[ DemandT... Reviews ](https://www.g2.com/products/demandtools/reviews) [ DemandT... Reviews ](https://www.g2.com/products/demandtools/reviews) # DemandTools Pricing Overview [Editedit](https://my.g2.com/demandtools/pricings) DemandTools V Release Contact Us Per Year [Request Demo](#) Contact us for a personalized quote and get started. https://www.validity.com/demandtools/pricing/ - Data Quality Assessment - Duplicate Management - Duplicate Prevention - Import - Export - Delete - Data Modification & Standardization - Email Address Verification - Record Ownership Management - Automation - Alerts and Notifications - User Management Show More Elements edition Contact Us [Request Demo](#) Automatically deduplicate and cleanly load data into Salesforce. - Duplicate Management - Duplicate Prevention - Import - Export - Delete - User Management Show More Clean and manage Salesforce data faster. With DemandTools, you can manage your CRM data in minutes, not months, so you always have accurate, report-ready data you can trust that enables everyone to their job more effectively, efficiently, and profitably. By fixing common data problems, automating data quality routines, and working within your specific processes and customizations, DemandTools gives stakeholders reliable data and insights, encourages CRM end-user adoption, and gets you cleaner data with less effort. DemandTools has 12 modules making it the most versatile and adaptable data quality solution for CRM. Have clean data and strengthen your business with DemandTools. DemandTools has 2 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for DemandTools is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase DemandTools must be conducted with the seller. Please contact us at sales@validity.com for specific pricing details or visit: https://www.validity.com/demandtools/pricing/ Pricing information was last updated on May 20, 2026 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months ### Average Discount 18% ### Perceived Cost $$$$$ ## How much does DemandTools cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 6 purchases. Get Price Estimate ## Top-Rated Alternatives [ ![Cloudingo](https://images.g2crowd.com/uploads/product/hd_favicon/5a63e08387ce3b91385789433a900b0a/cloudingo.svg "Cloudingo") Cloudingo 4.4/5 (37) ](https://www.g2.com/products/cloudingo/reviews) [ ![Informatica Cloud Data Quality](https://images.g2crowd.com/uploads/product/hd_favicon/bed2842e385efac237eecaf3f7a1aeb8/informatica-cloud-data-quality.svg "Informatica Cloud Data Quality") Informatica Cloud Data Quality 4.1/5 (19) ](https://www.g2.com/products/informatica-cloud-data-quality/reviews) [ ![Plauti](https://images.g2crowd.com/uploads/product/hd_favicon/2af8c65025a6d6e15aa247f7c9a99acd/plauti.svg "Plauti") Plauti 4.5/5 (114) ](https://www.g2.com/products/plauti/reviews) [ View All Alternatives ](https://www.g2.com/products/demandtools/competitors/alternatives) ## DemandTools Pricing Reviews (1) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 10/30/2025 More Options - "Powerful Duplicate Detection, But Lacks Dynamics Support" 3/5 What do you like best about DemandTools? The ability to create scenarios to catch different types of duplicates caused by different types of errors is fantastic! We have ones for specific kinds of malformed data, ones for really obscure and rare match criteria (e.g. one of a contact’s parent’s email addresses + contact first name matches), etc.. Review collected by and hosted on G2.com. What do you dislike about DemandTools? Using it with Dynamics. Nobody we’ve spoken with at support knows about Dynamics, all documentation is written for Salesforce, and nearly every bug we encounter is never-before-seen and the fix has to be slated for a future release. We’ve actually hardly gotten it working at all yet due to this. Review collected by and hosted on G2.com. What problems is DemandTools solving and how is that benefiting you? Our database is ~20% duplicates, so we need a highly robust solution to handle them. It would benefit us enormously if it worked. We’re still giving it a chance because their support has been attentive, the tool is affordable, and it has a ton of \*promise\* Review collected by and hosted on G2.com. Show More Response from Danielle Contin of DemandTools [Editedit](https://www.g2.com/survey_responses/demandtools-review-11885259/official_response/edit) Thank you for sharing your thoughtful review. We’re glad to hear that the flexibility of DemandTools scenarios is helping you catch even the most complex and unusual duplicate patterns — it’s great to know this capability is delivering value for your team. We also appreciate your honest feedback about using DemandTools with Microsoft Dynamics. We understand how frustrating it can be when documentation and troubleshooting resources don’t fully align with your CRM, and when some issues require future updates. While our support team is committed to helping, we recognize there’s more work to do to improve the Dynamics experience. With such a high volume of duplicates, having a reliable solution is essential. Thank you again for your patience, honesty, and partnership. Your feedback truly helps us improve. Current UserValidated ReviewerIncentivizedSource: Seller invite DemandTools Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46f1cc33b2b8b69804b79447a5308fce/cloudingo.png "Product Avatar Image") Cloudingo 4.4/5 (37) [ Compare Now ](https://www.g2.com/compare/cloudingo-vs-demandtools) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d2af2a37d32763440327171c95a51289/informatica-cloud-data-quality.jpg "Product Avatar Image") Informatica Data Quality and Governance Cloud 4.1/5 (20) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-informatica-cloud-data-quality) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2547d610d31c1633e9574b3bee6fd3ad/dupecatcher.jpeg "Product Avatar Image") DupeCatcher 4.1/5 (13) [ Compare Now ](https://www.g2.com/compare/demandtools-vs-dupecatcher) ##### Categories on G2 [ Salesforce AppExchange Apps ](https://www.g2.com/categories/salesforce-appexchange-apps)[ Data Preparation ](https://www.g2.com/categories/data-preparation)[ Data Quality ](https://www.g2.com/categories/data-quality) ##### Explore More [ What is the top-rated website monitoring solution for enterprises? ](https://www.g2.com/discussions/what-is-the-top-rated-website-monitoring-solution-for-enterprises)[ Top CPQ software for streamlining sales processes ](https://www.g2.com/discussions/what-is-the-top-cpq-software-for-streamlining-sales-processes)[ Best cloud-based DXP options for service providers ](https://www.g2.com/discussions/best-cloud-based-dxp-options-for-service-providers) [ Most reliable EDI solution for healthcare providers ](https://www.g2.com/discussions/what-s-the-most-reliable-edi-solution-for-healthcare-providers)[ Best intuitive dam software for easy collaboration ](https://www.g2.com/discussions/best-intuitive-dam-software-for-easy-collaboration)[ Pros and Cons Details ](https://www.g2.com/products/demandtools/reviews?qs=pros-and-cons) Show More [ What is the top-rated website monitoring solution for enterprises? ](https://www.g2.com/discussions/what-is-the-top-rated-website-monitoring-solution-for-enterprises)[ Top CPQ software for streamlining sales processes ](https://www.g2.com/discussions/what-is-the-top-cpq-software-for-streamlining-sales-processes)[ Best cloud-based DXP options for service providers ](https://www.g2.com/discussions/best-cloud-based-dxp-options-for-service-providers) [ Most reliable EDI solution for healthcare providers ](https://www.g2.com/discussions/what-s-the-most-reliable-edi-solution-for-healthcare-providers)[ Best intuitive dam software for easy collaboration ](https://www.g2.com/discussions/best-intuitive-dam-software-for-easy-collaboration)[ Pros and Cons Details ](https://www.g2.com/products/demandtools/reviews?qs=pros-and-cons)