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DemandTools Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find DemandTools extremely easy to use, allowing streamlined data management and efficient deduplication processes. (21 mentions)
Users value the time-saving capabilities of DemandTools, streamlining complex data management tasks efficiently. (10 mentions)
Users value the easy duplicate management of DemandTools, enabling teams to focus more on selling and prospecting. (8 mentions)
Users value the efficiency in handling duplicates with DemandTools, allowing teams to focus on sales activities. (7 mentions)
Users praise the excellent customer support and resources provided by DemandTools, enhancing their overall experience and integration. (6 mentions)
Users appreciate the extensive tools and automation features of DemandTools for efficient data management and reporting. (5 mentions)
Users find that DemandTools offers exceptional data management, streamlining tasks and enhancing efficiency in both analyses and workflows. (3 mentions)
Users value the automation capabilities of DemandTools, streamlining workflows and saving significant time on data management. (1 mentions)
Users desire missing features like recorded training sessions and advanced logic for scenarios to enhance functionality. (4 mentions)
Users find the learning curve steep, requiring time and attention to master DemandTools effectively. (3 mentions)
Users find the limited functionality of DemandTools frustrating, particularly with history tracking and tag persistence. (3 mentions)
Users feel the poor interface design detracts from the overall usability and interaction of DemandTools. (2 mentions)
Users find that working with really large data sets is slower, particularly during the data 'preview' phase. (2 mentions)
Users express concerns about the high costs associated with DemandTools' new pricing model, impacting budget significantly. (1 mentions)
Users find the learning difficulty of DemandTools challenging due to unclear documentation and feature terminology. (1 mentions)
Users highlight the lack of file path customization, making it difficult to manage output and review past merges effectively. (1 mentions)

Top Pros or Advantages of DemandTools

1. Ease of Use
Users find DemandTools extremely easy to use, allowing streamlined data management and efficient deduplication processes.
See 21 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Easy to use"

What do you like about DemandTools?

Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

2. Time-saving
Users value the time-saving capabilities of DemandTools, streamlining complex data management tasks efficiently.
See 10 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Easy to use"

What do you like about DemandTools?

Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM

Jeff H.
JH

Jeff H.

Enterprise (> 1000 emp.)

4.5/5

"Excellent Salesforce Administration Tool"

What do you like about DemandTools?

The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, and

3. Duplicate Management
Users value the easy duplicate management of DemandTools, enabling teams to focus more on selling and prospecting.
See 8 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you like about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR'

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Powerful Duplicate Detection, But Lacks Dynamics Support"

What do you like about DemandTools?

The ability to create scenarios to catch different types of duplicates caused by different types of errors is fantastic! We have ones for specific ki

4. Efficiency
Users value the efficiency in handling duplicates with DemandTools, allowing teams to focus on sales activities.
See 7 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you like about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR'

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

5. Customer Support
Users praise the excellent customer support and resources provided by DemandTools, enhancing their overall experience and integration.
See 6 mentions

See Related User Reviews

TB

T B.

Enterprise (> 1000 emp.)

5.0/5

"DemandTools best Solution"

What do you like about DemandTools?

The ease of use, suburb customer service, great documentation, and ease of integration. I used competitors of DemandTools and the UI on Validity Deman

SA

Sara A.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use product, great customer service and Training"

What do you like about DemandTools?

The weekly training schedule is such a valuable tool for someone who just joined the platform. You are able to solve your problems while also hearing

6. Features
Users appreciate the extensive tools and automation features of DemandTools for efficient data management and reporting.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"I'm an Accountant not IT and Demand Tools ease of use makes me feel like I'm technical!"

What do you like about DemandTools?

I've yet to find anything I can't do with it! Especialy fixing errors!

V S.
VS

V S.

Mid-Market (51-1000 emp.)

4.5/5

"Great tool for admin's to do Merging,Vlookup,Data reviews"

What do you like about DemandTools?

I been using Demand tools from very long for different clients and always recommonded for admin to get the tool for lot of merging,comparision,vlookup

7. Data Management
Users find that DemandTools offers exceptional data management, streamlining tasks and enhancing efficiency in both analyses and workflows.
See 3 mentions

See Related User Reviews

Kharaam S.
KS

Kharaam S.

Mid-Market (51-1000 emp.)

5.0/5

"LifeSavor, Smooth, Brilliant"

What do you like about DemandTools?

We often use demand tools for duplicate management, deleting, and modifying records in bulk. The frequent refresher trainings really helps admins easi

Amanda S.
AS

Amanda S.

Enterprise (> 1000 emp.)

5.0/5

"Life Saver!"

What do you like about DemandTools?

DemandTools is so much easier to use than Dataloader in my opinion. I use it almost every day to manage our Salesforce orgs.

8. Automation
Users value the automation capabilities of DemandTools, streamlining workflows and saving significant time on data management.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

Top Cons or Disadvantages of DemandTools

1. Missing Features
Users desire missing features like recorded training sessions and advanced logic for scenarios to enhance functionality.
See 4 mentions

See Related User Reviews

Tammy R.
TR

Tammy R.

Mid-Market (51-1000 emp.)

5.0/5

"DemandTools is the only tool I rely on to efficiently provide up-to-date, clean Salesforce CRM data."

What do you dislike about DemandTools?

I wish the office hours and trainings were recorded and stored or more easily accessible. I would love to take a DT masterclass. I also wish there wer

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Powerful Duplicate Detection, But Lacks Dynamics Support"

What do you dislike about DemandTools?

Using it with Dynamics. Nobody we’ve spoken with at support knows about Dynamics, all documentation is written for Salesforce, and nearly every bug w

2. Learning Curve
Users find the learning curve steep, requiring time and attention to master DemandTools effectively.
See 3 mentions

See Related User Reviews

Ruth Ann B.
RB

Ruth Ann B.

Enterprise (> 1000 emp.)

5.0/5

"Amazing Product to Match Data"

What do you dislike about DemandTools?

When you open a scenario it defaults to the last data set so you have to ensure you are working with the right data. In fast paced environment have t

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Cool tool"

What do you dislike about DemandTools?

It requires quite a bit of learning how it works

3. Limited Functionality
Users find the limited functionality of DemandTools frustrating, particularly with history tracking and tag persistence.
See 3 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you dislike about DemandTools?

I think the application runs smooth and fast. Do wish there was some web bases functionality.

Wendy P.
WP

Wendy P.

Enterprise (> 1000 emp.)

5.0/5

"Efficient, Intuitive, and Time-Saving Data Migration with DemandTools"

What do you dislike about DemandTools?

One thing I find frustrating about DemandTools is the tagging experience in scenarios. When I select a tag, it doesn’t persist—so I have to repeatedly

4. Poor Interface Design
Users feel the poor interface design detracts from the overall usability and interaction of DemandTools.
See 2 mentions

See Related User Reviews

Gaurav M.
GM

Gaurav M.

Enterprise (> 1000 emp.)

5.0/5

"Best Saas Data Loader tool with user friendly experience"

What do you dislike about DemandTools?

Nothing much but it interface should be more appealing and interactive.

linga raju P.
LP

linga raju P.

Enterprise (> 1000 emp.)

5.0/5

"Enables seamless execution of bulk operations with minimal effort."

What do you dislike about DemandTools?

UI need to be improved to make user friendly

5. Slow Loading
Users find that working with really large data sets is slower, particularly during the data 'preview' phase.
See 2 mentions

See Related User Reviews

AE

Andrew E.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent tool and UI to work with Salesforce data in bulk."

What do you dislike about DemandTools?

Working with really large data sets can be slower, especially as you try to progress into the 'preview' of the data.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you dislike about DemandTools?

it is okay but is just bit slightly slow

6. Expensive
Users express concerns about the high costs associated with DemandTools' new pricing model, impacting budget significantly.
See 1 mentions

See Related User Reviews

Jeff H.
JH

Jeff H.

Enterprise (> 1000 emp.)

4.5/5

"Excellent Salesforce Administration Tool"

What do you dislike about DemandTools?

We were not thrilled with the licening model that changed from individual licenses (which were our Admins) to being based on total users, where we hav

7. Learning Difficulty
Users find the learning difficulty of DemandTools challenging due to unclear documentation and feature terminology.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Cool tool"

What do you dislike about DemandTools?

It requires quite a bit of learning how it works

8. Limitations
Users highlight the lack of file path customization, making it difficult to manage output and review past merges effectively.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Looked for a duplicate matching tool and DemandTools fits the brief"

What do you dislike about DemandTools?

The history element. Often I want to look back at past merges to see what happened but I can't do this, I can only see a row item for the entire merge

DemandTools Reviews (284)

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Reviews

DemandTools Reviews (284)

View 2 Video Reviews
4.6
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VH
Salesforce Developer
Manufacturing
Small-Business (50 or fewer emp.)
"The reason I don’t fear CSV files anymore."
What do you like best about DemandTools?

As a Salesforce developer/admin, I used to rely on Data Loader, but after discovering Demand Tools, I started working with it regularly. I really like its clean, intuitive, and user-friendly interface with no unnecessary confusion. One of my favorite implementation by tool is the key icon selection during data mapping, which makes it easy to identify the unique identifier. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I’ve been using Demand Tools for over a year, but recently, as a Salesforce developer/Admin, I noticed a major gap when comparing it to Salesforce Inspector. In Salesforce Inspector, we can perform all DML operations directly, and it automatically detects the primary key while mapping data. It also displays detailed errors next to each individual record during operations, making troubleshooting easier. In contrast, Demand Tools still only shows an overall error summary, without record-level error details — a feature I believe it’s still missing. I dislike about this implementation missing in Demand Tools. Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Hi, Vishal!

Thank you for taking the time to share such a thoughtful and detailed review! We’re thrilled to hear that DemandTools has become your go-to solution for bulk Salesforce work, and that its clean, intuitive interface has helped replace the frustration you once associated with CSV files. We love hearing that features like the key-icon selection during mapping are making your workflow faster and clearer.

We also appreciate the comparison you shared with Salesforce Inspector. I did want to mention that DemandTools does provide detailed, per-record error logs after an Import job completes, including a line-item breakdown of the issue for each record. Even better, we’re rolling out functionality to surface these errors during the process—so you’ll be able to stop the job early instead of waiting for the full list to process.

If you’re not currently seeing the per-record error logs, please ensure you’re on the latest version of DemandTools so you can take advantage of these updates.

Thank you again for your review—we’re glad DemandTools is helping you work faster, reduce errors, and simplify complex data operations. We appreciate your feedback and look forward to continuing to improve the experience for you.

Verified User in Higher Education
AH
Small-Business (50 or fewer emp.)
"Powerful Duplicate Detection, But Lacks Dynamics Support"
What do you like best about DemandTools?

The ability to create scenarios to catch different types of duplicates caused by different types of errors is fantastic! We have ones for specific kinds of malformed data, ones for really obscure and rare match criteria (e.g. one of a contact’s parent’s email addresses + contact first name matches), etc.. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Using it with Dynamics. Nobody we’ve spoken with at support knows about Dynamics, all documentation is written for Salesforce, and nearly every bug we encounter is never-before-seen and the fix has to be slated for a future release. We’ve actually hardly gotten it working at all yet due to this. Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Thank you for sharing your thoughtful review. We’re glad to hear that the flexibility of DemandTools scenarios is helping you catch even the most complex and unusual duplicate patterns — it’s great to know this capability is delivering value for your team.

We also appreciate your honest feedback about using DemandTools with Microsoft Dynamics. We understand how frustrating it can be when documentation and troubleshooting resources don’t fully align with your CRM, and when some issues require future updates. While our support team is committed to helping, we recognize there’s more work to do to improve the Dynamics experience.

With such a high volume of duplicates, having a reliable solution is essential. Thank you again for your patience, honesty, and partnership. Your feedback truly helps us improve.

Wendy P.
WP
Sales Operations Project Manager
Enterprise (> 1000 emp.)
"Efficient, Intuitive, and Time-Saving Data Migration with DemandTools"
What do you like best about DemandTools?

What I appreciate most about DemandTools is its powerful capability to migrate thousands of records quickly and efficiently. It significantly streamlines data management tasks, saving valuable time and effort Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

One thing I find frustrating about DemandTools is the tagging experience in scenarios. When I select a tag, it doesn’t persist—so I have to repeatedly go back to the lookup every time I want to use another scenario from that tag. It would be much more efficient if the tag selection could be retained. Other than that, it's a great tool. Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Hi Wendy,

Thank you for sharing such a thoughtful review! We’re thrilled to hear that DemandTools is helping you migrate thousands of records quickly and efficiently. It’s great to know the scenario-based setup is supporting your SAP-to-Salesforce workflows and making time-sensitive data operations smoother and more accurate.

We also appreciate your feedback about the tagging experience. We believe you’re referring to the tag filter on the DemandTools Home page, where selecting a tag, loading a scenario, and then returning to the dashboard requires reapplying that tag filter. You’re correct—at this time, the tag selection doesn’t persist after navigating away from the page.

We understand how retaining the selected tag would make it easier to choose the next scenario without re-filtering, and we genuinely appreciate you bringing this up. We encourage you to submit this suggestion to our feature request portal so our product team can review it for a future update.

Thank you again for taking the time to share your feedback and for helping us continue improving DemandTools!

Verified User in Non-Profit Organization Management
UN
Mid-Market (51-1000 emp.)
"User-Friendly Data Import, Duplicate Management for Salesforce"
What do you like best about DemandTools?

DemandTools provides a much more helpful way to import data into Salesforce, across multiple orgs, and into sandboxes. It's easy to navigate, and the user interface is very friendly to folks who get intimidated by complex or overly technical apps and programs. It's my go-to over Data Loader, hands down!

DemandTools also makes the de-duping process so much easier! Finding duplicates and reconciling them is infinitely faster and more efficient! Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Like all tools, it doesn't help much concerning Pardot/MCAE. But I can't fault them for that because no one else can do it, either. Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Thank you so much for your fantastic review! We’re thrilled to hear that DemandTools has become your go-to for importing data across Salesforce orgs and that the user-friendly interface makes the process feel approachable and stress-free. It’s great to know the deduplication capabilities are also helping you work faster and more efficiently — especially when dealing with a large volume of migrated data.

We appreciate your note about Pardot/MCAE as well. While limitations on that front are shared across the industry, we’re always exploring ways to expand functionality where possible.

Thanks again for sharing your experience. We’re glad DemandTools is helping you clean and maintain high-quality data so your team can get a true 360° view of your customers and subscribers. Your feedback means a lot to us!

Kharaam S.
KS
Sr. Salesforce Administrator
Mid-Market (51-1000 emp.)
"LifeSavor, Smooth, Brilliant"
What do you like best about DemandTools?

We often use demand tools for duplicate management, deleting, and modifying records in bulk. The frequent refresher trainings really helps admins easily get back into using this product. The customer support portal is filled with videos and articles that are easily accessible and very helpful. We frequently sign in/out of sandbox and production to make changes to the data in both environments. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

The only issue I have which I understand is unique to our organization is that with the frequent updates released, I have to contact our IT department to get their help with admin credentials to install the new versions. If only there was a way to bypass that and have my computer allow installation of the releases faster. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Thank you for your thoughtful review! We're delighted DemandTools streamlines your data management and that our training and support resources are helpful. We appreciate your feedback about the update process and will share it with our team as we work to enhance your experience.

Thank you again for choosing DemandTools and for taking the time to leave such a detailed review. If you ever have more feedback or need assistance, please don’t hesitate to reach out—we’re always here to help!

Verified User in Higher Education
AH
Enterprise (> 1000 emp.)
"Looked for a duplicate matching tool and DemandTools fits the brief"
What do you like best about DemandTools?

How bespoke tool is, I love how I can weight values within fields, combine values for multiselect etc. It just hits the spot with how complex duplicate matching and merging can be, Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

The history element. Often I want to look back at past merges to see what happened but I can't do this, I can only see a row item for the entire merge job - it's not possible to review it to help troubleshoot any issues Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Thank you for taking the time to share your detailed review! We’re delighted to hear that DemandTools “hits the spot” for your complex duplicate-matching needs, especially with capabilities like weighting fields and handling multiselect values. Duplicate scenarios like those you described across prospective students and applicants can be challenging, and we’re glad DemandTools is helping you clean up your database and better understand ROI.

We also appreciate your feedback about the history element. For now, you can access detailed history for Dedupe merges through the restore files or by exporting the grid detail before running a merge. These articles walk through the steps:

https://knowledge.validity.com/s/articles/DemandTools-V-Release-Restore-Files?language=en_US

https://knowledge.validity.com/s/articles/Dedupe?language=en_US (scroll to the bottom for the merge history details)

Thank you again for your thoughtful feedback—we’re always working to improve, and insights like yours help us continue making DemandTools even more powerful and user-friendly.

AE
Systems Integration Manager
Mid-Market (51-1000 emp.)
"Excellent tool and UI to work with Salesforce data in bulk."
What do you like best about DemandTools?

* UI is easy and intuitive

* Good documentation

* Functionality and capabilities Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Working with really large data sets can be slower, especially as you try to progress into the 'preview' of the data. Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Hi, Andrew!

Thank you for your detailed review! We’re thrilled to hear that you find DemandTools’ UI intuitive, documentation helpful, and functionality robust. It’s fantastic to know the tool is making it easier to update, modify, and query large quantities of Salesforce data, improving efficiency compared to manual SOQL queries.

We also appreciate your note about performance with very large datasets. Feedback like this helps us continue enhancing the tool to make it even faster and more seamless.

We’re glad DemandTools is supporting your Salesforce data management and look forward to helping your team succeed.

Aline P.
AP
Director of Revenue Operations
Mid-Market (51-1000 emp.)
"Dedupe and Mass Import Features Are Game-Changers!"
What do you like best about DemandTools?

dedupe and mass import features! the match feature is incredible too! Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

i wish there was some sort of workflow steps so i could build out more robust data cleaning Review collected by and hosted on G2.com.

Response from Danielle Contin of DemandTools

Hi Aline,

Thank you for your review! We’re so glad to hear that the dedupe, mass import, and match features are making a big impact on your data workflows. It’s great to know DemandTools is helping you keep your data clean and streamline lead imports and custom object deduplication.

We also appreciate your suggestion around adding workflow-style steps for more robust data cleaning. Feedback like this is incredibly valuable as we continue to enhance the product, and we’ll make sure it’s shared with our team.

Thanks again for taking the time to share your experience!

Angie H.
AH
COO
Enterprise (> 1000 emp.)
"Want your data in Tip Top Shape? Demand Tools is the key!"
What do you like best about DemandTools?

It is easy to use, implement and you customize to your needs. I have used Demand Tools at many previous companies, large and small and now with our clients and one thing remains the same, DTV meets all needs. I have been able to customize the modules to fit the needs of the database, use cases and enablement processes to achieve amazing results.

As I started at my last company, the first thing I did was to utilize the Assess feature. I used this day one to set a baseline for our data quality and then set it to run monthly. I brought these reports to my 90 day, 6 month and annual reviews. Not only would I not start a new role without DTV, I relied on this to prove the outcomes of our database improvements!

The support team behind it is also amazing! Have a question? Just ask! Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

There is not much to dislike. the team is available weekly for Office Hours and the product has a Feature Request button built in. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi Angie. Thank you for sharing your experience with DemandTools and for your continued support. It's great to hear how you are using Assess to understand your data and stay ahead of issues. We're so glad DemandTools is critical in your many data management journeys.

Jeff H.
JH
Principal Software Engineer
Enterprise (> 1000 emp.)
"Excellent Salesforce Administration Tool"
What do you like best about DemandTools?

The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, and all have the ability to save Templates to repeat process over and over. The Object deduper allows for you to operate similar to the salesforce DEDUPE operation, across ANY objects. you can define rules that score which record to take as the master, so that bulk dedupe jobs can be relatively hands off. I have used this tool in it's various forms for 14+ years now. Early on, it was the only tool that did some of the jobs it can do. Now there are others, but this still hold true as a useful tool. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

We were not thrilled with the licening model that changed from individual licenses (which were our Admins) to being based on total users, where we have Thousands. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Thank you for sharing your experience with DemandTools. We're pleased to hear that the tool has been valuable for mass data cleanup, deduping, and data comparison. Thank you for sharing your concerns about the licensing model change, we will consider this for future updates.