# Top 10 Moz Pro Alternatives & Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 608
Looking for alternatives or competitors to Moz Pro? SEO Tools is a widely used technology, and many people are seeking reliable, simple software solutions with keyword research, serp rank tracking, and backlink monitoring. Other important factors to consider when researching alternatives to Moz Pro include search. The best overall Moz Pro alternative is Semrush. Other similar apps like Moz Pro are SE Ranking, Similarweb, BrightEdge, and Conductor. Moz Pro alternatives can be found in [SEO Tools](https://www.g2.com/categories/seo-tools) but may also be in [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) or [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence).


## Best Paid & Free Alternatives to Moz Pro
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [SE Ranking](https://www.g2.com/products/se-ranking/reviews)
  - [Similarweb](https://www.g2.com/products/similarweb/reviews)
  - [BrightEdge](https://www.g2.com/products/brightedge/reviews)
  - [Conductor](https://www.g2.com/products/conductor/reviews)
  - [Siteimprove](https://www.g2.com/products/siteimprove/reviews)
  - [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
  - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews)
  - [SpyFu](https://www.g2.com/products/spyfu/reviews)
  - [Serpstat](https://www.g2.com/products/serpstat/reviews)

## Top 10 Alternatives to Moz Pro Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Moz Pro stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Non-Profit Organization Management, and find the best product for your business.


  ### 1. [Semrush](https://www.g2.com/products/semrush/reviews)
By Adobe
**Average Rating:** 4.4/5
**Total Reviews:** 3,976
Online Visibility and Content Marketing SaaS Platform


Reviewers say compared to Moz Pro, Semrush is:
- More expensive
- Better at meeting requirements
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs Semrush](https://www.g2.com/compare/moz-pro-vs-semrush)
**Compare Semrush with other alternatives:**
- [Semrush vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-semrush)
- [Semrush vs Similarweb](https://www.g2.com/compare/semrush-vs-similarweb)
- [Semrush vs BrightEdge](https://www.g2.com/compare/brightedge-vs-semrush)
- [Semrush vs Conductor](https://www.g2.com/compare/conductor-vs-semrush)
- [Semrush vs Siteimprove](https://www.g2.com/compare/semrush-vs-siteimprove)
- [Semrush vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-semrush)
- [Semrush vs SEO PowerSuite](https://www.g2.com/compare/seo-powersuite-vs-semrush)
- [Semrush vs SpyFu](https://www.g2.com/compare/semrush-vs-spyfu)
- [Semrush vs Serpstat](https://www.g2.com/compare/semrush-vs-serpstat)

  ### 2. [SE Ranking](https://www.g2.com/products/se-ranking/reviews)
By SE Ranking
**Average Rating:** 4.7/5
**Total Reviews:** 1,569
SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.


Reviewers say compared to Moz Pro, SE Ranking is:
- Better at support
- Better at meeting requirements
- More usable
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs SE Ranking](https://www.g2.com/compare/moz-pro-vs-se-ranking)
**Compare SE Ranking with other alternatives:**
- [SE Ranking vs Semrush](https://www.g2.com/compare/se-ranking-vs-semrush)
- [SE Ranking vs Similarweb](https://www.g2.com/compare/se-ranking-vs-similarweb)
- [SE Ranking vs BrightEdge](https://www.g2.com/compare/brightedge-vs-se-ranking)
- [SE Ranking vs Conductor](https://www.g2.com/compare/conductor-vs-se-ranking)
- [SE Ranking vs Siteimprove](https://www.g2.com/compare/se-ranking-vs-siteimprove)
- [SE Ranking vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-se-ranking)
- [SE Ranking vs SEO PowerSuite](https://www.g2.com/compare/se-ranking-vs-seo-powersuite)
- [SE Ranking vs SpyFu](https://www.g2.com/compare/se-ranking-vs-spyfu)
- [SE Ranking vs Serpstat](https://www.g2.com/compare/se-ranking-vs-serpstat)

  ### 3. [Similarweb](https://www.g2.com/products/similarweb/reviews)
By Similarweb
**Average Rating:** 4.4/5
**Total Reviews:** 1,168
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.


Reviewers say compared to Moz Pro, Similarweb is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs Similarweb](https://www.g2.com/compare/moz-pro-vs-similarweb)
**Compare Similarweb with other alternatives:**
- [Similarweb vs Semrush](https://www.g2.com/compare/semrush-vs-similarweb)
- [Similarweb vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-similarweb)
- [Similarweb vs BrightEdge](https://www.g2.com/compare/brightedge-vs-similarweb)
- [Similarweb vs Conductor](https://www.g2.com/compare/conductor-vs-similarweb)
- [Similarweb vs Siteimprove](https://www.g2.com/compare/similarweb-vs-siteimprove)
- [Similarweb vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-similarweb)
- [Similarweb vs SEO PowerSuite](https://www.g2.com/compare/seo-powersuite-vs-similarweb)
- [Similarweb vs SpyFu](https://www.g2.com/compare/similarweb-vs-spyfu)
- [Similarweb vs Serpstat](https://www.g2.com/compare/serpstat-vs-similarweb)

  ### 4. [BrightEdge](https://www.g2.com/products/brightedge/reviews)
By BrightEdge
**Average Rating:** 4.4/5
**Total Reviews:** 831
BrightEdge offers enterprise level SEO


Reviewers say compared to Moz Pro, BrightEdge is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs BrightEdge](https://www.g2.com/compare/brightedge-vs-moz-pro)
**Compare BrightEdge with other alternatives:**
- [BrightEdge vs Semrush](https://www.g2.com/compare/brightedge-vs-semrush)
- [BrightEdge vs SE Ranking](https://www.g2.com/compare/brightedge-vs-se-ranking)
- [BrightEdge vs Similarweb](https://www.g2.com/compare/brightedge-vs-similarweb)
- [BrightEdge vs Conductor](https://www.g2.com/compare/brightedge-vs-conductor)
- [BrightEdge vs Siteimprove](https://www.g2.com/compare/brightedge-vs-siteimprove)
- [BrightEdge vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-brightedge)
- [BrightEdge vs SEO PowerSuite](https://www.g2.com/compare/brightedge-vs-seo-powersuite)
- [BrightEdge vs SpyFu](https://www.g2.com/compare/brightedge-vs-spyfu)
- [BrightEdge vs Serpstat](https://www.g2.com/compare/brightedge-vs-serpstat)

  ### 5. [Conductor](https://www.g2.com/products/conductor/reviews)
By Conductor
**Average Rating:** 4.5/5
**Total Reviews:** 782
Conductor unifies high-quality content generation, real-time website monitoring, enterprise AEO/SEO, and 10+ years of proprietary website data—all in one platform. From identifying content gaps to tracking AI mentions and optimizing technical health, Conductor helps teams orchestrate every aspect of website performance and digital presence to accelerate growth.


Reviewers say compared to Moz Pro, Conductor is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs Conductor](https://www.g2.com/compare/conductor-vs-moz-pro)
**Compare Conductor with other alternatives:**
- [Conductor vs Semrush](https://www.g2.com/compare/conductor-vs-semrush)
- [Conductor vs SE Ranking](https://www.g2.com/compare/conductor-vs-se-ranking)
- [Conductor vs Similarweb](https://www.g2.com/compare/conductor-vs-similarweb)
- [Conductor vs BrightEdge](https://www.g2.com/compare/brightedge-vs-conductor)
- [Conductor vs Siteimprove](https://www.g2.com/compare/conductor-vs-siteimprove)
- [Conductor vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-conductor)
- [Conductor vs SEO PowerSuite](https://www.g2.com/compare/conductor-vs-seo-powersuite)
- [Conductor vs SpyFu](https://www.g2.com/compare/conductor-vs-spyfu)
- [Conductor vs Serpstat](https://www.g2.com/compare/conductor-vs-serpstat)

  ### 6. [Siteimprove](https://www.g2.com/products/siteimprove/reviews)
By Siteimprove
**Average Rating:** 4.6/5
**Total Reviews:** 432
Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.


Reviewers say compared to Moz Pro, Siteimprove is:
- Slower to reach roi
- Better at meeting requirements
- Better at support
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Compare:** [Moz Pro vs Siteimprove](https://www.g2.com/compare/moz-pro-vs-siteimprove)
**Compare Siteimprove with other alternatives:**
- [Siteimprove vs Semrush](https://www.g2.com/compare/semrush-vs-siteimprove)
- [Siteimprove vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-siteimprove)
- [Siteimprove vs Similarweb](https://www.g2.com/compare/similarweb-vs-siteimprove)
- [Siteimprove vs BrightEdge](https://www.g2.com/compare/brightedge-vs-siteimprove)
- [Siteimprove vs Conductor](https://www.g2.com/compare/conductor-vs-siteimprove)
- [Siteimprove vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-siteimprove)
- [Siteimprove vs SEO PowerSuite](https://www.g2.com/compare/seo-powersuite-vs-siteimprove)
- [Siteimprove vs SpyFu](https://www.g2.com/compare/siteimprove-vs-spyfu)
- [Siteimprove vs Serpstat](https://www.g2.com/compare/serpstat-vs-siteimprove)

  ### 7. [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
By Ahrefs
**Average Rating:** 4.5/5
**Total Reviews:** 707
Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website.


Reviewers say compared to Moz Pro, Ahrefs is:
- More expensive
- Better at meeting requirements
- Easier to set up
Categories in common with Moz Pro: [Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools)

**Compare:** [Moz Pro vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-moz-pro)
**Compare Ahrefs with other alternatives:**
- [Ahrefs vs Semrush](https://www.g2.com/compare/ahrefs-vs-semrush)
- [Ahrefs vs SE Ranking](https://www.g2.com/compare/ahrefs-vs-se-ranking)
- [Ahrefs vs Similarweb](https://www.g2.com/compare/ahrefs-vs-similarweb)
- [Ahrefs vs BrightEdge](https://www.g2.com/compare/ahrefs-vs-brightedge)
- [Ahrefs vs Conductor](https://www.g2.com/compare/ahrefs-vs-conductor)
- [Ahrefs vs Siteimprove](https://www.g2.com/compare/ahrefs-vs-siteimprove)
- [Ahrefs vs SEO PowerSuite](https://www.g2.com/compare/ahrefs-vs-seo-powersuite)
- [Ahrefs vs SpyFu](https://www.g2.com/compare/ahrefs-vs-spyfu)
- [Ahrefs vs Serpstat](https://www.g2.com/compare/ahrefs-vs-serpstat)

  ### 8. [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews)
By Link-Assistant.com
**Average Rating:** 4.5/5
**Total Reviews:** 559
Looking for SEO solutions to help your site rank on Google? SEO PowerSuite holds enough tools for an SEO campaign of any caliber. It's got everything crucial for the SEO industry: from an SEO analysis tool to keyword research tools, to backlinks checkers, to content editors, to PPC ads optimization, and much more.


Reviewers say compared to Moz Pro, SEO PowerSuite is:
- More expensive
- Better at meeting requirements
- Better at support
Categories in common with Moz Pro: [SEO Tools](https://www.g2.com/categories/seo-tools)

**Compare:** [Moz Pro vs SEO PowerSuite](https://www.g2.com/compare/moz-pro-vs-seo-powersuite)
**Compare SEO PowerSuite with other alternatives:**
- [SEO PowerSuite vs Semrush](https://www.g2.com/compare/seo-powersuite-vs-semrush)
- [SEO PowerSuite vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-seo-powersuite)
- [SEO PowerSuite vs Similarweb](https://www.g2.com/compare/seo-powersuite-vs-similarweb)
- [SEO PowerSuite vs BrightEdge](https://www.g2.com/compare/brightedge-vs-seo-powersuite)
- [SEO PowerSuite vs Conductor](https://www.g2.com/compare/conductor-vs-seo-powersuite)
- [SEO PowerSuite vs Siteimprove](https://www.g2.com/compare/seo-powersuite-vs-siteimprove)
- [SEO PowerSuite vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-seo-powersuite)
- [SEO PowerSuite vs SpyFu](https://www.g2.com/compare/seo-powersuite-vs-spyfu)
- [SEO PowerSuite vs Serpstat](https://www.g2.com/compare/seo-powersuite-vs-serpstat)

  ### 9. [SpyFu](https://www.g2.com/products/spyfu/reviews)
By SpyFu
**Average Rating:** 4.6/5
**Total Reviews:** 518
SpyFu exposes the search marketing secret formula of your most successful competitors.


Reviewers say compared to Moz Pro, SpyFu is:
- Better at support
- Better at meeting requirements
- Easier to do business with
Categories in common with Moz Pro: [SEO Tools](https://www.g2.com/categories/seo-tools)

**Compare:** [Moz Pro vs SpyFu](https://www.g2.com/compare/moz-pro-vs-spyfu)
**Compare SpyFu with other alternatives:**
- [SpyFu vs Semrush](https://www.g2.com/compare/semrush-vs-spyfu)
- [SpyFu vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-spyfu)
- [SpyFu vs Similarweb](https://www.g2.com/compare/similarweb-vs-spyfu)
- [SpyFu vs BrightEdge](https://www.g2.com/compare/brightedge-vs-spyfu)
- [SpyFu vs Conductor](https://www.g2.com/compare/conductor-vs-spyfu)
- [SpyFu vs Siteimprove](https://www.g2.com/compare/siteimprove-vs-spyfu)
- [SpyFu vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-spyfu)
- [SpyFu vs SEO PowerSuite](https://www.g2.com/compare/seo-powersuite-vs-spyfu)
- [SpyFu vs Serpstat](https://www.g2.com/compare/serpstat-vs-spyfu)

  ### 10. [Serpstat](https://www.g2.com/products/serpstat/reviews)
By Serpstat
**Average Rating:** 4.6/5
**Total Reviews:** 464
SaaS for competitor analysis, content optimization, SEO management, market intelligence, advertising insights, and AI-driven content creation.


Reviewers say compared to Moz Pro, Serpstat is:
- Better at support
- Better at meeting requirements
- Easier to do business with
Categories in common with Moz Pro: [SEO Tools](https://www.g2.com/categories/seo-tools)

**Compare:** [Moz Pro vs Serpstat](https://www.g2.com/compare/moz-pro-vs-serpstat)
**Compare Serpstat with other alternatives:**
- [Serpstat vs Semrush](https://www.g2.com/compare/semrush-vs-serpstat)
- [Serpstat vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-serpstat)
- [Serpstat vs Similarweb](https://www.g2.com/compare/serpstat-vs-similarweb)
- [Serpstat vs BrightEdge](https://www.g2.com/compare/brightedge-vs-serpstat)
- [Serpstat vs Conductor](https://www.g2.com/compare/conductor-vs-serpstat)
- [Serpstat vs Siteimprove](https://www.g2.com/compare/serpstat-vs-siteimprove)
- [Serpstat vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-serpstat)
- [Serpstat vs SEO PowerSuite](https://www.g2.com/compare/seo-powersuite-vs-serpstat)
- [Serpstat vs SpyFu](https://www.g2.com/compare/serpstat-vs-spyfu)


---
## Moz Pro Alternatives FAQs

### What features do alternatives offer that Moz Pro does not?

Alternatives to Moz Pro offer SEO Change Tracking, a feature not available natively in Moz Pro. This capability is present in SE Ranking, Similarweb, BrightEdge, Conductor, Ahrefs, Serpstat, and Siteimprove.



### Which SEO Tools tools do reviewers recommend instead of Moz Pro?

Reviewers recommend [Semrush](https://www.g2.com/products/semrush/reviews) for its extensive features, ease of use, and powerful keyword research and competitor analysis tools. [SE Ranking](https://www.g2.com/products/se-ranking/reviews) is favored for its affordability, ease of setup, accurate rank tracking, and flexible reporting, making it ideal for small to mid-sized agencies. [Similarweb](https://www.g2.com/products/similarweb/reviews) is recommended for market-level data breadth, detailed competitor insights, and AI-driven traffic analysis. Additionally, [BrightEdge](https://www.g2.com/products/brightedge/reviews) and [Conductor](https://www.g2.com/products/conductor/reviews) are noted for their enterprise-level SEO and AI search visibility features, while [Ahrefs](https://www.g2.com/products/ahrefs/reviews) is praised for its backlink analysis and comprehensive keyword research. [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) is valued for unlimited keyword tracking and cost efficiency, and [SpyFu](https://www.g2.com/products/spyfu/reviews) for competitive keyword and PPC research at a lower price point. [Serpstat](https://www.g2.com/products/serpstat/reviews) is appreciated for fast site crawling and extensive keyword data, and [Siteimprove](https://www.g2.com/products/siteimprove/reviews) for its comprehensive digital presence optimization including accessibility and SEO in one platform.



### How does Moz Pro compare to Semrush?

According to G2 data, [Moz Pro](https://www.g2.com/products/moz-pro/reviews) holds an average rating of 4.3/5 from 608 reviews, while [Semrush](https://www.g2.com/products/semrush/reviews) leads with a 4.5/5 rating across 3,901 reviews. Semrush scores higher in meeting requirements (8.8 vs 8.4) but Moz Pro outperforms in usability (8.6 vs 8.3), ease of setup (8.8 vs 8.6), ease of administration (8.9 vs 8.6), and ease of doing business with (8.9 vs 8.7), each with a margin of 0.2 to 0.3 points. Both products share an equal support score of 8.5. Users praise Moz Pro for its keyword research, user-friendly and intuitive interface, detailed reporting, and valuable SEO insights, with 11 mentions each for keyword research and user-friendliness. Semrush is lauded for its extensive features (742 mentions), ease of use (732), keyword research (719), SEO optimization (650), and competitor analysis (503). Semrush offers a more comprehensive all-in-one platform with robust data accuracy and integrations, while Moz Pro is favored for its simplicity, ease of use, and strong educational resources. Both platforms provide valuable SEO tools, but Semrush is preferred for depth and breadth, and Moz Pro for usability and cost-effectiveness.



### Why do users choose Semrush over Moz Pro?

Users choose [Semrush](https://www.g2.com/products/semrush/reviews) over Moz Pro primarily for its comprehensive feature set and superior data accuracy, as reflected in 742 mentions of features and 719 mentions of keyword research. Semrush's all-in-one platform integrates SEO, content marketing, paid search research, and competitor analysis, enabling users to manage multiple campaigns efficiently. Its site audit tool is praised for prioritizing issues and providing actionable recommendations, and its AI-powered insights assist in content ideation and optimization. Users appreciate Semrush's fast performance, reliable data, and extensive integrations with tools like Google Analytics and Search Console. Despite a steeper learning curve and higher pricing—cited in over 500 reviews—users find the investment worthwhile for the depth of insights and time savings. Semrush's ability to consolidate multiple digital marketing functions into a single platform and its strong reporting capabilities make it the preferred choice for agencies and businesses managing complex SEO strategies. Additionally, Semrush's AI visibility and competitor gap analysis tools provide actionable intelligence that Moz Pro lacks, further driving user preference for Semrush in competitive and data-driven environments.



### What are the best alternatives to Moz Pro?

The best alternatives to Moz Pro based on G2 user reviews and ratings include [Semrush](https://www.g2.com/products/semrush/reviews) (4.5/5 stars, 3901 reviews), [SE Ranking](https://www.g2.com/products/se-ranking/reviews) (4.7/5 stars, 1564 reviews), and [Similarweb](https://www.g2.com/products/similarweb/reviews) (4.4/5 stars, 1167 reviews). These platforms are highly rated for their comprehensive SEO toolkits, usability, and support.




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