Monte Carlo, praising its intuitive UI and quick setup for data monitoring.

Users value the effective monitoring capabilities of Monte Carlo, ensuring data quality and timely incident detection.

Users appreciate the effective alert system of Monte Carlo, which helps identify data issues proactively.

Users find the alert management cumbersome, struggling with dashboard visibility and setup complexities for effective monitoring.

Users experience alert overload, which leads to annoyance and difficulty in managing important notifications effectively.

Users find the inefficient alert system leads to excessive distractions and complicates their data management processes.

View All Pros and Cons
(613)4.3 out of 5
1st Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

    Users
    • Student
    • Biostatistician
    Industries
    • Pharmaceuticals
    • Banking
    Market Segment
    • 34% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAS Viya is a cloud-based analytics platform that supports advanced analytics, machine learning, and data processing in one platform.
    • Reviewers frequently mention its strong performance, fast processing, easy integration with cloud platforms, and its ability to make teamwork easier by keeping everything in one place.
    • Reviewers mentioned that SAS Viya can be complex to configure, requires strong technical skills to manage in large environments, and its high cost can be a barrier for smaller organizations or teams with limited budgets.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Viya Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    279
    Features
    199
    Analytics
    172
    Data Analysis
    143
    User Interface
    133
    Cons
    Learning Difficulty
    132
    Learning Curve
    129
    Complexity
    125
    Difficult Learning
    102
    Not User-Friendly
    96
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Viya features and usability ratings that predict user satisfaction
    8.3
    Quality of Support
    Average: 8.8
    9.0
    Automation
    Average: 8.7
    8.7
    Identification
    Average: 8.8
    8.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,226 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18,116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Organizations face increasing demands for high-powered analytics that produce fast, trustworthy results. Whether it’s providing teams of data scientists with advanced machine learning capabilities or

Users
  • Student
  • Biostatistician
Industries
  • Pharmaceuticals
  • Banking
Market Segment
  • 34% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAS Viya is a cloud-based analytics platform that supports advanced analytics, machine learning, and data processing in one platform.
  • Reviewers frequently mention its strong performance, fast processing, easy integration with cloud platforms, and its ability to make teamwork easier by keeping everything in one place.
  • Reviewers mentioned that SAS Viya can be complex to configure, requires strong technical skills to manage in large environments, and its high cost can be a barrier for smaller organizations or teams with limited budgets.
SAS Viya Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
279
Features
199
Analytics
172
Data Analysis
143
User Interface
133
Cons
Learning Difficulty
132
Learning Curve
129
Complexity
125
Difficult Learning
102
Not User-Friendly
96
SAS Viya features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.8
9.0
Automation
Average: 8.7
8.7
Identification
Average: 8.8
8.8
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,226 Twitter followers
LinkedIn® Page
www.linkedin.com
18,116 employees on LinkedIn®

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
(350)4.4 out of 5
8th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Data Accuracy
    24
    Automation
    22
    Lead Generation
    19
    Efficiency
    18
    Cons
    Inaccuracy Issues
    13
    Learning Curve
    12
    Learning Difficulty
    12
    Inaccurate Data
    11
    Steep Learning Curve
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.6
    Quality of Support
    Average: 8.8
    8.9
    Automation
    Average: 8.7
    9.0
    Identification
    Average: 8.8
    8.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,538 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Data Accuracy
24
Automation
22
Lead Generation
19
Efficiency
18
Cons
Inaccuracy Issues
13
Learning Curve
12
Learning Difficulty
12
Inaccurate Data
11
Steep Learning Curve
11
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.8
8.9
Automation
Average: 8.7
9.0
Identification
Average: 8.8
8.8
Preventative Cleaning
Average: 8.4
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,538 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
Product Description
Pros and Cons

Users value the ease of use of HubSpot Data Hub, appreciating intuitive features that simplify data management and reporting.

Users value the automation capabilities of HubSpot Data Hub, which significantly enhance operational efficiency and reduce manual efforts.

Users value the sophisticated data management in HubSpot Data Hub, enhancing efficiency and providing actionable insights.

Users find essential features lacking, often facing delays in releases and restrictive pricing tiers affecting accessibility.

Users find missing essential features frustrating, as they limit capability and increase costs for agencies.

Users find the learning curve steep, requiring significant IT skills and knowledge to fully utilize advanced features.

View All Pros and Cons
(284)4.6 out of 5
Optimized for quick response
9th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

    Users
    • Salesforce Administrator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DemandTools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Duplicate Management
    8
    Time-saving
    8
    Efficiency
    5
    Problem Solving
    5
    Cons
    Learning Curve
    3
    Limited Functionality
    3
    Missing Features
    3
    Poor Interface Design
    2
    Slow Loading
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DemandTools features and usability ratings that predict user satisfaction
    8.8
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    9.1
    Identification
    Average: 8.8
    8.8
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Boston, Massachusetts
    Twitter
    @TrustValidity
    1,155 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    331 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accura

Users
  • Salesforce Administrator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 33% Enterprise
DemandTools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Duplicate Management
8
Time-saving
8
Efficiency
5
Problem Solving
5
Cons
Learning Curve
3
Limited Functionality
3
Missing Features
3
Poor Interface Design
2
Slow Loading
2
DemandTools features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
9.1
Identification
Average: 8.8
8.8
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@TrustValidity
1,155 Twitter followers
LinkedIn® Page
www.linkedin.com
331 employees on LinkedIn®
(54)4.0 out of 5
View top Consulting Services for Oracle Data Quality
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

    Users
    No information available
    Industries
    • Hospital & Health Care
    • Information Technology and Services
    Market Segment
    • 50% Enterprise
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Quality features and usability ratings that predict user satisfaction
    8.4
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    9.2
    Identification
    Average: 8.8
    8.6
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    820,999 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    197,850 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

Users
No information available
Industries
  • Hospital & Health Care
  • Information Technology and Services
Market Segment
  • 50% Enterprise
  • 28% Small-Business
Oracle Data Quality features and usability ratings that predict user satisfaction
8.4
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
9.2
Identification
Average: 8.8
8.6
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
820,999 Twitter followers
LinkedIn® Page
www.linkedin.com
197,850 employees on LinkedIn®
Ownership
NYSE:ORCL
(191)4.7 out of 5
7th Easiest To Use in Data Quality software
View top Consulting Services for dbt
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

    Users
    • Analytics Engineer
    • Data Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 58% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • dbt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Features
    14
    Automation
    13
    Data Quality
    13
    Transformation
    13
    Cons
    Limited Functionality
    8
    Complex Setup
    7
    Error Handling
    7
    Error Reporting
    6
    Feature Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • dbt features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.8
    9.2
    Automation
    Average: 8.7
    8.7
    Identification
    Average: 8.8
    8.2
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fivetran
    Company Website
    Year Founded
    2012
    HQ Location
    Oakland, CA
    Twitter
    @fivetran
    5,683 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,682 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documenta

Users
  • Analytics Engineer
  • Data Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 58% Mid-Market
  • 26% Small-Business
dbt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Features
14
Automation
13
Data Quality
13
Transformation
13
Cons
Limited Functionality
8
Complex Setup
7
Error Handling
7
Error Reporting
6
Feature Limitations
6
dbt features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.8
9.2
Automation
Average: 8.7
8.7
Identification
Average: 8.8
8.2
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Fivetran
Company Website
Year Founded
2012
HQ Location
Oakland, CA
Twitter
@fivetran
5,683 Twitter followers
LinkedIn® Page
www.linkedin.com
1,682 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Mid-Market
    • 32% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • D&B Connect is a data management tool that provides access to business data and assists in updating and enriching company records.
    • Reviewers like the comprehensive database coverage of D&B Connect, including credit risks, corporate linkages, firmographics, and its ability to conduct valuable risk assessments and create a credible brand due to its stability and accuracy in data management.
    • Users reported that D&B Connect sometimes focuses on inaccurate or outdated data, has a complex interface for those unfamiliar with data management tools, and can be slow when processing large amounts of data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • D&B Connect Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Data Accuracy
    12
    Data Quality
    8
    Easy Integrations
    8
    Integrations
    8
    Cons
    Expensive
    9
    Inaccurate Data
    7
    Data Inaccuracy
    6
    Learning Curve
    6
    Missing Features
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • D&B Connect features and usability ratings that predict user satisfaction
    8.5
    Quality of Support
    Average: 8.8
    8.2
    Automation
    Average: 8.7
    8.1
    Identification
    Average: 8.8
    8.1
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    22,828 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,919 employees on LinkedIn®
    Ownership
    NYSE: DNB
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Mid-Market
  • 32% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • D&B Connect is a data management tool that provides access to business data and assists in updating and enriching company records.
  • Reviewers like the comprehensive database coverage of D&B Connect, including credit risks, corporate linkages, firmographics, and its ability to conduct valuable risk assessments and create a credible brand due to its stability and accuracy in data management.
  • Users reported that D&B Connect sometimes focuses on inaccurate or outdated data, has a complex interface for those unfamiliar with data management tools, and can be slow when processing large amounts of data.
D&B Connect Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Data Accuracy
12
Data Quality
8
Easy Integrations
8
Integrations
8
Cons
Expensive
9
Inaccurate Data
7
Data Inaccuracy
6
Learning Curve
6
Missing Features
5
D&B Connect features and usability ratings that predict user satisfaction
8.5
Quality of Support
Average: 8.8
8.2
Automation
Average: 8.7
8.1
Identification
Average: 8.8
8.1
Preventative Cleaning
Average: 8.4
Seller Details
Company Website
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
22,828 Twitter followers
LinkedIn® Page
www.linkedin.com
5,919 employees on LinkedIn®
Ownership
NYSE: DNB
(44)4.6 out of 5
3rd Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Mid-Market
    • 20% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DQLabs Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Quality
    21
    Ease of Use
    19
    Efficiency Improvement
    17
    Automation
    16
    Features
    16
    Cons
    Poor Documentation
    5
    Product Immaturity
    2
    Complexity
    1
    Data Management Issues
    1
    Data Quality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DQLabs features and usability ratings that predict user satisfaction
    9.5
    Quality of Support
    Average: 8.8
    9.5
    Automation
    Average: 8.7
    9.4
    Identification
    Average: 8.8
    9.4
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    DQLabs
    Year Founded
    2020
    HQ Location
    Pasadena, California
    Twitter
    @DQLABSAI
    247 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    88 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DQLabs redefines data management with Semantics and GenAI powered Modern Data Quality Platform, empowering organisations to transform raw data into reliable, actionable insights. Our automation-first,

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Mid-Market
  • 20% Enterprise
DQLabs Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Quality
21
Ease of Use
19
Efficiency Improvement
17
Automation
16
Features
16
Cons
Poor Documentation
5
Product Immaturity
2
Complexity
1
Data Management Issues
1
Data Quality
1
DQLabs features and usability ratings that predict user satisfaction
9.5
Quality of Support
Average: 8.8
9.5
Automation
Average: 8.7
9.4
Identification
Average: 8.8
9.4
Preventative Cleaning
Average: 8.4
Seller Details
Seller
DQLabs
Year Founded
2020
HQ Location
Pasadena, California
Twitter
@DQLABSAI
247 Twitter followers
LinkedIn® Page
www.linkedin.com
88 employees on LinkedIn®
Product Description
Pros and Cons

Users find Demandbase One to be user-friendly and easy to navigate, enhancing their overall experience and productivity.

Users value the detailed account insights provided by Demandbase One, enhancing targeted marketing strategies and engagement.

Users love the fast loading tools and easy dashboard of Demandbase One for analyzing buyer intent effectively.

Users find the learning curve challenging, feeling overwhelmed by the extensive features and data interpretation.

Users find a steep learning curve with Demandbase One, requiring significant time to master its many features effectively.

Users find the complexity of Demandbase One challenging, as setup can be confusing and overwhelming with information.

View All Pros and Cons
(883)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

    Users
    • Customer Success Manager
    • Head of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Planhat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    240
    Customer Support
    167
    Helpful
    116
    Customization
    114
    Efficiency
    108
    Cons
    Learning Curve
    115
    Complexity
    79
    Steep Learning Curve
    64
    Integration Issues
    62
    Missing Features
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Planhat features and usability ratings that predict user satisfaction
    9.2
    Quality of Support
    Average: 8.8
    8.3
    Automation
    Average: 8.7
    7.6
    Identification
    Average: 8.8
    7.2
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Planhat
    Company Website
    Year Founded
    2015
    HQ Location
    Stockholm, Stockholm County
    Twitter
    @Planhat
    1,061 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    209 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users
  • Customer Success Manager
  • Head of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 32% Small-Business
Planhat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
240
Customer Support
167
Helpful
116
Customization
114
Efficiency
108
Cons
Learning Curve
115
Complexity
79
Steep Learning Curve
64
Integration Issues
62
Missing Features
59
Planhat features and usability ratings that predict user satisfaction
9.2
Quality of Support
Average: 8.8
8.3
Automation
Average: 8.7
7.6
Identification
Average: 8.8
7.2
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@Planhat
1,061 Twitter followers
LinkedIn® Page
www.linkedin.com
209 employees on LinkedIn®
Product Avatar Image
Product Description
Pros and Cons

Users love the ease of use of Collibra, appreciating its simple interface and seamless integration capabilities.

Users value the high configurability of Collibra, enabling tailored setups for effective data governance management.

Users appreciate the enforcement of data governance policies in Collibra, enhancing data quality and compliance significantly.

Users find limited functionality in Collibra, including insufficient capabilities and tricky customization options.

Users face complexity issues with Collibra, often struggling with bugs, confusing lineage views, and installation challenges.

Users find the complexity of technical lineage views overwhelming, making it difficult to effectively navigate and verify information.

View All Pros and Cons
Product Avatar Image
Product Description
Pros and Cons

Users find Atlan's ease of use enhances productivity and streamlines workflows for admins, developers, and business users.

Users value the excellent interoperability and powerful search features of Atlan for efficient data management.

Users enjoy the intuitive and modern UI of Atlan, making data collaboration and navigation effortless for all team members.

Users find Atlan's limited functionality frustrating, lacking deeper integrations and features for optimal workflow efficiency.

Users find Atlan's lack of features limiting, wishing for more capabilities and deeper integrations.

Users note a steep learning curve with Atlan, requiring time to leverage its advanced features effectively.

View All Pros and Cons
(186)4.7 out of 5
Optimized for quick response
10th Easiest To Use in Data Quality software
Save to My Lists
Entry Level Price:Starting at $1.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

    Users
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 44% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insycle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Duplicate Management
    22
    Data Accuracy
    21
    Customer Support
    19
    HubSpot Integration
    19
    Cons
    Learning Curve
    14
    Not User-Friendly
    14
    Steep Learning Curve
    9
    Data Management Issues
    8
    Expensive
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insycle features and usability ratings that predict user satisfaction
    9.3
    Quality of Support
    Average: 8.8
    9.3
    Automation
    Average: 8.7
    9.0
    Identification
    Average: 8.8
    9.0
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insycle
    Company Website
    Year Founded
    2016
    HQ Location
    New York
    Twitter
    @insycle
    291 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

Users
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 44% Small-Business
Insycle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Duplicate Management
22
Data Accuracy
21
Customer Support
19
HubSpot Integration
19
Cons
Learning Curve
14
Not User-Friendly
14
Steep Learning Curve
9
Data Management Issues
8
Expensive
8
Insycle features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.8
9.3
Automation
Average: 8.7
9.0
Identification
Average: 8.8
9.0
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Insycle
Company Website
Year Founded
2016
HQ Location
New York
Twitter
@insycle
291 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
(76)4.4 out of 5
Optimized for quick response
12th Easiest To Use in Data Quality software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 1985, Melissa Data Quality Suite is the ultimate solution for contact data management, combining AI powered, gold-standard reference data to ensure your data is accurate, complete, and actionabl

    Users
    No information available
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 71% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Melissa Data Quality Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy
    4
    Ease of Use
    4
    Data Quality
    3
    Easy Integrations
    3
    Accuracy of Information
    2
    Cons
    Complexity
    2
    Limited Functionality
    2
    Accuracy Issues
    1
    Difficult Learning Curve
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Melissa Data Quality Suite features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 8.8
    9.1
    Automation
    Average: 8.7
    8.9
    Identification
    Average: 8.8
    9.5
    Preventative Cleaning
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Melissa
    Company Website
    Year Founded
    1985
    HQ Location
    Rancho Santa Margarita, CA
    Twitter
    @melissadata
    2,438 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    643 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 1985, Melissa Data Quality Suite is the ultimate solution for contact data management, combining AI powered, gold-standard reference data to ensure your data is accurate, complete, and actionabl

Users
No information available
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 71% Small-Business
  • 18% Mid-Market
Melissa Data Quality Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy
4
Ease of Use
4
Data Quality
3
Easy Integrations
3
Accuracy of Information
2
Cons
Complexity
2
Limited Functionality
2
Accuracy Issues
1
Difficult Learning Curve
1
Expensive
1
Melissa Data Quality Suite features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 8.8
9.1
Automation
Average: 8.7
8.9
Identification
Average: 8.8
9.5
Preventative Cleaning
Average: 8.4
Seller Details
Seller
Melissa
Company Website
Year Founded
1985
HQ Location
Rancho Santa Margarita, CA
Twitter
@melissadata
2,438 Twitter followers
LinkedIn® Page
www.linkedin.com
643 employees on LinkedIn®

Learn More About Data Quality Tools

What are Data Quality Tools?

Data quality software is a set of various tools and services created to derive meaningful data for organizations. The tools condition the data to meet the specific needs of the users. Data quality is an integral part of data governance and data management processes through which all the data of the organization is governed. Data quality tools make it possible to achieve accuracy, relevancy, and consistency of data to make better decisions.

High-quality data can deliver desired outputs, whereas poor-quality data can result in disastrous insights. Organizations that are data-driven and frequently use data analytics for decision-making make data quality a prime factor in deciding its usefulness.

What are the Common Features of Data Quality Tools?

Features of data quality tools mainly consider the dimensions or the metrics that define quality. These solutions can support some or all of the functions as mentioned below to deliver useful end results:

Data cleansing: It is the process of removing redundant, incorrect, and corrupt data. It is sometimes referred to as data cleaning or data scrubbing. Being one of the critical stages in data processing, most data quality tools have this feature. A few of the common data inaccuracies include incorrect entries and missing values.

Data standardization: It is a major step in organizing data. It involves converting data into a common format which makes it easier for users to access and analyze the data. This stage fulfills one of the parameters of data quality—consistency. Bringing the data into a single common format makes sure that data is consistent. Data standardization plays a key role in achieving accuracy which is another factor in data quality. It helps by giving users access to the latest cleansed and updated data.

Data profiling: Data profiling is the process of analyzing data, understanding the structure of data, and identifying the potential projects for the specified data. Data is minutely analyzed using analytical tools to detect characteristics like mean, minimum, maximum, and frequency.

Data deduplication: It is a process to eliminate excessive copies of data and reduce storage requirements. It is also called intelligent compression or single-instance storage or data dedupe.

Data validation: This feature ensures that data quality and accuracy are in place. In automated systems, there is minimal or almost no human supervision when the data is entered. This makes it essential to check that the data entered is correct. Common types of data validation include data check, code check, range check, format check, and consistency check. There also are certain data quality rules defined for data management platforms.

Extract, transform, and load (ETL): When organizations advance in the technology strategy, data from existing systems are transferred to the new systems. ETL forms a vital task of the data migration process. The end goal is to maintain data quality for the data that is being migrated. ETL stands third in the phases of the data quality lifecycle. Other phases are quality assessment, quality design, and monitoring. It involves extracting data from the data sources, transforming it by deduplicating it, and loading it into the target database.

Master data management (MDM): This feature manages quality data by organizing, centralizing, and enriching data. It includes non-transactional data like customer data and product data. MDM is important for enterprise data management.

Data enrichment: This feature is the process of enhancing the value and accuracy of data by integrating internal and external data with the existing information.

Data catalog: Data catalog hosts data and metadata to help users with their data discovery. Data quality monitoring tools have this feature to increase transparency in workflows.

Data warehousing: Data warehousing focuses on unifying data from various data sources. It ensures enterprise data quality by improving the accuracy of data.

Data parsing: Data usually is conformed to specific formats. For example address, telephone number, and email address all have data patterns. Parsing helps with such address verifications and also if the telephone numbers are conforming to the patterns. 

Other features of data quality software: ERP Capabilities and File Capabilities.

What are the Benefits of Data Quality Tools?

Data is one of the most valuable resources for organizations today. Having high-quality data has the following advantages:

Effective data implementation: Good quality data improves the performance of teams and results in better business. It keeps all the departments of the organization on the same page and helps them work efficiently.

Improved customer relationships: Data quality plays a major role in retaining customers. It helps organizations track customer preferences and interests.

Insightful decision-making: The decision-makers always need up-to-date information to make better decisions. Data quality tools ensure business intelligence is attained through high-quality data. Good data quality helps in reducing the risk of bad decisions based on poor-quality data and increasing the efficiency of the decision-making process.

Effective customer targeting: With high-quality data at their fingertips, organizations can track the characteristics of their existing customers and create personas depending on what their customers prefer. This can further lead to forecasting the needs of the target market.

Efficient product development: Engineering teams in software development companies can audit their KPIs like engagement with the new product online. Auditing data points like button clicks can help engineers understand how ready their product is to be launched in the market or if there are any changes needed. 

Data matching: Effective data quality monitoring tools help in data matching. Data matching is the process of comparing two different data sets and matching them against each other. This process helps in identifying duplicate data within a database.

Who Uses Data Quality Tools?

Data being the new fuel is driving organizations to figure out how it can be used to make business decisions. Below is a list of departments that utilize data quality management software :

Data quality analysts: They monitor the quality of data using data quality tools that help companies make informed decisions. They work with database developers to modify database designs as per the need. This persona primarily helps with data analysis, further improving the quality.

Marketing teams: Marketing managers must have high-quality data at use because good quality data helps drive efficient marketing campaigns in the future. Data quality tools help the teams filter unnecessary information and focus on the target market to gain a better understanding.

IT teams: Several times there are duplicate records which makes it difficult for IT teams to have data quality control in place. With the use of software, it is easier to govern the data and optimize data quality management.

Challenges with Data Quality Tools 

Data quality changes with what is fed into the system. Sometimes there are a few of the below-mentioned difficulties faced while using data quality tools:

Duplicated data: Data deduplication tools are a must before passing over the data to the next steps. Since large amounts of data are generated through various disparate sources, it is often flawed, or some entries are duplicated. However, deduplication tools can identify the same data points and assign them for deduplication. 

Lack of complete information: Manual entries can cause incomplete information or not having information for every dataset. This could cause data quality tools to underperform.

Heterogenous formats: Inconsistent data formats are always a common pain point for data analysts. While working with data outsourcing services providers, it is recommended to specify preferred formats.

How to Buy Data Quality Tools?

Requirements Gathering (RFI/RFP) for Data Quality Software

Depending upon the industry, there are a variety of data quality dimensions that must be kept in mind before the purchase of the software. Data management strategy is expected to address data governance requirements. Along with it, there are other requirements like data retention and archiving. An RFI or RFP from vendors helps to optimize the evaluation process. 

Compare Data Quality Products

Create a long list

To begin with, organizations should make a list of data quality software vendors providing features like data profiling, data preparation, deduplication, and other relevant features depending on the results they are looking to achieve.

Create a short list

On the basis of the fulfillment of primary requirements, the next step covers shortlisting the vendors by asking a few questions like:

  • Do they provide automation in their software?
  • How do the products/tools maintain performance and scale?
  • What are their support timings and escalation procedures?

Conduct demos

Demos are an efficient way of verifying which vendor fits the bill. It gives the organization an in-depth understanding of the software. Organizations can also get answers to how well-stacked the vendor is. Usually, demos for data quality software would include the presentation of various tools and capabilities of the software such as data standardization feature, metadata management, and data quality management to name a few.

Selection of Data Quality Tools

Choose a selection team

The team involved in making this decision must include relevant decision makers. A chief marketing officer, who often needs clean data to nurture leads from their team, can test the tools during the demo. The next member to be kept in the loop is the sales lead. Data quality is equally important for the sales workforce as they want to focus more on revenue generation than just updating the data in the CRM. Data analysts are also involved since they are the ones who use these tools for data quality assessments. Along with it, data quality analysts are included in the team because they use the software to examine the data for quality requirements depending on different departments and share this processed data with them.

Negotiation

Because data quality is of utmost importance, it is advisable to choose the right tools for assessment. Tools that work in real time and that can be used easily by business users are something organizations want to have. It is advisable to look at the pricing of the software, if there are any additional costs, and also if the vendor offers any discount. Many data quality tools are available in both cloud and on-premises structures. It is better to have tools in the cloud as manual data quality monitoring for enterprise data could be difficult for one person or even a team.

Final decision

The decision to buy data quality software has to be taken by the teams involved throughout the buying process. Sales, marketing, and data analyst teams can benefit from buying the right data quality software.